• [from julienorvaisas] Artist Posts Neighborhood Surveys and Infographics on the Streets of Boston [GOOD] – [Together at last, street art and research. redefining guerilla research.] Since March, Devin, an artist based in the Boston neighborhood of Somerville, has been making small posters and taping them up on phone poles and other public fixtures. They come in three varieties (or "flavors," to use his term). "Mappy Facts" show people demographic data, like average income levels by neighborhood, on colorful maps. "Street Surveys" are more participatory, asking passersby questions about their relationship to their neighborhood, with tear-away tabs for them to answer with. A third flavor features poetry. The surveys aren't scientific, of course, but it's possible that people who encounter Devin's art will come away with a better understanding of their city, or be prompted to think about their own relationship to the place they live. You can download and print the survey posters and put them up in your own city if you're curious about how your neighbors perceive their home.

• [from steve_portigal] A Scientific View of Why Ideas Go Viral [BNET] – [Refreshing if daunting to be reminded that commonly assumed tropes don't play out] Marketers and executives have no clue what an influencer is. Watts points out we all talk so much about influencers, we’ve accepted the term without knowing its definition. Are influencers ordinary people with extraordinary reach? Are they celebrities or “opinion leaders” as they were named in earlier stages of pr theory? Even if we were to exclude bloggers, media, and Oprah from our definition – how then do we measure how an influencer impacts the opinions of others? Watts says some studies measure an influencer as someone whom at least three people say they would turn to for advice. But that scale — reaching people who are three times better connected than others — does not move the millions of people marketers, political campaigns, and brands need to reach. Stripped of the media spin, an influencer’s clout is limited without the amplifying power of the Internet. [Thanks, @nodesign!]

• [from steve_portigal] Shit Painted Gold – [Post-modern detachedly-ironic consumerism makes the brain work hard. We'll tell you these products are crap and that we've not added any value by changing the color, but we have transformed them nonetheless. So, we hope you'll be happy to pay a bit extra for them. Now, please exit through the gift shop.] Nothing looks fancier in your home, office or garbage than shit painted gold. these amazing one of a kind art pieces will legitimize your ability to say to people, "why yes, that shit IS gold" [Thanks, Jeannie Choe!]
• [from julienorvaisas] What comes after One Day for Design? [AIGA] – [Along with many others, we participated and commented on the 1D4D experience. AIGA hints that they are analyzing conversations and data gathered that day to guide their very reinvention. Stay tuned…] On April 13, we reached out through the existing networks of several prolific tweeters who led exchanges on the future of design, the concerns of today’s designers and the opportunities for design communities…Together with our partners in this project, the independent branding collective VSA Partners, we are now synthesizing the comments and discussions generated through this event. We will share the results here as we summarize them and develop ways for AIGA to respond. In June, our national board and chapter leaders will review all of this research from the past year—including the results from “One Day”—and work with us to outline the next steps. This is the year that AIGA will pivot toward new forms of serving the profession and its members.
• [from steve_portigal] Pink Tools for Women: Learn today, Teach tomorrow, Build forever. – [Had this one sitting around forever. Love the message of empowerment; I'm willing to buy the pink-as-brand and NOT pink-as-shallow-way-of-feminizing-design but what else are they doing (besides Tupperware business model) to make these products specifically for women?] Founded by three women deeply entrenched in do-it-yourself projects, Tomboy Tools was launched in 2000 as the dream-turned-reality of being able to provide women with hands-on education, high quality tools and a fun way to make a living from home. Our Mission Statement: To build confidence and empower women through education, quality tools and an independent business opportunity. Today, while our mission statement rings as true as ever, our slogan is shorter and more concise. Our slogan underscores the power of Tomboy Tools in the marketplace and the value we provide both to female customers seeking hands-on education with high quality tools and Home Consultants looking for a great career.
• [from steve_portigal] Conversations With Bert: Andy Samberg [YouTube] – [As a fellow introvert, I recognize Bert's slight shift into a more deliberate and mannered "interview mode." While he's not quite Terry Gross (and has a way to go to do the type of interviewing that we do), this short clip is a good source for a number of interviewing techniques, mixing equally between "what to do" and "what not to do." I'll have to use this in my next workshop and ask people to make note of the ways that Bert is successful or unsuccessful as he asks open-ended questions, reveals his own perspectives, redirects the conversation, feeds back, acknowledges what Andy says, and asks follow-ups.] Sesame Street's Bert sits down with comedian and Saturday Night Live cast member, Andy Samberg, to talk about life, literature, cuisine and of course, socks.
• [from julienorvaisas] Memories destroyed in a flash [The Independent] – [Nice discussion of pros and cons, and implications of the broad transition to digital photos. This cultural shift will have huge implications generationally.] Spend a few minutes watching a Facebook feed and you quickly see it is not just our viewing experience that has changed. The way we store and display our pictures has radically altered the nature and type of photograph we take. A high proportion of photos on social networking sites tend to be posed self-portraits, the telltale arm holding the camera often hoving into view at the side. The breadth and scope of the pictures we display has decreased. We've moved away from Sontag's idea of photos as being accessories to our memories, towards photos as a brag – a way of telling the world what fun we're having, and how good we look having it. "You can guess it's taken for the benefit of an audience: It's not necessarily better or worse – just different. It was never so much the case with your personal album."

• [from wstarosta] There are no such things as “Insights” [PLH] – [Pretty Little Head contributor, Farrah Bostic, shares her opinion on what an insight is and what it isn't. In doing so, she makes the point that insights are not things that can be gathered. Rather, the best we can hope for is to be insightful through research, immersion, observation and questioning.] I was recently asked to put together some “insight generation” exercises for a training workshop. This is pretty standard fare for a planning director, the person who ‘owns the insights.’ Creative briefs now often feature sections that are titled something like, “What’s the key insight?” – into which, the planner dutifully fills in some text in order to earn her wages. For some reason, on this particular request, I just completely stalled out. I often, at conferences and in client meetings, or with other planners, remark on how “insights” is another crime against the English language that Adland has perpetrated upon corporate culture.

• [from julienorvaisas] This Tech Bubble Is Different [BusinessWeek] – [Mathematicians are behind the ad-driven business-models defined in this article as the next bubble. They're tremendously successful in predicting behavior; a fact I find both intriguing and terrifying.] On Wall Street, math geeks are known as quants. They're the ones who create sophisticated trading algorithms that can ingest vast amounts of market data and then form buy and sell decisions in milliseconds. Hammerbacher was a quant. After about 10 months, he got back in touch with Zuckerberg, who offered him the Facebook job. That's when Hammerbacher redirected his quant proclivities toward consumer technology. He became, as it were, a Want. At social networking companies, Wants may sit among the computer scientists and engineers, but theirs is the central mission: to poke around in data, hunt for trends, figure out formulas that will put the right ad in front of the right person. "The most coveted employee in Silicon Valley today is not a software engineer. It is a mathematician."
• [from steve_portigal] Steve Portigal – You’ve Done All This Research… Now What? [UIE Podcast] – [A 24-minute podcast for your listening pleasure and edification] Conducting research and gathering data are crucial parts in the process of creating great design. But once you have all of the data, what do you do with it? How do you know you’re extracting the right conclusions and not leaving anything important on the table? Steve Portigal of Portigal Consulting uses the methods of synthesis and ideation to approach this crucial next step. During his virtual seminar, Steve explains that synthesis is the process of turning field data into insights and then how you move to ideation to turn insights into solutions. So many questions came up during the seminar that Steve ran out of time to answer them all. He tackles the remaining questions in this podcast.

I’ll be presenting Design Fieldwork: Uncovering Innovation From The Outside In as part of the two-day UIE Web App Masters Tour, in Seattle on May 23/24. The whole agenda (which is jam packed with some smart folks talking about interesting things) is here.

Register now and use speaker code SPKSEATTLE to get $100 off the price. If you register by May 6 you’ll get the recordings of last year’s event for free.

I recently had the privilege of guest-lecturing for an undergraduate class at the Center for Design Research at the University of Kansas taught by Julia Eschman and Tamara Christensen. The topic was the importance of recruiting the right people as participants to drive powerful insights for design research. I addressed the strategic reasons why, as well as tactics for doing so.

Recruiting is a key component of the design research process. It is to the detriment of project outcomes when it doesn’t get the attention it deserves. I know, I know… it’s a lot more fun to talk about sexy new methodologies and while away our days ideating, but before any of this can happen teams need to think hard about the source of the inspiring data and stories: people.

The presentation is below:

This was the first time I’ve presented this material, so take a look and please share some of your key experiences, snafus, complaints, challenges and learnings and etc. as you find the right people for your projects.

• [from julienorvaisas] Top 40 Hand Gestures Of Silvio Berlusconi [BuzzFeed] – [A thorough taxonomy; includes "The Mr. Burns" and "The Hey Gurrrrl." Yesterday Wyatt shared a great observation here at the office about how hand gestures, and the ways in which people handle objects can communicate so much about their emotional state and personality. It's something specific to notice in research as a "tell." This collection of Berlusconi's gestural expressions provides ample opportunity to practice your interpretation!] Italian Prime Minister Silvio Berlusconi is a man of many gesticulations.
• [from steve_portigal] The Inflatable Crowd Company – [Wonderful niche service with a crystal-clear positioning statement. Another business out there doing something cool, crazy, and curious] We have 30,000 realistic, inflatable torsos that are used to economically expand the scope of any crowd scene at any venue worldwide. We create custom crowds that are dressed and accessorized to match the look of your real extras. It is this texture – real clothes, wigs, etc. – and attention to detail that can make the illusion seamless. We provide all materials from the stock at our warehouse. We are able to create crowds for any type of scene – from a formal theater crowd to fans at large sporting events.

• [from wstarosta] A Retrospective View of 50 Years of Advertising Research) [ARF.org] – The Advertising Research Foundation is celebrating its 75th year of being in the business of marketing research. When asked about some of the industry's advances in the previous 50 years, chairman Gian Fulgoni owes many of them to technology that allows marketers to more effectively communicate their message and measure it's impact. His sentiments and even the industry terminology he uses highlight the fundamental differences between market research and design research.] In the 1980s, for example, the availability of point-of-sale scanner data provided a much-needed solution for Consumer Packaged Goods (CPG) and other industries. For the first time, marketers had the tools needed to quickly and accurately measure the impact of price, promotions and print / TV advertising on brand sales, develop sophisticated market mix models, and link sales lift to various promotional and advertising levers.
• [from wstarosta] PSFK Asks the Purple List, What are the Limits of Digital? [PSFK] – [The next time you are brainstorming and you come up with an idea to make an analog object, action or experience better by digitizing it, pause and consider this fact that I just learned: Your brain can recognize the time faster on an analog watch than a digital one! More about the trade-offs of going digital here…] There’s another way to approach this question, by venturing to guess that there’s nothing un-digitizable, rather there are deeply human things that will just be conveyed in different forms. For example, our need for feedback as in the above is one representation of a “deeply human thing,” but another interesting manifestation comes up when you start thinking about digital books. There’s a lot of social data encoded into the act of carrying a physical book. If I see you on the metro and you’re carrying a book I’ve read, it makes me want to talk to you. And if I don’t, I’m at least subtly comforted knowing that I’m in the company of someone likeminded.
• [from julienorvaisas] Plastics News Executive Forum: Human behavior holds clues to design [Plastics News] – [Is it possible to avoid a reference to The Graduate? I'll try. We often see design thinking methodology applied to development efforts of end-products and services, of consumable things. When it's already soup. Here the plastics industry is having a dialogue about inspiring innovation at the "ingredient" level. Interesting question about where the responsibility for innovation lies.] It may be tempting to think of concepts like “design thinking” or “open innovation” like they’re just new business buzzwords. But designers and many OEMs have embraced the ideas for years, and plastics firms would be smart to join the party, experts said at the Plastics News Executive Forum. One molder in attendance pointed out that, in his experience, some OEMs are bad at innovation. “Many of our customers come up … with new designs that are horribly flawed. What’s the fundamental breakdown organizationally, where companies [that] are supposed to do this for a living are really bad at it?” he asked.
• [from steve_portigal] R2-D2 makers an attraction at WonderCon in S.F. [SFGate] – [The devotion of fans is a constant source of wonder and delight.] A fully functional droid can cost as much as a Toyota Corolla, and takes half a decade or more to complete…R2 builders study the movies frame by frame to mine the tiniest details for their droids. Builders say they get asked two questions all the time: "Can it fly?" and "Does it project a hologram of Princess Leia?" Neither of those visual-effects-enhanced features from the movies is practical or possible because the technology doesn't exist. Builders also get frequent requests to sell their droids, and to perform at parties. That answer is "no," too. The R2 Builders Club operates with the blessing of Lucasfilm, with the understanding that the droids are not produced for sale. There's also a Jedi-like code among the builders, who consider profiting from the droids a trip to the Dark Side.

I’ll be presenting my webinar User Research Analysis: You’ve Done All This Research, Now What on Thursday, April 7. This webinar is based on a workshop that I’ve led in Savannah, Atlanta, Hong Kong, Portland, Vancouver, and San Francisco, among other many other places. I’m always hearing from people who are interested but who aren’t in those cities at those times, but with a webinar, anyone anywhere can participate. I’ve adapted the workshop to suit the webinar format and added a bunch of new content based on what I’ve observed working (or not working) in the workshops, not to mention some of the latest techniques we’re using in our work.

Use the promotion code PORTIGAL when you register and get free lifetime access to the webinar that you can share with everyone in your organization. (A $40 value.) If you can’t make the webinar when it happens (time zone challenges? conflicting meetings?) you can use this code when register and watch it later at your convenience.

Check out a quick preview, below

Also available: last year’s UIE Virtual Seminar on Deep Dive Interviewing Techniques.