Posts tagged “quote”

ChittahChattah Quickies

  • Will gadget revolutionize our reading habits? – For the concept of a device that allows books to be read electronically, "this is the year we get it," said Steve Portigal, the head of Pacifica consumer research firm Portigal Consulting. "But there's this huge psychological chasm we have to cross before people buy them."
  • 15 Google Users Tried Bing for a Week and 10 of them Switched – Students often ask me about ethics, i.e., our findings being influenced by corporate agendas. Here's a study that Microsoft commissioned to see if Google users would switch to Bing if forced to use it. Results say "yes." The research question may not have been "Will Google users switch to Bing?"…it may have been "Help us understand how Google users react to Bing [once they don't have to think about the choice between Google and Bing at search-time]" It may be that the findings led themselves to this promotion.
  • Sports Illustrated future vision for their Tablet – So the future of reading is, apparently, television. They've managed to throw everything into this demo, including nekkid (almost) ladeez, game playing, and really bad sound effects (note: boop and page-flip don't make a coherent soundscape IMHO).

Son of Boston-Globe-quote

Stones ticket prices take a plunge

“I feel like they’ve kind of been mailing it in for a while,” says Steve Portigal, who in ’92 started the first Stones Internet discussion group, “I used to fend off comments about the band being too old, but I’m embarrassed to say I’ve changed my mind about that.”

It’s not word-for-word what I said, but I guess it’s close enough. And a little different than the previous Boston Globe quotes (here, here).

You’ve Got The Teeth Of The Hydra Upon You

An article on the recent Aryan Brotherhood convictions quotes Laurie Levenson, a professor at Loyola Law School/former federal prosecutor.”But the truth is, this (gang) is like a hydra – you cut off a limb and it’s going to grow back,” she said. “These guys have been around a long time and they’re going to get new leaders.”

But the Hydra had many heads, not many limbs. It was difficult/impossible to kill because the heads would grow back. That really breaks her metaphor! I’m sure the journalist just went with the quote anyway, as did the editor. Too bad.

I’m in the Boston Globe!

I’m featured in The Boston Globe (registration required) in an article about the cultural impact of IKEA.

Its prices are just one way IKEA is altering how America decorates
By Linda Matchan, Globe Staff | November 3, 2005

STOUGHTON — When the Swedish home furnishings giant IKEA opened its first US store 20 years ago, the country wasn’t quite sure what to make of it.

”An anomaly to furniture retailing,” concluded HFD, a furniture trade publication, in an article called ”The IKEA impact.”

”IKEA’s main strength is that it is selling hype,” one furniture manufacturer commented suspiciously.

Fast forward two decades, and it’s hard to imagine a home furnishings company that’s had more impact on design and home furnishings retailing than the anomaly called IKEA, which, as it turns out, has sold a whole lot more than just hype. Last year, IKEA’s cash registers rang up more than$2 billion worth of products, among them such signature IKEA items as an $80 Po?ng armchair; a $40 Billy bookcase; a $200 Klippan sofa; and the all-time IKEA bestseller, Glimma tea lights, $3 for a bag of 100. (Not to mention 371,041,280 Swedish meatballs, according to an IKEA bulletin dispatched Oct. 26.)

”To me it’s an amazing emotional experience when I walk through IKEA and see how much stuff I can get for under $10 — and these are all things I already own,” says Steve Portigal, founder of Portigal Consulting, a California firm specializing in research, design, and business strategy.

”And yet I find myself thinking, ‘This is a cool watering can,’ and then fighting the urge to buy seconds and thirds. The low barrier to purchasing things, and the ease with which you can buy more of something you already have, doesn’t make me feel very good,” he says.


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