• Rest in Peas: The Unrecognized Death of Speech Recognition [robertfortner] – Progress in conversational speech recognition accuracy has clearly halted and we have abandoned further frontal assaults. The research arm of the Pentagon, DARPA, declared victory and withdrew. Many decades ago, DARPA funded the basic research behind both the Internet and today’s mouse-and-menus computer interface. More recently, the agency financed investigations into conversational speech recognition but shifted priorities and money after accuracy plateaued. Microsoft Research persisted longer in its pursuit of a seeing, talking computer. But that vision became increasingly spectral, and today none of the Speech Technology group’s projects aspire to push speech recognition to human levels.
  [Speech recognition comes up all the time in user research. It represents some idealized version of "easy-to-use" though people typically recognize the demanding social norms that talking-to-tech evokes and reject the ideal they moments ago requested /SP]
  (via kicker)
• As Seen on TV – a tribute to doing it wrong [YouTube] – A collection of supposed Epic Fail moments from our daily lives recreated by TV commercials as a precursor to the solution being offered /SP

• Life-Cycle Assessment of Book vs. e-Reader [NYTimes.com] – A life-cycle assessment evaluates the ecological impact of any product, at every stage of its existence, from the first tree cut down for paper to the day that hardcover decomposes in the dump. With this method, we can determine the greenest way to read…All in all, the most ecologically virtuous way to read a book starts by walking to your local library.

• David Byrne’s Kindle experience – One of Amazon’s selling points is instant gratification. You want a book and you can have it in about a minute.
  Here’s where the rub is. This machine only reads Kindle files and PDFs. And nothing else out there reads Kindle files. It can read other types of files — Word DOCs, MOBI, TXT etc. — but you have to go through Amazon via email, where they’re converted for a small charge, then sent directly to your Kindle. And, you can’t share a book with your friends, even if they too have a Kindle.
  The slightly strange electronic ink system in the Kindle (and in the Sony Reader) has no backlight — so, like a book, you can’t read it in bed at night without a nightlight.
  Do I miss the “physical experience”? I will certainly miss being able to read books from my personal library, but if the title I want to read is all text it doesn’t make much difference to me. The smell will be a bit of nostalgia, as will fading and water damage.

• A thoughtful consideration (that could have so easily gone curmudgeonly) on the changes in how (and how much) we consume art – Cameras replaced sketching by the last century; convenience trumped engagement, the viewfinder afforded emotional distance and many people no longer felt the same urgency to look. It became possible to imagine that because a reproduction of an image was safely squirreled away in a camera or cell phone, or because it was eternally available on the Web, dawdling before an original was a waste of time, especially with so much ground to cover.
• Michael Pollan on the cultural shifts revealed by themes in food-related TV entertainment – The historical drift of cooking programs — from a genuine interest in producing food yourself to the spectacle of merely consuming it — surely owes a lot to the decline of cooking in our culture, but it also has something to do with the gravitational field that eventually overtakes anything in television’s orbit…Buying, not making, is what cooking shows are mostly now about — that and, increasingly, cooking shows themselves: the whole self-perpetuating spectacle of competition, success and celebrity that, with “The Next Food Network Star,” appears to have entered its baroque phase. The Food Network has figured out that we care much less about what’s cooking than who’s cooking.
• Nine Reasons RadioShack Shouldn’t Change Its Name – Best one is " RadioShack has problems beyond any issues with its name." Also they did already change name from Radio Shack to RadioShack.
• Radio Shack: Our friends call us The Shack – Do they really now? More proof that you can't simply declare yourself cool. Promo or overall rebranding, it reeks of inauthenticity.
• Understand My Needs – a multicultural perspective – A Japanese usability professional compares the norms of service that retailers provide in Japan with those elsewhere (say, his experience living in Canada), and then contrasts that to the common usability problems found in Japanese websites. Culture is a powerful lens to see what causes these differences, and how usability people can help improve the experience.

• Excellent Rob Walker "Consumed" on Lululemon Athletica and the idea of a "lifestyle brand" – Anybody who is honest about consumer behavior knows that often what we buy is not simply some thing but some idea that is embodied by that thing. “Conceptual consumption” is the name given to this practice in a recent paper with that title by Dan Ariely, a professor of behavioral economics at Duke University (and author of the book “Predictably Irrational”), and Michael Norton, an assistant professor of marketing at the Harvard Business School, in The Annual Review of Psychology. Their notion has various subsets, one of which is the consumption of goals.

The Boing Boing post about ludicrous advertising claims echoed an earlier post here (Products with (fake) benefits) and brought to mind this photograph I took recently in downtown San Francisco, entering a BART station.

Who says you can’t buy happiness?

At least Twix, Red Bull and SoyJoy have an element of ironic bemusement in their claims, but McDonald’s is playing it pretty straight: buy this and you will be happy. Does this sort of pronouncement raise an eyebrow anymore? Do we actively or passively subscribe to that premise?

• In Recession, Strategy Shifts for Retail – It's hard to parse this piece; it's about a lot of cost-cutting stuff that is happening in retail but the tone suggests that these are innovative ways for companies to be more responsive (better customer service? better localization of products?) and integrated (linking the in-store and online experiences?). I'm skeptical and don't believe the concluding statement that this is happening because we're not spending in stores like we used to, it's too close to the whole "innovate your way out of a recession" talk and I don't think retail is an adaptable industry to take on a frame shift like that.
• An evolutionary perspective on what we display to others with our consumption (not clear how there's anything new here, though) – Instead of running focus groups and spinning theories,marketers could learn more by administering scientifically calibrated tests of intelligence and personality traits. If marketers understood biologists’ new calculations about animals’ “costly signaling,” they’d see that Harvard diplomas and iPhones send the same kind of signal as the ornate tail of a peacock.

  Sometimes the message is as simple as “I’ve got resources to burn,” the classic conspicuous waste demonstrated by the energy expended to lift a peacock’s tail or the fuel guzzled by a Hummer. But brand-name products aren’t just about flaunting transient wealth. The audience for our signals care more about the permanent traits measured in tests of intelligence and personality, as Dr. Miller explains in his new book, “Spent: Sex, Evolution and Consumer Behavior.”

• Reasonable Consumer Would Know "Crunchberries" Are Not Real, Judge Rules – Judge England also noted another federal court had "previously rejected substantially similar claims directed against the packaging of Fruit Loops [sic] cereal, and brought by these same Plaintiff attorneys." He found that their attack on "Crunchberries" should fare no better than their prior claims that "Froot Loops" did not contain real froot.

  (via BoingBoing)

• A Manhattan Writing Of Six Therapists – “Everybody comes in with their own stories, and they can be so staggeringly original,” said Bonnie Zindel, the psychoanalyst who started the writing group seven years ago. “We all need stories to make sense of our lives, we’re all wired to tell stories, and nature gave us that. For us, we wonder, ‘What is the story that our patients are telling?’ There are mother stories, father stories, ghost stories and the eternal universal story of a child trying to separate from its mother.”
• 50 Scientifically Proven Ways to Be Persuasive – Read this post now, it won't last long! Most of our readers – including people like you – are already choosing to look at this post.

  (Lone Gunman, I'm giving you folks credit for this and look forward to you reciprocating, thanks!)

• Appliance Anxiety – Replace It or Fix It? – Perhaps economic conditions are leading people to different tradeoffs about repair vs. replace, although the company support for parts is ridiculously poor. Reminds me of the appliance client we had years ago that wanted to design great products that would move people to "want in" instead of the traditional "wear out."

• 100-WATT BULBS IN STOCK. (FOR HOW LONG WE DO NOT KNOW) – “Let some government official come in and tell me I can’t sell these,” Jonathan Wright, who has owned Classic Lighting for 40 years, said defiantly as he surveyed his warren of upscale light fixtures and shelves filled with neatly stacked bulbs. “I’ll find them wherever I can get them and sell them for whatever they cost. People are buying in bulk because they want them.”

  In the last two months he has sold 3,000 of the 100-watt bulbs — the traditional mainstay of British light fixtures — more than 30 times the usual. People are buying 10 at a time, the limit per customer, even though their price is nearly 50% higher than it was a year ago.

  Indeed, his customers have a litany of complaints. CFL light is too dim, especially for reading and putting on makeup, the bulbs, which are a bit longer than incandescents, protrude from small light shades; they take a long time to reach full brightness; they cannot be dimmed by switches; they contain mercury and require special disposal.