Posts tagged “emotion”

ChittahChattah Quickies

  • [from julienorvaisas] America: Land of Loners? [The Wilson Quarterly] – [Thoughtful commentary on the notion of "friends," a watered-down word these days, thanks to Facebook.] Friendship, like baseball, always seems to send intellectuals off the deep end. Yet there is more biological justification for our predecessors’ paeans to friendship than for our modern-day tepidity. Friendship exists in all the world’s cultures, likely as a result of natural selection. People have always needed allies to help out in times of trouble, raise their status, and join with them against their enemies. It doesn’t seem much of a stretch to conclude that a talent for making friends would bestow an evolutionary advantage by corralling others into the project of promoting and protecting one’s kids—and thereby ensuring the survival of one’s genes.
  • [from julienorvaisas] Ewwwwwwwww! [The Boston Globe] – [Scientists are working on unpacking the psychology of physical disgust and it's role in moral decisions, which are obviously also based in powerful socio-cultural factors. Food for thought on just how layered the decision-making process is.] Just as our teeth and tongue first evolved to process food, then were enlisted for complex communication, disgust first arose as an emotional response to ensure that our ancestors steered clear of rancid meat and contagion. But over time, that response was co-opted by the social brain to help police the boundaries of acceptable behavior. Today, some psychologists argue, we recoil at the wrong just as we do at the rancid, and when someone says that a politician’s chronic dishonesty makes her sick, she is feeling the same revulsion she might get from a brimming plate of cockroaches.
  • [from steve_portigal] iPad/Kindle combo proving deadly to rest of e-reader market [ars technica] – The show floor of January's Consumer Electronics Show was swamped with E-Ink-based e-readers of all shapes and sizes, to the point that it seemed that a tsunami of Kindle knock-offs was going to hit the US market in the first quarter of 2010. But in hindsight, it turns out that the wave actually crested at CES, and has now almost entirely subsided. The problem for these products is that the e-reader market appears to consist almost exclusively of people who want to use the devices to read, which means that they don't really care about being able to bend or flex the e-reader a little bit, nor are they willing to pay the huge premium that a touchscreen commands. Neither of these features enhances the basic reading experience that's at the core of why people pick an E-Ink device over a reader with an LCD screen. For those who just want to read, the Kindle is now very cheap. And if you're going to pay for a touchscreen, you might as well spend a bit extra get an iPad.
  • [from steve_portigal] Persona [a set on Flickr] – [An ongoing series of photographs of people, and the stuff they are carrying with them. This sort of raw documentationism is without explicit analysis or articulated insight but of course the act of creation and the act of editing/selecting introduces a curatorial voice and implicit point of view on the world. It's just up to us to figure out what that is]

ChittahChattah Quickies

  • Books Travellers Read in Mumbai Locals [Windy Skies] – This is Part I of my ongoing attempt to note the books my fellow travellers read in Mumbai local trains on their way to work and back. I ride the infamous Mumbai local train network to work each day, unconsciously observing my fellow passengers when I’m not squeezed breathless or pounded into submission in the surging crowds that bring a new meaning to the concept of pressure. While it is not always easy to move around once inside the train, it is sometimes possible to pull off a picture of the reader and his book. The readers will rarely look up from the books they’re reading. They don’t need to, tuned in as they are to approaching stations from years of travelling on the local train network.<br />
    (via Dina Mehta)
  • Duncan Hines Brownie Husband – [Saturday Night Live] – "The perfect blend of rich fudge and emotional intimacy." Brilliant, brilliant, brilliant. (via Design Observer)

ChittahChattah Quickies

  • Books in the Age of the iPad [Craig Mod] – I propose the following to be considered whenever we think of printing a book
    * The Books We Make embrace their physicality — working in concert with the content to illuminate the narrative
    * The Books We Make are confident in form and usage of material
    * The Books We Make exploit the advantages of print
    * The Books We Make are built to last
    The result of this is:
    * The Books We Make will feel whole and solid in the hands
    * The Books We Make will smell like now forgotten, far away libraries
    * The Books We Make will be something of which even our children — who have fully embraced all things digital — will understand the worth
    * The Books We Make will always remind people that the printed book can be a sculpture for thoughts and ideas;Anything less than this will be stepped over and promptly forgotten in the digital march forward. Goodbye disposable books. Hello new canvases.
  • In Our Parents’ Bookshelves [The Millions] – A virtue of digital books is hey take up no space at all!—but even a megabyte seems bulky compared to what can be conveyed in the few cubic feet of a bookshelf. What other vessel is able to hold with such precision, intricacy, and economy, all the facets of your life: that you bake bread, vacationed in China, fetishize Melville, aspire to read Shakespeare, have coped with loss, and still tote around a copy of The Missing Piece as a totem of your childhood. What can a Kindle tell you about yourself or say to those who visit your house? All it offers is blithe reassurance that there is progress in the world, and that you are a part of it…To the extent that bookshelves persist, it will be in self-conscious form, as display cases filled with only the books we valued enough to acquire and preserve in hard copy. The more interesting story, the open-ended, undirected progression of a life defined by books will be lost to a digital world in which there is no such thing as time at all.

ChittahChattah Quickies

  • Waldo Hunt, 88, dies; repopularized pop-up books in 1960s – "He was such an important publisher of pop-up books who really advanced them technically. The pop-up designers who worked for him were amazing creative engineers," said Cynthia Burlingham, director of the Grunwald Center for the Graphic Arts at the Hammer Museum of UCLA.

    The first golden age of movable books began in the late 1800s, when European publishers crafted elaborate books for children, and ended with the onset of World War I. With Mr. Hunt's epiphany, the second golden age was about to begin.

    "I knew I'd found the magic key," Mr. Hunt said. "No one was doing pop-ups in this country. No one could afford to make them here. They had to be done by hand, and labor was too expensive."

    He started Graphics International, and produced a series of pop-up ads featuring zoo scenes as part of a magazine campaign for Wrigley's gum. Soon, his company was creating pop-up table decorations and greeting cards for Hallmark.

  • Electronic Popable Books from MIT – Electronic popables integrate paper-based electronic sensors that allow amazing interactivity — turning on lights and moving images at the touch of a finger. Will it catch on or will the line between printing on paper and electronic media become so blurred that consumers will opt to watch the story on a screen?
  • StoryCorps: National Day of Listening – On the day after Thanksgiving, set aside one hour to record a conversation with someone important to you. You can interview anyone you choose: an older relative, a friend, a teacher, or someone from the neighborhood.

    You can preserve the interview using recording equipment readily available in most homes, such as cell phones, tape recorders, computers, or even pen and paper. Our free Do-It-Yourself Instruction Guide is easy to use and will prepare you and your interview partner to record a memorable conversation, no matter which recording method you choose.

    Make a yearly tradition of listening to and preserving a loved one’s story. The stories you collect will become treasured keepsakes that grow more valuable with each passing generation.
    (via BoingBoing)

  • London 2009 – a set on Flickr – My London pictures from our recent visit
  • Every year, The Harris Poll asks a cross-section of adults whether they think about 20 leading industries do a good or a bad job of serving their consumers. – Note that the cable industry regularly appears on this poll as doing a bad job.
  • Time Warner insincerely and manipulatively asks customers to "vote" if it should "get tough" or "roll over" – Facing expiring deals with a number of key programmers, the nation's second-largest cable operator is launching a Web site, rolloverorgettough.com, which it says is designed to give its subscribers a voice in what it calls unfair price demands by content suppliers. Time Warner says those who operate broadcast and cable networks are asking for "incredible price hikes," as much as 300%. Customers will be able to vote on whether the operator rolls over, or should get tough, about price increases.

    "You're our customers, so help us decide what to do. We're just one company, but there are millions of you. Together, we just might be able to make a difference in what America pays for its favorite entertainment."

ChittahChattah Quickies

  • Storylistening for consumer insight – There are many ways of collecting stories but here are three that may be new to you:
    * Anecdote circles
    * Naive interviewers
    * Mass narrative capture
    Collecting stories is not about finding the one perfect story that describes a brand or a consumer experience. Rather it is about gathering a broad spread of qualitative data. Individually a story may be seen to be banal but their power lies in the cumulative effect of many stories.

    Interpreting stories
    * Experts
    * Machines
    * Participants

    Story interpretation is best done by a range of groups (e.g. consumers themselves, a marketing department) that may have differing perspectives on the same situation. The most appropriate techniques often avoid direct analysis initially and allow different groups to immerse themselves in the stories to produce nuanced interpretations of the consumers' world.
    (via DinaMehta.com)

  • Sony, B&N promise to rekindle rights for book owners – Boing Boing recently talked to Sony's Steve Haber, President of Digital Reading, about its flagship ebook reader, named the "Daily Edition." "Our commitment is that you bought it, you own it," Haber said. "Our hope is to see this as ubiquitous. Buy on any device, read on any device. … We're obligated to have DRM but we don't pull content back."
  • OnFiction is a magazine with the aim of developing the psychology of fiction. – Using theoretical and empirical perspectives, we endeavour to understand how fiction is created, and how readers and audience members engage in it.
  • What design researchers can learn from hostage negotiators – Interesting to look at various collaboration and communication scenarios and unpack what's going on to define some principles that can be reused. Not sure how much new about design research is brought to light here, but the framing may make it more memorable or understandable. Always glad to see the emphasis on rapport, but I don't agree with their hostage-rapport approach as a one-size-fits-all method for design research rapport building. I also think they underplay the emotional levels that good design research can uncover. Beyond frustration with products, we hear stories about cancer, divorce, infertility, hopes, dreams, and beyond. All very charged stuff.
  • If you outlaw meep, only outlaws will say meep – Tthe nonsense word started with the 1980s Muppet character Beaker. Bob Thompson, a pop culture professor at Syracuse University, said he first heard students meep about a year ago during a class screening of a television show.
    "Something happened and one of them said 'Meep,'" he said. "And then they all started doing it."

    The meeps, he said, came from all of the students in the class in rapid-fire succession. When he asked them what that meant, they said it didn't really mean anything.

    But meeping doesn't seem to be funny to Danvers High School Principal Thomas Murray, who threatened to suspend students caught meeping in school.

    In an interview with the Salem News, Murray said automated calls were made to parents, warning them of the possible punishment after administrators learned that students were conspiring online to mass-meep in one part of the school building.

    (via MeFi)

ChittahChattah Quickies

  • The Product Is You, No. 12 – Rob Walker does a series of advertisements that reveal a customer segmentation and the associated characteristics. Similar vein to my postings about personas leaking outside the enterprise
  • Please vote for our SXSW panel "Culture Kicks Our Ass: How To Kick Back" – The conference lineup is chosen partially based on input (i.e., voting) from the community. Even if you don't attend, you still have a voice about what the discourse should be in our various fields, so please vote for this panel from Steve Portigal and D. P. Haine, of Obvious Design.

    We’ll explore the different cultural challenges that breakthrough products must overcome: emergent usage behaviors that are impossible to predict, a global customer base and cultural barriers inside the corporation that suffocate innovation. We’ll also share best practices for addressing each challenge.

  • Please vote for our SXSW panel "FAIL: When User Research Goes Horribly, Horribly Wrong" – The conference lineup is chosen partially based on input (i.e., voting) from the community. Even if you don't attend, you still have a voice about what the discourse should be in our various fields, so please vote for this panel from
    Steve Portigal, Portigal Consulting
    Nate Bolt, Bolt|Peters
    Dan Saffer, Kicker Studio
    Aviva Rosenstein, Ask.com
    Mark Trammell, Digg

    Best practices for user research are not hard to come by, but experience is the ideal way to develop mastery. And with experience inevitably comes failure. Embarrassing, awkward, hilarious failure that gives the gift of self-improvement. We’ll share our own unvarnished examples and what they taught us.

  • Do programmers still buy printed books? | Zen and the Art of Programming – Likewise, when I’m holding a book or have it open on my desk, I’m in “book reading mode”, which makes it far easier to immerse myself in it. This means that I’m focused on the task and can proceed quickly. The only context switch that happens is between the book and the editor/shell, if it’s the kind of book that warrants typing along. If you are reading a book in a browser tab, it’s very easy to think, “I’ll just check my email for a second”, or introduce similar distractions. I’m sure I’m not alone in this respect.

    When I buy a physical copy of a book, I feel psychologically more obliged to at least try to get through it. Online I experience a paradox of choice of sort. With hundreds of interesting books available there in front of me, I’m more inclined to excessively multitask, and end up checking out different books while I should still be reading the current one.

    (Thanks @onwardparam and @chirag_mehta)

  • New study suggests people from different cultures read facial expressions differently – East Asian participants in the study focused mostly on the eyes, but those from the West scanned the whole face.
    They were more likely than Westerners to read the expression for "fear" as "surprise", and "disgust" as "anger".

    The researchers say the confusion arises because people from different cultural groups observe different parts of the face when interpreting expression.

    (via Design-Emotion.com)

Son of Survey Madness

We’ve posted any number of survey design critiques over the years, and here’s the latest, a close read of a question and the cues associated with different responses.

In response to the prompt How closely do you agree or disagree with this statement: “We saw business strengthening in the Spring, but it seems to be stagnant or falling off again. We thought we had seen the bottom, but now we are not sure.” we’re asked to move a slider between Agree Completely and Disagree Completely.
smiley
frowny

As we move the slider, the expression on the little green character changes, supposedly to provide an additional cue to ensure that our response is accurate.

But when we agree (a positive emotion), the guy is frowning. Because we are agreeing with a negative in which case we making a negative observation? So we feel negative? But the green dude isn’t mapping our feeling about the situation, he’s mapped to our response – our degree of agreement. We can feel positive about agreeing, even if the thing we agreeing about is negative (haven’t you ever exclaimed enthusiastically at someone that expresses a similar frustration to you? That’s being positive about a negative). The mapping here is wrong.

It’s further complicated by the indirectness of the prompt – that situation you are agreeing or disagreeing with – describing a situation going from positive to uncertain. How much do you agree or disagree with: something was positive but now it’s negative? In fact, besides being indirect and somewhat abstract, it’s also a compound question. You might agree that things were positive, or you might now. You might agree that things have gone downhill, or you might not. The question is asking you to agree ONLY to the cause where i) things were positive and ii) things have gone downhill. If you don’t agree with both of those, then what do you do? And since you can indicate the strength of agreement/disagreement, how will people interpret the question? I would suggest not very reliably!

Ironically, this is a survey aimed at providers of market research services, who should absolutely know better.

Object Love, Object Lust, and Indifference

z-at-sunset

I took my last ride in my 1977 Datsun 280Z today. I’ve sold the car, and the new owner is picking it up tonight.

On this last drive, I patted the dashboard and said something like, “Sorry I have to sell you.” Which made me think about how some objects in my life are things I have relationships with, and some are just things.

I can’t even imagine what it must be like to have to give up a pet, or a baby, when I feel sad about just seeing my car go.

I really don’t want to own it anymore-it just doesn’t serve my daily needs-but on a deeper, emotional level, I have a warm feeling towards it, and something significant is going on around giving it up.

This feeling about my Z is totally different from the way I felt when I got an iPhone, which was nonetheless strong as well. I woke up early the morning the contract with my old provider expired and drove right to the Apple store. This was like a consumer electronics booty call. Object lust.

But now my phone is just a thing I use. I feel more emotion about my Swiss Army knife.

And I never felt a thing for my computer, even though I probably spend more time with it than anything–inanimate or animate–in my life.

What’s up with that?

Actually, I’ve got some pretty good ideas about why all of this is the way it is, but I’d rather hear your comments about things you

  • love
  • lust after
  • hate
  • feel indifferent about

ChittahChattah Quickies

  • 401(k) syndrome mentioned in NYT – I hadn't heard the term before but this is definitely something we saw in our recent study of people's financial attitudes and beahviors

    “I think we are seeing a little of the ‘401(k) syndrome,’ ” Mr. Steele said, referring to people who are ignoring recent financial statements because they know they will present bad news.

Florida Faux, part 1

While in Florida last week I had the chance to learn a bit of history and realized that the manufactured experiences intended to evoke another time/place go back to the earliest days of Florida land booms.

In Orlando, I stayed at the Lowes Portofino Bay, meant to evoke a resort on the Italian Riviera.
porto.jpg

Some faux touches included the scooters parked – well, installed, actually – around the grounds…
vespa.jpg

…and the made-to-look Old Country stair details.
stairs.jpg

But getting around the place was a nightmare.
signage.jpg

In order to convey some sense of authenticity, the architects echoed bits of a townscape, with limited ability to see what was ahead. Although what you could see was devoid of any actual real details – no people, no commerce, no mess, nothing that would help you located yourself or make a decision about what direction you might want to go into. It felt like a rendered videogame background before the branding, characters, and gameplay was added. I just found it frustrating trying to get around, with a very small amount of triumph when I succeeded or found an alternative; but I wasn’t there to work on getting un-lost and I wanted the hotel’s precious Portofino-ness to get out of my way so I could perform basic wayfinding tasks.

arch.jpg
street.jpg

Previously:

Also: Orlando pictures; Miami pictures.

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