Posts tagged “emotional design”

Transformers

Most companies would like their products and services to be something consumers have a relationship with; more than just a consumable good. Emotional relationships between people and things are one of the holy grails of product development.

Yet, in our research, we hear over and over from people that they simply don’t think this way about many of the products in their lives (particularly electronic goods).

Cars, however, are different. Cars get discussed fondly, wistfully, and passionately. They get named. They have histories.

As testament to cars’ tremendous resonance, look at the popularity of the Fast and Furious movies. And of the new Transformers film, which features vehicles as both heroes and villains, and which just bagged the highest weekday opening gross in movie history–despite being described (before the opening) by many in the media as a bad movie.

A number of factors about cars–perhaps the way they contribute to our personal histories, the level of complexity that lends them “personality,” the patina they acquire over time–transform them for many of us from mere objects into relationship material.

camaro-t_shirt
Camaro t-shirt, official licensed GM product, bought for $7.50 at Crossroads Trading used clothes

But products that are more towards the consumable end of the spectrum can also evoke emotions and create a sense of relationship. I think about Topps Bazooka bubble gum from my childhood–one of the most literally consumable products–and how evocative it remains, many years after I’ve ceased being a “user.”

bazooka-gum
Topps Bazooka Gum, photo by Sarah Lillian on Flickr

What’s it like for you? What are the ingredients that differentiate between just using something, and having a richer type of experience?

Related posts:

Object Love, Object Lust…
Packaging Surprise
Rage With The Machine
Miata Farewell

Object Love, Object Lust, and Indifference

z-at-sunset

I took my last ride in my 1977 Datsun 280Z today. I’ve sold the car, and the new owner is picking it up tonight.

On this last drive, I patted the dashboard and said something like, “Sorry I have to sell you.” Which made me think about how some objects in my life are things I have relationships with, and some are just things.

I can’t even imagine what it must be like to have to give up a pet, or a baby, when I feel sad about just seeing my car go.

I really don’t want to own it anymore-it just doesn’t serve my daily needs-but on a deeper, emotional level, I have a warm feeling towards it, and something significant is going on around giving it up.

This feeling about my Z is totally different from the way I felt when I got an iPhone, which was nonetheless strong as well. I woke up early the morning the contract with my old provider expired and drove right to the Apple store. This was like a consumer electronics booty call. Object lust.

But now my phone is just a thing I use. I feel more emotion about my Swiss Army knife.

And I never felt a thing for my computer, even though I probably spend more time with it than anything–inanimate or animate–in my life.

What’s up with that?

Actually, I’ve got some pretty good ideas about why all of this is the way it is, but I’d rather hear your comments about things you

  • love
  • lust after
  • hate
  • feel indifferent about

Series

About Steve