• [from steve_portigal] No.4 Secret Soles – Rosso Solini [I Am Hiawatha] – [Louboutin shoes start at $300 and go up to several thousand dollars. Their red sole is a distinctive design mark that signifies the wearer's brand choice. A 15-year old student has designed and is marketing an aftermarket red sole that can add that signifier to any pair of shoes.] Rosso Solini ‘Secret Soles’ is a shoe customisation kit that gives you the tools and equipment to turn any high-heel into a red soled, Louboutonesque shoe.
• [from steve_portigal] WET Design and the Improv Approach to Listening [NYTimes.com] – [Mark Fuller, chief excellence officer of WET Design explains what is unusual about his company’s culture] Improv is really about listening to the other person, because there’s no script. It’s about responding. If you have an argument with [your] wife or husband, you are just waiting for the other person to finish so they can say what they’re waiting to say. So usually they’re these serial machine-gun monologues, and very little listening. That doesn’t work in improv. If we’re on the stage, I don’t know what goofball thing you’re going to say, so I can’t be planning anything. I have to really be listening to you so I can make an intelligent response….You’re sort of in this gray space of uncertainty. Most of us don’t like to be uncertain ­ you know, most of us like to be thinking what we’re going to say next. You get your mind into a space where you say, “I’m really enjoying that I don’t know what he’s going to ask me next, and I’m going to be open and listening and come back.
• [from steve_portigal] Open Source Electronics Pioneer Limor Fried on the DIY Revolution [Wired Magazine] – [I've long wondered if our experiences consuming software have changed our expectations for the updatability and customizability of all products] People do want very specialized technology, and they just couldn’t get it. Now they’ll be able to get it. When I make stuff, I make it for only one person, myself. And, like, two of my friends. But it turns out that hundreds of thousands of people want the same thing. And I think that’s how good design starts. So instead of having to just put up with whatever Sony comes out with, consumers will have more choices made by people who are more like them. And they’re not just trying to manufacture as Sony; they’re manufacturing as a small company that is trying to fulfill the needs of a small community…We have no idea [where this movement will go]. It’s going to be weird and completely surprising, and we’re going to be just shocked, and it will be awesome.

• [from steve_portigal] Side View Mirror Project – [Love Erik Dahl's deep dive on the ordinary to find ot the extraordinary, as he has spent years taking pictures of side view mirrors. He discovers some great themes and patterns although he acknowledges he didn't know where it was going to go when he started.] Taking these pictures changed the way I drive. I used to be very end-state oriented when I would drive. When I started taking pictures for this project I stopped thinking about where I was going, and started watching mirrors and looking for red lights. As designers, its important to remember that the goal and orientation of the user dramatically impacts their experiences.
• [from steve_portigal] Two years after buying Pure Digital, Cisco ditches the Flip [Ars Technica] – [I always thought this was about driving a consumer-facing innovation culture into the org. Let's hope that this persists even without the specific line of products.] Cisco is killing off the line of pocketable video cameras in order to refocus the company around home networking and video. The news was a surprise to even Flip critics, leaving everyone wondering why Cisco bothered to buy Pure Digital (the Flip's former parent company) for $590 million just 2 years ago. The marriage never fully made sense, but we accepted it­most assumed that Cisco was making its own attempt to compete in the handheld market by simply gobbling up one of the hottest little gadget startups at the time. Two years later, Cisco's feelings about the acquisition have changed. Cisco announced that it's expanding the Consumer Business Group, but that the Flip business will no longer be part of it. There was no formal explanation given as to why Cisco chose to shut the group down instead of selling it.

• [from wstarosta] A Retrospective View of 50 Years of Advertising Research) [ARF.org] – The Advertising Research Foundation is celebrating its 75th year of being in the business of marketing research. When asked about some of the industry's advances in the previous 50 years, chairman Gian Fulgoni owes many of them to technology that allows marketers to more effectively communicate their message and measure it's impact. His sentiments and even the industry terminology he uses highlight the fundamental differences between market research and design research.] In the 1980s, for example, the availability of point-of-sale scanner data provided a much-needed solution for Consumer Packaged Goods (CPG) and other industries. For the first time, marketers had the tools needed to quickly and accurately measure the impact of price, promotions and print / TV advertising on brand sales, develop sophisticated market mix models, and link sales lift to various promotional and advertising levers.
• [from wstarosta] PSFK Asks the Purple List, What are the Limits of Digital? [PSFK] – [The next time you are brainstorming and you come up with an idea to make an analog object, action or experience better by digitizing it, pause and consider this fact that I just learned: Your brain can recognize the time faster on an analog watch than a digital one! More about the trade-offs of going digital here…] There’s another way to approach this question, by venturing to guess that there’s nothing un-digitizable, rather there are deeply human things that will just be conveyed in different forms. For example, our need for feedback as in the above is one representation of a “deeply human thing,” but another interesting manifestation comes up when you start thinking about digital books. There’s a lot of social data encoded into the act of carrying a physical book. If I see you on the metro and you’re carrying a book I’ve read, it makes me want to talk to you. And if I don’t, I’m at least subtly comforted knowing that I’m in the company of someone likeminded.
• [from julienorvaisas] Plastics News Executive Forum: Human behavior holds clues to design [Plastics News] – [Is it possible to avoid a reference to The Graduate? I'll try. We often see design thinking methodology applied to development efforts of end-products and services, of consumable things. When it's already soup. Here the plastics industry is having a dialogue about inspiring innovation at the "ingredient" level. Interesting question about where the responsibility for innovation lies.] It may be tempting to think of concepts like “design thinking” or “open innovation” like they’re just new business buzzwords. But designers and many OEMs have embraced the ideas for years, and plastics firms would be smart to join the party, experts said at the Plastics News Executive Forum. One molder in attendance pointed out that, in his experience, some OEMs are bad at innovation. “Many of our customers come up … with new designs that are horribly flawed. What’s the fundamental breakdown organizationally, where companies [that] are supposed to do this for a living are really bad at it?” he asked.
• [from steve_portigal] R2-D2 makers an attraction at WonderCon in S.F. [SFGate] – [The devotion of fans is a constant source of wonder and delight.] A fully functional droid can cost as much as a Toyota Corolla, and takes half a decade or more to complete…R2 builders study the movies frame by frame to mine the tiniest details for their droids. Builders say they get asked two questions all the time: "Can it fly?" and "Does it project a hologram of Princess Leia?" Neither of those visual-effects-enhanced features from the movies is practical or possible because the technology doesn't exist. Builders also get frequent requests to sell their droids, and to perform at parties. That answer is "no," too. The R2 Builders Club operates with the blessing of Lucasfilm, with the understanding that the droids are not produced for sale. There's also a Jedi-like code among the builders, who consider profiting from the droids a trip to the Dark Side.

• [from julienorvaisas] What the Luddites Really Fought Against [Smithsonian Magazine] – [Conniff re-contextualizes the term "Luddite" for the digital age. Rather than a rejection or ignorance of technology, being a Luddite is about deliberately and continuously questioning its role in our lives.] The original Luddites lived in an era of “reassuringly clear-cut targets—machines one could still destroy with a sledgehammer”, making them easy to romanticize. By contrast, our technology is as nebulous as “the cloud,” that Web-based limbo where our digital thoughts increasingly go to spend eternity. The original Luddites would answer that we are human. Getting past the myth and seeing their protest more clearly is a reminder that it’s possible to live well with technology, but only if we continually question the ways it shapes our lives. It’s about small things, like cutting the cord, shutting down the smartphone and going out for a walk. But it needs to be about big things, too, like standing up against technologies that put money or convenience above other human values.
• [from julienorvaisas] Observed: The Death of the File System? [Johnny Holland] – [The question of digital file management and navigation is one we find ourselves pondering here from time to time. Our mobile lifestyle and shift to an app-oriented way of interfacing with devices suggests that a new vision for navigating files is in order. But in the end, is the staid but flexible file-folder metaphor holding up OK?] “Projects” are just one type of organizational scheme. As a user experience designer, I’ve seen a lot of professionals in other fields organizing a lot of stuff in a lot of different ways. So even attempts at inter-app organization around the concept of a project, such as Microsoft’s Project Center, are not effective replacements for an infinitely flexible organization scheme like simple folders. …We still need a high-level organization system of some kind. And that is the challenge. It’s a challenge because that problem has already been solved by the file system. The challenge is to solve it better.

• [from julienorvaisas] A Memory of Webs Past [IEEE Spectrum] – [The French National Library is updating their technical ability to archive absolutely everything ever published.] "We have a lot of so-called crap, and we're happy about that," says Illien, an archivist. His colleagues in other countries might turn up their noses at hard-core porn, advertisements, and obscure newsletters, but not Illien. "In a hundred years, what's totally irrelevant or dirty today will end up becoming of extreme interest to historians." The archivists here aren't after just printed material; they're preserving the electronic, too. It's his daunting task to archive French Web sites—all of them, in all their evanescent, constantly changing, and multimedia splendor. "I'm convinced the Web as we know it will be gone in a few years' time. What we're doing in this library is trying to capture a trace of it." Illien sees himself as a steward of an ancient tradition; he believes he is helping pioneer a revolution in the way society documents what it does and how it thinks.

• [from julienorvaisas] Apple Says Chinese Supplier Made Changes After Suicides [NYTimes.com] – [The awkward truths revealed by increased transparency around our fancy gadgets is a topic we've discussed before. Here, Apple's investigation is admirable, but hotlines and nets to catch suicidal employees do not seem to be adequate solutions reaching towards the core of the problem.] Apple said that Mr. Cook and a team of independent suicide prevention experts conducted a review of Foxconn’s factory in Shenzhen in June and made a series of recommendations. Mr. Cook and the team also reviewed changes that Foxconn had put in place, which included “hiring a large number of psychological counselors, establishing a 24-hour care center and even attaching large nets to the factory buildings to prevent impulsive suicides,” Apple said in the report. “The investigation found that Foxconn’s response had definitely saved lives.” Apple said it recommended areas for improvement, including “better training of hotline staff and care center counselors and better monitoring to ensure effectiveness.”
• [from steve_portigal] Create with people, really! [InternetActu.net] – [Google Translate excerpt from a French review of our innovation session at Lift11] But this is not the most important, says Steve Portigal, because all these methods can be acquired by whoever wishes. No, the most important thing is to change the culture, the process by which we do things. "Companies often think they know the problem and are confident they know to solve it, better than anyone." It is their products, services, customers, suppliers, engineers … But a little humility does not hurt, the consultant recognizes the height of his experience "It is actually rather sit back and see that the problem is not what we thought. We must confront the ambiguity and be tolerant to other approaches, to reach the measure of data (and methods). "
• [from steve_portigal] Shorter E-Books Show Promise for Mobile Devices [NYTimes.com] – [In ReadingAhead we called for the creation of *digital* reading experiences] The Atavist is (publishing) stories that are longer than a typical article but shorter than a novel ­ in the hope that they will find a home on the glassy screens of mobile devices. The dimensions of mobile devices are quite limited. So it’s important to exploit the advantages that the devices do have. Success depends on thinking beyond a “one-to-one transition from book to e-book,” and on doing more than replacing paper with pixels. The Atavist integrates clever tools into the text, like interactive timelines and character biographies to help a reader quickly find her place without spoiling the plots…But it’s much too early to know whether the Atavist and its brethren will become permanently rooted in our reading culture or become a “fossil, embedded in the archaeology of the medium of reading…We are seeing a new category take shape that reflects a new paradigm of what it means to read on a new device.”
• [from steve_portigal] Geneva and Lyon, 2011 [a set on Flickr] – [Photos from my trip to Geneva (with a side trip to Lyon) for Lift11]

A relative newcomer to the Bay Area, I decided it was mandatory to attend MacWorld. I was not as much on the look-out for the latest whiz-bang technological innovations, as I was interested in where small-scale entrepreneurs were putting their energy. Where are people are going with this whole iThing?

Focus was squarely on the iPad and iPhone, with Macs getting little attention. They chould call it iWorld. Let’s go mobile!

The now-iconic iPad billboards always made me laugh because I thought, “No one sits like that!”

But I was wrong. This guy does!

Of all the many, many (many) stands and cases at the show, the product he’s demonstrating, PadPivot, was actually among the most inventive, folding up into a tight little package. It’s a versatile combo stand/lapstand/pivot that can help you orient the iPad to an angle that is comfortable to use no matter where, or how, you’re sitting. Bonus points for not having an “i” in their product name. Of all the wonders that the iPad has unleashed, it possible that one of them is an altogether new way to sit?

iFusion must think that we have very short memories. This iPhone docking-station that strongly resembles an old-school phone is being marketed as “revolutionary.” Useful? Yes. A good idea? Probably. But revolutionary? Complete with “i.”

Your wife is tired of kicking and nudging you when you snore.This app will now do it for her.

Act quickly! iGrill is perfect for the big game, enabling you to check out various SuperBowl-related marketing gimmicks, watch highlight videos and keep tabs on the turkey, which is, against all logic, talking to your grill and your iPad. It took the spokesman a while to explain the concept to an interested couple, who nodded agreeably. iTurkey?

With the TVHat you can enjoy “adult entertainment” whenever you want, and your friends, colleagues and wife will be none-the-wiser. Careful with your hands though – they are not covered by the privacy shield. It’s worth checking out the flyer they were distributing, which is remarkable for the both implications of the photos and the fearless copy (“Privacy and watching what you want where you want is a basic right! Enjoy adult content anywhere.”). The TVHat has been around; curious why they chose to market it for it’s adult-entertainment-enjoying potential at this particular event. Are they in possession of some revealing market research data on MacWorld attendees?

This man and his friends had the most “Off Tha Chain” idea at MacWorld, though they weren’t eligible for a statuette claiming such a prize as they were handing out flyers and marketing their incredible product unsanctioned. The kits they promote through their Dallas-based company Digital Trend Setters turn your iPad/iPhone around to face the world. With flair. The group was proudly broadcasting their favorite music videos and personal graffiti-esque art. While everyone else in the hall had the devices turned onto themselves, using them to create and enchance their own personal world, these guys literally turned it around.

I saw a lot of good, bad and ugly in my spin around MacWorld, but running into this crew at the end rendered the rest of what the show offered rather drab and dull by comparison. Their relatively simple, low-tech spin on the technology really is revolutionary. It may not be for everyone, but for some, it can fundamentally change motivations for purchasing, as well as the way the product is used and perceived. In their own words, here’s what Digital Trendsetters is all about:

This group of highly-motivated individuals insist on working together to inspire the world through creative works of art and talent using the latest high-tech gadgets as part of fashion. Our main objective is to offer outstanding ideas and styles to secure cell phones, iPods, and other mobile devices while on the go. The skills we have obtained are utilized through these devices to show, express, or promote media as an inexpensive way to create awareness. Our mission is to constantly be innovative & expand our products into different markets to create a cycle for generations to follow. The products we sell provide the best marketing solution for promotional use & enjoyable moments during events, ad campaigns, workouts, and performances as a fashionable idea.

And all with nary an “i.” Rock on!

Check out the end of Steve’s post from last year’s SXSW festival, Cutting through Clutter at SXSW for another iPad-wearing observation!

I was interviewed for an article in Digital Book World. Anne Kostick and I spoke about the Reading Ahead project and what has or hasn’t changed since then. The whole article is online but here’s an excerpt:

We discussed what’s happened in the months since the project ended more than a year ago. Although the study gathered great feedback from individuals and professionals, he still doesn’t see a lot of people trying to really rethink what it means for “analog activity to become digital activity.”

Still, the primary goal of digital-book development should be creating good user experiences: creating things people can use that don’t disappoint on some social, physical, or conceptual level that the designers and manufacturers hadn’t known about or taken into account.

There exist, of course, basic principles, but Portigal notes that “we’re at that inflection point where we bring our analog expectations to digital. It’s hard to adopt new technology if it’s not done really well, and we don’t have a model for a digital reading experience.

“New behaviors are emerging as a result of digital experience,” he explained. We can handle operations that change-for example, that have preference settings-and there are actions that are moot now (for example, removing the jacket from a hardcover book before reading). But there’s so much potential for new functions and innovations; are readers ready for that? They lose something from not having the physical book, but don’t yet know how much they may have to gain.

Portigal suggests we tease and challenge the reader to learn more about what a digital reading experience can offer, and then let us know how they like or dislike a feature. Maybe readers will be able to navigate content based on reading expectations: What kinds of books do people read in bed? before sleeping? In transit? Readers may want to choose their content based on feeling, word length, density of prose, device and platform, for different situations and activities.

• [from steve_portigal] Removing "Add to DVD Queue" from Streaming Devices [Netflix] – [This is quite the PR challenge – reframe the removal of features as something that's of benefit to the customers. There are hundreds of comments from unhappy users indicating how this change will impact their particular use cases.] An update for members who add DVDs to their Queue from the device they use to watch instantly. We’re removing the “Add to DVD Queue” option from streaming devices. We’re doing this so we can concentrate on offering you the titles that are available to watch instantly. Further, providing the option to add a DVD to your Queue from a streaming device complicates the instant watching experience and ties up resources that are better used to improve the overall streaming functionality. This change does not impact the Netflix Web site, where most members manage their DVD Queues.
• [from wstarosta] How children perceive vintage technology [Core77] – [A humorous example of the role that semantics plays in our perception of what something is and how it works.] Design is all about context. When that contextual information is removed, products can be very confusing. As designers we often see this when people are introduced to a new technology that is manifested in a design that breaks so strongly with tradition that they don't know how to use it. We often try to build in affordances that allow them to relate their current technology to their new technology. Think of how the play button from your Walkman went straight to you Discman, then to your iPod, and as a digital button on interfaces.

Today I received an email from online tech goods vendor Newegg with the subject line “Newegg.com – Product Voting Invitation.” The message reads, in part:

Dear steve portigal,
Thank you for shopping at Newegg.com.

We thought you’d like to know that your recent purchase contains one or more items currently nominated for Newegg’s Customer Choice Award:

Sales Order Number:
Sales Order Date: 12/31/2010 11:30:09 AM

FLDRV 16G|OCZ FLDRV OCZUSBDSL16G R

We’d like you to rate your satisfaction level for the nominated product(s) that you have purchased.

I’m not sure I remember ordering a FLDRV, especially a 16G|OCZ FLDRV OCZUSBDSL16G R.

Who talks to their customers like this?

Also see a similar experience with Lenovo