ChittahChattah Quickies
April 5th, 2010
- Learnvest: Our mission is to provide unbiased financial information to all women – Women have come a long way financially over the last three decades. Women today make up half of the professional work force and are found to buy or influence 80% of all consumer purchases in the United States yet they continue to lag behind men when it comes to managing their personal finances. According to a 2006 Prudential financial poll, 80% of women say that they plan to depend on Social Security to support them in their golden years and 38% of women 30-55 years old are worried they will live at or near the poverty level because they cannot adequately save for retirement. So even today–despite coming so far in many ways–too many women are still ignoring their finances. LearnVest provides a solution that is relevant and timely – it is something women need.
- Some Queries Prompt Google To Offer Suicide Hotline [NYTimes.com] – Last week Google started automatically giving a suggestion of where to call after receiving a search seemingly focused on suicide. Among the searches that result in an icon of a red phone and the toll-free number for the National Suicide Prevention Lifeline are “ways to commit suicide” and “suicidal thoughts.” The information takes precedence over the linked results and is different and more prominent than an advertisement. Guidance on suicide prevention was suggested internally and was put in place on Wednesday.
- Virginia Heffernan – The Medium – Online Marketing [NYTimes.com] – An online group becomes formally classified when it comprises an advertising category. That’s the magic point in e-commerce: when the members of an online group turn eager to purchase, say, tank tops or bottles of sauvignon blanc as badges of membership in communities like the ones that flourish at Burton.com or Wine.com. The voluminous content that these sites produce — blogs, videos, articles, reviews, forums — becomes the main event. To sell actual products, the company then “merchandises” that content, the way museums and concert halls and, increasingly, online newspapers hawk souvenirs, including art books and hoodies and framed front pages. At the moment when content can be seamlessly merchandised, a group has generally developed robust forums in which the members (hoarders, mothers of twins, bodybuilders) develop codes and hierarchies and a firm notion that this is a place where they can finally be themselves.
Tags:
advice, community, demographic, diversion, experience, female, financial, google, health, identity, interest, interface, marketing, money, personal, persuasion, prevention, product, search, segmentation, service, specialization, suicide, targeted, technology, women