• [from steve_portigal] I Own An iPad, So What Do I do With It? [NPD Group Blog] – [If you think about it, this makes sense – people who are motivated to buy a product the day it comes out have different motivations, intentions, and ultimately, experiences. So who are we building for? Are we segmenting our approach with an understanding of these different customers and their expectations/experiences?] Almost 80 percent of early adopters were very satisfied with their iPad versus 65 percent of those who bought it after launch.

Here’s an interesting way to ensure the feedback from customers makes you look good: ask the right questions! After a frustrating experience with AT&T (short version: I switched to automatic bill payment, where they just suck the funds out of your account instead of having you actively make a payment…but when you switch over to that service, it takes some time to kick in, so your next bill won’t get paid – they don’t tell you that, in fact the website indicates that your next bill will be paid automatically, and meanwhile, they remove all the one-click “make a payment” functions from your online account, so you are in limbo where you need to write a check or something once they start nagging you for the missing payment that you thought you’d already made) they sent a customer satisfaction survey (“AT&T Email Support Survey”) that only asked me to rate the service I received against my expectations. It was the familiar Likert scale survey, where the rankings were

1. Much Better than Expected
   
2. Better than Expected
   
3. Just as Expected
   
4. Worse than Expected
   
5. Much Worse than Expected

In Conversations with a robot Klaus has a frustrating but hilarious interaction with a chatbot. Look, this stuff is as old as Eliza, but for some reason, it’s still hilarious. I hope someone has done a PhD on why there is humor in interfaces that act human but fail to do so. Besides stand-up comedy (or blog) fodder, it obviously says something profound about our own expectations for communication.

Klaus says:
you are a robot, right?

Spleak says:
What if I am?

Klaus says:
just answer the freakin’ question

Spleak says:
Questions, cool. Ready?

Klaus says:
aaahhhh

Spleak says:
Yeah yeah, whatever.

Klaus says:
ok, whatever. I’m ready.

Spleak says:
Help me get smarter: tell me what the average human would have said.

Klaus says:
an average human would have remembered the sentence uttered 5 seconds earlier. You asked me if I was ready for questions

Spleak says:
What about me?

Klaus says:
what about you?

Spleak says:
I’ve been wondering about me myself.

Klaus says:
well, good for you. please don’t let me in on it.

Spleak says:
Yes?