[from steve_portigal] Non-Jews Begin to Embrace Ketubah Wedding Tradition [NYTimes.com] – [Cultural appropriation of religious traditions as we continue to seek meaning through symbols] The decade of non-Jews discovering the ketubah coincides with three relevant social trends: the rise of Christian Zionism, the growth of interfaith marriage, and the mainstreaming of the New Age movement with its search for spirituality in multiple faith traditions. As a result, an increasing number of gentiles have taken up Judaic practices: holding a Passover Seder, eating kosher food and studying kabbalah, the Jewish mystical movement. “A lot of these things are grass-rootsy,” said Prof. Jenna Weissman Joselit, a historian at George Washington University, who has written extensively on Jewish popular culture. “They have to do with the growing popularity of intermarriage — openness, pluralism, cultural improvisation. And for those who are more religiously literate, they add another level of authenticity or legitimacy.”
[from steve_portigal] More Focus Groups for ‘Spider-Man: Turn Off the Dark’ [NYTimes.com] – [What is the meaning of using consumer research? Do we admire producers for being user-centered or do we decry them for being desperate?] The producers of the Broadway musical “Spider-Man: Turn Off the Dark” are offering $60 goodie bags to people who serve in focus groups that will respond to several performances. Two focus groups attended Thursday night’s performance, and four more are scheduled to be at Friday night’s show and the Saturday matinee. It’s not unheard of for Broadway producers to use focus groups, and the musical has used them before since preview performances began on Nov. 28. But these are the first since largely negative reviews of the show by theater critics across the country were published on Tuesday. OnTrack Research, a marketing and consulting firm, is coordinating the focus groups, and here’s the rub: participants only get to see Act I or Act II, not both. They are then asked to fill out surveys and join in discussions in a “V.I.P. room.”
[from julienorvaisas] Six scientists tell us about the most accurate science fiction in their fields [Mad Science io9] – [Brief interviews with scientists discussing where some of the real science resides in our science fiction. Great comments thread, including this one: "The other side of the coin is how has science benefited from science fiction stories."] Ronald Arkin, director of the Mobile Robotics Lab, Georgia Tech: "Realistic depictions of robots are pretty boring, so there's not much to say on what is accurate or not. No positronic brains, no running amok killing everyone and everything. I guess that's the fiction in science fiction. You watch enough videos of robots at real research conferences and it's hard to stay awake… Anyway, [one] comes to mind that is a bit more accurate than most: Hal 9000, in 2001, apart from his apparent psychotic episode, is a robotic system that people live inside. Current research agendas, in human-robot interaction, task planning, command and control, etc., could conceivably lead to such an intelligent system."
[from steve_portigal] Will You Try My Paper iPhone App? [Techcrunch] – [Stanford HCI student gets soundly criticized for seeking feedback on paper prototype with actual users! The drama – as often on the web – really takes off in the comments.] When I looked down at his hands, however, instead of an iPhone, he held a few pieces of paper with wireframe drawings in pencil. This was his app. I was supposed to pretend the paper was an iPhone screen and press the hand-drawn buttons as I shuffled through the flow. The idea is that you could point your camera at a magazine rack and get digital versions of the magazines, which you could preview on your iPhone and then purchase individual articles or the entire magazine. It made a lot more sense when he did it (see video). Now, there is nothing wrong with getting your ideas down on paper or paper prototypes to work out the kinks before you start coding. But you might want to wait until you have an actual working app on an iPhone before testing it out in the wild and asking for feedback from normal people.
Gathering insights by having people hand write their stories [DMI News & Views] – Asking people to tell us stories has repeatedly proven to be a rich and productive avenue for important insights. We ask people to tell us a story about a relevant event or experience. For instance, tell me about the last time you baked something from scratch. Or tell me about the last time you purchased a car. We try not to set too many rules or give too much guidance. We let them determine where the story will begin. This, after all, is what we are looking for. We ask for the story to be in writing—and ideally the story will be handwritten, if the logistics permit. We ask for the story to be as descriptive as possible—and we ask that the story be illustrated with pictures (hand drawn stick people or cuttings from magazines or from the Internet).
100 Records: Project turns on fictional jackets [SFgate.com] – Exhibiting as "100 Records", Sonny Smith, a San Francisco musician, artist and writer, commissioned nearly 100 artists from around the world to create the artwork for 100 45 rpm record jackets that represent more than 60 fictional bands and singers.
Storylistening for consumer insight – There are many ways of collecting stories but here are three that may be new to you: * Anecdote circles * Naive interviewers * Mass narrative capture Collecting stories is not about finding the one perfect story that describes a brand or a consumer experience. Rather it is about gathering a broad spread of qualitative data. Individually a story may be seen to be banal but their power lies in the cumulative effect of many stories.
Story interpretation is best done by a range of groups (e.g. consumers themselves, a marketing department) that may have differing perspectives on the same situation. The most appropriate techniques often avoid direct analysis initially and allow different groups to immerse themselves in the stories to produce nuanced interpretations of the consumers' world. (via DinaMehta.com)
Sony, B&N promise to rekindle rights for book owners – Boing Boing recently talked to Sony's Steve Haber, President of Digital Reading, about its flagship ebook reader, named the "Daily Edition." "Our commitment is that you bought it, you own it," Haber said. "Our hope is to see this as ubiquitous. Buy on any device, read on any device. … We're obligated to have DRM but we don't pull content back."
What design researchers can learn from hostage negotiators – Interesting to look at various collaboration and communication scenarios and unpack what's going on to define some principles that can be reused. Not sure how much new about design research is brought to light here, but the framing may make it more memorable or understandable. Always glad to see the emphasis on rapport, but I don't agree with their hostage-rapport approach as a one-size-fits-all method for design research rapport building. I also think they underplay the emotional levels that good design research can uncover. Beyond frustration with products, we hear stories about cancer, divorce, infertility, hopes, dreams, and beyond. All very charged stuff.
If you outlaw meep, only outlaws will say meep – Tthe nonsense word started with the 1980s Muppet character Beaker. Bob Thompson, a pop culture professor at Syracuse University, said he first heard students meep about a year ago during a class screening of a television show. "Something happened and one of them said 'Meep,'" he said. "And then they all started doing it."
The meeps, he said, came from all of the students in the class in rapid-fire succession. When he asked them what that meant, they said it didn't really mean anything.
But meeping doesn't seem to be funny to Danvers High School Principal Thomas Murray, who threatened to suspend students caught meeping in school.
In an interview with the Salem News, Murray said automated calls were made to parents, warning them of the possible punishment after administrators learned that students were conspiring online to mass-meep in one part of the school building.
(Updated to include slideshow with synchronized audio track)
We’re very excited today to be posting our findings from the Reading Ahead research project.
Lots more in the deck below, but here’s the executive summary
Books are more than just pages with words and pictures; they are imbued with personal history, future aspirations, and signifiers of identity
The unabridged reading experience includes crucial events that take place before and after the elemental moments of eyes-looking-at-words
Digital reading privileges access to content while neglecting other essential aspects of this complete reading experience
There are opportunities to enhance digital reading by replicating, referencing, and replacing social (and other) aspects of traditional book reading
We sat down yesterday in the office and recorded ourselves delivering these findings, very much the way we would deliver them to one of our clients.
Usually, we deliver findings like these to a client team in a half day session, and there’s lots of dialogue, but we tried to keep it brief here to help you get through it. (The presentation lasts an hour and twenty minutes.)
It’s been a great project, and we’ve really appreciated hearing from people along the way. We welcome further comments and questions, and look forward to continuing the dialogue around this work.
We’ve been hard at work synthesizing the Reading Ahead data. There’s a great deal of writing involved in communicating the results, and sometimes it makes sense to develop a visual model that represents a key idea.
Here are several partial models evolving through paper and whiteboard sketches, and finally into digital form.
We’ll be finishing synthesis soon, and publishing our findings on Slideshare, with an audio commentary.
I started today by typing up all of the Post-it notes you saw in our recent blog post on Synthesis.
This activity created a 6-page Word document of bullet points.
The next part of the process is something I always find challenging: taking an incredibly detailed list of observations, particpant statements, hypotheses, and ideas; figuring out what the Big Ideas are (there’s a point in the process where many of them seem Big!), and putting those into a form that tells a cogent story.
First step: make a cup of tea.
Ok, then my next steps were:
Categorize all those bullet points
Synthesize those categories a bit further
Write down in as short a paragraph as possible what I would tell someone who asked me, “what did you find out?”
Then I went into PowerPoint, which is what we use when we present findings to our clients. I’ll continue bouncing back and forth between Word and PowerPoint; each piece of software supports a different way of thinking and writing.
I dropped my synthesized categories into a presentation file, sifted all of the bullet points from my Word doc into the new categories, and then started carving and shaping it all so that it started to follow the paragraph I had written. (I’m mixing cooking and sculpting metaphors here.)
I printed out the presentation draft, and laid it out so I could see the whole thing at once.
Steve came back from a meeting and I asked him to read over what I’d printed out. He started writing notes on my printouts, pulling out what he saw as the biggest of the Big Ideas.
We talked about what he’d written, which led to an energetic discussion in which we really started to breathe life into this. Tomorrow, I’ll start the day by iterating the presentation draft based on our conversation.
Synthesizing field data into well-articulated, data-driven patterns, themes, and opportunities is a big part of our work, but it’s an aspect that generally has less visibility than the fieldwork.
An essential early step in the synthesis process involves going back over the fieldwork sessions. An hour or two-hour interview creates an incredible amount of information. By going back into a record of the interview, we make sure not to leave anything significant behind.
We go through and make notes on interview transcripts (done by an outside service), watch videos of the sessions, and look over photographs, sketches, maps, and participatory design pieces.
Annotated interview transcript
We made a bulletin board of the people we met, so they’re ever-present while we’re working.
Yesterday we came together to share the points we’d each pulled out. We present each interview, like a case study, to the team. Sometimes it’s just us, and sometimes our clients join us for part of this process.
While one of us presented, the other captured the essence onto Post-its. We had a lot of discussion and debate while we did this, pulling together multiple viewpoints.
When we were done presenting the interviews, the board looked like this:
Our next step is to take these notes and start grouping them. We’ll look at different ways the information can be organized, and from there, will start refining our work and writing it up clearly and succinctly into a report.
In addition to our in-person fieldwork, we often ask research participants to do some kind of task on their own. In past projects, these assignments have included a range of activities, from workbooks and journals with specific daily prompts, to fairly open-ended photo diaries.
For Reading Ahead, we asked people to do a short photo diary, and send us five or so digital pictures (before the interview session) that would help us get a sense of how reading fits into their lives.
Diaries like this accomplish several things. They give us access to a person’s world beyond what we might be able to get in just a face-to-face meeting. We’re able to see what they do in more locations, at more different times, and in more situations.
We probably won’t be there to see someone actually reading in bed before they go to sleep at night, but they might well ask a family member to take a picture of it for their photo diary, as Tracy did for this project.
Diaries also help us build rapport more quickly with the people we’re meeting, by giving us a common set of stories to begin the conversation with. There’s often a bit of back and forth dialogue between us and the participants during the assignment as well, which helps us establish a relationship.
Having some shared knowledge and possibly interaction prior to the interview means that when we are face-to-face, we can jump right in with that person at a deeper level, which can free up time in the interview session for exploring more areas of the research topic.
When you look at the pictures people sent us for this project, you’ll see that they’ve responded in a variety of ways. Some focused on objects, some took pictures of other people, and some photographed themselves or had other people photograph them. It’s useful to see the different ways people interpret the topic area, and the connections they draw. It helps us understand how each person sees the world, and can point us to additional lines of inquiry.
All This ChittahChattah is the Portigal blog, bringing you observations of daily life, disdainful snark over bad design, updates on my activities, and info about user research since 2001.
