Posts tagged “post modernism”

ChittahChattah Quickies

  • [from steve_portigal] Shit Painted Gold – [Post-modern detachedly-ironic consumerism makes the brain work hard. We'll tell you these products are crap and that we've not added any value by changing the color, but we have transformed them nonetheless. So, we hope you'll be happy to pay a bit extra for them. Now, please exit through the gift shop.] Nothing looks fancier in your home, office or garbage than shit painted gold. these amazing one of a kind art pieces will legitimize your ability to say to people, "why yes, that shit IS gold" [Thanks, Jeannie Choe!]
  • [from julienorvaisas] What comes after One Day for Design? [AIGA] – [Along with many others, we participated and commented on the 1D4D experience. AIGA hints that they are analyzing conversations and data gathered that day to guide their very reinvention. Stay tuned…] On April 13, we reached out through the existing networks of several prolific tweeters who led exchanges on the future of design, the concerns of today’s designers and the opportunities for design communities…Together with our partners in this project, the independent branding collective VSA Partners, we are now synthesizing the comments and discussions generated through this event. We will share the results here as we summarize them and develop ways for AIGA to respond. In June, our national board and chapter leaders will review all of this research from the past year—including the results from “One Day”—and work with us to outline the next steps. This is the year that AIGA will pivot toward new forms of serving the profession and its members.
  • [from steve_portigal] Pink Tools for Women: Learn today, Teach tomorrow, Build forever. – [Had this one sitting around forever. Love the message of empowerment; I'm willing to buy the pink-as-brand and NOT pink-as-shallow-way-of-feminizing-design but what else are they doing (besides Tupperware business model) to make these products specifically for women?] Founded by three women deeply entrenched in do-it-yourself projects, Tomboy Tools was launched in 2000 as the dream-turned-reality of being able to provide women with hands-on education, high quality tools and a fun way to make a living from home. Our Mission Statement: To build confidence and empower women through education, quality tools and an independent business opportunity. Today, while our mission statement rings as true as ever, our slogan is shorter and more concise. Our slogan underscores the power of Tomboy Tools in the marketplace and the value we provide both to female customers seeking hands-on education with high quality tools and Home Consultants looking for a great career.
  • [from steve_portigal] Conversations With Bert: Andy Samberg [YouTube] – [As a fellow introvert, I recognize Bert's slight shift into a more deliberate and mannered "interview mode." While he's not quite Terry Gross (and has a way to go to do the type of interviewing that we do), this short clip is a good source for a number of interviewing techniques, mixing equally between "what to do" and "what not to do." I'll have to use this in my next workshop and ask people to make note of the ways that Bert is successful or unsuccessful as he asks open-ended questions, reveals his own perspectives, redirects the conversation, feeds back, acknowledges what Andy says, and asks follow-ups.] Sesame Street's Bert sits down with comedian and Saturday Night Live cast member, Andy Samberg, to talk about life, literature, cuisine and of course, socks.
  • [from julienorvaisas] Memories destroyed in a flash [The Independent] – [Nice discussion of pros and cons, and implications of the broad transition to digital photos. This cultural shift will have huge implications generationally.] Spend a few minutes watching a Facebook feed and you quickly see it is not just our viewing experience that has changed. The way we store and display our pictures has radically altered the nature and type of photograph we take. A high proportion of photos on social networking sites tend to be posed self-portraits, the telltale arm holding the camera often hoving into view at the side. The breadth and scope of the pictures we display has decreased. We've moved away from Sontag's idea of photos as being accessories to our memories, towards photos as a brag – a way of telling the world what fun we're having, and how good we look having it. "You can guess it's taken for the benefit of an audience: It's not necessarily better or worse – just different. It was never so much the case with your personal album."

JPod: A Novel by Douglas Coupland


JPod is a new book by Douglas Coupland. I consider myself quite loyal to Coupland, having been significantly moved by Generation X to stick through a variety of highs (i.e., Hey Nostradmaus!) and lows (there have been several) over the years. But as I’ve written before, when an author introduces himself into the story as a character, I must quickly step aside. To me it seems like a cheap trick (akin to some Very Special Episode cliches from TV like the clip show, or the homage to It’s A Wonderful Life) that suggests the author’s ability to observe the world has been ruined by their own success (since the world that now includes the author). It could be a clever post-modern trick, but aren’t we really really tired of cutesy pomo hackery? Maybe I’m missing out on a great book or something, but I’m just a little bit offended by someone who I have long respected and enjoyed.

Floating Signifiers

From Stuart Elliot’s email-only column today

A Reader Writes: In asking you a question recently about the music in an AT&T commercial, I mentioned a college paper I wrote about “floating signifiers in popular culture,” and in answering me you asked what that was.

This is probably more information that you (or your readers) want to know, but the concept of “floating signifiers” comes out of post-modernist cultural criticism building on the language of semiotics.

Signs and symbols tend to communicate specific meanings to those who use them. That which is signified is somehow related to one or more signifiers. For example, the American flag is a signifier of both the nation and of patriotism to that nation. Logos are designed and created to become signifiers for specific companies or products, and can eventually become signifiers for entire life styles.

Floating signifiers are no longer attached to their original meanings. Either through the passage of time and changing values or intentional manipulation, they become attached to new, totally unrelated meanings. The song “I Heard It Through the Grapevine” was effectively used by the advertising world to shift the meaning of the “grapevine” from the gossip mill spreading rumors of infidelity, which the song lyrics originally signified, back to a literal grapevine, the source of all those dancing California raisins. They successfully created a floating signifier.

In the case of Toyota using the music from the sea chantey “A Golden Boy Again” in a commercial about football, Toyota was attempting to shift what they thought was a football signifier to their vehicles – not knowing that the song had not been successfully separated from its sea-chantey origins.

That left many viewers wondering why an auto maker would associate itself with “drunken sailors.” In this instance, the advertising world was not successful in creating a floating signifier because the song was too strongly attached to its original meaning.

A nice little essay about meaning and media and culture!

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