Posts tagged “adoption”

ChittahChattah Quickies

Dry your eyes with an eBay for the broken-hearted [Telegraph] – There’s an interesting idea here; I’m not sure exactly why this sort of items deserve their own ecommerce site; is the narrative sufficiently appealing for buyers and sellers to replace an established player like eBay? I’d suggest they get their story straight, the site says “Never Liked It Anyway is a place where once loved gifts from once loved partners get a second chance.” If the gifts were indeed once-loved then the site’s title is not very accurate. Or maybe this is something I’d have to be a woman to understand.

The bride ditched at the altar hardly wants to save her wedding dress for a later date, while angry ex-wives are unlikely to keep the diamond earrings from a cheating husband. How about selling off those expensive gifts? A new website, NeverLikedItAnyway.com, is helping dumped girlfriends and jilted brides get emotional closure – and a bit of cash to ease their heartbreak. The global site, set up by New York business consultant Annabel Acton, 28, is an eBay for the broken-hearted. Users upload an image, description and “break-up price” for their item, as well as a sob story of how they came to be getting shot of it online. From engagement rings and wedding dresses to the detritus of a cancelled wedding day, spurned women are flocking to sell their unwanted goods.

Find puppy love (cats too) through Meet Your Match [AP] – As Internet dating tips fully from losers-last-refuge to lovers-log-on, it becomes a metaphor, albeit a tortured one, for other types of services. Weren’t we screening for a good match in adopting pets a long time ago? Sounds like they have streamlined the approach, but the idea is probably strong enough to stand on its own without leveraging online dating. Although maybe that’s the journalist looking for a V-Day angle?

Meet Your Match was designed by Emily Weiss, vice president of shelter research and development for the American Society for the Prevention of Cruelty to Animals. Potential adopters answer 19 questions on subjects such as whether they want a playful or laid-back pet, how their animal will spend its days and how they will spend together time with their new dog or cat. For the pet evaluation, animals are put in a room in front of a camera. Staff members watch how quickly they settle, lie down, curl up and what else they choose to do. They watch the animals play and interact. People and pets are assigned a color – green, orange or purple – and one of three categories in each color category.

Dogs are watched for friendliness, playfulness, energy level, motivation and drive. A dog might be a laid-back couch potato, a curious busy bee or an action hero go-getter, Weiss said. Green is for dogs who like to be physically and mentally engaged, orange for middle-of-the-road dogs who enjoy regular activity and interaction, and purple for dogs who are easygoing, Cats who test green thrive on adventurous, carnival-style living. Orange is for go-with-the-flow pets, while purples require a less exciting, library-like home where they can be nothing more than a love bug, Weiss explained.

Merope Lolis tested at the ASPCA’s Adoption Center as a good fit for a purple love bug – a cat that would be on its own much of the day. But she fell in love with a beautiful calico cat before realizing that it was a “frisky cat who was going to need lots of attention when I wasn’t available. I found that information to be very useful to me,” Lolis said.

Jevons paradox [Wikipedia] – These counter-intuitive principles are handy to collect as frequent reminders that the world is a complex system of complex systems, and our presumptions about interventions leading to predictable outcomes are hopelessly naive.

The proposition that technological progress that increases the efficiency with which a resource is used, tends to increase (rather than decrease) the rate of consumption of that resource In 1865, the English economist William Stanley Jevons observed that technological improvements that increased the efficiency of coal-use led to the increased consumption of coal in a wide range of industries. He argued that, contrary to common intuition, technological improvements could not be relied upon to reduce fuel consumption.

ChittahChattah Quickies

  • [from steve_portigal] A gadget’s life: From gee-whiz to junk [WaPo] – [An interactive graphic that shows the price-adjusted adoption curves of consumer electronics (TVs, phones, fax machines, mobile phones, printers, computers, modems, VCRs, camcorders, digital cameras, DVD players, boomboxes, radios, CD players, MP3 players). Via @Waxy]
  • [from julienorvaisas] Boredom Enthusiasts Discover the Pleasures of Understimulation [WSJ.com] – [Kindred spirits celebrate the benefits and glory of all-things boring! For the researcher not much actually qualifies as boring.] For seven hours, 20 speakers held forth on a range of seemingly dreary diversions, from "The Intangible Beauty of Car Park Roofs" and "Personal Reflections on the English Breakfast," to "The Draw in Test Match Cricket" and "My Relationship With Bus Routes." Meanwhile, some of the 200 audience members—each of whom had paid £15 (about $24) for a ticket—tried not to nod off. Karen Christopher of Chicago, who now lives in London, found at least one presentation so wearisome that she stopped paying attention. "I started thinking about Swedish police procedurals instead," she said. The organizers did their best to keep the audience alert. Many viewers brought coffee, and each received a goodie bag containing an energy bar. After a much-needed break, a drawing was held. Some of the winners got a DVD called "Helvetica," a 2007 documentary about typography.
  • [from steve_portigal] Verizon iPhone Won’t Fit Many Existing iPhone 4 Cases [Technologizer] – [Technology designers giveth, and they taketh away. The process of shopping for accessories just got more complex; Yes, you have an iPhone but what KIND of iPhone?] It appears the Verizon iPhone uses a slightly different antenna design that repositions the gaps between the phone’s multiple external antennas (found in the metal ring around the phone’s outer edge). Along with this change, the phone’s Ring/Silent switch has been moved ever-so-slightly closer to the bottom of the phone. While the difference between the switch positions may seem small, it’s enough that a protective iPhone case made for the original iPhone 4—the version sold by AT&T here in the U.S.—may not work with the Verizon iPhone 4. Specifically, if a case covers the edges of the phone, providing separate precision openings for the Ring/Silent switch and the volume buttons, there’s a good chance that the switch opening will be in the wrong location—in other words, the case will block access to the Ring/Silent switch.

ChittahChattah Quickies

  • [from steve_portigal] Lessons Learned in 10 Years on the Tech Beat [NYTimes.com] – [David Pogue with an insightful summary of consumer technology: adoption, production, integration. Read the whole piece!] Things Don’t Replace Things; They Just Splinter. I can’t tell you how exhausting it is to keep hearing pundits say that some product is the “iPhone killer” or the “Kindle killer.”TV was supposed to kill radio. The DVD was supposed to kill the Cineplex. Instant coffee was supposed to replace fresh-brewed. But here’s the thing: it never happens. There will be both iPhones and Android phones. There will be both satellite radio and AM/FM. There will be both printed books and e-books. Things don’t replace things; they just add on….Some Concepts’ Time May Never Come. The same “breakthrough” ideas keep surfacing — and bombing, year after year. Nobody wants videophones! Teenagers do not want “communicators” that do nothing but send text messages, either. And give it up on the stripped-down kitchen “Internet appliances” Nobody has ever bought one, and nobody ever will.

ChittahChattah Quickies

  • [from steve_portigal] I Own An iPad, So What Do I do With It? [NPD Group Blog] – [If you think about it, this makes sense – people who are motivated to buy a product the day it comes out have different motivations, intentions, and ultimately, experiences. So who are we building for? Are we segmenting our approach with an understanding of these different customers and their expectations/experiences?] Almost 80 percent of early adopters were very satisfied with their iPad versus 65 percent of those who bought it after launch.

ChittahChattah Quickies

  • [from steve_portigal] Homeless World Cup – [An interesting reframe of sporting championships and an interesting reframe of 'charity'] The Homeless World Cup is an annual, international football tournament, uniting teams of people who are homeless and excluded to take a once in a lifetime opportunity to represent their country and change their lives forever. It has triggered and supports grass roots football projects in over 70 nations working with over 30,000 homeless and excluded people throughout the year. The impact is consistently significant year on year with 73% of players changing their lives for the better by coming off drugs and alcohol, moving into jobs, education, homes, training, reuniting with families and even going on to become players and coaches for pro or semi-pro football teams.
  • [from steve_portigal] In Scholastic Study, Children Like Digital Reading [NYTimes.com] – “I didn’t realize how quickly kids had embraced this technology,” Ms. Alexander said, referring to computers and e-readers or other portable devices that can download books. “Clearly they see them as tools for reading — not just gaming, not just texting. They see them as an opportunity to read.”… “The very same device that is used for socializing and texting and staying in touch with their friends can also be turned for another purpose,” Mr. Chen said. “That’s the hope.” But many parents surveyed also expressed deep concerns about the distractions of video games, cellphones and television in their children’s lives. They also wondered if the modern multi-tasking adolescent had the patience to become engrossed in a long novel. “My daughter can’t stop texting long enough to concentrate on a book,” said one parent surveyed, the mother of a 15-year-old in Texas.
  • [from steve_portigal] Get a Geek in Five Easy Lessons [AMD at Home] – [AMD tries for humor on their corporate blog but ends up with an awkward, dated, false, sexist and generally alienating tone. Was this wise?] It’s hard to find a good man, but not impossible if you’re willing to make a little effort. Working in high tech, I’m mostly around guys all day. And I can tell you that – in general – technical guys are pretty cool. If nothing else, they will always be able to fix the TV, your PC, and the sprinkler system in a pinch. Yes, they have way too many gadgets, but come on, how many shoes do you have? How about just the black ones? So, if you’re single and find yourself at a TweetUp chatting with the cute geek in a backpack, here’s how to speak his language, appreciate his hobbies, and potentially snag a date at Fry’s. (Leslie Sobon is corporate vice president, product marketing at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions.)

ChittahChattah Quickies

  • Devising the stove that could save the world [The New Yorker] – The effort to develop a better stove (safer, healthier, uses less fuel) for developing nations, and the challenges in getting that solution adopted once it's development is funded and the engineering problems are solved.
  • What means to find out what your customers want – The idea behind the centers is to foster innovation by combining a richer understanding of customer needs with creative links among 3M technologies. “Being customer-driven doesn’t mean asking customers what they want and then giving it to them,” says Ranjay Gulati, a professor at the Harvard Business School. “It’s about building a deep awareness of how the customer uses your product.”

Why people don’t buy your product

i-heart-my-roomba (WinCE)
I was quoted in today’s San Francisco Chronicle, considering the potential for e-readers (after our Reading Ahead research)

For the concept of a device that allows books to be read electronically, “this is the year we get it,” said Steve Portigal, the head of Pacifica consumer research firm Portigal Consulting. “But there’s this huge psychological chasm we have to cross before people buy them.”

Of course, this was part of a larger discussion and I wanted to share some of it here. As much as new products are tangible objects that we can exchange money for, they are also (and perhaps more importantly so) ideas. In my assessment, the digital book has reached a state similar to the Roomba. We’re aware of them, we probably even know someone that has one, and we find the basic premise compelling. And we can probably be satisfied with that vicarious experience for a good while, knowing that we live in a world where robots clean our floors without any effort by us and computers let us carry around a lot of books. So the product will show up in the daily comics, and in plot lines on network television; it’s a meme. But for us to actually purchase and integrate it into our lives requires a much closer examination of the proposition and a consideration of whether or not it fits who we are or want to say we are. And neither Roomba nor the e-Reader are there yet. So, yes, we “get it” now, but we don’t necessarily all want it, just yet.

You can see this phenomena in the common situation where market research reports that people were highly likely to purchase an upcoming product but actual sales don’t match that intent.

ChittahChattah Quickies

  • Will gadget revolutionize our reading habits? – For the concept of a device that allows books to be read electronically, "this is the year we get it," said Steve Portigal, the head of Pacifica consumer research firm Portigal Consulting. "But there's this huge psychological chasm we have to cross before people buy them."
  • 15 Google Users Tried Bing for a Week and 10 of them Switched – Students often ask me about ethics, i.e., our findings being influenced by corporate agendas. Here's a study that Microsoft commissioned to see if Google users would switch to Bing if forced to use it. Results say "yes." The research question may not have been "Will Google users switch to Bing?"…it may have been "Help us understand how Google users react to Bing [once they don't have to think about the choice between Google and Bing at search-time]" It may be that the findings led themselves to this promotion.
  • Sports Illustrated future vision for their Tablet – So the future of reading is, apparently, television. They've managed to throw everything into this demo, including nekkid (almost) ladeez, game playing, and really bad sound effects (note: boop and page-flip don't make a coherent soundscape IMHO).

ChittahChattah Quickies

  • Things I Would Rather Read On Paper – I recently built up a hefty backlog of unread articles, and the prospect of reading them all on a laptop or iPhone screen seemed like more of a chore than a pleasure. I should really get around to actually reading some of these things that I'm saving to Read Later. Something had obviously gone wrong. I had personally curated a series of articles, blog posts and essays that I was genuinely interested in, but somehow the resulting collection felt like a to-do list, yet another inbox on my computer waiting to be un-bolded. What I really wanted was a nicer user interface to these articles. So I copy-and-pasted the text of my unread articles from Instapaper into a PDF, uploaded it to Lulu.com, and ordered a single book.
  • As innovative products are introduced, category boundaries are continually shifting and new categories emerging – Lexar Media, a digital photography start-up founded in 1996, sold memory cards. They used a variety of signals to persuade early adopters, especially professional photographers, to classify the memory cards that store pictures as similar to the silver halide film used in analog cameras.

    Lexar Media’s product was put in gold packaging similar to Kodak’s film cartridges, given a speed rating to create an analogy to ISO ratings, labeled as “digital film” on the package and in advertising, and placed in the camera section of retail stores.

    Sony promoted a competing categorization, labeling its cards “Memory Stick” and advocating their use for many of the company’s consumer electronics devices, including digital music players, handhelds and digital camcorders. Other companies also adopted this broader memory classification, so Lexar Media’s success in establishing memory cards as analogous to film was short-lived, and the company stopped promoting the cards as digital film.

  • Will Piracy Become a Problem for E-Books? – Until now, few readers have preferred e-books to printed or audible versions, so the public availability of free-for-the-taking copies did not much matter. But e-books won’t stay on the periphery of book publishing much longer. E-book hardware is on the verge of going mainstream. More dedicated e-readers are coming, with ever larger screens. So, too, are computer tablets that can serve as giant e-readers, and hardware that will not be very hard at all: a thin display flexible enough to roll up into a tube.

    With the new devices in hand, will book buyers avert their eyes from the free copies only a few clicks away that have been uploaded without the copyright holder’s permission? Mindful of what happened to the music industry at a similar transitional juncture, book publishers are about to discover whether their industry is different enough to be spared a similarly dismal fate.

ChittahChattah Quickies

  • Bruce Sterling on the normalcy of the future – [See also our recent interactions piece: We Are Living In A Sci-Fi World]
    They’re phantom far-out notions gobbled up by the real world. They packed in there so deep that nobody notices them. So, yes, I can write about it. It’s just: it doesn’t look futuristic. It looks way too real.

    Why isn’t it grand? Why isn’t it as fantastically grand as the spectrum of all possibility? Well, why isn’t today grand? Why didn’t we wake up this morning in direct confrontation with the entirety of past and future? The present day is the only day we’re ever given.
    (via BoingBoing)

  • An interactive map of more than 52,000 prose-literacy profiles across Canada – The Organisation for Economic Co-operation and Development (OECD) defines the following five levels of literacy:

    * Level 1—Very poor literacy skills. An individual at this level may, for example, be unable to determine from a package label the correct amount of medicine to give a child.
    * Level 2—A capacity to deal only with simple, clear material involving uncomplicated tasks. People at this level may develop everyday coping skills, but their poor literacy makes it hard to conquer challenges such as learning new job skills.
    * Level 3—Adequate to cope with the demands of everyday life and work in an advanced society. It roughly denotes the skill level required for successful high-school completion and college entry.
    * Levels 4 and 5—Strong skills. An individual at these levels can process information of a complex and demanding nature.

ChittahChattah Quickies

  • 'Magic Fingers Vibrating Bed' inventor dies at 92 – The inventor of the "Magic Fingers Vibrating Bed," which brought weary travelers 15 minutes of "tingling relaxation and ease" for a quarter in hotel rooms across America during its heyday as a pop culture icon in the 1960s and '70s, has died.
  • Vending machines for Gold? – While it's just a plan at this point, it seems that the idea is more about disruption and promotion than simply "vending."
  • Let’s Embrace Open-Mindedness – My article published at Johnny Holland, considering the challenges in living up to the standard we set for ourselves. And there's a story about cheese, too!
  • Why some cultural products and styles die out faster than others – To investigate how cultural tastes change over time, Berger and Le Mens analyzed thousands of baby names from the past 100 years in France and the US. (Because there is less of an influence of technology or advertising on name choice, baby names provide a way to study how adoption depends on primarily internal factors.) The researchers found a consistent symmetry in the rise and fall of individual names; in other words, the longer it took for a name to become popular, the longer it took for the name to fade out of popularity, and thus the more staying power it had compared to names that quickly rose and fell. The effect was robust, occurring in both countries and across various time windows.

    According to the results, the quicker a cultural item rockets to popularity, the quicker it dies. This pattern occurs because people believe that items that are adopted quickly will become fads, leading them to avoid these items, thus causing these items to die out.

    (via Lone Gunman)

ChittahChattah Quickies

  • Miro Adoption Center: Adopt of a Line of Code – This is a clever adaptation of a familiar community funding approach (i.e., highways) to open-source software:
    "Adopt a line of source code for just $4 a month, and together we can keep Miro alive and growing! You’ll receive a customized page and widgets that display your line of code. Even a little photo of your new buddy, and its personalized name!"

ChittahChattah Quickies

  • Survey Says Baby Boomers Think Playing With Your Blackberry During A Meeting Is Rude – The 'tude in the blog entry about the survey is as interesting as the 'tude the survey's creation and content point to. Social norms shift and that gets introduced and changes the way people interact gets put through the social norm filter: is it rude? Is it distracting? Should other people stop doing it? Or should we get over it? This just points to the transition we're going through rather than offering any clear sense of what's going on. Full disclosure: I'm a Gen-Xer and I bolted from a boring presentation a few weeks ago when the person behind me tapped on the shoulder and asked me to stop using my iPhone as she found it distracting [I was discreetly using Google Reader in my lap].
  • Gartner's Hype cycle – a graphic representation of the maturity, adoption and business application of specific technologies – Hype cycles characterize the over-enthusiasm or "hype" and subsequent disappointment that typically happens with the introduction of new technologies.They also show how and when technologies move beyond the hype, offer practical benefits and become widely accepted.

    Five phases of the hype cycle
    1. "Technology Trigger" —A breakthrough, product launch or other event that generates significant press and interest
    2. "Peak of Inflated Expectations" — Frenzy of publicity typically generates over-enthusiasm and unrealistic expectations; There may be some successful applications of a technology, but there are typically more failures
    3. "Trough of Disillusionment" — Fails to meet expectations and becomes unfashionable
    4. "Slope of Enlightenment" —some businesses experiment to understand the benefits and practical application
    5. "Plateau of Productivity" — benefits become widely demonstrated and accepted

Explaining your product puts you ahead of the pack

A few weeks ago I saw this full-page newspaper ad for Verizon’s Hub:
murphy

I’ve blown up the smaller text at the bottom:
hub

The phrase “the home phone reinvented” reminds us that explaining a new product in terms of what it is replacing, enhancing, or integrating with is often a very effective way to help ground something new. But the ad works mostly by establishing a physical context (the kitchen) and a use case (distributed family communication and meal planning). The actual functional specs are presented almost as an afterthought in the footer and greatly in service of the “reinvented” aspect.

I was excited by this ad because it does a reasonable job at something crucial that so few companies are actually doing: explaining clearly what their product is and who it is for.

I don’t know if this product is a good idea or a bad idea; it’d be fascinating to see how new users begin to use it and what sense they make it of it. But it seems that this product team Verizon is at least half a step ahead of many technology groups out there who collect a bundle of technology together but fail to create a compelling story about why this matters.

ChittahChattah Quickies

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