Posts tagged “framing”

ChittahChattah Quickies

  • Things I Would Rather Read On Paper – I recently built up a hefty backlog of unread articles, and the prospect of reading them all on a laptop or iPhone screen seemed like more of a chore than a pleasure. I should really get around to actually reading some of these things that I'm saving to Read Later. Something had obviously gone wrong. I had personally curated a series of articles, blog posts and essays that I was genuinely interested in, but somehow the resulting collection felt like a to-do list, yet another inbox on my computer waiting to be un-bolded. What I really wanted was a nicer user interface to these articles. So I copy-and-pasted the text of my unread articles from Instapaper into a PDF, uploaded it to Lulu.com, and ordered a single book.
  • As innovative products are introduced, category boundaries are continually shifting and new categories emerging – Lexar Media, a digital photography start-up founded in 1996, sold memory cards. They used a variety of signals to persuade early adopters, especially professional photographers, to classify the memory cards that store pictures as similar to the silver halide film used in analog cameras.

    Lexar Media’s product was put in gold packaging similar to Kodak’s film cartridges, given a speed rating to create an analogy to ISO ratings, labeled as “digital film” on the package and in advertising, and placed in the camera section of retail stores.

    Sony promoted a competing categorization, labeling its cards “Memory Stick” and advocating their use for many of the company’s consumer electronics devices, including digital music players, handhelds and digital camcorders. Other companies also adopted this broader memory classification, so Lexar Media’s success in establishing memory cards as analogous to film was short-lived, and the company stopped promoting the cards as digital film.

  • Will Piracy Become a Problem for E-Books? – Until now, few readers have preferred e-books to printed or audible versions, so the public availability of free-for-the-taking copies did not much matter. But e-books won’t stay on the periphery of book publishing much longer. E-book hardware is on the verge of going mainstream. More dedicated e-readers are coming, with ever larger screens. So, too, are computer tablets that can serve as giant e-readers, and hardware that will not be very hard at all: a thin display flexible enough to roll up into a tube.

    With the new devices in hand, will book buyers avert their eyes from the free copies only a few clicks away that have been uploaded without the copyright holder’s permission? Mindful of what happened to the music industry at a similar transitional juncture, book publishers are about to discover whether their industry is different enough to be spared a similarly dismal fate.

The End of Things

cars-medley.jpg

On a recent trip to Maui, I came across car after car, abandoned and disintegrating, on the sides of the roads.

At what point will these dumped cars become interesting historical artifacts?

How long ago were petroglyphs simply graffiti?

So much about value is a matter of framing. Has there ever been a marketing tactic more transformative than the simple passage of time?

petroglyphs.jpg

Series

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