Posts tagged “influence”

ChittahChattah Quickies

  • Klaus Kaasgaard: Why Designers Sometimes Make Me Cringe [interactions magazine] – [A response to Dan Formosa's piece about marketing research] There is no doubt that Formosa has been exposed to a lot of bad market research in his career. So have I. But I have also been exposed to a lot of bad design research, whether dealing with qualitative data or quantitative data. I cringe at both. And while we should point out when the emperor has no clothes in our daily work situations, it is not the bad research that defines a discipline. I have been exposed to both good market research and good design research as well and, more important, some of the most compelling and impactful research combined different research techniques for a more comprehensive and insightful outcome. That, I suppose, leads me to my conclusion.
  • How many Kindles have really been sold? (And other interesting tidbits about ebooks) [Mobile Opportunity] – Some interesting numbers about the size and dynamics of the market: sales, usage, platforms, content. One highlight is the preferred device used to read ebooks
    -PC: 47%
    -Kindle: 32% (and rising in later waves of the survey)
    -iPhone: 11%
    -iPod Touch: 10%
    -Other smartphones (including Blackberry) 9%
    -Netbooks 9%
    -Sony Reader 8%
    -Barnes & Noble Nook 8%
  • Secret Society for Creative Philanthropy [SF Chronicle] – Altruism is the whole idea behind the new charity, called the Secret Society for Creative Philanthropy. It's the brainchild of Courtney Martin, a South of Market writer who dreamed up the idea four years ago in New York and has handed out a stack of her own $100 bills every year to select good-deed doers who agree to dream up unusual ways to use the dough. Jeremy Mende took a stack of cash to Union Square and offered pairs of strangers $1 apiece if they would have one-on-one conversations with each other. Then he videotaped the conversations and made a home movie. The strangers talked to each other about sex, fireworks, banana slugs, gin, orgasms and Marlon Brando. Some of the conversations were worth a lot more than $1. The best idea seemed to come from Martin's own mother. She used her $100 to buy 400 quarters and scatter them on a grammar school playground.
  • R.J. Cutler: What I Learned From Anna Wintour [HuffPo] – Some principles of management from the director of The September Issue. We watched the film this week and highly recommend it. I thought about work as well; the film offers up lots of provocation around collaboration, artistic vision, managing teams of people, power, prototyping, and more.
    (via Kottke)

ChittahChattah Quickies

  • DEVO – Focus Group Testing the Future [YouTube] – Filled with brilliantly sarcastic soundbites, this is definitely pushing on post-modernism/post-irony. DEVO doing focus group testing (or so they say) on every aspect of their 2010 offering (brand, logotype, instrumentation, clothing). Interesting also to see how this appears in the press with varying amounts of the irony removed.
  • Theater Preshow Announcements Take Aim at Cellphones [NYTimes.com] – In a production of “Our Town” the director, David Cromer, who played the Stage Manager, took a minimal approach because he wanted to stay true to Thornton Wilder’s desire to forgo conventional theatrics. “In that show we had this issue, which is that there was to be no theater technology. The whole act of my entrance was that you were supposed to think it was someone from the theater,” Mr. Cromer explained. “We didn’t want the Stage Manager to come out and say, ‘Please turn your cellphones off,’ because that would be rewriting Wilder.” Instead Mr. Cromer simply held up a cellphone upon entering at the beginning of each act and then turned it off and put it away, casually showing the audience what to do without talking about it. “The first time I was watching another actor take over in the show as the Stage Manager,” Mr. Cromer said, “he came out, held his cellphone in the air, and the woman next to me said, ‘Oh, someone lost their cellphone.’ ”

ChittahChattah Quickies

  • Oprah’s No Phone Zone – Creating Behavioral Change By Asking People to Publicly Pledge – If you think you have the cell phone, texting and driving thing down…you do not. Sign our pledge to make your car a No Phone Zone and pass it on. You could save a life—maybe even yours. I pledge to make my car a No Phone Zone. Beginning right now, I will do my part to help put an end to distracted driving by pledging the safest driving behavior I can commit to:
    (x) I will not text while I am driving
    (x) I will not text while driving and will use only handsfree calling if I need to speak on the phone while I am driving.
    (x) I will not text or use my phone while I am driving. If I need to use my phone, I will pull over to the side of the road.

ChittahChattah Quickies

  • Forrester’s 2010 Customer Experience Rankings [Customer Experience Matters] – # Retailers take 12 out of the top 20 spots. Most of the top rated companies on the list are retailers. Hotels also grabbed three of the top 20 spots. Interestingly, three financial services firms also cracked the top 20: credit unions, SunTrust Bank, and Vanguard.
    # Healthcare, Internet and TV services dominate the bottom. The bottom 11 companies on the list came from only four industries: five health insurance plans (United Healthcare, Medicaid, Anthem, and CIGNA), three ISPs (Charter Communications, Comcast, and Qwest), two TV service providers (Charter Communications and Comcast), and one credit card provider (HSBC).
  • Can Design Change Behavior? [Stanford School of Engineering] – Because behavior can be influenced—not just observed—it provides an important opportunity for tackling complex challenges such as sustainability. That opportunity is perhaps best addressed with design…With this outlook, Banerjee says he is excited to be one of the principal investigators in a new project funded by the U.S. Department of Energy in which he is working with other Stanford professors who have expertise in behavioral sciences, communications, human-computer interaction, and behavioral economics. The team aims to create interventions that influence behavior to bring about significant reductions in energy use. But what designers understand well is that people are “predictably irrational” and influenced by emotional as well as rational criteria, Banerjee says.
  • The Art of Asking the Question [UIE Brain Sparks] – Steve Portigal will show your team the art of asking the question. You might visit the user in their office or home, have them come to you for a usability test, or even have a chance encounter at a trade show or while waiting for an airplane. Do you know what to ask? Do you know what to listen for, to extract the critical detail of what they can tell you about your design?

    Steve will help you prepare your team for any opportunity, be it formal user research or less structured, ad-hoc research. He’ll also give you tips on how to work with your stakeholders and executives, who may also be meeting potential customers and users, so they know what to ask and how to listen—integrating their efforts into the research team. (Wouldn’t it be great if they understood why you’re doing what you’re doing?)

    Update: Use promotion code CHITTAHCHATTAH to get lifetime free access to the recording after the fact (normally a separate cost)

ChittahChattah Quickies

  • Industry-Backed Label Calls Sugary Cereal a ‘Smart Choice’ – The program was influenced by research into consumer behavior. That research showed that, while shoppers wanted more information, they did not want to hear negative messages or feel their choices were being dictated to them.

    “The checkmark means the food item is a ‘better for you’ product, as opposed to having an x on it saying ‘Don’t eat this,’ ” Dr. Kennedy said. “Consumers are smart enough to deduce that if it doesn’t have the checkmark, by implication it’s not a ‘better for you’ product. They want to have a choice. They don’t want to be told ‘You must do this.’ ”

ChittahChattah Quickies

  • Radiohead’s Jonny Greenwood says MP3s sound good enough – [In ReadingAheda we explored the "Gold Standard" of previous generations of technology]
    SASHA FRERE-JONES: Is the MP3 a satisfactory medium for your music?

    JONNY GREENWOOD: They sound fine to me. They can even put a helpful crunchiness onto some recordings. We listened to a lot of nineties hip-hop during our last album, all as MP3s, all via AirTunes. They sounded great, even with all that technology in the way. MP3s might not compare that well to a CD recording of, say, string quartets, but then, that’s not really their point.

    SFJ: Do you ever hear from your fans about audio fidelity?

    JG: We had a few complaints that the MP3s of our last record wasn’t encoded at a high enough rate. Some even suggested we should have used FLACs, but if you even know what one of those is, and have strong opinions on them, you’re already lost to the world of high fidelity and have probably spent far too much money on your speaker-stands.
    (via kottke)

  • Yoostar lets anyone act opposite Hepburn, Brando – It's a consumer-level greenscreen system, so you can record video of yourself composited into classic movie footage. While it's amazing that this is being productized at a consumer level, the reviews make it clear that it's riddled with difficulties and limitations.
  • Microsoft tries Tupperware-party-esque promotion for Windows 7 – If you can find 9 friends and provide a decent pitch, you could be chosen to host a Windows 7 House Party and win a free signature copy of Windows 7. There are four pre-defined categories for the party: PhotoPalooza, Media Mania, Setting up with Ease, and Family Friendly Fun.

ChittahChattah Quickies

  • An Anthropology of Everyday Life by Edward T. Hall, A Review by Bobby Matherne – In his childhood in New Mexico he studied impressionist painting and soon learned that "every part of a painting affects every other part." The adding of a dab of color to a painting can change the color of the dab and all the other colors already on the painting. It was a metaphor for what happened when he was later assigned to build earthen dams with the Hopi and Navajo tribes. This dab of white skin on a field of red skins were both changed by his presence. On a trip to Europe to visit his mother he noted how the German trains ran tightly and smoothly on the track and were always right on time. The French trains, however, swayed from side to side and ran late. He was far more observant about the hidden cultures of the continent than the French who confiscated German trains after World War II only to find them useless on the French tracks.
  • Edward Hall, Expert on Nonverbal Communication, Is Dead at 95 – Mr. Hall first became interested in space and time as forms of cultural expression while working on Navajo and Hopi reservations in the 1930s. He later developed a cultural model that emphasized the importance of nonverbal signals and modes of awareness over explicit messages.

ChittahChattah Quickies

  • The Nike Experiment: How the Shoe Giant Unleashed the Power of Personal Metrics – Using a flood of new tools and technologies, each of us now has the ability to collect granular information about our lives—what we eat, how much we sleep, when our mood changes.
    Not only can we collect that data, we can analyze it, looking for patterns, information that might help us change both the quality and the length of our lives. We can live longer and better by applying, on a personal scale, the same quantitative mindset that powers Google and medical research. Call it Living by Numbers—the ability to gather and analyze data about yourself, setting up a feedback loop that we can use to upgrade our lives, from better health to better habits to better performance.
    Nike has discovered that there's a magic number for a Nike+ user: 5. If someone uploads only a couple of runs to the site, they might just be trying it out. But once they hit 5 runs, they're massively more likely to keep running and uploading data. At 5 runs, they've gotten hooked on what their data tells them.
  • To Sleep, Perchance to Analyze Data: David Pogue on the Zeo sleep monitoring system – Just watching the Zeo track your sleep cycles doesn’t do anything to help you sleep better. Plotting your statistics on the Web doesn’t help, either.

    But the funny thing is, you do wind up getting better sleep — because of what I call the Personal Trainer Phenomenon. People who hire a personal trainer at the gym wind up attending more workouts than people who are just members. Why? Because after spending that much money and effort, you take the whole thing much more seriously.

    In the same way, the Zeo winds up focusing you so much on sleep that you wind up making some of the lifestyle changes that you could have made on your own, but didn’t. (“Otherwise,” a little voice in your head keeps arguing, “you’ve thrown away $400.”)

    That’s the punch line: that in the end, the Zeo does make you a better sleeper. Not through sleep science — but through psychology.

  • Baechtold's Best photo series – While they are framed as travel guides, they are really more visual anthropology. A range of topics and places captured and presented in a compelling and simple fashion, illustrating similarities and differences between people, artifacts, and the like.
  • It's girls-only at Fresno State engineering camp – This is the first year for the girls-only engineering camp. Its goal is to increase the number of female engineering majors at Fresno State, which lags behind the national average in graduating female engineers. Nationwide, about 20% of engineering graduates are women. 20 years ago the national average was 25%. At Fresno State, only 13% of engineering graduates are women.

    Jenkins said he hopes the camp will convince girls "who might not have thought about it" that engineering is fun, and entice them to major in engineering.
    (via @KathySierra)

  • Selling Tampax With Male Menstruation – This campaign, by Tampax, is in the form of a story featuring blog entries and short videos. The story is about a 16-year-old boy named Zack who suddenly wakes up with “girl parts.” He goes on to narrate what it’s like including, of course, his experience of menstruation and what a big help Tampax tampons were.

ChittahChattah Quickies

  • Lou Rosenfeld revisits an old engagement where the client sought to dissuade usage – What they told me was that they didn't really want to make it easy for veterans—those people risking their lives for their country—to learn about the health benefits that they were entitled to. And that taxpayers had committed to funding. All to save money—and for what??

    IT issue? Not. It was an issue of business model design, and this particular business model was shrouded in a sick morality emanating from the top levels of the VA's management structure. Absolutely immorally, shamefully, and horribly sick.

    [With the theme of persuasion, manipulation, and user-centeredness floating around lately, good to consider an example where the organization goals are 180 degrees from the user's supposed goals]

  • Citations for California drivers not using hands-free are on the rise – Seems like there was good compliance when the law was first passed but the numbers are climbing back up. One might think the best way to drive adoption of a product/service/behavior is to make it legally mandated but people are citing the poor user experience with Bluetooth headsets as a reason/rationalization for ignoring the law. "Sometimes, it can be more dangerous to figure out your Bluetooth than just to pick up the phone."

ChittahChattah Quickies

  • Robert Fabricant of frogdesign considers whether understanding users means that design is or isn't persuasive/manipulative – How do we decide what the user really 'wants to achieve'? The fact is that there are a host of different influences that come to bear in any experience. And a host of different needs that drive user behavior. Designers are constantly making judgment calls about which 'needs' we choose to privilege in our designs. In fact, you could argue that this is the central function of design: to sort through the mess of user needs and prioritize the 'right' ones, the most valuable, meaningful…and profitable.

    But according to what criteria? These decisions, necessarily, value judgments, no matter how much design research you do. And few designers want to be accountable for these decisions. From that perspective, UCD, starts to seem a bit naive, possibly even a way to avoid accountability for these value judgments.

    [Obviously no easy answers here; even defining the terms for the discussion is challenging, but the dialog between Robert and others is provocative]

  • Dave Blum, treasure hunt designer, offers 100 treasure hunts around the world – I was always a puzzle and a game kid. I had a friend when I was growing up in Millbrae, Mike Savasta, and he and I were just board game and card game fanatics. Monopoly, Life, Sorry, Stratego.

    In college, I played thousands of games of cribbage. I like the intellectual challenge, the analytical challenge. I'm very much a "play-it-by-ear" kind of guy, so I like a game where you have to think on your feet.

    After college, I lived in Japan for 3 1/2 years and taught English. Then I spent 11 months traveling through Asia and Europe, and when I came back to San Francisco, I worked in tourism for a while. I said, "I need to find a career that I really love." I thought if I could combine group work, travel, games and puzzles – that would be the ultimate job. I started Dr. Clue in 1995.

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