It’s been a while since I posted short snippets around links I’ve found fascinating, and while that means these stories don’t come out of this week’s news, I think they are all are provocative and worth being aware of.

Marketers change pronunciation in ads to attract shoppers [CBC] – The value of the Z as a cultural indicator when selling products in Canada. Canadian companies remind of their status by highlighting the “zed” while some American companies will create a Canadian-specific ad, replacing “zee: with “zed” (depending on the product and it’s meaning – and cost)

Because cars are so closely tied to image and identity, it’s very important to get that identity correct when speaking to Canadian car buyers. But in the end, it all comes down to dollars and cents. If the product is low-end and utilitarian, marketers will go cheap and run the U.S. product name, commercial and pronunciation in both countries.

But when there’s a risk of offending the identity of Canadian buyers of big ticket items, marketers will spend the extra loonies to do a custom version for Canada.

Threat of Death Makes People Go Shopping [Inkfish] – Here’s a finding that we really don’t want to see in the wrong hands!

Nothing says “Let’s hit the outlet mall” like nearly being wiped out by a rocket. A study of both Americans and terrorized Israelis suggests that certain people respond to the threat of death by going shopping. Because if it’s your time to go, you may as well be wearing the latest from Forever 21 Michigan State University marketing professor Ayalla Ruvio and her colleagues performed two studies of potential shoppers. The first took place in Israel. Questionnaires were handed out at a community center in a town just one kilometer from the Gaza Strip, during six months of daily rocket attacks there in 2007. The same surveys were distributed in a second town farther from the fighting, where residents were aware of the violence but not in direct danger. The questionnaires were meant to ferret out a few different answers about people. Did they experience post-traumatic symptoms such as nightmares or memory loss? Did they cope with negative feelings by buying things? How often did they return from a shopping trip with items they hadn’t meant to purchase? Other questions assessed how materialistic the subjects were-did they place a lot of value on owning nice things? Israelis who were experiencing daily rocket attacks, unsurprisingly, reported more post-traumatic stress. People who felt more stress admitted to more compulsive or impulsive shopping behaviors. And both these effects (feeling stress and going shopping) were stronger in more materialistic people. For their second study, the researchers used a group of 855 American subjects, meant to be demographically representative of the U.S. population overall. Subjects filled out an online survey that measured their materialism, shopping habits, and how much they thought about their own death, as well as other factors. Once again, for people who were more materialistic, there was a relationship between fear of death and impulse buying.

Because the more materialistic Israelis experienced more stress, the researchers think “materialism makes bad events even worse.” And when materialistic people feel threatened, they buy things they don’t really want (or maybe can’t afford). The findings don’t only apply to people living in the Middle East. Events that make people fear for their lives can include car accidents, assaults, and natural disasters. Yet Ruvio puts a positive spin on the ubiquity of trauma. “This presents an opportunity for both manufacturers of impulse items and the retailers that sell these products,” she writes. When a severe storm or a military crisis is brewing, she suggests stores put their high-profit-margin items up front where impulse shoppers will see them.

While retailers may be able to benefit from people’s crises, shoppers themselves won’t. Previous research, Ruvio writes, shows that “most materialistic individuals derive little satisfaction from their consumption activities.” So much for retail therapy.

Weird T-Shirts Designed To Confuse Facebook’s Auto-Tagging [Wired Design] – The space where conceptual art meets technology can be interesting, where working solutions can be produced to comment on the problem without fully solving it, and yet point the way to a possible future where those problems are addressed this way.

How to fight back? Just buy one of Simone C. Niquille’s “REALFACE Glamoflage” T-shirts, a series of bizarre, visage-covered garments designed specifically to give Facebook’s facial recognition software the runaround.

Niquille dreamed up the shirts as part of her master’s thesis in graphic design at the Sandberg Institute in Amsterdam. FaceValue, as the thesis is titled, imagines new design solutions for the near-future, mining the ripe intersection of privacy, pattern recognition and biometrics. The shirts, custom-printed for around $65, are one of three such imaginings–a tongue-halfway-in-cheek tool for pushing back against the emerging trends of ubiquitous, computer-aided recognition. Covered in distorted faces of celebrity impersonators, they’re designed to keep Facebook’s algorithms guessing about what–or more accurately who–they’re looking at.

“I was interested in the T-shirt as a mundane commodity,” Niquille explains. “An article of clothing that in most cases does not need much consideration in the morning in front of the closet…I was interested in creating a tool for privacy protection that wouldn’t require much time to think in the morning, an accessory that would seamlessly fit in your existing everyday. No adaption period needed.”

Promoting Health With Enticing Photos of Fruits and Vegetables [NYT] – Bolthouse Farms created a fanciful website that visualizes food-related social media content.

“It’s not that I don’t have an Oreo every once in a while,” Mr. Putman said. “We just want folks to understand that beautiful carrots have badge value the same way peanut butter, chocolate pie does.” Having badge value means something is interesting enough to deserve a hashtag.

Bitcoin Beauties promotes use of currency by women [SFGate] – If this provides empowerment to someone, then that’s great. But I don’t understand this at all. It seems like Trending Topic + Nekkid Ladies = something.

The company’s slogan is “Beauty, Brains, Bitcoin.” Its logo is a sketch of two voluptuous, nude women, posing pin-up style beside the stylized bitcoin “B.” The company website, yet to be completed, is now a photo collage of women, some topless, silhouetted against a beach sunset. Blincoe refers to members as “our beauties.” For Blincoe, there is urgency in staking a claim for women in the highly lucrative world of bitcoin, a crypto currency that by many accounts has the potential to shape the future of how transactions take place and currency flows online. For now, the main function of Bitcoin Beauties is hosting a small-but-growing weekly gathering where women talk bitcoin.

The Anti-Digit Dialing League [Orange Crate Art] – A mostly-forgotten (and mostly unsuccessful) rebellion against a technological advance. Also see the followup here.

The Anti-Digit Dialing League was a short-lived movement that arose in 1962 and faded, it would seem, in 1964. Founded in San Francisco, the ADDL opposed “creeping numeralism” and fought a losing battle to preserve the use of telephone exchange names.

In the 90s, conceptual artists Komar and Melamid used focus groups and opinion-polls (then-current tools used in politics) to identify the best attributes of a painting, then created works that matched those criteria.

So why not apply something similar to film? The New York Times tells us all about it (although this is more about correlating with sales data than opinion data, it pursues the same conclusion – without irony here – that a combination of the right elements assembled together will create a successful whole).

A chain-smoking former statistics professor named Vinny Bruzzese has started to aggressively pitch a service he calls script evaluation. For as much as $20,000 per script, Mr. Bruzzese and a team of analysts compare the story structure and genre of a draft script with those of released movies, looking for clues to box-office success. His company, Worldwide Motion Picture Group, also digs into an extensive database of focus group results for similar films and surveys 1,500 potential moviegoers.

“Demons in horror movies can target people or be summoned,” Mr. Bruzzese said in a gravelly voice, by way of example. “If it’s a targeting demon, you are likely to have much higher opening-weekend sales than if it’s summoned. So get rid of that Ouija Board scene.”

Bowling scenes tend to pop up in films that fizzle, Mr. Bruzzese, 39, continued. Therefore it is statistically unwise to include one in your script. “A cursed superhero never sells as well as a guardian superhero,” one like Superman who acts as a protector, he added.

I gave a talk recently where I advocated for the importance of being aware of pop culture; this led to an interesting conversation (where not all parties agreed with my proposal). This set of quickies is dedicated to pop-culture-specific examples of note.

‘Les Misérables’ and Irony [NYT] – While I haven’t seen (and don’t plan to see) this movie (the stage show was enough for a lifetime), this analysis of the film’s cultural performance (and why that may explain it’s appeal to some) is pretty wonderful.

The key to what is intended by these technical choices was provided for me by Hooper himself when he remarked in an interview (also printed in USA Today) that while “we live in a postmodern age where a certain amount of irony is expected, [t]his film is made without irony.” Irony is a stance of distance that pays a compliment to both its producer and consumer. The ironist knows what other, more na?Øve, observers do not: that surfaces are deceptive, that the real story is not what presents itself, that conventional pieties are sentimental fictions.

The artist who deploys irony tests the sophistication of his audience and divides it into two parts, those in the know and those who live in a fool’s paradise. Irony creates a privileged vantage point from which you can frame and stand aloof from a world you are too savvy to take at face value. Irony is the essence of the critical attitude, of the observer’s cool gaze; every reviewer who is not just a bourgeois cheerleader (and no reviewer will admit to being that) is an ironist.

“Les Misérables” defeats irony by not allowing the distance it requires. If you’re looking right down the throats of the characters, there is no space between them and you; their perspective is your perspective; their emotions are your emotions; you can’t frame what you are literally inside of. Moreover, the effect – and it is an effect even if its intention is to trade effect for immediacy – is enhanced by the fact that the faces you are pushed up against fill the screen; there is no dimension to the side of them or behind them; it is all very big and very flat, without depth. The camera almost never pulls back, and when it does so, it is only for an instant.

Netflix to Deliver All 13 Episodes of ‘House of Cards’ on One Day [NYT] – I’m intrigued by how technology affords shifts in media consumption and then how those shifts inform the content of the media itself.

Netflix will release a drama expressly designed to be consumed in one sitting: “House of Cards,” a political thriller starring Kevin Spacey and Robin Wright. Rather than introducing one episode a week, as distributors have done since the days of black-and-white TVs, all 13 episodes will be streamed at the same time. “Our goal is to shut down a portion of America for a whole day,” the producer Beau Willimon said with a laugh. “House of Cards,” which is the first show made specifically for Netflix, dispenses with some of the traditions that are so common on network TV, like flashbacks. There is less reason to remind viewers what happened in previous episodes, the producers say, because so many viewers will have just seen it. And if they don’t remember, Google is just a click away. The show “assumes you know what’s happening all the time, whereas television has to assume that a big chunk of the audience is always just tuning in,” said Ted Sarandos, Netflix’s chief content officer.

Muzak, Background Music to Life, to Lose Its Name [NYT] – Do we mourn when a derided brand goes away? The awful experiences that brand promised us – and perhaps much much worse – still seem to be on offer. I will shed no tear.

The Muzak name – long part of the American vernacular, if sometimes as the butt of jokes – will be retired this week as part of a reorganization by its owner, Mood Media. The company is consolidating its services under a single brand, Mood, thus eliminating the Muzak name…”We have a team of music gurus, visual specialists, sound and scent-tech experts,” Mr. Abony said. “We develop compelling, consistent experiences that connect our clients with their customers. The new brand signifies the integration of the company.”

Restaurants Turn Camera Shy [NYT] – While on one level this is a story about shifting norms, where an emerging behavior is deemed rude and disruptive. Where it is or not is another question, not really explored here. But there is at least one example of finding alternative ways to address the need rather than just banning what is considered wrong.

But rather than tell people they can’t shoot their food – the food they are so proud to eat that they need to share it immediately with everyone they know – he simply takes them back into his kitchen to shoot as the plates come out. “We’ll say, ‘That shot will look so much better on the marble table in our kitchen,’ ” Mr. Bouley said. “It’s like, here’s the sauce, here’s the plate. Snap it. We make it like an adventure for them instead of telling them no.” Mr. Bouley is setting up a computer system so that diners can get digital images of what they’ve eaten before they even get the check.

‘Friends’ Will Be There For You At Beijing’s Central Perk [NPR] – While in the west the show might be a somewhat-beloved artifact of a decade past, in another part of the world, the possibility for a different meaning is ripe. Perhaps, as the article suggests, this somehow embodies freedom that young Chinese are yearning for?

Tucked away on the sixth floor of a Beijing apartment block is a mini replica of the cafe, orange couch and all, whose owner Du Xin introduces himself by saying, “Everyone calls me ‘Gunther’ here.” Indeed, he is a Chinese version of cafe owner Gunther from the show, down to his giddy passion for Rachel (the character played by Jennifer Aniston). “I’m crazy about Friends,” Du says. “For me, it’s like a religion. It’s my life.” The extent of Du’s Friends obsession is clear on entry to Beijing’s Central Perk. The level of detail is scary: same window, same doorway. People sitting on the orange sofa are watching TV – reruns of Friends, naturally. The cafe only serves snacks mentioned in Friends, and the menus are even annotated.

The Role of Anecdotes in Science-Based Medicine – An imperfect but perhaps illustrative analogy to user research, about the relationship between stories and what some may call “proof.”

Here are two limiting factors in how anecdotes should be incorporated into medical evidence: The first is that anecdotes should be documented as carefully as possible. This is a common practice in scientific medicine, where anecdotes are called case reports (when reported individually) or a case series (when a few related anecdotes are reported). Case reports are anecdotal because they are retrospective and not controlled. But it can be helpful to relay a case where all the relevant information is carefully documented – the timeline of events, all treatments that were given, test results, exam findings, etc. This at least locks this information into place and prevents further distortion by memory. It also attempts to document as many confounding variables as possible. The second criterion for the proper use of anecdotes in scientific medicine is that they should be thought of as preliminary only – as a means of pointing the way to future research. They should never be considered as definitive or compelling by themselves. Any findings or conclusions suggested by anecdotal case reports need to be later verified by controlled prospective clinical studies.

What It’s Like to Experience New Technology After 25 Years in Jail [Gizmodo] – From a Quora thread to a Gizmodo post (and there may be a book deal happening?) here’s a real edge-case user type, someone with almost no exposure to current technology.

Prior to my release from prison, I gave considerable thought to a technology strategy. My wife was used to using Microsoft products, but everything I’d read indicated that Apple products offered a much quicker learning curve. On the day she picked me up she handed me an iPhone 4S. During my first week of liberty, we purchased a MacBook Pro and iMac desktop system. I hoped they would all work seamlessly together. But since my wife wasn’t as comfortable with the Apple products, she insisted that I load them all up with Microsoft products so she could rescue me when I had problems. I’ve had a lot of problems coming up to speed with simple tasks like email, or synching all of my computers together. I’ve also had a problem remembering all of the passwords she assigned to me. I keep arguing that we should use only one password, but that only brings forth her arguments on the dangers of identity theft. Since I met many men in prison who served time for identity theft, I trust that my wife has a point.

The Improbable is the New Normal [The Technium] – What are the consequences of spectacle fatigue (and I don’t mean your eyes and nose feeling sore)? And what does that mean for those who intend to entertain us (say, film and television) with more traditional content? (via Kottke)

The internets are also brimming with improbable feats of performance — someone who can run up a side of a building, or slide down suburban roof tops, or stack up cups faster than you can blink. Not just humans, but pets open doors, ride scooters, and paint pictures. The improbable also includes extraordinary levels of super human achievements: people doing astonishing memory tasks, or imitating all the accents of the world. In these extreme feats we see the super in humans.

Every minute a new impossible thing is uploaded to the internet and that improbable event becomes just one of hundreds of extraordinary events that we’ll see or hear about today. The internet is like a lens which focuses the extraordinary into a beam, and that beam has become our illumination. It compresses the unlikely into a small viewable band of everyday-ness. As long as we are online – which is almost all day many days — we are illuminated by this compressed extraordinariness. It is the new normal.

To the uninformed, the increased prevalence of improbable events will make it easier to believe in impossible things. A steady diet of coincidences makes it easy to believe they are more than just coincidences, right? But to the informed, a slew of improbably events make it clear that the unlikely sequence, the outlier, the black swan event, must be part of the story.

Overthinking It subjects the popular culture to a level of scrutiny it probably doesn’t deserve – There’s a lot of things being overthought on the site. This example is one of at least two posts (first, and second) where Law and Order episodes were put into a database and then analyzed and analyzed.

Over the entire run of the show, more than a third of all the episodes ended in Guilty verdicts, while another third ended in plea bargains. 80% of episodes ended in solid wins: either Guilty verdicts, plea bargains, or implied victories. That’s not too shabby, considering that the actual NYPD has a homicide clearance rate of about 50%. (Although you have to figure Law & Order isn’t meant to represent every case these detectives investigated; in 20 seasons, I don’t think there was a single murder that didn’t result in an arrest.)

(UPDATE 12/10/12: One of the commenters on Reddit has pointed out that the “clearance rate” has nothing to do with convictions, only arrests. In that case, Law & Order’s clearance rate would be nearly 100%, since even in the rare episodes without a trial somebody usually gets arrested. I guess I’d know this stuff if I had watched The Wire.)

The Fake Shows from Arrested Development are Now Listed on Netflix [Paste] – I love seeing fake products and brands treated like real ones. Reminds me of the in-production Newsreaders, a fake news magazine TV show that originally aired as a special episode of the parody Childrens Hospital (which also had fake promos for NTSF:SD:SUV::, leading to that becoming a real show as well.

Next spring, Netflix will premiere the highly anticipated and currently in-production fourth season of Arrested Development. Along with the rights to the show come the rights to all of the shows within the show, and to tide fans over until next spring Netflix has featured fake listings of Scandalmakers, Wrench, Boyfights and more. There is no actual footage to watch-the links just take you the Arrested Development season one page- but it’s pretty funny seeing the summaries and poster photos listed on Netflix like they belong to actual shows. Also listed are Les Cousins Dangereux, Girls with Low Self-Esteem: Newport Beach, Families with Low Self-Esteem and Mock Trial with J. Reinhold.

Give And Take: How The Rule Of Reciprocation Binds Us [NPR] – While “you can’t control other people” is a constant life lessons, it’s interesting to consider what science teaches about how we can influence and induce behaviors in others.

Kunz was a sociologist at Brigham Young University. Earlier that year he’d decided to do an experiment to see what would happen if he sent Christmas cards to total strangers. And so he went out and collected directories for some nearby towns and picked out around 600 names. “I started out at a random number and then skipped so many and got to the next one,” he says. To these 600 strangers, Kunz sent his Christmas greetings: handwritten notes or a card with a photo of him and his family. And then Kunz waited to see what would happen. About five days later, responses started filtering back – slowly at first and then more, until eventually they were coming 12, 15 at a time. Eventually Kunz got more than 200 replies. “I was really surprised by how many responses there were,” he says. “And I was surprised by the number of letters that were written, some of them three, four pages long…We got cards for maybe 15 years,” he says.

Tapping citizen-scientists for a novel gut check [SF Chron] – While we always come up with new methods to get people involved in data collecting for research, this was something I hadn’t really thought of before. By the way, the notion of the microbiome is a fascinating one that seems to be continually gaining traction. Although we haven’t had the guts (if you will) to actually do it, we declared we would stop using “ecosystem” in client presentations and start talking about “microbiomes.”

Now for a fee – $69 and up – and a stool sample, the curious can find out just what’s living in their intestines and take part in one of the hottest new fields in science. The American Gut Project, aims to enroll 10,000 people – and a bunch of their dogs and cats too – from around the country. uBiome, separately aims to enroll nearly 2,000 people from anywhere in the world. Scott Jackisch, a computer consultant in Oakland, Calif., ran across American Gut while exploring the science behind different diets, and signed up last week. He’s read with fascination earlier microbiome research: “Most of the genetic matter in what we consider ourselves is not human, and that’s crazy. I wanted to learn about that.” Testing a single stool sample costs $99 in that project, but he picked a three-sample deal for $260 to compare his own bacterial makeup after eating various foods. “I want to be extra, extra well,” said Jackisch, 42. Differing gut microbes may be the reason “there’s no one magic bullet of diet that people can eat and be healthy.”
…
“We don’t just want people that have a gut-ache. We want couch potatoes. We want babies. We want vegans. We want athletes. We want anybody and everybody because we need that complete diversity,” added American Gut co-founder Jeff Leach, an anthropologist.

White points mean prizes for safe driving in Dubai [The National] – Is our preference for carrot or stick culturally constructed? Schemes that give students rewards for good grades are often seen as “bribery” and decried for encouraging the wrong thing. Yet inverting our punishment-based driving-record approach seems so kindly. I suppose its efficacy needs to be proven, whether in Dubai or Dubuque.

Motorists who go the longest period without a traffic violation will be given priority in a new police system that rewards good driving with prizes, including a car. Under the white points system, drivers of vehicles registered in Dubai are awarded a point for each month without traffic offences or Salik toll-road fines. Drivers who go 12 months without any violations will be eligible for prizes worth a minimum of Dh500 each. Dubai Police say there will be between 250 to 500 prizes. The head of Dubai Police traffic department, Maj Gen Mohammed Saif Al Zaffin, said today that if there were more good drivers than prizes then those with the longest standing clean sheets would be given priority. “We have a specific budget for the prizes so there might need to be a selection process based on the number of people who will be eligible for a prize as part of the scheme,” Maj Gen Al Zaffin said.

McRoskey mattress jumping is serious work [SFGate] – Silly-but-true stories of product manufacturing. I guess if feet are good enough for grapes they are good enough for mattresses.

Jumping on a mattress is one of the final steps in making a handmade mattress. It may be true that machines, which can be made to do most things, can be made to jump on a mattress. But a machine cannot do what Reynoso and his toes can do, which is to expertly compress no fewer than 28 layers of fluffy cotton batting while seeking to detect pea-size mattress lumps or other imperfections, the kind that can give insomnia to fairy-tale princesses and real-world princesses, too. Reynoso does his jumping in the McRoskey mattress factory on Potrero Hill. McRoskey has been stomping out high-end mattresses in San Francisco for 112 years and is something of a cult among mattress fanciers.

The yard. [Marcin Wichary] – Field research sometimes gets us backstage into interesting environments where we can ask questions and get all the details about how something works. And so I loved this tour of a bus yard, filled with great photos of artifacts, processes, signs, and interfaces.

My friend showed me around the MUNI Kirkland bus yard. MUNI is the municipal public transit system serving the city and county of San Francisco. It will turn exactly 100 later this year. The Kirkland bus yard, near Pier 39, is one of the smallest and oldest bus yards in San Francisco. It is dedicated solely to diesel buses running mostly neighbouring lines, and some express routes too. There are typically over one hundred buses leaving this yard every weekday morning for the rush hour; I visited on the weekend, when it was much quieter and many of the buses were still on the site.

To Have the Most Impact, Ask the Right Questions [HBR] – I’ve written about seventeen types of interviewing questions; here’s another simpler framework that isn’t focused specifically on interviewing.

1. Convergent questions: What, where, who, and when questions get a person to clarify the specifics of what he or she is thinking. Converging questions can be important when time is of the essence or you are dealing with someone who is theoretical.
2. Divergent or expansive questions: Why and what if questions ask a person to expand on what he or she is thinking. Divergent questions can be important when you need someone to see the larger context of a position.
3. Integrating questions: If…then what questions demonstrate an attempt to find common ground between opposing positions. This builds trust and encourages compromise, which is important in situations where the stakes are high for both sides.

Architect Bjarke Ingels’s Youthful Ambition [New Yorker] – Here’s a principle from improv applied to a fresh context: managing creativity and vision in an architectural firm.

“I think you can have high competence, ambitious, without having stress and fear as the motivating factor. It’s one of the ideas of [his manifesto] Yes is More: you can be critical through affirmation rather than negation. You can be critical by putting forward alternatives rather than spending all your energy whining about the alternatives you don’t like.”

Mice as Stand-Ins in the Fight Against Disease [New York Times] – Looks like this has been happening in some measure for a while, but some new methods are increasing the usage. The most science-fiction thing you’ll read all week.

In what could be the ultimate in personalized medicine, animals bearing your disease, or part of your anatomy, can serve as your personal guinea pig, so to speak. Some researchers call them avatars, like the virtual characters in movies and online games. “The mice allow you the opportunity to test drugs to find out which ones will be efficacious without exposing the patient to toxicity,” said Colin Collins, a professor at the University of British Columbia.

Australia 2012 [Flickr] – My complete set of pictures from Australia earlier this month.

Chinese families’ worldly goods in Huang Qingjun’s pictures [BBC] – We’ve seen other projects like this, but the focus on China captures a material culture in transition.

Amid China’s tumultuous dash to become rich, one man’s photographs of families posing with their worldly goods will soon seem like records from a distant era. Huang Qingjun has spent nearly a decade travelling to remote parts of China to persuade people who have sometimes never been photographed to carry outside all their household possessions and pose for him. The results offer glimpses of the utilitarian lives of millions of ordinary Chinese who, at first glance, appear not to have been swept up by the same modernisation that has seen hundreds of millions of others leave for the cities. But seen more closely, they also show the enormous social change that has come in a generation. So the photo of an elderly couple of farmers outside their mud house reveals a satellite dish, DVD player and phone.

Four Big Things, a phrase dating from 1950s for most sought-after goods for newly married couples: sewing machine, bicycle, watch, radio. It’s since come to refer to whatever is most fashionable at the time. By 1980s the four big things were: TV, washing machine, rice cooker, fridge. Now, consumer goods flood China’s cities, it tends to be used to describe people’s aspirations for the latest thing.

Must-See Video: How a Woman With No Arms Dresses Herself. What Assistance Can Design Provide? [Core 77] – I love the reaction; that excitement of discovering how current solutions could be improved. Designers are so great at bringing that creativity and know-how to bear to make change for the good. But let’s remember, we don’t need videos to be posted by users to uncover what things aren’t working for them. Are designers waiting for broken products to appear in front of them so they can spontaneously improve them, or are they out there looking at current behaviors and solutions in order to proactively find opportunities. Designers: you don’t need the disabled (or anyone) to post their own videos, go and shoot your own!

I hope that more folks with disabilities make videos like this, not just to share with others what their particular trials are, but to enable us designers to improve upon the objects they use.

FILMography – a Tumblr with an incredible series of images where a printout of a still from a film is held up in the actual location where that scene was shot. It’s a “trick” I’ve seen before but mostly as a one-off; the breadth here is fascinating.

FILM + photography = FILMography.

Patton Oswalt’s Letters to Both Sides: His keynote address at Montreal’s Just For Laughs 2012 [The Comic’s Comic] – We’re regularly exposed to wicked-problem discussions about complete upheaval in many industries: manufacturing, newspapers, music, books. Patton Oswalt addresses the upheaval in comedy, how he struggles with it, and how he thinks performers and producers can address it. Inspiring stuff.

You guys need to stop thinking like gatekeepers. You need to do it for the sake of your own survival…Our careers don’t hinge on somebody in a plush office deciding to aim a little luck in our direction. There are no gates. They’re gone…Comedians are getting more and more comfortable with the idea that if we’re not successful, it’s not because we haven’t gotten our foot in the door, or nobody’s given us a hand up. We can do that ourselves now. Every single day we can do more and more without you and depend on you less and less…I want you, all of the gatekeepers, to become fans. I want you to become true enthusiasts like me. I want you to become thrill-seekers. I want you to be as excited as I was when I first saw Maria Bamford’s stand-up, or attended The Paul F. Tompkins show, or listened to Sklarbro Country.

For More Pianos, Last Note Is Thud in the Dump [NYT] – Another example of the old slowly, gradually, and then finally being replaced by the new.

The value of used pianos, especially uprights, has plummeted in recent years. So instead of selling them to a neighbor, donating them to a church or just passing them along to a relative, owners are far more likely to discard them, technicians, movers and dealers say. Piano movers are making regular runs to the dump, becoming adept at dismantling instruments, selling parts to artists, even burning them for firewood…It is strange to think of them as disposable as tissues. Yet economic and cultural forces have made many used pianos, with the exception of Steinways and a few other high-end brands, prone to being jettisoned. With thousands of moving parts, pianos are expensive to repair, requiring long hours of labor by skilled technicians whose numbers are diminishing. Excellent digital pianos and portable keyboards can cost as little as several hundred dollars. Low-end imported pianos have improved remarkably in quality and can be had for under $3,000. “Instead of spending hundreds or thousands to repair an old piano, you can buy a new one made in China that’s just as good, or you can buy a digital one that doesn’t need tuning and has all kinds of bells and whistles,” said Larry Fine, the editor and publisher of Acoustic & Digital Piano Buyer, the industry bible.

Facebook, Twitter and Foursquare as Corporate Focus Groups [NYT] – A misleading headline; social media allows high quantities of shallow consumer input. In focus groups, the numbers are much smaller but there is the chance for a discussion.

Frito-Lay is developing a new potato chip flavor, which, in the old days, would have involved a series of focus groups, research and trend analysis. Now, it uses Facebook. Visitors to the new Lay’s Facebook app are asked to suggest new flavors and click an “I’d Eat That” button to register their preferences. So far, the results show that a beer-battered onion-ring flavor is popular in California and Ohio, while a churros flavor is a hit in New York. “It’s a new way of getting consumer research,” said Ann Mukherjee, chief marketing officer of Frito-Lay North America. “We’re going to get a ton of new ideas.” When Wal-Mart wanted to know whether to stock lollipop-shaped cake makers in its stores, it studied Twitter chatter. Estée Lauder’s MAC Cosmetics brand asked social media users to vote on which discontinued shades to bring back. The stuffed-animal brand Squishable solicited Facebook feedback before settling on the final version of a new toy. And Samuel Adams asked users to vote on yeast, hops, color and other qualities to create a crowdsourced beer, an American red ale called B’Austin Ale that got rave reviews. “It tells us exactly what customers are interested in,” said Elizabeth Francis, chief marketing officer of the Gilt Groupe. Gilt asks customers to vote on which products to include in a sale, and sets up Facebook chats between engineers and customers to help refine products. “It’s amazing that we can get that kind of real feedback, as opposed to speculating,” Ms. Francis said.

Women Outdoors [Metropolis] – A review of an interesting new book Why Loiter? Women & Risk on Mumbai Streets.

Mumbai’s public spaces belong to all of its 13 million inhabitants, but at any time of day or night the ratio of men to women is glaringly disproportionate. Men have no qualms about hanging around on street corners or at tea stalls, but women make a point of looking busy, striding with purpose, or talking on their cell phones. Thousands of women travel by trains or buses, but it’s not easy for them to find a toilet, a park bench, or any public place in which to linger. “If Mumbai is the best city for women in India,” says the sociologist Shilpa Phadke, “then the bar is set very low indeed.” Why Loiter? Women & Risk on Mumbai Streets, coauthored by Phadke, the architect Shilpa Ranade, and the journalist Sameera Khan, takes a close look at the public spaces of a city where women are said to live more independently than anywhere else in India. But over three years of “extensive, not intensive” research through ethnographies, mapping, interviews, and workshops, the authors found that the city doesn’t quite live up to its egalitarian reputation. And while the book is specific to Mumbai, the ideas in it apply to any metropolis – are public spaces anywhere truly gender neutral?

Can Geoengineering Solve Global Warming? [The New Yorker] – A discussion of innovation in the context of a wicked problem provides some delicious quotes.

“What is fascinating for me is the way the innovation process has changed,” Eisenberger said. “In the past, somebody would make a discovery in a laboratory and say, ‘What can I do with this?’ And now we ask, ‘What do we want to design?,’ because we believe there is powerful enough knowledge to do it. That is what my partner and I did”…”There is a strong history of the system refusing to accept something new,” Eisenberger said. “People say I am nuts. But it would be surprising if people didn’t call me crazy. Look at the history of innovation! If people don’t call you nuts, then you are doing something wrong.”

Butlers in high demand, ready for any household job [SF Chronicle] – Are we in a service economy or is this just an upper-crust exception?

The path to becoming a truly top-notch butler is certainly not for the faint of heart – or ego. Hours can be long, and physical labor, depending on the number of staff members, can be exhausting. What is critical is utter dedication to the skill of superior – and tactful – service. An extraordinary butler can look forward to a long career with the same family and a base salary as high as $100,000 or more. The more talented and cosmopolitan, the more desirable. “Most people are surprised to learn that butlers don’t wear tails very often,” Grise says. “I’ve known them to sport khaki shorts and white crew shirts, especially when traveling in settings where they need to blend in discreetly and not draw attention away from their principals.”

Brits Find Writing a Cheddar Anthem That Isn’t Cheesy Isn’t Easy [WSJ] – Perhaps if they settled for jingle or doggerel rather than going for the anthemic, it might be more easily accomplished.

Despite the global spread of Cheddar, Britain has done little to promote the cheese as a cultural icon. There are no well-known poems to Cheddar and, until now, no songs. In the Somerset village of Cheddar, where the cheese was invented 900 years ago, all but one Cheddar-maker has melted away. Other countries treat their curds with more reverence. A French village has erected a statue of Marie Harel, the supposed inventor of Camembert. Last year, a Dutch astronaut persuaded the National Aeronautics and Space Administration to send up more than 20 pounds of Amsterdam cheese as he circled the planet in the international space station. The Cheddar song competition hopes to tap into a year of nationalistic pride, as Britain hosts the Olympics and celebrates the Queen’s jubilee. More than 100 entries poured in, from career musicians, church choirs, kids, grannies and a team of crooning puppets.

Don’t Indulge. Be Happy [NYT] – This sort of research continually reveals surprising and counter-intuitive aspects of what influences and is influenced by our emotions.

Imagine walking down the street to work and being approached by our student Lara Aknin, who hands you an envelope. You open the envelope and find $20 and a slip of paper, which tells you to spend the cash on something for yourself by the end of the day. Sounds like a pretty sweet deal. Now imagine instead that the slip of paper told you to spend the cash on someone else. Being generous is nice, sure, but would using the money to benefit someone else actually make you happier than buying yourself the belt, DVD or apps you’ve been dying to get? Yes, and it’s not even close. When we follow up with people who receive cash from us, those whom we told to spend on others report greater happiness than those told to spend on themselves. And in countries from Canada to India to South Africa, we find that people are happier when they spend money on others rather than on themselves. But what about individuals who are notorious for their struggles with sharing? Surely the emotional benefits of giving couldn’t possibly apply to very young children, who cling to their possessions as though their lives depended on it. To find out, we teamed up with the developmental psychologist Kiley Hamlin and gave toddlers the baby-equivalent of gold: goldfish crackers. Judging from their beaming faces, they were pretty happy about this windfall. But something made them even happier. They were happiest of all when giving some of their treats away to their new friend, a puppet named Monkey.

PLAY video memo pad – I saw this in a store in Barcelona and experienced a small science-fiction moment, when technology becomes cheap and disposable enough that it can be used in ad-hoc ways. It reminds me of when calculators shifted from being a $200 purchase to a freebie embedded on a keychain, etc.

If you only tend to bump into family or flatmates when you’re both queuing for the bathroom, it’s not easy remembering to pass on important information. After a while communications can break down, messages can be misplaced, misunderstandings can occur; and before you know it, you’re having fisticuffs on the landing over something as mundane as replacing the tin foil. Well not any more. Because the Play Video Memo Pad lets you record video messages up to three minutes long for your flatmates (or even your future self) to play back later. A magnetic plate on the back makes it ideal for sticking to the fridge or any metal surface, so it’s always to hand when you need it.

Fonts in Use – Once again, the power of the Internet to crowdsource significant databases of elements of the real world, tagged and categorized.

Fonts In Use is a public archive of typographic design indexed by typeface, format, and industry. We document and examine real-world typography with the goal of improving typographic literacy and appreciation. The new version, launched in July 2012, introduces the Collection, a much larger database open to contributions from visitors. Any kind of image is welcome in the Collection, as long as type is clearly visible.