Posts tagged “people”

People Have The Power, Says Tech

I saw this BitTorrent billboard in San Francisco last weekend.
bittorrent
Its specific message is opaque, telling us only that people are greater than servers. Hopefully we knew that already, but now we know that BitTorrent knows that too, via this techno-corporate version of a spray-painted cri de coeur. (Looking online for the image, I found the above on BitTorrent’s blog where it may refer to some peer-to-peer alternative to peer-to-cloud product, but that’s as far as I got).

The New York Times carried this full-page ad for PayPal yesterday.
paypal
Beginning with the constitutional We The People , the copy culminates with their new slogan, a graffiti-rendered People Rule.

Maybe there are humanists at both these organizations who are indeed passionate about the people they are trying to serve, but it’s hard not to be cynical about these corporations co-opting the language and aesthetics of rebellion and independence to persuade us to adopt their particular technology product versus some other. More than anything, it looks as if the tech industry is trying (yet again) to humanize its image.

Introverted Observers

We’ve had a lot of good posts – and comments – as of late about extroversion, introversion, talking to strangers, comfort zones, and so on. This brought to mind a story from a visit to New York a while back. In Let’s Embrace Open-Mindedness I tell two stories from my personal life (e.g., not when conducting research) where I explored the edges of my own comfort zone in just slightly unfamiliar circumstances, one situation where I saw the opportunity and couldn’t make the leap, another where I saw the opportunity and convinced myself to take that leap.

Followers of this blog will know I love taking pictures of curious and interesting things that I see everywhere, but it’s much harder – and not always appropriate – to take pictures of the curious and interesting people that I see everywhere. Indeed, in true Heisenberg fashion, you can’t always get the picture you’d want if you have to interact.

Anyway, visiting New York and walking through Times Square, I came upon people promoting Carrie Fisher’s “Wishful Drinking.” They were dressed as parodies of the book cover, with Fisher as Leia. At two separate points, I asked these hawkers if I could take their pictures.

Well, sure. It’s New York. It’s Times Square, thick with tourists, and these people are calling attention to themselves for promotion. All those cues shift the norm and make it reasonable/comfortable/appropriate/possible to do something that we don’t normally do: asking “Hey, can I take your picture?” That’s probably why I have so many photos taken with Shrek, Mr. Peanut, an Animaniac, the Monster.com monster – there’s something delightful and ironic about this staged naturalism, as if yes, I am hanging out here with my arm casually thrown around a 6-foot be-monocled legume. The opportunity to ask for a picture is so built-in to our scripts that it seems a crime to not get the picture!

Also see: The bear that saluted me

ChittahChattah Quickies

  • [from steve_portigal] National Onion Labs, Inc. – [Bet you didn't know that there was a national onion lab, or that there were standards for onion certification. Now you do. You're so very welcome!] People use onions for their unique and distinctive flavors and by looking for the appropriate NOL certification you can be assured that the onion you choose will be appropriate for your use. Look for NOL’s trustworthy quality certification Certified Extra Sweet®, Certified Sweet®, Certified Medio™ and Certified Sizzler™ when selecting onions.
  • [from steve_portigal] From Muses To Music: Where Ideas Come From [NPR] – [Transcript of a Talk of the Nation episode at the Aspen Ideas Festival, with a broad cross-section of participants.This was my favorite snippet.] Q: Joining us now is Eric Fischl. He's a painter and sculptor…Not where do your ideas come from, but how do you come up with them? A: I'm a painter of people, so one of the sources of my inspiration is body language. And when I see people sitting, standing, moving, twisting, turning in very specific, very idiosyncratic ways, I'm riveted by it. I don't know why. If I have my camera with me, I take a photograph of it. And then back in my studio, I look at that photograph and try to find a context for explaining why I was fascinated by that particular gesture.[They don't all work out] but the process is always fascinating.
  • [from steve_portigal] Technological Superstition [The Technium] – [KK takes a direct look at how we imbue objects with meaning, although he frames it as "superstition." Funny how that word really agitates me, whereas my term (meaning) is pacifying. In our work, perception often is reality, but I'm refreshed and challenged by Kevin's close reading of reality, just plain reality.] They honestly believe that artifacts can transmit the aura of a human who uses it. In this case, the steel transmits the bravery of the firemen rescuers, and the innocence of the civilians who died. But it can also transmit cooties. They believe that wearing Hitler's sweater would be a bad idea, while sleeping in a room (completely remodeled) that Lincoln slept in is a good idea. This is magical thinking….In the end, a historical technological artifact is one of the reservoirs in the modern world where superstition still flows freely.

ChittahChattah Quickies

  • [from steve_portigal] Side View Mirror Project – [Love Erik Dahl's deep dive on the ordinary to find ot the extraordinary, as he has spent years taking pictures of side view mirrors. He discovers some great themes and patterns although he acknowledges he didn't know where it was going to go when he started.] Taking these pictures changed the way I drive. I used to be very end-state oriented when I would drive. When I started taking pictures for this project I stopped thinking about where I was going, and started watching mirrors and looking for red lights. As designers, its important to remember that the goal and orientation of the user dramatically impacts their experiences.
  • [from steve_portigal] Two years after buying Pure Digital, Cisco ditches the Flip [Ars Technica] – [I always thought this was about driving a consumer-facing innovation culture into the org. Let's hope that this persists even without the specific line of products.] Cisco is killing off the line of pocketable video cameras in order to refocus the company around home networking and video. The news was a surprise to even Flip critics, leaving everyone wondering why Cisco bothered to buy Pure Digital (the Flip's former parent company) for $590 million just 2 years ago. The marriage never fully made sense, but we accepted it­most assumed that Cisco was making its own attempt to compete in the handheld market by simply gobbling up one of the hottest little gadget startups at the time. Two years later, Cisco's feelings about the acquisition have changed. Cisco announced that it's expanding the Consumer Business Group, but that the Flip business will no longer be part of it. There was no formal explanation given as to why Cisco chose to shut the group down instead of selling it.

Our latest article: What to Expect When You’re Not Expecting It


Our latest interactions column (written in collaboration with Julie Norvaisas) What to Expect When You’re Not Expecting It has just been published.

We are inevitably astounded and affected by what exists outside of explicit research project constraints.We indulged in a little reflection on some of the people we’ve met and how meeting them took us outside of the business questions at hand but had a real impact on the team and reframed the way we thought about the business questions. This opportunity to dwell on the exception provides a reminder of how these experiences deliver a potent dose of humanity to the business of providing products for people.

Get the PDF here.

Previous articles also available:

ChittahChattah Quickies

  • [from julienorvaisas] America: Land of Loners? [The Wilson Quarterly] – [Thoughtful commentary on the notion of "friends," a watered-down word these days, thanks to Facebook.] Friendship, like baseball, always seems to send intellectuals off the deep end. Yet there is more biological justification for our predecessors’ paeans to friendship than for our modern-day tepidity. Friendship exists in all the world’s cultures, likely as a result of natural selection. People have always needed allies to help out in times of trouble, raise their status, and join with them against their enemies. It doesn’t seem much of a stretch to conclude that a talent for making friends would bestow an evolutionary advantage by corralling others into the project of promoting and protecting one’s kids—and thereby ensuring the survival of one’s genes.
  • [from julienorvaisas] Ewwwwwwwww! [The Boston Globe] – [Scientists are working on unpacking the psychology of physical disgust and it's role in moral decisions, which are obviously also based in powerful socio-cultural factors. Food for thought on just how layered the decision-making process is.] Just as our teeth and tongue first evolved to process food, then were enlisted for complex communication, disgust first arose as an emotional response to ensure that our ancestors steered clear of rancid meat and contagion. But over time, that response was co-opted by the social brain to help police the boundaries of acceptable behavior. Today, some psychologists argue, we recoil at the wrong just as we do at the rancid, and when someone says that a politician’s chronic dishonesty makes her sick, she is feeling the same revulsion she might get from a brimming plate of cockroaches.
  • [from steve_portigal] iPad/Kindle combo proving deadly to rest of e-reader market [ars technica] – The show floor of January's Consumer Electronics Show was swamped with E-Ink-based e-readers of all shapes and sizes, to the point that it seemed that a tsunami of Kindle knock-offs was going to hit the US market in the first quarter of 2010. But in hindsight, it turns out that the wave actually crested at CES, and has now almost entirely subsided. The problem for these products is that the e-reader market appears to consist almost exclusively of people who want to use the devices to read, which means that they don't really care about being able to bend or flex the e-reader a little bit, nor are they willing to pay the huge premium that a touchscreen commands. Neither of these features enhances the basic reading experience that's at the core of why people pick an E-Ink device over a reader with an LCD screen. For those who just want to read, the Kindle is now very cheap. And if you're going to pay for a touchscreen, you might as well spend a bit extra get an iPad.
  • [from steve_portigal] Persona [a set on Flickr] – [An ongoing series of photographs of people, and the stuff they are carrying with them. This sort of raw documentationism is without explicit analysis or articulated insight but of course the act of creation and the act of editing/selecting introduces a curatorial voice and implicit point of view on the world. It's just up to us to figure out what that is]

Just walk and watch

greentea.jpg
On the street, near Market St. in San Francisco. Construction worker (with an extremely personalized hard hat, thick with stickers) carrying a bottle of Lipton Iced Green Tea, a product that is stereotypically opposite from the drinker. A few blocks further and I see an older man who’s odd fashion sense meant he was either foreign or homeless (or both) with a cheap pink fake-leather iPod case around his neck (with iPod), as if he was given the setup by a 13-year old girl. A block further I approach a cluster of people standing in front of some building on Market having a smoke break. They are all fairly young and relatively well-dressed, perhaps it’s some sort of continuing education or something, but as I pass by I see in their midst is a big clergy dude complete with rope-belt-and-brown-robes. As I enter my parking lot, I hear a noise as something hits the ground. “Sir, Sir!” voices call. As I turn I realize it’s something I’ve dropped and they are calling to tell me. I walk towards the item to retrieve it, but before I can get there a man of 70 (not with the “sir” group) scampers over and bends over to pick it up, and hands it to me so I don’t have to get it!

It was a fun ten minutes, filled with many surprises, confounded expectations, juxtapositions, and cultural collisions.

MC SP was in da house

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(thanks Katie for the photo)
Friday was the Bay Area’s Best awards, where local winners of the BusinessWeek/IDSA IDEA Awards were feted. I presented the awards. Below are my opening remarks.

In preparing for tonight I’ve been doing some thinking about design in the Bay Area. I’m sure we’ve all had that same experience where we’re on call to our friends and colleagues in other places to try and offer some detailed overview of the local economy for design, consulting, innovation, or whatever. “What’s going on with business out there?” they’ll ask us.

Ummm, well, let’s see.

I mean, how do you answer that?

If you’re like me, you can really only answer it from your own narrow perspective. If you’re having a busy week, you might tell them “The Valley is back!” or if you’re feeling some economic crunch from your employer or your clients, you might just pause and inhale skeptically….”hisssssssssssssssssss. I dunno….”

Of course, we’re all optimists in Sunny (make that Foggy) California, so there’s probably a tendency to lean a bit harder on the “We’re back, baby” side of the equation.

So while I’m sure there’s someone with bar charts, and pie charts, showing the quarterly delta of the Gross Regional Product, design dollars spent per hard good, the macroeconomic tracking index of supply-and-demand curve adjusted for inflation, that’s not me. I can only tell you what I see and hear.

So if you will allow, let’s consider three different aspects of design: people, ideas, and stuff.

Okay, “people”. First of all, look at all of us. A bunch of people who are here tonight for outa-control alcohol fueled mayhem, to raise the roof with each other, for camaraderie, and celebration. To be out with each other and share the connection as part of the scene. We’re here for ourselves, but we’re here for each other. That’s a community. That’s something we know that people move here be part of. If you’ve got friends in other countries or other parts of the US, they may be jealous of that elusive “activity” that goes on here, at events like this and others. If you look at resumes you know that people definitely want to come HERE to work.

One of the largest employers of designers in the world is here…IDEO. With most of their designers here in the Bay Area. Just by mass alone, IDEO puts us all on the map.

We’ve got design students here, with programs at Academy of Art University, California College of the Arts (where I teach), San Francisco State, San Jose State, Stanford and probably someplace else I missed. Those schools are destination schools, and this area is a destination. And certainly the changes going on at CCA and Stanford are well-publicized in the design press, and even in the business press.

So, what about ideas? With Silicon Valley, we’ve got a tremendous history as a place of ideas, ideas that get turned into technologies and of course stuff that people end up using, in other words, design. If you aren’t getting a chunk of the money, you might not think at first that the $1.65 BILLION that Google paid for YouTube doesn’t really affect you, but don’t be mistaken – that’s a dramatic sign about money, content, media, information, entertainment, you name it. Oh, and of course, design.

But the air is thick with ideas here in the Bay Area. Earlier this week I saw a panel discussion with Larry Cornett and Joy Mountford from Yahoo, Peter Merholz from Adaptive Path, and Tim Brown from IDEO. They were considering the design challenges in creating a new class of product: systems with emergent behavior. In other words, where the way the product or system will be used isn’t known before it is created, and the design must allow for that flexibility to emerge over time. Maybe you’d like to dismiss all this as website stuff, but Tim Brown was very clear that he didn’t distinguish; it was all design to him.

And people from outside this area are hungry to bring their ideas here to teach us, and to get our reactions. Just in the last few weeks, we’ve had MOMA design curator Paola Anontelli at Stanford talking about designing the user experience of design exhibits, author and visionary Bruce Sterling at CCA talking about modernism, futurism, and design, Molly Steenson at Giant Ant talking about an ethnographic study she did with Microsoft in Bangalore, India, looking at how people use mobile phones. Turns out that whereas we see the phones as personal devices, for many in India they are shared devices. The design implications for software and hardware in the global marketplace are significant.

And last but absolutely not least comes the stuff. Consider that the talk about emergent systems I mentioned before was held in an overflowing auditorium at PARC, the famous R&D lab in Palo Alto that brought us word processing, the desktop interface, Ethernet, the laser printer, and helped to productize the mouse. We are residents in the ancestral home of revolutionary products, services, technologies – in other words, stuff – the personal computer, the internet, the iPod, the search engine. Revolutionary in that they change how people live, how they work, they create entire economies and destroy others.

And the stuff is why we’re here tonight, after all. Each of the firms we are honoring tonight have a “thing” that we’ll show, a thing that can be seen and touched. But each of those tangible things should mean so much more than the thing itself. The people in our winning firms have taken big ideas, new ideas, and put them into stuff. People, ideas, and stuff, and that’s how we got here, with our Bay Area’s Best.

The event was a lot of fun, although they ran out of beer (I was saving myself until after the awards, and made a dash for the bar only to find they were pushing this malt-beverage-with-caffeine that would have turned me into Portigolio with my shirt over my head) and I had to make do with a churro instead. It was really a party, more than a ceremony, and so lots of people continued to chat, loudly, while we began to speak through the PA. It’s very hard to speak when there’s so much background chatter, and I heard from others afterwards that it was a struggle for some to hear the presentations. I don’t begrudge anyone the desire to continue talking (that’s what’s great about parties) but it would be great if it could be managed so that the speaking-and-listening stuff could also go on as well.

Virtual Anthropology

Virtual Anthropology is the mini-meme of the moment, I guess – a post from Trendwatching that highlights all the ways you can, from the comfort of your desk, learn about what people around the world are doing, photographing, wearing, buying, etc.

As usual, when you read about a shortcut to actual research written by someone who really has no clue about doing real research, they omit the valuable part – asking questions. Asking why! What is the meaning of the clothing you wear? Tell me a story about why you’ve got those items in your fridge?

It takes skill to unearth the insights – you can’t start and finish with self-reported data. Otherwise, you’re just a step above a mood board or something artifact-based. Insights come from people – from interacting with people, dynamically. Not simply observing their shit.

I feel like a broken record on this one, but whatever.

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