Posts tagged “Foxconn”

ChittahChattah Quickies

  • [from julienorvaisas] Apple Says Chinese Supplier Made Changes After Suicides [NYTimes.com] – [The awkward truths revealed by increased transparency around our fancy gadgets is a topic we've discussed before. Here, Apple's investigation is admirable, but hotlines and nets to catch suicidal employees do not seem to be adequate solutions reaching towards the core of the problem.] Apple said that Mr. Cook and a team of independent suicide prevention experts conducted a review of Foxconn’s factory in Shenzhen in June and made a series of recommendations. Mr. Cook and the team also reviewed changes that Foxconn had put in place, which included “hiring a large number of psychological counselors, establishing a 24-hour care center and even attaching large nets to the factory buildings to prevent impulsive suicides,” Apple said in the report. “The investigation found that Foxconn’s response had definitely saved lives.” Apple said it recommended areas for improvement, including “better training of hotline staff and care center counselors and better monitoring to ensure effectiveness.”
  • [from steve_portigal] Create with people, really! [InternetActu.net] – [Google Translate excerpt from a French review of our innovation session at Lift11] But this is not the most important, says Steve Portigal, because all these methods can be acquired by whoever wishes. No, the most important thing is to change the culture, the process by which we do things. "Companies often think they know the problem and are confident they know to solve it, better than anyone." It is their products, services, customers, suppliers, engineers … But a little humility does not hurt, the consultant recognizes the height of his experience "It is actually rather sit back and see that the problem is not what we thought. We must confront the ambiguity and be tolerant to other approaches, to reach the measure of data (and methods). "
  • [from steve_portigal] Shorter E-Books Show Promise for Mobile Devices [NYTimes.com] – [In ReadingAhead we called for the creation of *digital* reading experiences] The Atavist is (publishing) stories that are longer than a typical article but shorter than a novel ­ in the hope that they will find a home on the glassy screens of mobile devices. The dimensions of mobile devices are quite limited. So it’s important to exploit the advantages that the devices do have. Success depends on thinking beyond a “one-to-one transition from book to e-book,” and on doing more than replacing paper with pixels. The Atavist integrates clever tools into the text, like interactive timelines and character biographies to help a reader quickly find her place without spoiling the plots…But it’s much too early to know whether the Atavist and its brethren will become permanently rooted in our reading culture or become a “fossil, embedded in the archaeology of the medium of reading…We are seeing a new category take shape that reflects a new paradigm of what it means to read on a new device.”
  • [from steve_portigal] Geneva and Lyon, 2011 [a set on Flickr] – [Photos from my trip to Geneva (with a side trip to Lyon) for Lift11]

Cupcake Take: Julie

We believe in the power of transparency at many different levels. We regularly advise our clients to leverage transparency as a design strategy. Over the years, our research repeatedly shows that people are more comfortable when they know where their stuff comes from, what’s in it, and who’s making it, and that this comfort leads to good things like loyalty, brand affinity, adoption.

Transparency around gadgets is getting some attention these days. Some of the spotlight has been focused on

While our shiny devices have made our individual worlds more transparent through features such as GPS, augmented reality and user reviews, the devices themselves still feel magical. Their origins and inner workings are utterly mysterious. As our relationships with these devices deepen, as a culture we are becoming more interested in what we’re consuming.

Take a look at how transparency feels in this much lower-tech analog: gourmet cupcakes. At a cupcake shop in San Diego, ingredients were featured rather than hidden because of a refrigerator malfunction. The backstage became front-and-center, as Steve talks about here.

As a customer, it felt great to have a window into the process, in a kind of “Stars: They’re Just Like Us!” way. Gourmet cupcakes are made of the same things we use at home! Wholesome! Recognizable! Comforting! Trustworthy. When I took a bite of the finished product my enjoyment was subtly enhanced by knowing what I was sinking my teeth into.

Transparency as a policy is risky in some cases, of course. Knowing more about my cupcake felt good; finding out about what’s inside my iPhone is not producing those same reassuring feelings!

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