• [from steve_portigal] Design Research with Sam Ladner [Johnny Holland] – [Looking forward to checking out this podcast. Sam always has smart things to say.] Jill Christ and Andrew Harris talk with Sam Ladner about design research, and the theories behind research design. They discuss how to choose the right research method, the differences between qualitative and quantitative research, and why certain research methods are used at certain times. "What I think designers can learn from sociologists primarily is …for two centuries now, sociologists have been thinking about how people interact with each other. And all of those findings, those theories, that deep research, that deep insight, they are still valid, and they do have a great amount of applicability in the online space. …Designers could learn a lot about this idea of the “Presentation of Self”…or where sociologists have thought about “how do we work in groups together?” …there are all sorts of sociological research and theory that would help designers."
• [from julienorvaisas] Nokia Pure Typeface [Design Boom] – [This celebration of their bespoke font will surely reach a very limited audience. Their slow-font approach and aesthetic has appeal but seems a bit misplaced.] Citing the varied but expansive demands of smartphone usage as a design consideration, alongside the potentials opened by the clarity and sharpness of contemporary smartphone screens, Nokia has worked with Maag to develop a sans serif typeface that references the varying stroke weights and more rounded flow of handwriting, creating a more open effect than the classic 'Nokia Sans'. In an interesting return to analogue, Nokia celebrates the release of the font with the commissioning of a woodblock version of the typeface. Documented in the mini-film 'Pure Reversal' the blocks were created and used for a limited-edition print run. Designed specifically for digital and mobile devices, the 'pure' typeface is expected on Nokia devices and in advertisements beginning this year.
• [from julienorvaisas] Defend Your Research: Imitation Is More Valuable Than Innovation [Harvard Business Review] – [Shenkar makes some bold statements. Bringing discipline to "imitation" and surfacing it as an form of innovation is intriguing. However, aspects of this phenomena are integrated into most robust innovation initiatives now (competitive analysis, landscapes, reverse engineering). They also occur quite naturally in human behavior (mirroring, transference) and culture (trends, memes). In art, it's known as appropriation and is perfectly acceptable; it may be a more apt analogy for this process than imitation. I do question his characterization here of imitation as taboo.] Q: If copying is so effective, why isn’t it embraced more? A: We’ve been socialized from a young age to treat imitation as undignified and objectionable, something done by those who are unoriginal. Even in companies that embrace imitation, many executives are reluctant to use the “i” word because of its stigma. The result is that imitation is done in the dark without the strategic and operational attention it deserves.

On April 7, I’ll be presenting a UIE Virtual Seminar called User Research Analysis Techniques: You’ve Done All This Research, Now What?. Sign up here!

Steve will explain synthesis, or how you turn field data into insights. Simply put, Synthesis is an iterative approach to sense-making. Steve will show you that it’s about both the experience you have as a researcher gathering that data AND the rigor of processing that data. You’ll learn the steps and types of output and deliverables that we produce as we go through the process.

Steve will help you explore ideation, where turning insights into solutions actually happens. Here’s where your hard work pays off! Ideation is about creating a wide-range of possible solutions across a wider set of areas than you can act on.

Oh, and if there’s really no such thing as a bad idea, how do you benefit from the ones that feel like they are? Steve will show you the power of “bad ideas ” and how they help you get unstuck.

Check out a quick preview, below

Also available: last year’s UIE Virtual Seminar on Deep Dive Interviewing Techniques.

• [from steve_portigal] Oh, Etsy. How could you? [Authentical] – [Smart take on process failures in Etsy's recent misstep. User research can make a big difference] It's hard for me to believe that if Etsy had conducted user research and even informal but realistic usability testing on the idea that they would not have quickly seen the privacy violation. They could have avoided the damage control they now have to deal with because of the breach of trust they've had with buyers who already love the experience of shopping there.Etsy could have avoided the problem and discovered a possibly great idea for engaging buyers even more. Where was the business plan for allowing search of users? How does having social "circles" support the business model, exactly? How would the social media strategy be supported on the back end? More than all that, let's look at others who have gone before us: Beacon on Facebook and Boden USA come to mind. What happened there? What could the Etsy team learn from those mistakes? Oh, and, why duplicate Facebook in any way?
• [from julienorvaisas] The Art of the Police Report [Utne Reader] – [Collett provides a fascinating exploration of one cop's ability to achieve expression while governed by the formidable constraints of police report writing.] Writing is the one constant in a cop’s daily life. As with everything in the department, strict rules govern report writing, and as with any dangerous undertaking, the department will train you to do it properly. The most despised class at the police academy is the one that teaches writing. The incident report he’ll learn to write is the factual narrative account of a crime. Every event a cop responds to generates a report. Crime reports are written in the dispassionate uni-voice that’s testament to the academy’s ability to standardize writing. They feel generated rather than authored, the work of a single law enforcement consciousness rather than a specific human being. So how can I identify Martinez from a single sentence? Why do his reports make me feel pity, terror, or despair?

• [from steve_portigal] A Perspective on Observation: Designer vs. Consumer [Pivot Blog] – [Nice take on my OCAD talk from earlier this week in Toronto] I liked Steve’s idea that design research is about getting down and dirty and being in the raw space to experience all the rough edges of what really happens. Because when was the last time you experienced something raw and real from a stack or research documents?

• [from steve_portigal] Armies of Expensive Lawyers, Replaced by Cheaper Software [HeraldTribune.com] – [Spin in this article is that using computers to manage super-human levels of complex data will have employment consequences.] When five television studios became entangled in a Justice Department antitrust lawsuit against CBS, the cost was immense. As part of the obscure task of “discovery” ­ providing documents relevant to a lawsuit ­ the studios examined six million documents at a cost of more than $2.2 million, much of it to pay for lawyers and paralegals who worked for months. But that was in 1978. Now, thanks to advances in artificial intelligence, “e-discovery” software can analyze documents in a fraction of the time and cost. In January, Blackstone Discovery of Palo Alto, CA., helped analyze 1.5 million documents for less than $100,000. Some programs can extract relevant concepts ­ like documents relevant to social protest in the Middle East ­ even in the absence of specific terms, and deduce patterns of behavior that would have eluded lawyers examining millions of documents.
• [from steve_portigal] PG&E launches huge paper chase for pipeline data [SF Chronicle] – [You think you have a lot of data to process? Obviously their record-keeping incompetence is just now being surfaced and they have taken on a data task that is beyond human scale. We can create systems that we can't manage!] For the past couple of days, forklifts have been carting pallets loaded with 30 boxes each into 3 warehouses outside the 70-year-old Cow Palace arena in Daly City. Friday afternoon, there were still more than 100 pallets stacked outside the warehouses waiting to go in. "There are 100,000 boxes in there, and you can't believe the papers spread everywhere," one PG&E employee said …"There are records in there going back to the 1920s. "We're looking at all kinds of parameters, and our data validation efforts are going on throughout the service area,…We're doing a 24-7 records search involving at least 300 employees and contractors, and we're working to confirm the quality of our data through collecting and validating our gas transmission pipeline records."
• [from steve_portigal] Hong Kong, 2011 [Flickr] – [My pictures from our recent trip to Hong Kong for the UXHK Conference]
• [from steve_portigal] Understanding Culture, User Research and Design with Steve Portigal – [Reserve your tickets now for either Toronto event: a lecture on March 8 and a workshop on March 9. The lecture will focus on culture, insights, and design while the workshop will be a hands-on opportunity to practice synthesizing user research data into opportunities and concepts. Hope to see you there!]

• [from steve_portigal] Hong Kong’s Couples Invited to Wed at McDonald’s [NYTimes.com] – [We did visit a McDonald's in Hong Kong the other week but we didn't see anything like this!] McWedding starts at $1,280, which includes food and drinks for 50 people. The package includes a budget version of the usual trappings: a “cake” made of stacked apple pies, gifts for the guests and invitation cards, each with a wedding photo of the couple. (Hong Kong wedding photos are taken in advance, with the couple in rented finery.) McDonald’s employees dressed in black suits mimic the actions of hostesses at upscale hotels. They greet guests at the entrance, usher them to the signature book and deliver food, even if it is just a Big Mac and fries. McWeddings were devised in line with local customs, particularly Chinese numerology beliefs that determine the best dates for weddings or other important events. The engaged couple was given a photo frame shaped like Ronald McDonald, marked with the “limited edition number” 138, an auspicious figure.
• [from steve_portigal] Stalking insights with Steve Portigal [Foolproof] – [Lovely concise report from our UX Hong Kong workshop. Thanks, Tom!] Even a novice UX researcher knows the dangers of moving too swiftly to draw conclusions from fieldwork. It’s important to maintain a state of openness and observation. Leaping to solutions and recommendations can bias your view. This could cause you to miss something really revealing or valuable simply because it doesn’t fit with the way your view is developing. It shouldn’t be true, but in fact the older and more experienced you get the more danger there is that you’ll fall into this trap. Firstly you’re instinctively calling on experiences and patterns in user behaviour that you may have seen before. Secondly, the more senior you are, the more impact your (wrong-headed) views may have on the situation. The antidote? Spend some time with Steve.

• [from steve_portigal] Non-Jews Begin to Embrace Ketubah Wedding Tradition [NYTimes.com] – [Cultural appropriation of religious traditions as we continue to seek meaning through symbols] The decade of non-Jews discovering the ketubah coincides with three relevant social trends: the rise of Christian Zionism, the growth of interfaith marriage, and the mainstreaming of the New Age movement with its search for spirituality in multiple faith traditions. As a result, an increasing number of gentiles have taken up Judaic practices: holding a Passover Seder, eating kosher food and studying kabbalah, the Jewish mystical movement. “A lot of these things are grass-rootsy,” said Prof. Jenna Weissman Joselit, a historian at George Washington University, who has written extensively on Jewish popular culture. “They have to do with the growing popularity of intermarriage — openness, pluralism, cultural improvisation. And for those who are more religiously literate, they add another level of authenticity or legitimacy.”
• [from steve_portigal] More Focus Groups for ‘Spider-Man: Turn Off the Dark’ [NYTimes.com] – [What is the meaning of using consumer research? Do we admire producers for being user-centered or do we decry them for being desperate?] The producers of the Broadway musical “Spider-Man: Turn Off the Dark” are offering $60 goodie bags to people who serve in focus groups that will respond to several performances. Two focus groups attended Thursday night’s performance, and four more are scheduled to be at Friday night’s show and the Saturday matinee. It’s not unheard of for Broadway producers to use focus groups, and the musical has used them before since preview performances began on Nov. 28. But these are the first since largely negative reviews of the show by theater critics across the country were published on Tuesday. OnTrack Research, a marketing and consulting firm, is coordinating the focus groups, and here’s the rub: participants only get to see Act I or Act II, not both. They are then asked to fill out surveys and join in discussions in a “V.I.P. room.”

• [from steve_portigal] Le Laboratoire des Nouvelles Lectures (LNL) – a community centered around the future of reading – This week Lift is launching a new project: Le Laboratoire des Nouvelles Lectures (LNL) – a community centered around the future of reading. LNL is an open platform designed to inspire and incubate new forms of reading experiences based on all the new technologies now available. The LNL is an initiative of the Salon du Livre et de la Presse de Geneve (the Geneva Book Fair), and is produced by LIFT, Edipresse and Bookapp.com.
• [from julienorvaisas] Tablets Rekindle Our Love of Reading–Books, Too [Fast Company] – [MFD is used here by the survey companies Brock Associates and iModerate Research Technologies – quite a name, that one! – to signify a Multi-Function Device which includes ebook readers as well as tablets. And possibly smartphones. You know, personal electronic devices. Mobile technology. We don't know what to call things anymore. In any case, here's more research to suggest that though people enjoy reading on and read more on their "MFDs," it's an additive effect, encouraging non-digital reading activity as well. Ereading does not replace non-ereading. Reading begets reading.] Despite the fact that the survey showed MFD users had great "affinity" for their devices, "struggling to to come up with significant shortcomings to reading ebooks on them" they were also inspired to read more old-school books. Perhaps they were reminded of the pleasures of reading, and were reluctant to haul their Kindle into the bath with them for a book-accompanied relaxing soak?

• [from julienorvaisas] Plantronics and The Infamous Wall of Ears [SlashGear] – [The wall of ears is admirable in it's attempt at thoroughness, and it makes a disturbing visual impression in the bargain. Makes me wonder how they rely on it in the process – to give a "rough idea" of fit or to quantify fit and by association comfort? It's easy to see how it would give designers an idea of how well a headset fits in/onto the ear but cannot show how it actually feels to said ear.] This wall contains rubber molds of ears of every size, shape and form they could possibly throw together in order to cover as wide a range of ear shapes possible. Plantronics tests all new headset designs rigorously in order to put on the market the most comfortable headset for all shape and sized ears. Ears are notoriously difficult to create a mass market product for due to the level of inconsistency in human ear shapes. This wall is the “database” Plantronics has created in order to hit as many variables in headset design possible.

Today, I am proud to carry on the lively tradition of eviscerating… I mean, learning valuable lessons from other folk’s attempts at research. I will be examining a Braun-fielded poll that appeared on my Facebook page. (Recent notable additions to the oeuvre include Jared Spool’s 19 Lessons from United Airlines on How To Build a Crappy Survey and Steve’s imagined reaction to a Netflix survey, Effective Concept Testing: Getting the Answers You Want to Hear!)

OK, here it is:

I have a few questions.

1) Who? The pollsters don’t seem to care that I am neither a fan nor a consumer of Braun shavers specifically, or of electric shavers in general. They’ve got the audience all wrong. To respond would merely be to sabotoge their data-set in response to the absurdity. Which of course I wouldn’t dream of doing!

2) What is the purpose of this (Part I)? What is the marketing or social media team going to do with this information? What is the business question behind this? Knowing, as they must, that the data will be terribly corrupted, they can’t possibly believe that they’re actually getting useful information. So maybe it’s just one of these crazy social media ploys that appears to be important research but is really a bit of marketing designed at the level of a made-you-look joke?

3) What is the purpose of this (Part II)? If they just want me to look, then what did they want me to think upon having seen this survey/ad/poll? Is is supposed to intrigue me into thinking, “GOSH now I do wonder how new and different Braun shavers actually are! Let me look into that and then get back to them on this relevant question.” (If so, where’s the link?) Or is it, “Wow – Braun makes electric shavers!” Or is it merely an unconscious, Pavlovian Braaaaauuuuunn they’re trying to get? “Oh yeah, Braun is a brand. I need a shave.” Or do they really just want me to answer their ridiculous question?

4) Can it make sense, please? Don’t ask me to compare Braun, a brand responsible for a wide variety of consumer products, to the more specific but still questionable category of “other electric shavers.” I can’t compare things that are not comparable.

5) “New and Different?” Really? New and different are not necessarily positives, especially as those attributes relate to whirring blades that come into contact with your body parts. Is this the most important consumer response that the marketing team is really hoping to understand, if, in fact, they are hoping to understand anything at all?

6) Wait… anonymous or not? The question mark there, which (I know, I know) is a what-does-this-mean question mark probably linking to a privacy policy still reads like a sleazy wink. Fingers crossed! Your response may or may not be kept anonymous.

Even though I’ve no doubt that this is an insignifiant throw-away in the overall universe of Braun marketing, it definitely made an impression. If you’re going to bother to ask people questions, know who you’re asking and make it seem, even just a little bit, like the whole exercise matters to you.

We’ve learned quite a bit from other people’s surveys many times before:
Bad Survey Design. Please Stop!
Son of Survey
Son of Survey Madness
Thank You For Voting
The Space Between Yes and No
Does Calling it a Report Card Make it Not a Survey?
Survey Revenge