Posts tagged “women”

ChittahChattah Quickies

Chick Beer | America’s Beer for Women – Products that claim to be designed especially for women cloak themselves in empowerment and equality. Yet they easily ring false. Beyond issues of feminism, I see this as any type of design failure: not offering a specific understandable benefit that makes your promised experience tangible. In other words, why is this beer for “chicks?” Even if it was made by chicks, that’d be more than what they’re telling us here.

We brew Chick at America’s second-oldest brewery, located in beautiful southern Wisconsin. With over 160 years of experience, we know how to brew great beer. For centuries, beer has been created, produced and marketed by and to men. At Chick, we think that it’s time for a new choice. Chick Beer celebrates women: independent, smart, fun-loving and self-assured women who love life and embrace all of the possibilities that it has to offer. Above all, we think that beer is supposed to be fun! So enjoy! Grab a cool Chick and Witness the Chickness!”

The crayola-fication of the world: How we gave colors names, and it messed with our brains [Empirical Zeal] – Words are a culturally unique approach to categorizations. But some science folks have looked into identifying a universal, cross-culture map of colors.

There are plenty of other languages that blur the lines between what we call blue and green. Many languages don’t distinguish between the two colors at all. In the Thai language, khiaw means green except if it refers to the sky or the sea, in which case it’s blue. The Korean word purueda could refer to either blue or green, and the same goes for the Chinese word qƒ´ng. It’s not just East Asian languages either, this is something you see across language families. I find this fascinating, because it highlights a powerful idea about how we might see the world. After all, what really is a color? Just like the crayons, we’re taking something that has no natural boundaries – the frequencies of visible light – and dividing into convenient packages that we give a name.

Joel Hodgson on ‘Mystery Science Theater’ and Riffs – [NYT] – I love the insight into the process they used. As well, I am sick with jealousy over the folks that got to participate in a class, called RiffCamp2012, led by Hodgson. What could be more fun than that?

If “Mystery Science Theater” was part insult comedy aimed at movies, there was also something congenial in the show’s tone. (Perhaps it was the puppet robots, or that it was all being produced in Minneapolis.) Six writers had to deliver a 90-minute episode every week, Mr. Hodgson said, with 600 to 800 riffs per movie, “when all the pistons were firing.” In devising the lines, no reference (Bella Abzug, Roy Lichtenstein) was too outré or rejected initially, Mr. Hodgson said. As he tried to convey to the students at Bucks, it’s best to brainstorm nonjudgmentally first and figure out what’s funny later.

The Science of ‘Gaydar’ [NYT] – Gaydar is provably real, and the framework used by these scientists describes a couple of different ways that we cognitively process what we see as faces.

It’s widely accepted in cognitive science that when viewing faces right side up, we process them in two different ways: we engage in featural face processing (registering individual facial features like an eye or lip) as well as configural face processing (registering spatial relationships among facial features, like the distance between the eyes or the facial width-to-height ratio). When we view faces upside down, however, we engage primarily in featural face processing; configural face processing is strongly disrupted. Thus our finding clarifies how people distinguish between gay and straight faces. Research by Professor Rule and his colleagues has implicated certain areas of the face (like the mouth area) in gaydar judgments. Our discovery – that accuracy was substantially greater for right side up faces than for upside-down faces – indicates that configural face processing contributes to gaydar accuracy. Specific facial features will not tell the whole story. Differences in spatial relationships among facial features matter, too.

A Peek Inside The CIA, As It Tries To Assess Iran [NPR] – A cultural and process overhaul to help intelligence analysts see beyond the obvious conclusions. Applies to the analysis process in design research as well.

The post-Iraq changes at the CIA also involve new analytic techniques, highlighted in a “tradecraft primer” in use at the agency since 2009. The manual is now used at the Sherman Kent School, the agency’s in-house training institute for new analysts. The manual opens with a section on the “mind-set” challenge. “If you’re only looking at [an issue] through one narrow view of the world, you’re not looking at the whole picture,” says John, who teaches at the Kent School. revealed. “Your biases will get you things like a confirmation bias: ‘I’ve seen it before, so it must be happening again.’ Or an anchoring bias: ‘We’ve come up with that conclusion, and I think it’s true, and it’s not going to change.'” One exercise now in use at the CIA is called “Analysis of Competing Hypotheses.” Analysts who may be inclined toward one explanation for some notable development are forced to consider alternative explanations and to tally up all the evidence that is inconsistent with their favored hypothesis. “You’re looking for the hypothesis with the least inconsistencies,” says John, who’s been at the CIA for 34 years. “We call it the Last Man Standing approach.” Such exercises are employed throughout the CIA’s Directorate of Intelligence. Each office now includes a “tradecraft cell,” staffed by specialists whose mission it is to make sure their colleagues are using all the latest analytic techniques and challenging their own judgments.

To Profile or Not to Profile? : A Debate between Sam Harris and Bruce Schneier [Sam Harris] – Bruce Schneier’s stuff is pretty amazing. His command of logic and skills in debate make his essays and other appearances mandatory for thinking about design, systems, and of course the post-9-11 security- and attendant cultural-issues.

When implementing any human-based system, the interests of the people operating the system often don’t precisely coincide with the interests of those designing it. This is the principal-agent problem, and it manifests itself in your profiling system as the TSA agent who thinks “If I wave this person through without checking out the anomaly and he turns out to be a terrorist, it’s my ass on the line.” Because the cost to the agent of a false positive is zero but the cost of missing a real attacker is his entire career, screeners will naturally tend towards ignoring the profile and instead fully checking everyone. And the screener’s supervisor is unlikely to tell him, “Hey you need to ignore the next old lady that beeps,” because if he’s wrong then it’s his ass on the line. The phenomenon is more general than security; discretionary systems tend to gravitate towards zero-tolerance systems because “following procedure” is a reasonable defense against being blamed for failure.

A Simple Tool You Need to Manage Innovation [HBR] – You may have seen Ansoff’s Product Market Matrix (perhaps like me, without knowing its name); this is a nice evolution of that model.

In the lower left of the matrix are core innovation initiatives – efforts to make incremental changes to existing products and incremental inroads into new markets. Whether in the form of new packaging, or slight reformulations, such innovations draw on assets the company already has in place. At the opposite corner are transformational initiatives, designed to create new offers – if not whole new businesses – to serve new markets and customer needs. These sorts of innovations, also called breakthrough, disruptive, or game changing, generally require that the company call on unfamiliar assets and to develop markets that aren’t yet mature. In the middle are adjacent innovations. An adjacent innovation involves leveraging something the company does well into a new space. Adjacent innovations allow a company to draw on existing capabilities but necessitate putting those capabilities to new uses. They require fresh, proprietary insight into customer needs, demand trends, market structure, competitive dynamics, technology trends, and other market variables.

ChittahChattah Quickies

  • [from steve_portigal] Shit Painted Gold – [Post-modern detachedly-ironic consumerism makes the brain work hard. We'll tell you these products are crap and that we've not added any value by changing the color, but we have transformed them nonetheless. So, we hope you'll be happy to pay a bit extra for them. Now, please exit through the gift shop.] Nothing looks fancier in your home, office or garbage than shit painted gold. these amazing one of a kind art pieces will legitimize your ability to say to people, "why yes, that shit IS gold" [Thanks, Jeannie Choe!]
  • [from julienorvaisas] What comes after One Day for Design? [AIGA] – [Along with many others, we participated and commented on the 1D4D experience. AIGA hints that they are analyzing conversations and data gathered that day to guide their very reinvention. Stay tuned…] On April 13, we reached out through the existing networks of several prolific tweeters who led exchanges on the future of design, the concerns of today’s designers and the opportunities for design communities…Together with our partners in this project, the independent branding collective VSA Partners, we are now synthesizing the comments and discussions generated through this event. We will share the results here as we summarize them and develop ways for AIGA to respond. In June, our national board and chapter leaders will review all of this research from the past year—including the results from “One Day”—and work with us to outline the next steps. This is the year that AIGA will pivot toward new forms of serving the profession and its members.
  • [from steve_portigal] Pink Tools for Women: Learn today, Teach tomorrow, Build forever. – [Had this one sitting around forever. Love the message of empowerment; I'm willing to buy the pink-as-brand and NOT pink-as-shallow-way-of-feminizing-design but what else are they doing (besides Tupperware business model) to make these products specifically for women?] Founded by three women deeply entrenched in do-it-yourself projects, Tomboy Tools was launched in 2000 as the dream-turned-reality of being able to provide women with hands-on education, high quality tools and a fun way to make a living from home. Our Mission Statement: To build confidence and empower women through education, quality tools and an independent business opportunity. Today, while our mission statement rings as true as ever, our slogan is shorter and more concise. Our slogan underscores the power of Tomboy Tools in the marketplace and the value we provide both to female customers seeking hands-on education with high quality tools and Home Consultants looking for a great career.
  • [from steve_portigal] Conversations With Bert: Andy Samberg [YouTube] – [As a fellow introvert, I recognize Bert's slight shift into a more deliberate and mannered "interview mode." While he's not quite Terry Gross (and has a way to go to do the type of interviewing that we do), this short clip is a good source for a number of interviewing techniques, mixing equally between "what to do" and "what not to do." I'll have to use this in my next workshop and ask people to make note of the ways that Bert is successful or unsuccessful as he asks open-ended questions, reveals his own perspectives, redirects the conversation, feeds back, acknowledges what Andy says, and asks follow-ups.] Sesame Street's Bert sits down with comedian and Saturday Night Live cast member, Andy Samberg, to talk about life, literature, cuisine and of course, socks.
  • [from julienorvaisas] Memories destroyed in a flash [The Independent] – [Nice discussion of pros and cons, and implications of the broad transition to digital photos. This cultural shift will have huge implications generationally.] Spend a few minutes watching a Facebook feed and you quickly see it is not just our viewing experience that has changed. The way we store and display our pictures has radically altered the nature and type of photograph we take. A high proportion of photos on social networking sites tend to be posed self-portraits, the telltale arm holding the camera often hoving into view at the side. The breadth and scope of the pictures we display has decreased. We've moved away from Sontag's idea of photos as being accessories to our memories, towards photos as a brag – a way of telling the world what fun we're having, and how good we look having it. "You can guess it's taken for the benefit of an audience: It's not necessarily better or worse – just different. It was never so much the case with your personal album."

ChittahChattah Quickies

  • [from steve_portigal] Lessons from the 50s Housewife Experiment [Jen But Never Jenn] – [Jen chooses to spend a week doing like a 50s-era homemaker would have done, writing about the experience as it happens. Here's where she wraps it up] I'm not sure if it's residual resentment from societal expectations / limitations like the one above, a new set of expectations that you're not really contributing (to society / your home / womanhood, even) unless you bring home a paycheck, or new standards of living that insist we need to be making more money – but the appreciation for the homemaker has dwindled along with the number of people who actually earnestly take on the role. You don't hear of many people who have chosen a career in homemaking. Yes, there is the stay-at-home mom (although of the stay-at-home moms I personally know, all but one brings in some revenue through at-home businesses, part-time work or consulting – so even she often wears a career hat). But the stay-at-home wife (and not the trophy-wife-with-a-maid variety)? She's officially on the endangered list.
  • [from steve_portigal] Sears.com for Zombies – [When you think of the Sears brand, you probably don't think of edgy, humorous, ironic, or meta. But this landing page for their e-commerce site is full-on zombified, with all the product and model shots replaced by zombies, benefit statements, messaging, navigation, etc. all tweaked to suit the undead. There's even a multi-language option, replacing English with Zombian gahhhrs and gaaahks. This is very much the type of parody humor we find online, but we never see a major retailer all-in like this. It's really refreshing. Probably won't be active much past Halloween.]

ChittahChattah Quickies

  • Texting in Meetings – It Means ‘I Don’t Care’ [NYTimes.com] – For more than a decade, my colleagues and I have gathered data on incivility from more than 9,000 managers and workers across the United States, and we’re continuing this work internationally. We have learned a great deal about the problem’s causes and consequences. I define incivility as behavior, seemingly inconsequential to the doer, that others perceive as inconsiderate. Electronic devices lead to more incivility because of their powerful ability to claim our attention — no matter where we are or what we’re doing. No one likes to be snubbed, of course, but the offense can take on a new edge when the winner is a machine.
  • Putting Customers in Charge of Designing Shirts [NYTimes.com] – “The value proposition of customization at retail prices was a cornerstone of our company from the very start,” Mr. Bi tells me by phone from Shanghai, where Blank Label shirts are sewn to customers’ specifications and delivered anywhere in the world in about four weeks. But Blank Label, his Web start-up based in Boston, offers something else that off-the-rack doesn’t: “the emotional value proposition: how expressive something is.” “People really like a Blank Label shirt because they can say, ‘I had a part in creating this.’ ”
  • Google Restricts Ads for ‘Cougar’ Sites [NYTimes.com] – Last week, CougarLife.com, which was paying Google $100,000 a month to manage its advertising, was notified by the company that its ads would no longer be accepted. When notified by Google of the decision, CougarLife proposed substituting a different ad for the ones that were running, picturing older women and younger men together. Cougarlife said it would use an image of the company’s president, Claudia Opdenkelder, 39, without a man in the picture (she lives with her 25-year-old boyfriend). But the advertising department was told in an e-mail message from its Google representative that “the policy is focused particularly around the concept of ‘cougar dating’ as a whole,” and asked if the company would be open to changing “the ‘cougar’ theme/language specifically (including the domain if necessary).” CougarLife forwarded the e-mail messages to The New York Times. Google would not comment on the messages but did confirm that they were consistent with the new policy on cougar sites.

ChittahChattah Quickies

  • Learnvest: Our mission is to provide unbiased financial information to all women – Women have come a long way financially over the last three decades. Women today make up half of the professional work force and are found to buy or influence 80% of all consumer purchases in the United States yet they continue to lag behind men when it comes to managing their personal finances. According to a 2006 Prudential financial poll, 80% of women say that they plan to depend on Social Security to support them in their golden years and 38% of women 30-55 years old are worried they will live at or near the poverty level because they cannot adequately save for retirement. So even today–despite coming so far in many ways–too many women are still ignoring their finances. LearnVest provides a solution that is relevant and timely – it is something women need.
  • Some Queries Prompt Google To Offer Suicide Hotline [NYTimes.com] – Last week Google started automatically giving a suggestion of where to call after receiving a search seemingly focused on suicide. Among the searches that result in an icon of a red phone and the toll-free number for the National Suicide Prevention Lifeline are “ways to commit suicide” and “suicidal thoughts.” The information takes precedence over the linked results and is different and more prominent than an advertisement. Guidance on suicide prevention was suggested internally and was put in place on Wednesday.
  • Virginia Heffernan – The Medium – Online Marketing [NYTimes.com] – An online group becomes formally classified when it comprises an advertising category. That’s the magic point in e-commerce: when the members of an online group turn eager to purchase, say, tank tops or bottles of sauvignon blanc as badges of membership in communities like the ones that flourish at Burton.com or Wine.com. The voluminous content that these sites produce — blogs, videos, articles, reviews, forums — becomes the main event. To sell actual products, the company then “merchandises” that content, the way museums and concert halls and, increasingly, online newspapers hawk souvenirs, including art books and hoodies and framed front pages. At the moment when content can be seamlessly merchandised, a group has generally developed robust forums in which the members (hoarders, mothers of twins, bodybuilders) develop codes and hierarchies and a firm notion that this is a place where they can finally be themselves.

ChittahChattah Quickies

  • Social Change: Women, Networks, and Technology by Natalie Quizon [interactions magazine] – [I'm working as a contributing editor for interactions magazine and some of the first articles I've been involved in are starting to appear!]

    More than 35 years ago, Laya Wiesner first came up with the idea of convening a workshop at MIT University on Women In Science and Technology (WIT). In her role as the wife of Jerome Wiesner, then the 13th president of MIT, she immersed herself in what she recognized was a critical educational issue. The subsequent report introduced the above questions, the guiding objectives of the WIT Workshop held at MIT in 1973, which focused on the challenging dearth of women in the science, technology, engineering, and math fields (STEM).

  • Operationalizing Brands with New Technologies by Denise Lee Yohn [interactions magazine] – [I'm working as a contributing editor for interactions magazine and some of the first articles I've been involved in are starting to appear!] New technologies-like Twitter, Facebook, YouTube, Flickr, social networking, augmented reality, tagging, wikis, social indexing-and the applications they make possible have affected our culture in a profound way. Still, I hope they will have an even greater impact going forward.

    Truth is, the use of these new technologies has been quite limited when it comes to the way companies build their brands. To date, most technology-enabled, brand-building approaches have focused on brand expression and communication…

ChittahChattah Quickies

  • The Nike Experiment: How the Shoe Giant Unleashed the Power of Personal Metrics – Using a flood of new tools and technologies, each of us now has the ability to collect granular information about our lives—what we eat, how much we sleep, when our mood changes.
    Not only can we collect that data, we can analyze it, looking for patterns, information that might help us change both the quality and the length of our lives. We can live longer and better by applying, on a personal scale, the same quantitative mindset that powers Google and medical research. Call it Living by Numbers—the ability to gather and analyze data about yourself, setting up a feedback loop that we can use to upgrade our lives, from better health to better habits to better performance.
    Nike has discovered that there's a magic number for a Nike+ user: 5. If someone uploads only a couple of runs to the site, they might just be trying it out. But once they hit 5 runs, they're massively more likely to keep running and uploading data. At 5 runs, they've gotten hooked on what their data tells them.
  • To Sleep, Perchance to Analyze Data: David Pogue on the Zeo sleep monitoring system – Just watching the Zeo track your sleep cycles doesn’t do anything to help you sleep better. Plotting your statistics on the Web doesn’t help, either.

    But the funny thing is, you do wind up getting better sleep — because of what I call the Personal Trainer Phenomenon. People who hire a personal trainer at the gym wind up attending more workouts than people who are just members. Why? Because after spending that much money and effort, you take the whole thing much more seriously.

    In the same way, the Zeo winds up focusing you so much on sleep that you wind up making some of the lifestyle changes that you could have made on your own, but didn’t. (“Otherwise,” a little voice in your head keeps arguing, “you’ve thrown away $400.”)

    That’s the punch line: that in the end, the Zeo does make you a better sleeper. Not through sleep science — but through psychology.

  • Baechtold's Best photo series – While they are framed as travel guides, they are really more visual anthropology. A range of topics and places captured and presented in a compelling and simple fashion, illustrating similarities and differences between people, artifacts, and the like.
  • It's girls-only at Fresno State engineering camp – This is the first year for the girls-only engineering camp. Its goal is to increase the number of female engineering majors at Fresno State, which lags behind the national average in graduating female engineers. Nationwide, about 20% of engineering graduates are women. 20 years ago the national average was 25%. At Fresno State, only 13% of engineering graduates are women.

    Jenkins said he hopes the camp will convince girls "who might not have thought about it" that engineering is fun, and entice them to major in engineering.
    (via @KathySierra)

  • Selling Tampax With Male Menstruation – This campaign, by Tampax, is in the form of a story featuring blog entries and short videos. The story is about a 16-year-old boy named Zack who suddenly wakes up with “girl parts.” He goes on to narrate what it’s like including, of course, his experience of menstruation and what a big help Tampax tampons were.

ChittahChattah Quickies

ChittahChattah Quickies

  • Lu's: A Pharmacy for Women is North America's first women-only pharmacy – In Vancouver's tough Downtown Eastside where many pharmacies feel risky because they focus on dispensing methadone to heroin addicts. The welcoming atmosphere of the new full-service pharmacy was designed in conjunction with the University of British Columbia's school of architecture.
  • Alaska Airlines to fly San Jose-Austin 'nerd bird' – The route which connects the two tech hubs has been dropped by American, the original Nerd Bird carrier, and then picked up by Alaska, starting September 2.
  • Would you like ketchup with your cake? – To commemorate its Canadian centennial and thank Canadians for 100 years of support, Heinz has created The Great Canadian Heinz Ketchup Cake — an ideal dessert for any celebration. It's red, perfectly spiced and delicious. Think carrot cake without all the work. "We all think of ketchup as the perfect complement to hotdogs, hamburgers and fries, but its unique taste makes ketchup an ideal flavour enhancer for many recipes, including desserts," explains Amy Snider. The professional home economist and culinary nutritionist works with Heinz. "Heinz Ketchup not only adds great flavour to the cake, but it also creates a wonderfully moist texture."

    (Thanks, Mom)

ChittahChattah Quickies

  • Mark Menjivar's You Are What You Eat – Set of naturalistic images of inside of refrigerators, with brief profile of the owner. Beautifully done.
  • Rollasole – after-dancing semisposable shoe vending – Fact 1: The best nightclubs are notoriously located at either the top or the bottom of a massive flight of stairs.
    Fact 2: The best nightclub shoes are painful, precarious and perilously pointy.
    But fear not, for we at Rollasole have appeared like Prince Charmings (sic) to gently escort you down the stairs, across the kerb and into the back of your carriage – all without falling on your face.
    When you're all danced out, just slip one of our vending machines a fiver and it'll sort you out with a pair of roly poly pumps and a shiny new bag to shove your slingbacks in.

    (via Springwise)

  • Legendary McDonald's failure in the UK – McPloughman – Although vegetarian burgers have failed in the U.S. McDonald's, one of McDonald's most spectacular production failures happened in Britain. This failure can be seen not only as a failure to understand the desires of its primary market, largely for burgers and fries, but also as a lack of understanding of a food product that is tied to British identity. In 1994 McDonald's test marketed the "McPloughman" in Britain. A "ploughman's lunch" is a very traditional British lunch that consists of bread, cheese (British, of course, usually cheddar) and a pickle (also cured in the British style). An attempt to tie the America-based company to such a traditional British product was a "McFlop." The company admitted that the British counter crew were embarrassed both by the concept and by the name itself.

    [Thanks to Stokes Jones for the tip to this one]

ChittahChattah Quickies

ChittahChattah Quickies

  • Toilet seat covers, upgraded – Dora Cardenas, Toletta's cofounder and VP of communications, explains: “The product concept came to me and my husband while we were trying to find small travel packs of disposable paper toilet seat covers to use ourselves. Not only was I shocked to learn that travel packs are hard to find, but the products we did find didn’t have any ounce of style or quality tissues. All the products we found looked and felt like something you would find in a camping supply store—not exactly something retail stores and supermarkets would be proud to carry on their shelves.”
  • TOLETTA – Because you never know – TOLETTA is the world's first premium brand of paper toilet seat covers. From the funky music to the edgy and stylish packaging, it's easy to see that we're not your ordinary toilet seat covers. Not only do our products look great, the premium tissue helps women feel better about using public washrooms. So for all you señoras, señoritas, and diva fashionistas, you'll never have to settle for those cheap and flimsy paper toilet seat covers again.
  • John Maeda's mini-manifesto in Esquire – I don't convulse with joy every time Maeda utters something, but I did enjoy this brief piece (despite his use of "the consumer"):

    "Technology is outpacing our ability to use it. And it's the job of designers to restore balance to this equation. Technological advances have always been driven more by a mind-set of "I can" than "I should," and never more so than today. Technologists love to cram maximum functionality into their products. That's "I can" thinking, which is driven by peer competition and market forces. (It's easier to sell a device with ten features than one.) But this approach ignores the far more important question of how the consumer will actually use the device."

  • Nussbaum says "Innovation" is dead but "Transformation" is the new black – The conflation between talking about ideas and discussing their labels is kinda frightening. Glad to see someone cited my latest interactions articles about the power of words to clarify our interactions.
  • Dan Pallotta, author of Uncharitable, on KQED Forum – What I heard was very exciting; Pallotta considers the unquestioned framework (and its history) around how charities operate and challenges these principles. He's extremely knowledgeable, thoughtful, and passionate. This was one of the best discussions of innovation – and its barriers – that I've heard in a long time.
  • Katherine Bennett explores design research methods and find the journey is at least part of the reward – "I'm two-thirds through with my MSID in design research at Art Center, and I feel the need to take stock of where I am. I've been teaching design research to product design students at Art Center since 1991, but since my journey down the path of getting this additional degree I have been traveling over some interesting ground."
  • I only started a blog because steve portigal told me to – "My name is Bria and I am a designer." Nice to see my writing having impact

Designed for a woman?

SF Chron revisits this story yet again, taking the unfortunate thrust (backed up by lots of examples) that designing for women specifically means making it a pretty color, like pink.

Technology companies say they’re getting the message. Kodak, which has introduced a line of fashionable digital cameras in black, silver, red and — you guessed it — pink, also plays up the camera’s ability to take high-resolution pictures and record up to 80 minutes of video.

Likewise, Sony, whose products include a red digital camera, red laptop and pink digital music player, said it has studied not just appealing colors, but also how easy it is to use once the customer takes it home. Features such as the ability to charge the digital music player in three minutes and get three hours of use appeals to women, especially mothers on the go, said Kelly Davis, a Sony senior product manager.

‘Women are not just making the purchasing decisions, but making the purchases themselves,’ she said. ‘I think it’s definitely increased dramatically over the years.’

Nearly half of Sony’s digital music player customers are female, up from around 30 to 35 percent several years ago. Pink has been the No. 1 color sold among its Walkman Bean digital music players.

Cingular said it added the pink Motorola Razr to expand its line of popular black and silver models, which are super-slim camera phones. ‘We looked at it and said, ‘Can we expand our demographic and offer a different color?’ ‘ said Jennifer Bowcock, director of consumer media relations for products. ‘We want to hone in on the female audience.’

Is it the color? Or is it ease-of-use? It doesn’t seem anyone has any good (and non-insulting) ideas about designing for women.

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