I’ve taking the story of the War Stories on the road lately. I spoke at CHIFOO in June and will be talking at UX Australia in few weeks.
I’ve proposed a similar talk for SXSW 2015. Part of their selection process involves commenting and voting from the public. Please comment on and vote for my talk!
Vote here!
Recently, we spent the week in Austin at SXSW. Here’s some of the observations and other highlights from the time there.
Anne encountered the Uncanny Valley with this video-projection-on-a-human-shaped-cutout.
In one session, I sat behind a cyborg.
Ridiculous marketing language abounds.
A cafe made use of physical “Like” buttons next to posted artwork. The LCD counter increments each time someone clicks the button. Curious to see interactions specific to the virtual world being replicated in the physical world. See here, previously.
The Frito pie is made from a bag of corn chips, where the bag is ripped open and topped with chopped onions, meat, sauce and cheese.
One really has to wonder about how complex everyday technology use can become. Even though Austin is fairly tech forward, this sign in the convention center is beyond ridiculous.
Gourdough’s used to be just an Airstream that served the biggest donuts you’d ever seen, but now they’ve opened a proper restaurant. Most if not all of the main courses (e.g., friend chicken) feature a donut.
Live music, including the Waco Brothers and Ian McLagan.
And of course, there were mascots.
Just a quick update for the week:
I’ve got a proposal in for next year’s SXSW conference. The talk I’m planning to do is entitled “The Power of Bad Ideas”
In business and in life, we pursue the good stuff and champion people who are known for their good ideas. But when we place too strong an emphasis on just the good, we may neglect to consider the bad ones. In design and in brainstorming, deliberately seeking out bad ideas is a powerful way to unlock creativity. Generating bad ideas can reveal our assumptions about the difference between bad and good, and often seemingly bad ideas turn out to be good ones. Jotly and Cow Clicker were jokes/parodies (e.g., not good ideas) that have been surprisingly successful. Neil Young and Crazy Horse have covered folk songs. An action blockbuster features a US president swinging a silver axe against vampires. In this talk, I’ll explore how opening up the bad idea valve can lead unexpectedly to the kind of success we aim for with our good ideas.
This talk picks up where my Core77 article and some recent blog posts (here, here) left off. I’m looking forward to developing the material further and talking it through live.
Part of the consideration that SXSW uses in sorting out their 3200 proposals is voting. I’d really appreciate your help: check out the page for the talk, add any comments, questions, or words of encouragement, and vote “thumbs up” (you’ll have to sign in or create an account if you don’t have one).
Thanks for your help!
I recently spent a while in Austin attending SXSW. Part work, part vacation, it was all fun and all inspiration (see, I’m now posting in rhyme???!!!). Here’s some of my observations and experiences.
Austin’s independence and weirdness are fairly unique and always enjoyable.
While there was a national uproar over an ad agency hiring homeless folks to circulate as wireless hotspots, FedEx hired non-homeless folks (we talked to them and yes, despite the cool outfit, they are not regular FedEx employees) to circulate as human phone chargers. No one raised a peep over this. It’s okay to to turn people into device support as long as they have sufficient income such that we don’t feel awkward?
A typical bewildering promotional scene. I’m unsure specifically what was happening here. Pose with this Grinch (I guess?) and tweet the photo with a hashtag for chance to win something? Anne posed for the picture but we never bothered to determine exactly what it was about. This sort of exchange and promotion was very common.
This was the moment I realized how much my localized norms had shifted. Over the course of a few days, we ate and drank and snacked for free. Wwe got delicious ice cream sandwiches for free; all we had to do was tweet something. We got a free lunch from FedEx, although they asked that we check in Foursquare. Moments before taking this picture we followed the trail of Ben-and-Jerry’s-eating-folks to find out where the cart was, asking of course for some tweet action in exchange. By the time I came upon this popsicle stand. I looked up and down to figure out what I had to do, or if they were just going to give me a frozen treat without any action. We were a little chatty, reading their sign out loud, but no one was initiating a transaction, finally the woman asks us “Do you work for Twitter?” (I guess since we had mentioned tweeting). Finally, the penny drops. “Oh,” she explains, “right now these are $2.50.” It was just a regular frozen-good-for-money cart! No special SXSW promotion or anything! And she’s located herself right across from the Convention Center – ground zero for crazy promotions (the spot where Kobayashi ate 13 grilled cheeses in one minute was just feet away)! Well! I walked away grumbling at the nerve of this person to try and ask for money for their food product!
Making new friends.
What does this mean? Kony went from viral slacktivism to stencil-art in a matter of days. Is this anti-Kony? It seems to be iconifying him with Che-like kitsch. That was fast!
Attention-grabbing scumbaags put realistic paper “clamps” on parked cars. Haw haw! Fooled ya! You didn’t really get clamped, just wanted to tell you about our great service! Ummmm, no, no, no. That moment – be it one second or 90 seconds – of angst and despair upon seeing your car clamped is not okay. You should not do business by upsetting people and then telling them that it was just a joke. I realize that’s the premise for prank television, but this is simply not acceptable for marketers to be doing. You can make me feel good, but you must not make me feel bad.
I’m intrigued by the proliferation of these backdrops in publicly accessible places, so that we too can play at doing a red carpet appearance. The opening party had an actively-posed-with backdrop that was not intended to see any of its traditional star usage. These backdrops were also throughout the Convention Center. Certainly the appeal is understandable (we made good use of a similar opportunity last year in Florence); perhaps this starts to replace the stick-your-head-through-a-painting-of-a-character; now it’s red carpet for the rest of us.
These folks in the yellow skinsuits were promoting SceneTap but found themselves seduced by a street hustler more skilled than themselves, doing some kind of of three-card-Monty meets card trick. And those onlookers wearing “MYSPACE IS DEAD” shirts are actually promoting Myspace,
Fun with The Daisies, or the unexpected pleasure of following a titanic sound down a back street only to find ourselves feet away from a young, skinny, long-haired rock-n-roll band kicking out the jams.
Other highlights
See also:
This week we continue to swim through an ocean of data from two concurrent projects.
I’ve proposed a panel session for SXSW, entitled Signal beats Noise: Find your voice thru curation.
Beyond the emphasis on building your Personal Brand, we believe that today, to be a leading edge professional/creative/entrepreneur/designer/innovator you need to carve out your own territory and have your say. Beyond whuffie, Klout, or other measures of influence, this is in many ways a private activity that takes place out loud and out there. But how do you find what you want to talk about? How do you discover, filter, curate, and consume stories in order to tell your own stories? This panel will look at tools, frameworks, motivations, and plenty of examples.
I’m very excited about my fellow panelists: Michael Margolis of Get Storied (“evangelists for the global storytelling movement”), Guillaume Decugis from Scoop.it (“Be The Curator of Your Favorite Topic!”) and Ned Hepburn, creator of Fuck Yeah Sharks (read an interview here).
Me, well, I’ve been curating – whether or not you give it that label – via All This ChittahChattah for almost 10 years. I’ve also got a Museum of Foreign Groceries (read more here (PDF)).
I’d appreciate it if you’d visit the panel proposal and do two things: 1. Add a comment or question. Share your opinion, offer encouragement, or raise an issue that you want us to cover, and 2. Give us a “thumbs up” vote (the conference committee does indeed “curate” but votes are taken into consideration).
I spoke at SXSW recently about the interviewing process in user research. As I’ve been working on a book about this topic the timing was great for me.
While we know, from a very young age, how to ask questions, the skill of getting the right information from users is surprisingly complex and nuanced. This session will focus on getting past the obvious shallow information into the deeper, more subtle, yet crucial, insights. If you are going to the effort to meet with users in order to improve your designs, it’s essential that you know how to get the best information and not leave insights behind. Being great in “field work” involves understanding and accepting your interviewee’s world view, and being open to what they need to tell you (in addition to what you already know you want to learn). We’ll focus on the importance of rapport-building and listening and look at techniques for both. We will review different types of questions, and why you need to have a range of question types. This session will explore other contextual research methods that can be built on top of interviewing in a seamless way. We’ll also suggest practice exercises for improving your own interviewing skills and how to engage others in your organization successfully in the interviewing experience.
Slides
Audio
Presentation (45 minutes + 15 minutes Q&A):
To download the audio Right-Click and Save As… (Windows) or Ctrl-Click (Mac).
Also see
The conference lineup is chosen partially based on input (i.e., voting) from the community. Even if you don’t attend, you still have a voice about what the discourse should be in our various fields. Not to mention, it’s a great way to support us! Visit each of the two talks below and click on the “thumbs up” icon. Add your thoughts, or comments as well!
Diving Deep: Best Practices For Interviewing Users
While we know, from a very young age, how to ask questions, the skill of getting the right information from users is surprisingly complex and nuanced. This session will focus on getting past the obvious shallow information into the deeper, more subtle, yet crucial, insights. If you are going to the effort to meet with users in order to improve your designs, it’s essential that you know how to get the best information and not leave insights behind. Being great in “field work” involves understanding and accepting your interviewee’s world view, and being open to what they need to tell you (in addition to what you already know you want to learn). We’ll focus on the importance of rapport-building and listening and look at techniques for both. We will review different types of questions, and why you need to have a range of question types. This session will explore other contextual research methods that can be built on top of interviewing in a seamless way. We’ll also suggest practice exercises for improving your own interviewing skills and how to engage others in your organization successfully in the interviewing experience.
For more on interviewing, you can check out our UIE Virtual Seminar and the follow-up podcast we did with Jared Spool.
Mommy, Where Do Good Products Come From? (with Gretchen Anderson)
Business case studies are the ultimate in reductionism: A complex business activity rooted in a specific context of people, company culture, time, and place is boiled down to a few key ideas. Consultants, designers, students, and people who read Malcolm Gladwell are especially prone to this form of simplification. While these simplified stories can be helpful as touchstones, we just need to remember that they are often apocryphal archetypes more than investigative summaries. Or people confuse the terms innovation and invention; looking for breakthrough ideas sends companies into a frenzied search for “new” things not great or disruptive things. In this session, we will explore some different pathways to creating great product ideas. As designers and researchers, we’re experienced enough to know that design research isn’t the only approach or even always the best approach (a point of view that Don Norman vehemently argued in recent writings). For instance, design research wouldn’t be sufficient to create a disruptive innovation like Gowalla. We’ll outline a framework that looks at different approaches to idea generation, including corporate competencies and culture, customer needs and cultural context, and technological innovation.
For more on this topic, you can check out our interactions column Some Different Approaches to Making Stuff (PDF). Also, listen to Steve and Gretchen in conversation about the speed of innovation.
Thanks for your votes!
Also see: