• DEVO – Focus Group Testing the Future [YouTube] – Filled with brilliantly sarcastic soundbites, this is definitely pushing on post-modernism/post-irony. DEVO doing focus group testing (or so they say) on every aspect of their 2010 offering (brand, logotype, instrumentation, clothing). Interesting also to see how this appears in the press with varying amounts of the irony removed.
• Theater Preshow Announcements Take Aim at Cellphones [NYTimes.com] – In a production of “Our Town” the director, David Cromer, who played the Stage Manager, took a minimal approach because he wanted to stay true to Thornton Wilder’s desire to forgo conventional theatrics. “In that show we had this issue, which is that there was to be no theater technology. The whole act of my entrance was that you were supposed to think it was someone from the theater,” Mr. Cromer explained. “We didn’t want the Stage Manager to come out and say, ‘Please turn your cellphones off,’ because that would be rewriting Wilder.” Instead Mr. Cromer simply held up a cellphone upon entering at the beginning of each act and then turned it off and put it away, casually showing the audience what to do without talking about it. “The first time I was watching another actor take over in the show as the Stage Manager,” Mr. Cromer said, “he came out, held his cellphone in the air, and the woman next to me said, ‘Oh, someone lost their cellphone.’ ”

• Some big-thinking on how the professional organization is changing: structure, environment, process – There will be a set of rituals, a cadence of events, that comes to define what differentiates the organization and supports how things get done. The places where these take place now are found by labels on doors—“conference room”—in otherwise undifferentiated space. The activities of the evolving place are about actions—collaborating, integrating, innovating—and not about hierarchy or formal processes.
• In Detroit, Artists Look For Renewal In Foreclosures – In the late '90s, we used to generate fake "trends" mostly for fun, but also as a fatigued reaction to all the hype we were facing about, well, everything. One of my best – because it was just so ludicrous and therefore worthy of endless repeating in any ideation session – was that people were choosing to live in hovels [because hovel is definitely a good comedy word].

  Once again, I was 10 years ahead of my time.

  "Jon Brumit is an artist in Chicago…He and his wife just bought a house in Cope's neighborhood for $100. That's right: an entire house for the price of dinner at a nice restaurant for a family of four. Sure, the place needs a ton of work and it['s not that safe, but Brumit says it's worth it just to help bring back the neighborhood."

PSFK Agency “Tour”

We’ve started a series of agency visits in New York. If you’d like us to come in and say present at, say, a team meeting we’d be happy to. Our 30 minute conversation includes a break down of PSFK, a look at three critical global trends and a Q&A.

*Flash* Portigal Consulting to launch 4-Star Eatery Tour. We’ve started a series of high-profile power lunches at exquisite restaurants. If’d you’d like us to join you, say, for a meal, such as lunch, or perhaps brunch, we’d be glad to do that. We’d order a selection of appetizers, and regale you with funny (and relevant!) stories from episodes of the Simpsons and Kids in the Hall while we share some dessert after the entree plates are cleared.

If you are an influential player with an expense account, get in touch at steve AT portigal DOT com and we’ll set up our nosh-fest.

My friend Alan has a blog that I’ve just been checking out. It’s kinda funny on several levels. Each post is a strange or disturbing comedic observation, most of them rather terse. You might compare to Steven Wright but I’m sure any serious student of late 20th Century comedy could explain why that presumption is incorrect.

What amuses me is that each entry is several days apart, and when one reads through the various entries it almost begs the question of how it took Alan so long to make yet another pithy observation.

Alan, of course, is much funnier than his blog. Even though he may make the same kind of comments, the flat tone of the blog is completely different than his intense delivery. And the minimalist tone of the blog isn’t as funny as his detailed storytelling.

Somehow I should also mention that he has a talking vagina animation on his website.