Posts tagged “society”

Flavor Combination

lock

The Ben & Jerry’s Ice Cream Pint Lock is a simple enough product – a locking mechanism for a standard pint of ice cream. But along with its functionality comes a measure of social performance that’s worth a brief closer look.

The idea is humorous (one side of the lock has the slogan “I’m terribly sorry, but there’s no ‘u’ in ‘my pint'”) – but in that humor is a gentle reminder to everyone that Ben & Jerry’s is precious stuff, worth protecting.

As far as security goes (the ice cream is in cardboard, after all), I’m reminded of what a research participant told me once. When walking around the perimeter of his fast-food franchise, he said “A lock only stops an honest person.” His point was that any security can be broken with some amount of force, and the role of the lock is to make it clear that you aren’t welcome. Social norms keep most of us from bypassing that lock. So while we might pop open the ice cream and take a spoonful or two of our coworker or roommate or partner’s Chunky Monkey, we’re probably not going to cut through the package and make it obvious. So while this lock won’t stop a ravenous freezer rodent, it will protect your ice cream from most of your regular dessert-craving cohabitants.

It’s great design in that it considers the functionality in its cultural context. If they built this by spec-sheet (as one might with a bike lock, say) they would miss the point entirely.

Thanks, Mom!

ChittahChattah Quickies

Innovations Like Instagram Are Tough for Large Companies [NYT] – Large companies try so many different ways to create subsets of their culture that is somehow more free. Ray Ozzie did it at Microsoft, through architecture and interior design. I do wonder how many leaders treat this like a cultural problem, though, and bring the appropriate solutions to bear.

Leica, Nikon, Canon, Pentax and Olympus didn’t build Instagram, either. Michael Hawley, who is on Kodak’s board, said the answer could be summed up in one word: culture. “It’s a little like asking why Hasbro didn’t do Farmville, or why McDonald’s didn’t start Whole Foods,” said Mr. Hawley. “Cultural patterns are pretty hard to escape once you get sucked into them. For instance, Apple and Google are diametrical opposites in so many ways, have all the skills, but neither of them did Instagram, either.” Neither could Facebook. If it could, it wouldn’t have paid $1 billion to acquire the small team of engineers and access to the program’s 30 million users. The challenge of creating something small and disruptive inside a large company is one that many face today.

Thou shalt not commit logical fallacies – A nice library of dark patterns for persuasion, manipulation, and bluster. Available in a printable poster, too.

A logical fallacy is usually what has happened when someone is wrong about something. It’s a flaw in reasoning. They’re like tricks or illusions of thought, and they’re often very sneakily used by politicians and the media to fool people. Don’t be fooled! This website and poster have been designed to help you identify and call out dodgy logic wherever it may raise its ugly, incoherent head. If you see someone committing a logical fallacy, link them to the relevant fallacy to school them in thinky awesomeness.

The Outsourced Life [NYT] – Arlie Hochschild with an insightful and slightly alarming perspective on the consequences of a service society. How does the increasing possibility for outsourcing (also: buying our way into something) change what we bring, expect, or get out of our lives?

The very ease with which we reach for market services may help prevent us from noticing the remarkable degree to which the market has come to dominate our very ideas about what can or should be for sale or rent, and who should be included in the dramatic cast – buyers, branders, sellers – that we imagine as part of our personal life. It may even prevent us from noticing how we devalue what we don’t or can’t buy. A prison cell upgrade can be purchased for $82 a day in Santa Ana, Calif., and for $8 solo drivers in Minneapolis can buy access to car pool lanes on public roadways. Earlier this year, officials at Santa Monica College attempted to allow students to buy spots in oversubscribed classes for $462 per course. Even more than what we wish for, the market alters how we wish. Wallet in hand, we focus in the market on the thing we buy. In the realm of services, this is an experience – the perfect wedding, the delicious “traditional” meal, the well-raised child, even the well-gestated baby.

As we outsource more of our private lives, we find it increasingly possible to outsource emotional attachment. A busy executive, for example, focuses on efficiency; his assistant tells me, “My boss outsources patience to me.” The wealthy employer of a household manager detaches herself from the act of writing personal Christmas-present labels. A love coach encourages clients to think of dating as “work,” and to be mindful of their R.O.I. – return on investment, of emotional energy, time and money. The grieving family member hires a Tombstone Butler to beautify a loved one’s burial site.

Snack makers’ “Red Caviar” Lay’s and “Mango-orange” Oreos appeal more to global tastes [Winnipeg Free Press] – Some possible acquisitions for my Museum of Foreign Groceries.

After noticing sales of Oreos were lagging in China during the summer, Kraft added a green tea ice cream flavour. The cookie combined a popular local flavour with the cooling imagery of ice cream. The green tea version sold well, and a year later, Kraft rolled out Oreos in flavours that are popular in Asians desserts – raspberry-and-blueberry and mango-and-orange…To get a better sense of what Russians like, PepsiCo employees travelled around the country to visit people in their homes and talk about what they eat day-to-day. That was a big task. Russia has nine time zones and spans 7,000 miles, with eating habits that vary by region. The findings were invaluable for executives. In the eastern part of the country, Pepsi found that fish is a big part of the diet. So it introduced “Crab” chips in 2006. It’s now the third most popular flavour in the country. A “Red Caviar” flavour does best in Moscow, where caviar is particularly popular. “Pickled Cucumber,” which piggybacks off of a traditional appetizer throughout Russia, was introduced last year and is already the fourth most popular flavour.

Announcing the Omni project!

Look out honey, cuz I’m using technology!*

Today I’m thrilled to announce that Portigal Consulting is embarking on a self-funded study about the impact that digital technology is having on our lives. That’s certainly ambitious, when put that way, and of course we will be refining our direction, our research question, our business question, etc. in the initial steps (and beyond). We know what we think we want to understand, and we know that it’s going to change.

The impetus for this project is that we constantly hear from research subjects (almost across any project category) that they are challenged by technology, that they are “addicted” to their smartphone, Facebook, their Netflix queue, and beyond, and they struggle to balance the benefits with the more subtle impacts that they don’t understand. Erica (a participant in our previous self-funded study, Reading Ahead), says it well

For instance, my oldest and dearest friend was in Oregon. And sure, I had to pick up the phone and call her, and interact with her, and listen to her voice and talk to her, and a have a conversation. And I would do that. And gosh, like lately, it’s just horrible because, you know, “Oh, we should call. We should talk.” And then I see her Facebook statuses all the time, so in a weird way I feel like I’m completely caught up with her in ways that I would never have been before, which is great. On the other hand, it makes me very lazy. It’s just like I just don’t want to have a real connection in real life. It’s all just so trying and tired, like, “Oh, I don’t want to have the very like long call where I have to catch her up on all these things that involve lots of stuff.” I never used to be like that, so I’m worried that all of these devices that are supposed to make our lives easier and connect us more are, you know, in a sort of sci-fi-y way, making us a little bit zombied out…

At the same time, we are experiencing a torrent (if you will) of cultural stories about the positive impacts of technology (especially economically) and the big and small losses (e.g., Bill Keller on The Twitter Trap; Dalton Conley on college students seeking like-minded roommates).

As I challenged designers, marketers, innovators and product peeps in my interactions column The Hard Work Lies Ahead (If You Want It), these issues exist in much of the work that we are all doing, but they are also being ignored.

We hope to shed some light and provide some grip points (insights, frameworks, opportunities) that teams can use to deal with this complex situation.

An Open-Ended Approach

Unlike many of our engagements, where a specific scope is agreed upon, detailing methodology, timeline, etc. we are going to be a lot more free in our approach to the Omni project. Our priority will always be our client work, so as workflow and capacity shifts around, we’ll be fitting this in as we can. We also are excited about starting with less of a specific objective than in a consulting gig, and figuring it out as we go. We have a lot of ideas about methods already (from inventories of pop culture, to a bibliography and secondary research effort, to in-context interviews purely to try and formulate the problem) and know that those will continue to evolve, as we pick the next step that makes sense from that particular vantage point.

the Omni project?

We wondered who our client could be for this project and thought of Omni Consumer Products, the “fictional megacorporation” from Robocop (and not the real-yet-homagey company – see more on this from Rob Walker, if your bag is meta).


Omni Consumer Products, bringing every sort of technology to the masses, whether they want it or not

We also thought about OMNI magazine which, during my formative high-school years offered a science fiction/science fact vision of the future, the future we are living in now.


OMNI magazine – gaze upon just about every sciencelicious cover here

Of course, “omni” also evokes key attributes to how we’re experiencing technology right now, such omnipotent, omnipresence, and omniscient.



We’ll be continuously blogging about what we’re doing, what we’re thinking, what we’re learning. Stay tuned!

ChittahChattah Quickies

  • [from steve_portigal] Side View Mirror Project – [Love Erik Dahl's deep dive on the ordinary to find ot the extraordinary, as he has spent years taking pictures of side view mirrors. He discovers some great themes and patterns although he acknowledges he didn't know where it was going to go when he started.] Taking these pictures changed the way I drive. I used to be very end-state oriented when I would drive. When I started taking pictures for this project I stopped thinking about where I was going, and started watching mirrors and looking for red lights. As designers, its important to remember that the goal and orientation of the user dramatically impacts their experiences.
  • [from steve_portigal] Two years after buying Pure Digital, Cisco ditches the Flip [Ars Technica] – [I always thought this was about driving a consumer-facing innovation culture into the org. Let's hope that this persists even without the specific line of products.] Cisco is killing off the line of pocketable video cameras in order to refocus the company around home networking and video. The news was a surprise to even Flip critics, leaving everyone wondering why Cisco bothered to buy Pure Digital (the Flip's former parent company) for $590 million just 2 years ago. The marriage never fully made sense, but we accepted it­most assumed that Cisco was making its own attempt to compete in the handheld market by simply gobbling up one of the hottest little gadget startups at the time. Two years later, Cisco's feelings about the acquisition have changed. Cisco announced that it's expanding the Consumer Business Group, but that the Flip business will no longer be part of it. There was no formal explanation given as to why Cisco chose to shut the group down instead of selling it.

ChittahChattah Quickies

  • [from steve_portigal] A History of the Future in 100 Objects by Adrian Hon [Kickstarter] – [I'm in! Who else will throw some cash at this kickstarter project, crowdsourced funding for some exciting research and writing?] Let's imagine it's 2100…What are the 100 objects that future historians will use to sum up our century? 'Smart drugs' that change the way we think? A fragment from suitcase nuke detonated in Shanghai? A wedding ring between a human and an AI? The world's most expensive glass of water, returned from a private mission to an asteroid? I want to write a weblog that will explore all of these ideas, with 100 posts for 100 objects. Along the way I'll produce a newspaper and a podcast, and when it's finished, I'll publish it as a book. But it's not just going to be about technology – I'm going to focus on the deeply human effects of our fascinating future, from religion to advertising to wars. I want to tell the story of individuals, families, countries, and the human race, as we venture from 2011 to 2100.

ChittahChattah Quickies

  • [from steve_portigal] Lessons from the 50s Housewife Experiment [Jen But Never Jenn] – [Jen chooses to spend a week doing like a 50s-era homemaker would have done, writing about the experience as it happens. Here's where she wraps it up] I'm not sure if it's residual resentment from societal expectations / limitations like the one above, a new set of expectations that you're not really contributing (to society / your home / womanhood, even) unless you bring home a paycheck, or new standards of living that insist we need to be making more money – but the appreciation for the homemaker has dwindled along with the number of people who actually earnestly take on the role. You don't hear of many people who have chosen a career in homemaking. Yes, there is the stay-at-home mom (although of the stay-at-home moms I personally know, all but one brings in some revenue through at-home businesses, part-time work or consulting – so even she often wears a career hat). But the stay-at-home wife (and not the trophy-wife-with-a-maid variety)? She's officially on the endangered list.
  • [from steve_portigal] Sears.com for Zombies – [When you think of the Sears brand, you probably don't think of edgy, humorous, ironic, or meta. But this landing page for their e-commerce site is full-on zombified, with all the product and model shots replaced by zombies, benefit statements, messaging, navigation, etc. all tweaked to suit the undead. There's even a multi-language option, replacing English with Zombian gahhhrs and gaaahks. This is very much the type of parody humor we find online, but we never see a major retailer all-in like this. It's really refreshing. Probably won't be active much past Halloween.]

ChittahChattah Quickies

  • [from steve_portigal] A Morose and Downbeat Woman is My Co-Pilot [Boing Boing] – [Nass and Yen on Boing Boing talking about their body of research, of which we've long been fans, around the social behaviors that emerge in our interactions with technology. Back in the day, their research was under the branding Computers are Social Actors, but this latest offering seems to be positioned a bit more broadly in focus and in appeal] In my new book, The Man Who Lied to His Laptop: What Machines Teach Us about Human Relationships, I describe almost one hundred rules for social behavior that can be derived from experimental studies of how people use technology and that can make people more likeable, effective, and persuasive. The current study gives us two principles to guide interactions with people (as well as technology): telling upset people to "look at the bright side of life" can be off-putting, and "misery loves miserable company."
  • [from steve_portigal] There is a Horse in the Apple Store [Frank Chimero] – [A lovely story that delivers on so many levels, from pure observational humor to an insightful treatise on how we engage – or not – with the world] THERE IS A LITTLE PONY IN THE APPLE STORE. What the hell? A beautiful little pony, with a flowing mane, the likes of which my sister would have killed to get for Christmas when she was 7 or 8. And, NOONE is looking at this thing. I wondered: if there were kids in the Apple Store, would they notice? “Yes,” I say. “Yes, they would.” Kids have a magnetic connection to animals. But there are no children in the Apple Store, for the same reason you would not see a child in a jewelry store: things are small and fragile and expensive and shiny. And if you have a child, you probably can not afford Apple products. But, if a child were here, they would see the pony, because when you’re a kid, you notice everything, because everything is new.
  • [from steve_portigal] Does Your Language Shape How You Think? [NYTimes.com] – [Some of the latest thinking on this evolving exploration] French and Spanish speakers were asked to assign human voices to various objects in a cartoon. When French speakers saw a picture of a fork (la fourchette), most of them wanted it to speak in a woman’s voice, but Spanish speakers, for whom el tenedor is masculine, preferred a gravelly male voice for it. More recently, psychologists have even shown that “gendered languages” imprint gender traits for objects so strongly in the mind that these associations obstruct speakers’ ability to commit information to memory.

ChittahChattah Quickies

  • [from steve_portigal] Thoughts on Maslow’s Hierarchy [lunchbreath] – [Wonderful cartoon that looks at the hierarchy as reflected in Tony Hawk, the dog, and robots]
  • [from steve_portigal] The user experience of hot dog buns [FatDUX] – [Eric Reiss in a light-hearted consideration of hot dogs, buns,and global culture] Now here in Denmark, I’ve never seen anything except side-loaders (Gosh, who knew there was a technical term for this). That is until yesterday when I discovered the “Grab Dog” form-fitting hot-dog holder from the Danish bakery, Paaskebrød. An innovative solution? Absolutely. But a good solution?
  • [from steve_portigal] First World Probs Launch – [The definitive reference] FirstWorldProbs.com was launched as a sounding board for those who are privileged and still suffering. With unemployment at 10% in much of the Western world, and the rest of the world in far worse financial conditions, it's sometimes necessary to tacitly acknowledge that the "problems" we tackle on a daily basis in the first-world aren't so severe in a greater context – even though they can cast a dark shadow on our everyday lives. "Patrick Moynihan wrote a great piece…in the early 1990s about 'defining deviancy down' – at the time, some communities were so overrun with crime that they had to adjust their standards to ignore many petty violations to allocate their manpower to tackle the serious issues. However, it's also possible sometimes to see that the inverse is true. When all your basic needs are satisfied, it can be downright depressing to break a heel or spill your latte on your favorite suit. You could call it 'defining deviancy up', if you will."

ChittahChattah Quickies

  • [from steve_portigal] How I Learned to Stop Worrying and Love the Flow [Nieman Storyboard] – [Via @kottke. While many decry the loss of personal connection that our devices lead to; here's a theory that says the opposite, that it creates feelings of greater connectness] I was traveling with friends, and one of them took a call. Suddenly, instead of feeling less connected to the people I was with, I felt more connected, both to them and to their friends on the other end of the line (whom I did not know). My perspective had shifted from seeing the call as an interruption to seeing it as an expansion. And I realized that the story I had been telling myself about who I was had widened to include additional narratives, some not “mine,” but which could be felt, at least potentially and in part, personally. A small piece of the global had become, for the moment, local. And once that has happened, it can happen again. The end of the world as we know it? No — it’s the end of the world as I know it, the end of the world as YOU know it — but the beginning of the world as WE know it.
  • [from steve_portigal] The Acceleration of Addictiveness [Paul Graham] – [Via @waxpancake. He describes how slowing down by taking hikes gives him a mental and creative freedom that his addictions have rendered otherwise inaccessible] Most if not all the things we describe as addictive are. And the scary thing is, the process that created them is accelerating. We wouldn't want to stop it. It's the same process that cures diseases: technological progress. Technological progress means making things do more of what we want. When the thing we want is something we want to want, we consider technological progress good. If some new technique makes solar cells x% more efficient, that seems strictly better. When progress concentrates something we don't want to want—when it transforms opium into heroin—it seems bad. But it's the same process at work. No one doubts this process is accelerating, which means increasing numbers of things we like will be transformed into things we like too much.
  • [from steve_portigal] Exactitudes® – [Thanks @MicheleMarut! Pattern-matching is a fabulous way to develop observational skills] Rotterdam-based photographer Ari Versluis and profiler Ellie Uyttenbroek have worked together since October 1994. Inspired by a shared interest in the striking dress codes of various social groups, they have systematically documented numerous identities over the last 14 years. They call their series Exactitudes: a contraction of exact and attitude. By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek provide an almost scientific, anthropological record of people’s attempts to distinguish themselves from others by assuming a group identity. The apparent contradiction between individuality and uniformity is, however, taken to such extremes in their arresting objective-looking photographic viewpoint and stylistic analysis that the artistic aspect clearly dominates the purely documentary element.

ChittahChattah Quickies

  • [from julienorvaisas] What’s with Steampunk? [More Intelligent Life] – [Subculture alert!] Inspired by the early science-fiction writings of Jules Verne and H.G. Wells, steampunk has a romantic, fantastical sensibility. It's not just a look, but an embrace of a nearly mythical era of mad science and weird contraptions at a time when most people rarely use their hands to make or discover anything. It is a subculture that uses virtual tools to honour the more crude and tangible kind. "Steampunk manages to be both conservative and progressive, backward-looking and forward-looking at the same time."
  • [from steve_portigal] What Futurists Actually Do [GOOD Blog] – When looking at the multi-variable, massively complex confluence of more than six billion free actors responding to (and continually creating) cultural, economic, and political forces, it is virtually impossible to plot a path to a definite and unambiguous future. And yet, we still use the singular—the future. Moreover, the future is not an end state. Tomorrow will someday be today, which will fade into yesterday. As our world moves through this unyielding passage of time, how people act in our world will determine just which of many possible futures we end up with. When we transform our notion of "the future" into visions of alternative futures, we transform our relationship to the very idea of change. We move from thinking we are heading toward an inevitable destination to seeing the world as a dependent, contingent, and therefore actionable, possibility space for us to design. Pluralizing "the future" makes us both more empowered and more responsible for our ultimate outcomes.

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