Posts tagged “fake”

Cordy’s War Story: A Crisis of Credibility

Cordy Swope (Twitter) describes himself as either a Design Researcher with Grey Hair or a design researcher with grey hair.

IDEO. NYC. Early 2010.

I had been summoned from Europe to lead a project about the future of education in the US. At IDEO, there is a well-established a code of ethics for site visits. This code takes extra measures to protect the privacy of informants – especially their identities and contact data. IDEO also has sensible, street-smart guidelines for fieldwork in sketchy environments. In previous jobs, I had seen a situation in which two of my female design researchers had to go to remote, sparsely populated parts of the Midwest and visit big, burly, smiling men who stored every conceivable power tool in their dungeon-like tornado cellars.

There is never a shortage of people in NYC though, and recruiting there offers many delights. For instance, NYC is one of only several places where it is possible to recruit for impossibly specific profiles like: “Seeking 3 single dads who have volunteered with their children at a local charity organization within the past 2 weeks, and who also must struggle with their own gender identity and make at least $150K/year.” In the Tristate, if you are one in a million, by definition there are at least 22 of you.

Our recruiter used Craigslist for most projects and straightaway found us one of our targets: a working mother who had successfully completed a BA online while still raising a family. I had a new team and my associate design researcher was an eager, empathic and articulate ethnographer doing her first project at IDEO. We headed out to Inwood in Brooklyn for our first site visit, hoping to get insights from this working, baccalaureate mom.

During the ride, I played the senior mentor guy, offering advice about doing ethnography “in a design context.” We arrived at the address in Inwood, an obscure part of Brooklyn that looks like a sad, dilapidated part of Queens that in turn, tries to look like a nondescript suburb in Long Island. We were buzzed into the building, walked up to a door and were greeted by a large woman with a curly red mane of hair. Her name was “Roberta-but-call-me-Bert.”

She let us in. The apartment was dim. It smelled of litter box mixed with burnt Dinty Moore beef stew that Ramon, Roberta-call-me-Bert’s husband had overheated on the stove. The dingy plaster walls were covered in old shopping lists, written in a mangled scrawl that suggested vaguely menacing pathologies and personality disorders suffered by their author.

The sofa we sat on smelled of cat piss, and the living room offered up no pretense of ever having been cleaned. We sat up straight, made eye contact in that standard, pious, non-judgmental manner that earnest ethnographers often adopt. We began the paperwork. We were offered water and politely declined.

I asked her about work, family, free time; all of the perfunctory questions before we got into her BA experience. Since I was the seasoned professional, I led the discussion, “Tell me a story about your favorite class…”, “Did you make friends with your classmates?”, “Do you still keep in touch?” Since my associate was taking notes, I focused on keeping the discussion moving and letting Roberta-call-me-Bert lead us to all sorts of exciting insights.

The trouble was, she didn’t.

“Oh, I don’t remember much about that class,” she said about her favorite statistics course she took just before graduating 18 months ago. “Yeah, I pretty much kept to myself, because I had to work and raise a family, you know?” I nodded my head earnestly.

I began asking her questions about change: “Do you view your daughter’s education differently now since you got the degree?” “Not really,” she said, as her daughter ate ice cream from a container while watching a YouTube video about dog fighting.

We eventually went on our way. Once out the door, I was about to launch into the debrief. Since I was the experienced one, I was going to teach my associate a simple, time-honored 20 minute structure I often use for debriefs: Interesting Behaviors/Motivations and Drivers/Problems and Frustrations/Opportunities.

I noticed that she was grimacing.

“What’s wrong?” I asked.

“That was a waste.” she replied.

“What do you mean?” I asked.

“She lied, she never went to college.”

I was gobsmacked.

And she was absolutely right.

There were no interesting behaviors. There were no drivers or motivations. There were no problems or frustrations. There were no opportunities.

There was no diploma. It was “packed away somewhere.”

We returned to the office. Another colleague was leading a project in men’s fashion and desperately trying to recruit shop-along dyads of couples in their 40’s and 50’s where wives selected the husband’s clothes. She said they had already recruited one couple on Craigslist and that her name was Roberta from Inwood, Brooklyn.

ChittahChattah Quickies

Ferreting Out Fake Reviews Online [New York Times] – We recently worked with a client exploring how online reviews impact purchase decisions. It’s a fascinating, emergent space . Our focus was more on using reviews than creating reviews but we surfaced a lot of insights around authenticity and more importantly, credibility (choosing who to believe is fundamentally different than identifying what is “fake”).

“For $5, I will submit two great reviews for your business,” offered one entrepreneur on the help-for-hire site Fiverr, one of a multitude of similar pitches. On another forum, Digital Point, a poster wrote, “I will pay for positive feedback on TripAdvisor.” A Craigslist post proposed this: “If you have an active Yelp account and would like to make very easy money please respond.” The boundless demand for positive reviews has made the review system an arms race of sorts. As more five-star reviews are handed out, even more five-star reviews are needed. Few want to risk being left behind. Determining the number of fake reviews on the Web is difficult. But it is enough of a problem to attract a team of Cornell researchers, who recently published a paper about creating a computer algorithm for detecting fake reviewers. They were instantly approached by a dozen companies, including Amazon, Hilton, TripAdvisor and several specialist travel sites, all of which have a strong interest in limiting the spread of bogus reviews.

Curator Andrew Robison decides what goes into National Gallery’s emergency box [WaPo] – Extant Cold War scenarios are aging out faster than naming your kids after soap opera characters, meanwhile there’s an overwhelmed-by-stuff story lurking in here. What would you take from your house if you could take 3 things in 30 seconds? If you could take 20 things in an hour? If you had three days to pack a large duffel bag? These decisions are terrifying ones and for all our curation, enthusiasm for collection, etc., the accumulation of analog and digital artifacts alike is continually proving to be one of the defining problems of our time.

But in an emergency, not everything can be saved, and so he carefully ranks which works should be spared. The Canaletto is an obvious candidate for his top-priority list of 74 works on paper, but if it is included, something else has got to go. In 1979, with Washington worried about 52 hostages in Tehran and terrorist threats at home, Robison’s boss asked him to create a big container for works of the highest value. If catastrophe hit, the container could be spirited away to an undisclosed location. Today, Robison has seven boxes in two separate storerooms – four for European holdings, three for American. These do not include the museum’s 10,000 photographs, 3,800 paintings and 2,900 sculptures, outside of Robison’s purview and mostly too big for any mad dash out the building. In the two storerooms that Robison asked not be photographed or their locations disclosed, the black, cloth-lined boxes, each the shape of very large books, bear the label “WW3,” drawn in calligraphy. These in-case-of-World-War-III containers lie ready for any possibility, and in Robison’s absence, security guards have a floor plan that shows their exact location, like an X on a pirate map.

Forever in authentic blue jeans

Intersting recent ad for Lucky Jeans

Two details of the ad:

I am impressed how the overall aesthetic of the ad just oozes authenticity. There’s real craft and attention to detail, leading to a strong sense of quality. But all these details they are calling out are examples of manufactured fakery: making new jeans look like worn jeans. They’ve taken inauthenticity to such a level of quality that it becomes authentic in its own way!

For more on this theme, see my recent interactions column with Stokes Jones, On Authenticity

ChittahChattah Quickies

  • Don Norman on Ethnography and Innovation – Some great commentary on Norman's piece (discussed here as well) including the very exciting revelation that Edison did something very much like ethnography!
  • General Motors – The Lab – It’s a pilot program for GM, an interactive design research community in the making. Here you can get to know the designers, check out some of their projects, and help them get to know you. Like a consumer feedback event without the one-way glass.

    We work on ideas that will influence our future vehicles. We want to share our ideas, inventions and pre-production vehicle designs. We want to build the right cars and trucks for your future. We want your opinion.

  • Iceberg Digital Book Reader for the iPhone – Digital books as content, as hardware, as a platform, as an OS, as an app? Interesting to see a range of approaches appearing. Iceberg use the iTunes store to sell the books, which seems like a brilliant strategy, leveraging a storefront/distribution platform that already exists.
  • Steal These Books – From Wikipedia page about book theft, a set of articles that describe what books get stolen from bookstores (independent, chain, and campus) and libraries.
  • Archaeology’s Hoaxes, Fakes, and Strange Sites – A large set of links to articles about fake archeological-type stuff (discoveries, artifacts, and the like). How and why.

ChittahChattah Quickies

  • Meet The New Authenticity – an older post here about a topic recently revisited in my interactions column – One package had a label with a jagged edge, meant to suggest torn paper. It didn’t look like real torn paper, it looked like a manufactured torn edge. Some people really liked it, but one person called it as unacceptably fake. He pointed to another packaging label that he had purchased, as this one had a more realistic-looking torn edge, where the paper was frayed and small threads and fibers were visible.

    He was very clear that both of these edge treatments were done by machine; that no paper was torn by hand. The vernacular of the jagged paper was completely unacceptable. The more realistic (as he imagined it) frayed edge was the right way to do it.

    It’s a bit of a post-modern take on authenticity, where it’s more of aesthetic that supports suspension-of-disbelief, rather than some extremely absolutely True and Real version. What does the way it looks let me comfortably accept into my reality?

ChittahChattah Quickies

  • In defense of inspired design: Deyan Sudjic and "The Language of Things: Understanding the World of Desirable Objects" – Tthe Clift Hotel in 2001 was reborn as an outpost of the globe-trotting cultural elite. The 1913 exterior still exudes staid pomp; inside it's a dark wonderland of affectation, with theatrically scaled furniture, thick silk drapes & techno rhythms in the background.

    The interiors are by Philippe Starck whom Sudjic describes as "constantly seeking to amuse the grown-ups with his daringly naughty tricks."

    The ambiance is profoundly different a few blocks away at Blue Bottle Cafe. Here, light streams through the bare windows of a 17-foot-high corner retail space. The stools are utilitarian, the walls dull white.

    Yet everything here is arranged as deliberately as at the Clift, including the coffee beans in grainy paper bags with the blend names stamped by hand. It's all very DIY – and you can grind the beans at home with the $700 grinder on sale a few feet away.

    "In objects we value the 'authentic,' the hand-pressed. It's often the same thing with cities," Sudjic said .

  • Dance Off with the Star Wars Stars 2009 – Many YouTube videos to explore here, but possibly one of the most inauthentic things ever. Taking beloved character archetypes out of their true context and into a tepid cheesy new context. Funny, or a betrayal, (or cool?) depending on where you come from. While the related video, Star Wars Weekends – Special Effects Edition (with real lightsabers!), evokes a real authenticity, even though it creates humor by mixing fantasy with reality, there's a underlying difference – love for the original versus exploitation of the original
  • The Case of the Inappropriate Alarm Clock – Another complex and rambling Errol Morris investigation into politics, authentication, media, photography, truth, fakery, and more
  • Les Sans Culottes: a French band from Brooklyn that isn’t really French – "Brooklyn’s Les Sans Culottes have taken the whole faux-French-band thing pretty far—the group’s live shows are superenergetic, fake-multicultural events. You might not learn anything about French culcha, but you’ll probably hop around like a lunatic."
  • Authentic Organizations — aligning identity, action and purpose – A blog that explores
    * What does it mean for an organization to be “authentic”?
    * Why does it matter that an organization be authentic?
    * Which organizations are being authentic, and what are they doing to pursue authenticity?
    * Which organizations are not being authentic, why, and what could they be doing to become more authentic?
    * What should an organization do to become more authentic, or to address a specific authenticity dilemma?
    * What can you and I do, as organization members, as managers, leaders, scholars or practitioners, as persons, to help organizations pursue authenticity?
  • When Consumers Search For Authenticity: In The Eye Of The Beholder? – "Consumer identity goals (or their idealized images of themselves) underpin assessments of whether a brand is authentic (genuine, real, and true) or not." The researchers identified three primary identity goals: a desire for control, connection, or virtue. "These goals reflect three respective societal norms: the need to be practical, to participate in community, and to be moral," the authors explain. "When seeking to achieve these different goals, consumers choose different brands. When consumers desire to be in control, they may view McDonalds as an inauthentic brand partner because fast food leads to increases in weight. Alternately, McDonald's may be viewed as a genuine partner when the same consumer is seeking to connect with others."
  • Creating Authentic Product Experiences: a teaser for this presentation – Authenticity is an increasingly crucial attribute for successful products and services, but understanding how to apply it is slippery. In this presentation, Steve presents a number of facets of authenticity, from product form and aesthetics, to the evolution of meaning over time, to personal interactions, and brands. While there is no magic answer to "what is authenticity?" the journey to answer that question is an essential one.
  • All This ChittahChattah (Kindle Edition) – Understanding culture, design, and business – For only $1.99 a month. Not available to customers in the US, for reasons I don't understand.

ChittahChattah Quickies

  • A thoughtful consideration (that could have so easily gone curmudgeonly) on the changes in how (and how much) we consume art – Cameras replaced sketching by the last century; convenience trumped engagement, the viewfinder afforded emotional distance and many people no longer felt the same urgency to look. It became possible to imagine that because a reproduction of an image was safely squirreled away in a camera or cell phone, or because it was eternally available on the Web, dawdling before an original was a waste of time, especially with so much ground to cover.
  • Michael Pollan on the cultural shifts revealed by themes in food-related TV entertainment – The historical drift of cooking programs — from a genuine interest in producing food yourself to the spectacle of merely consuming it — surely owes a lot to the decline of cooking in our culture, but it also has something to do with the gravitational field that eventually overtakes anything in television’s orbit…Buying, not making, is what cooking shows are mostly now about — that and, increasingly, cooking shows themselves: the whole self-perpetuating spectacle of competition, success and celebrity that, with “The Next Food Network Star,” appears to have entered its baroque phase. The Food Network has figured out that we care much less about what’s cooking than who’s cooking.
  • Nine Reasons RadioShack Shouldn’t Change Its Name – Best one is " RadioShack has problems beyond any issues with its name." Also they did already change name from Radio Shack to RadioShack.
  • Radio Shack: Our friends call us The Shack – Do they really now? More proof that you can't simply declare yourself cool. Promo or overall rebranding, it reeks of inauthenticity.
  • Understand My Needs – a multicultural perspective – A Japanese usability professional compares the norms of service that retailers provide in Japan with those elsewhere (say, his experience living in Canada), and then contrasts that to the common usability problems found in Japanese websites. Culture is a powerful lens to see what causes these differences, and how usability people can help improve the experience.

ChittahChattah Quickies

  • Paul Graham on the "social norm" problem with the Segway – This is a point I made in my interactions column "Some Different Approaches To Making Stuff" – Kamen is the genius who got it wrong, because he focused only on technology and not on culture and behavior.

    "The Segway hasn't delivered on its initial promise, to put it mildly. There are several reasons why, but one is that people don't want to be seen riding them. Someone riding a Segway looks like a dork.

    My friend Trevor Blackwell built his own Segway, which we called the Segwell. He also built a one-wheeled version, the Eunicycle, which looks exactly like a regular unicycle till you realize the rider isn't pedaling. He has ridden them both to downtown Mountain View to get coffee. When he rides the Eunicycle, people smile at him. But when he rides the Segwell, they shout abuse from their cars: "Too lazy to walk, ya fuckin homo?"

    Why do Segways provoke this reaction? The reason you look like a dork riding a Segway is that you look smug. You don't seem to be working hard enough."

  • Like Nike+ for happiness, iPhone app is data collection for PhD thesis – "At repeated periods throughout the day you'll be pinged by your iPhone either by email or by SMS, and prompted to answer a short one-minute survey. This one asks how happy you are, what you're doing (yes, "making love" is an option, though hopefully it's an activity you'd prioritize over doing some science) whether you exercised recently, whether you're alone, who you're talking to and what you're thinking about." Essentially a "beeper study" but somehow a more viral story ("iPhone"!) than normal.
  • 'True Blood' Beverage – "Inspired by HBO's hugely successful vampire drama series, True Blood, Omni Consumer Products struck a deal with the network's licensing division to releasing 'Tru Blood' the actual beverage..a drinkable product inspired by a beverage meant to taste like blood so that fake vampires from a pay-cable TV show can survive without having to resort to feasting on humans."

The Hand-made’s Tale

Real real…

hand-tied-cup

At Verve Coffee Roasters, my favorite cafe in Santa Cruz, each cup of coffee comes with a cup insulator hand-tied from a napkin by the person serving it. It’s a nice little touch that makes that cup of coffee seem special and folksy.



and fake real…

att-flyer

AT&T, keepin’ it unreal with a fake photocopied-annotated-and-passed-around-the-office flyer–a piece of marketing collateral that they mailed to my house. (It’s crumpled because I threw it out, then decided to write about it and rescued it from the trash.)

What are companies thinking when they send us stuff like this? Fake real, with its pretensions to authenticity, is even worse than fake.

Related posts:
Quickies: Fake Authenticity
Don’t Brand Me, Bro
This Space Available
Meet the new authenticity

ChittahChattah Quickies

  • HERMENAUT: Fake Authenticity: An Introduction – Equaled in fake authenticity only by Restoration Hardware, which sells new-but-old-looking pencil sharpeners and fire irons to people who apparently want to live inside a catalog, The House of Blues doesn't bother to lacquer its walls with old Ebony magazine covers, like the recently deceased bluesman Junior Kimbrough did at his juke joint in Mississippi. Instead, Ackroyd & co. just bought Kimbrough's place as soon as he died and carved it up for cufflinks. That might not be exactly accurate, but it is how you feel when you step inside a HoB. They do sell "outsider art" cufflinks, though. Did you know that HoB has its own curator? who's aggressively acquired for that chain the world's largest collection of outsider art? A questionable category anyway, this kind of painting is freely mixed at the Harvard Square HoB with old signs advertising everything from shoeshines to churches, and faux-aged signs entreating you to "Have mercy & say yeah!" and directing you to the T-shirt display.
  • Zara Logue's Contemporary Design class at University of Oregon – This semester's theme is Authenticity. I'll be giving a guest lecture (remotely) on April 29.

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