Monday is well underway and the week is filling up with meetings and work sessions! Away we go!

• Last week we kicked off a super-rapid project. We didn’t know we were doing the project at the beginning of the week and by the end of the week we had started recruiting research participants. This week we’re lining up our participants and figuring out what we’ll do in the field.
• I’m calling it “collaborative listening” – thanks to our officemate Olly, we’re experimenting with some networked speakers that lets us all listen to music together instead of individually over headphones. This will mean sorting out some social norms around volume, phone calls, and musical tastes. But so far, so good (oh yeah, because we’re listening to my music right now!)…
• We’re hosting our first event later this week. We’ve invited a small number of folks for a discussion and will be sharing more once it’s all over. But we’re actively discussing our catering options right now!
• More conference submissions to prepare, more conference acceptances to announce, and more conference presentations to start getting together!
• This week we’ve begun reaching out to potential new teammates, partners, and collaborators. We don’t know where we’ll end up but the journey is sure to be an informative one.
• What we’re consuming: A Visit From The Goon Squad, The Firestarter Sessions, Pizzeria Delfina

• [from steve_portigal] Start-Ups Follow Twitter, and Become Neighbors [NYTimes.com] – [The supposed demand to be co-located in the same office building as Twitter, hoping for some f2f meatspace benefits from proximity to a virtual powerhouse] And so he snagged an office at 795 Folsom, Twitter’s headquarters in the SoMa neighborhood. There, he has been stalking executives on — where else? — Twitter, to see who is to visit Twitter’s offices. When he finds out, he pounces and “hijacks the meeting,” he said, by asking them to swing by his company, Klout. By doing that, he has met Robert Scoble, the influential technology blogger, and Steve Rubel, director of insights for the digital division of Edelman, the big public relations firm, and has spotted Kanye West in the lobby on his way to Twitter. Through elevator and lobby run-ins, he has also forged a close enough relationship with Twitter’s chief executive, Dick Costolo, that Mr. Costolo is helping Klout raise venture capital. “Now I have his cellphone, and I text him,” Mr. Fernandez said.
• [from steve_portigal] User-centered Innovation in Stanford’s Entrepreneurial Design for Extreme Affordability class [SF Chronicle] – [The article mostly focuses on a specific innovative design – a low-cost incubator-type-solution for Nepal; but the most quotable bits were towards the end, where they discuss the operating framework of this class.] About to start its eighth year in January, the class has completed about 60 projects for 15 partner organizations in 10 countries. It brings together students from different academic backgrounds…They all have one goal in common: to design products for the poor and to treat them as customers rather than handing them our leftovers and castoffs. "We are trying to figure out what they want and need," said Jim Patell, the Stanford professor who leads the class. "It is not our job to tell them what they want."

• This isn’t the page of a magazine, this is my desktop [Reddit] – (With link to screenshot of PC desktop at http://imgur.com/QIhqe.jpg) The tv plays youtube, the middle speaker controls volume while the one on the left and right open up Rhythmbox and VLC, the cabinets are notepads, the trashbin is clearly a widget, the clock and alarm clock actually work, the books also serve as launchers, the top bar with the date lets me know of future events. I created the desktop for fun, but don't really recommend it as screenlets seem to use a lot of RAM.
• Bob and Beyond: A Microsoft Insider Remembers [Technologizer] – [Tandy Trower relates several – ultimately unsuccessful – attempts at Microsoft to ship a UI that leverages key research from Nass and Reeves about the social interactions people have with any technology. In his view, there is tremendous value if it's done right and it wasn't ever done right.] The Office team picked up Microsoft Agent for their next release, but opted not to use the characters I had created as they preferred their own unique ones. To avoid the past user-reported annoyances, they gave users more control over when the character would appear, but did little to reform its behavior when it was present. So, you still had the same cognitive disconnect between the character’s reaction to your actions in the application’s primary interface. The character just became a sugar coating for the Help interface, which, if it failed to come up with useful results, left the user unimpressed and thinking that the character was not very useful.
• Japanese Food Companies Seek Growth Abroad [NYTimes.com] – [What will this mean to collectors/fans of Foreign Groceries 🙂 ] Ichiro Nakamura, spokesman for Lotte in Japan, said that the 400 versions of Koala’s March cookies — some smile and some cry, some hold musical instruments and some play sports — are much more challenging to manufacture than people might think. “We have a special technology that puffs up the koala-shaped cookies so there is hollow space inside where soft chocolate can be injected later,” Mr. Nakamura said. “And unless you have the right technology, the cookies are going to break easily when packed into boxes.”

• Lost Garden: Ribbon Hero turns learning Office into a game – If an activity can be learned; If the player’s performance can be measured; If the player can be rewarded or punished in a timely fashion, then any activity that meets these criteria can be turned into a game. Not only can you make a game out of the activity, but you can turn tasks traditionally seen as a rote or frustrating into compelling experiences that users find delightful.
• With Rival E-Book Readers, It’s Amazon vs. Apple – [NYTimes.com] – Ian Freed, vice president for the Kindle at Amazon, said he expected developers would devise a wide range of programs, including utilities like calculators, stock tickers and casual video games. He also predicts publishers will begin selling a new breed of e-books, like searchable travel books and restaurant guides that can be tailored to the Kindle owner’s location; textbooks with interactive quizzes; and novels that combine text and audio. “We knew from the earliest days of the Kindle that invention was not all going to take place within the walls of Amazon,” Mr. Freed said. “We wanted to open this up to a wide range of creative people, from developers to publishers to authors, to build whatever they like.”
• Pushing Military Styles to a New Level of Ferocity [NYTimes.com] – A stepped-up demand for vests, blazers and hoodies tough enough to deflect a .22-caliber blast but sleek enough for a night of clubbing suggests that body armor is not just for the security-conscious. Fake or real, it exerts a pull on those inclined to flaunt it as a flinty fashion statement. “The trend to protective gear is pretty strong right now,” said Richard Geist, the founder of Uncle Sam’s Army Navy Outfitters in downtown Manhattan. “It’s big with rappers, alternative types and even some women.” Uncle Sam’s sells protective gear to the military. But most of its clients are civilians who snap up authentic bulletproof vests for as much as $1,000 or trade down to look-alike versions stripped of their armored lining ($24).
• ComScore Calls Shenanigans on Gartner’s 99.4% App Store Figure [Maximum PC] – Gartner says 99.4% of app sales in 2009 were from Apple. ComScore disputes the figures but Gartner stands by its determination.
• Amazon launching Kindle Development Kit so third parties can develop apps – Active content will be available to customers in the Kindle Store later this year. Remember that unlike smart phones, the Kindle user does not pay a monthly wireless fee or enter into an annual wireless contract. Kindle active content must be priced to cover the costs of downloads and on-going usage. Voice over IP functionality, advertising, offensive materials, collection of customer information without express customer knowledge and consent, or usage of the Amazon or Kindle brand in any way are not allowed. In addition, active content must meet all Amazon technical requirements, not be a generic reader, and not contain malicious code.

• Hallmark Cards to feature licensed audio content from NBC Universal – NBC Universal has sealed a new licensing deal with Hallmark Cards that includes the use of the company's film and TV content. Sound cards from Universal films such as "The 40-Year-Old Virgin," "Sixteen Candles" and "Jaws" will be included as well. Ditto "The Office," "30 Rock" and "Battlestar," as well as NBC News archives. Beyond cards, the deal includes "a wide range of social expression products."
• Escapism in Minutiae of Daily Life – nice NYT review of Sims 3 – It is almost impossible to avoid the temptation to make a Sim version of yourself, either as you really are or as you wish to be. In that sense the game presents basic but important questions: What kind of person am I? What kind of person would I like to become? How do I treat the people around me? What is important to me in life? What are my core values?

  Children usually form their tentative answers to these questions without considering them explicitly. Adults, by contrast, often confront such issues, even tangentially, only in the context of intense emotional involvement, some sort of crisis or high-priced psychotherapy.

  Most video games exist to allow the player to forget completely about the real world. The Sims accomplishes the rare feat of entertaining while also provoking intellectual and emotional engagement with some of life’s fundamental questions. I love aliens and zombies, but a little reality in my gaming once in a while is not a horrible thing.

• Listening to customer feedback? Twenty-Five Years of Post-it Notes (Thx, @susandra) – In '77, 3M decided to test-market. It failed to ignite interest. “When we did the follow-up research, there just weren’t a lot of people saying this was a product they wanted.”
  "We knew the test markets failed, but we just kept saying, ‘Maybe it was us. Maybe we did something wrong. Because it couldn’t be the product—the product was great.”
  To see for themselves how people responded to Post-it Notes, 2 execs cold-called offices, giving away samples and showing people how to use 'em. The responses were more enthusiastic. “Those things really were like cocaine. You got them into somebody’s hands, and they couldn’t help but play around with them.”
  1 more test was in order. They got newspapers to run stories about it. They festooned stationery stores with banner displays and point-of-purchase materials. 1000s of samples were sent to office managers, purchasing agents, lawyers, etc. People demonstrated it to potential customers. It was a huge success, and 3M decided to launch Post-Its.
• Listening to customer feedback? Peter Arnell Explains Failed Tropicana Package Design – Big outcry over the Tropicana packaging design (which this suggests was NOT tested but that's hard to believe) led to a return to the previous packaging.
• Listening to customer feedback? Malcolm Gladwell on the Aeron chair – The Aeron chair was originally despised and deemed ugly. It didn’t catch on for 2 years, and then it quickly became the most popular chair. Everyone came to love it. Gladwell concludes that people find responses about some topics extremely difficult to articulate. While they may think they dislike something (like the Aeron chair), in their hearts they may actually like it. There is a disconnect that causes people to express dislike in their heads while they actually like it in their hearts (and vice versa).
• Listening to customer feedback? Hate Facebook's new look? You'll like it soon enough. – Slate advances the point that people react to change negatively but eventually get used to the change and make it work.
• Listening to customer feedback? Problems With NBC’s ‘Parks & Recreation’ – When do you listen to negative feedback and when do you follow your vision? I think there's an important middle-ground that is often ignored: understanding what lies beneath that feedback and choosing carefully if and how to respond to it, or how to create supporting activities that help get over the barriers that the rejection points to

• Some big-thinking on how the professional organization is changing: structure, environment, process – There will be a set of rituals, a cadence of events, that comes to define what differentiates the organization and supports how things get done. The places where these take place now are found by labels on doors—“conference room”—in otherwise undifferentiated space. The activities of the evolving place are about actions—collaborating, integrating, innovating—and not about hierarchy or formal processes.
• In Detroit, Artists Look For Renewal In Foreclosures – In the late '90s, we used to generate fake "trends" mostly for fun, but also as a fatigued reaction to all the hype we were facing about, well, everything. One of my best – because it was just so ludicrous and therefore worthy of endless repeating in any ideation session – was that people were choosing to live in hovels [because hovel is definitely a good comedy word].

  Once again, I was 10 years ahead of my time.

  "Jon Brumit is an artist in Chicago…He and his wife just bought a house in Cope's neighborhood for $100. That's right: an entire house for the price of dinner at a nice restaurant for a family of four. Sure, the place needs a ton of work and it['s not that safe, but Brumit says it's worth it just to help bring back the neighborhood."

…this may not be what you think of.