This designed-by-committee advertainment highlights three benefits, speed, agility, reliability – the third probably not top-of-mind when we think of the web-slinger. And as if this cross-promotion for the USPS Priority Mail and Spider-Man (well, Spider-Man 2) wasn’t ridiculous enough, these qualities will make you a rock star. Just like the US Postal Service. Or Spidey.

What?

That’s it. “Rock star” is officially over. Meaningless. We’ve known this for a while, but this is too far and we must all agree to stop it immediately.

• [from steve_portigal] Non-Jews Begin to Embrace Ketubah Wedding Tradition [NYTimes.com] – [Cultural appropriation of religious traditions as we continue to seek meaning through symbols] The decade of non-Jews discovering the ketubah coincides with three relevant social trends: the rise of Christian Zionism, the growth of interfaith marriage, and the mainstreaming of the New Age movement with its search for spirituality in multiple faith traditions. As a result, an increasing number of gentiles have taken up Judaic practices: holding a Passover Seder, eating kosher food and studying kabbalah, the Jewish mystical movement. “A lot of these things are grass-rootsy,” said Prof. Jenna Weissman Joselit, a historian at George Washington University, who has written extensively on Jewish popular culture. “They have to do with the growing popularity of intermarriage — openness, pluralism, cultural improvisation. And for those who are more religiously literate, they add another level of authenticity or legitimacy.”
• [from steve_portigal] More Focus Groups for ‘Spider-Man: Turn Off the Dark’ [NYTimes.com] – [What is the meaning of using consumer research? Do we admire producers for being user-centered or do we decry them for being desperate?] The producers of the Broadway musical “Spider-Man: Turn Off the Dark” are offering $60 goodie bags to people who serve in focus groups that will respond to several performances. Two focus groups attended Thursday night’s performance, and four more are scheduled to be at Friday night’s show and the Saturday matinee. It’s not unheard of for Broadway producers to use focus groups, and the musical has used them before since preview performances began on Nov. 28. But these are the first since largely negative reviews of the show by theater critics across the country were published on Tuesday. OnTrack Research, a marketing and consulting firm, is coordinating the focus groups, and here’s the rub: participants only get to see Act I or Act II, not both. They are then asked to fill out surveys and join in discussions in a “V.I.P. room.”

• Is Alain Robert, the "French Spiderman" who ascends skyscrapers, authentic? – The author contacts Christian Beckwith, founder of Alpinist magazine: "'The technical difficulty of what he does is not extraordinary,' he said-but acknowledged an element of sacrilege in his 'shtick." He said, 'The climbers who garner the most respect in the sort of hard-core climbing community are the people who go out an are climbing for the love of it, and they pull off the bitchingest thing anybody's ever done, and they never say a word to anybody.'
  Other prominent climbers asserted that Robert was a member of the community in good standing. 'Climbers tend to say, 'Oh, this is just bogus, it's like a stunt,' and what it is of course, is pretty badass," Ivan Greene said. Alex Honnold: 'I don't have anything particularly inspiring to say about Alain Robert. Except that he's totally badass.' Matt Samet: 'One word: badass.'"

We saw these kawaii decals for sale in Tokyo. According to the in-store display, they are intended for mobile phones and iPods, but could go on anything.

I was amazed to see the familiar and consistent visual brands of Marvel superheroes so dramatically localized, reflecting the Japanese kawaii (“cute”) aesthetic by infantilizing Wolverine, Spiderman, and the Hulk.