Posts tagged “reputation”

ChittahChattah Quickies

  • Inc. Magazine Staffers Works Remotely To Make April Issue – [NYTimes.com] – Away from the office, some staff members struggled to adjust, as minor technical hiccups arose and parents working at home had to find ways to separate their work from their children. But in the end, most employees discovered that they could and should work out of the office more often — though they did not want to eliminate the office entirely. Mr. Chafkin found himself working more hours than usual in February and pining for the company of his colleagues. “I was way more productive, but way less happy,” he said. “I think one of the reasons people get into magazines is that it’s collaborative.” The collaboration that did happen needed to be arranged in advance, like setting a time for a conference call, rather than relying on an encounter in a hallway or chatting at a desk. Only once during the month did the entire staff gather, at Ms. Berentson’s home on the Upper West Side. When everyone got together, she said, it was “exactly like seeing old friends.”
  • OgilvyOne Uses Contest to Promote Salesmanship [NYTimes.com] – A contest from OgilvyOne asks participants to market a brick so their sales techniques can be judged. The prize is a job at the agency for three months. Participants submit their ads for the red brick via YouTube. The ad agency's contest is a nod to David Ogilvy, who offered straightforward opinions on the high importance of good salesmanship.
  • The Medium – Trust Busting [NYTimes.com] – A company shows anxiety on its face — that is, on its Web site, which has become the face of the modern corporation. Visit sites for recently troubled or confused enterprises, including Maclaren, Toyota, Playtex, Tylenol and, yes, John Edwards, and you’ll find a range of digital ways of dealing with distress.

ChittahChattah Quickies

  • Waldo Hunt, 88, dies; repopularized pop-up books in 1960s – "He was such an important publisher of pop-up books who really advanced them technically. The pop-up designers who worked for him were amazing creative engineers," said Cynthia Burlingham, director of the Grunwald Center for the Graphic Arts at the Hammer Museum of UCLA.

    The first golden age of movable books began in the late 1800s, when European publishers crafted elaborate books for children, and ended with the onset of World War I. With Mr. Hunt's epiphany, the second golden age was about to begin.

    "I knew I'd found the magic key," Mr. Hunt said. "No one was doing pop-ups in this country. No one could afford to make them here. They had to be done by hand, and labor was too expensive."

    He started Graphics International, and produced a series of pop-up ads featuring zoo scenes as part of a magazine campaign for Wrigley's gum. Soon, his company was creating pop-up table decorations and greeting cards for Hallmark.

  • Electronic Popable Books from MIT – Electronic popables integrate paper-based electronic sensors that allow amazing interactivity — turning on lights and moving images at the touch of a finger. Will it catch on or will the line between printing on paper and electronic media become so blurred that consumers will opt to watch the story on a screen?
  • StoryCorps: National Day of Listening – On the day after Thanksgiving, set aside one hour to record a conversation with someone important to you. You can interview anyone you choose: an older relative, a friend, a teacher, or someone from the neighborhood.

    You can preserve the interview using recording equipment readily available in most homes, such as cell phones, tape recorders, computers, or even pen and paper. Our free Do-It-Yourself Instruction Guide is easy to use and will prepare you and your interview partner to record a memorable conversation, no matter which recording method you choose.

    Make a yearly tradition of listening to and preserving a loved one’s story. The stories you collect will become treasured keepsakes that grow more valuable with each passing generation.
    (via BoingBoing)

  • London 2009 – a set on Flickr – My London pictures from our recent visit
  • Every year, The Harris Poll asks a cross-section of adults whether they think about 20 leading industries do a good or a bad job of serving their consumers. – Note that the cable industry regularly appears on this poll as doing a bad job.
  • Time Warner insincerely and manipulatively asks customers to "vote" if it should "get tough" or "roll over" – Facing expiring deals with a number of key programmers, the nation's second-largest cable operator is launching a Web site, rolloverorgettough.com, which it says is designed to give its subscribers a voice in what it calls unfair price demands by content suppliers. Time Warner says those who operate broadcast and cable networks are asking for "incredible price hikes," as much as 300%. Customers will be able to vote on whether the operator rolls over, or should get tough, about price increases.

    "You're our customers, so help us decide what to do. We're just one company, but there are millions of you. Together, we just might be able to make a difference in what America pays for its favorite entertainment."

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