Posts tagged “platform”

ChittahChattah Quickies

  • Consumed – Faux-Authentic Uniforms [NYTimes.com] – The authenticity question is a particularly interesting one to parse. A pair of worn, faded jeans does reflect a history shared by object and owner. For many years now, manufacturers have sold a shortcut to that idea by wearing out and fading jeans before they hit the shelves, by way of a variety of industrial processes (often charging a hefty premium for this outsourcing of the item’s physical past). These Burton pants embrace the worn-denim trope but take it a step further. They’re actually made of a waterproof Gore-Tex fabric and made to look like jeans through “photo sublimation,” according to USA Today: “a photo was taken of a pair of tattered jeans then printed onto the garments via a technical heat process.” So what we have here is a representation of a simulacrum of tattered, faded, authentic pants-with-a-history.
  • Why You Shouldn’t Believe A Company’s Word Lore [NYTimes.com] – By promoting the “sound of the machine” origin for the once-generic kisses, Hershey is engaging in what Kawash calls “strategic corporate forgetting”: “they invent an original story for marketing purposes to make it seem unique to their candy.” Notably, Hershey’s historical whitewash took shape in the late ’90s, just about when the company’s lawyers were beginning an ultimately successful battle to trademark kisses. They didn’t use the story in their legal arguments, but it played right into their efforts to associate kisses uniquely with the Hershey brand. When a company is trying to make its product iconic in the minds of consumers, it doesn’t hurt to inject a pleasant etymological tidbit, no matter how easy it is to disprove.
  • Making Sense of Complexity [NYTimes.com] – Unless the subject is TV remote controls, Americans have a fondness for complexity, for ideas and objects that are hard to understand.We assume complicated products come from sharp, impressive minds, and we understand that complexity is a fancy word for progress….What we need, suggests professor Brenda Zimmerman, is a distinction between the complicated and the complex…Performing hip replacement surgery is complicated. It takes well-trained personnel, precision and carefully calibrated equipment. Running a health care system is complex. It’s filled with thousands of parts and players, all of whom must act within a fluid, unpredictable environment. To run a system that is complex it takes a set of simple principles that guide and shape the system.“We get seduced by the complicated in Western society,” Ms. Zimmerman says. “We’re in awe of it and we pull away from the duty to ask simple questions, which we do whenever we deal with matters that are complex.”

ChittahChattah Quickies

  • Mozilla Labs Test Pilot – Test Pilot is a platform collecting structured user feedback through Firefox. Test Pilot studies explore how people use their web browser and the Internet – and help us build better products. Once you install the Test Pilot add-on in Firefox, you will automatically receive notifications on upcoming and finished studies. You have the full control on your participation:
    * You choose if you want to participate in a particular study
    * You can see what data has been collected from you in real time
    * At the end of a study, you choose if you want to submit your data to the Test Pilot servers
    * You also have the option to quit the platform
    * If the test requires you to install a new feature or product, the platform will ask for your permission
  • The Men Who Stare at Goats Featurette – Goats Declassified – While the main film was wry, and a bit weak, this short (an extra track on the DVD) is a curious consideration of bringing in innovative thinking, without regards to what may seem ludicrous, contrary, or transgressive, into the military, a culture that is traditional and closed-minded.

ChittahChattah Quickies

ChittahChattah Quickies

  • Designing the future of publishing – Or the screen might be smaller, on the assumption that even the most serious readers don’t just sit on a couch for hours and read Tolstoy. They also read shorter works, in all sorts of places, and at least some of them would likely value a highly portable device over one with a big screen. And if our designer’s boss insists that most people don’t want to carry multiple portable devices, she’ll also build in a phone and camera, and make sure her processor can run not only an e-reading application, but plenty of other software too…What does this mean for the future of the e-reader space? Will we see a bifurcated market, with our first group buying gussied-up descendants of the Kindle, and the second preferring tablet-style computers? It’s hard to imagine that this won’t happen.
    (Thanks @nquizon for the pointer to @litnow)
  • Skiff E-Reading Service to Launch in 2010 – Skiff (incubated by Hearst) oday announced plans to launch a new consumer e-reading service platform in 2010 that will deliver enhanced content experiences to dedicated e-readers, as well as to multipurpose devices such as smartphones and netbooks. The Skiff™ service and digital store will feature a comprehensive selection of newspapers, magazines, books and other content from multiple publishers, uniquely optimized for wireless delivery to devices and delivery via the Web.
  • Empire of the Word – …a compelling look inside the act of reading and traces its impact on more than five thousand years of human history. The series traces reading's origins; examines how we learn to read; exposes censors' attempts to prevent our reading; and finally, proposes what the future might hold for this most human of creative acts.

    (Thanks, Mom!)

ChittahChattah Quickies

  • In praise of the single-use device – 1) The over­all trend is clearly towards media devices with mul­ti­ple (but dis­crete) func­tions.
    2) There’s still room for a solid hand­ful of dedicated-use devices who do their job really, really well; for read­ing plain text, a device like the Kin­dle could fit into that cat­e­gory.
    3) A lot of what we read isn’t plain text. It never was.

    Poten­tial solutions:

    1) When­ever pos­si­ble, tear down the walls between the “sep­a­rate” func­tions on multi-function devices. It should feel like a device that has one func­tion — just that the func­tion is com­plex, mul­ti­lay­ered, inte­grated.
    2) Within the con­tent, too, stop treat­ing text as if it could be fully iso­lated as a sep­a­rate data chan­nel from every other kind of media.
    3) The end of the multiple-function device, and per­haps even the multi-media object; the birth of the inte­grated–func­tion device, and the inte­grated–media object. These last two were made for each other.

  • Kottke: People read more than books – E-readers — are all focused on the wrong single use: books. The correct single use is reading.

ChittahChattah Quickies

  • Amazon’s Kindle app for the PC – (Is it still an app if it runs on a computer?) While it seems to be tied to the launch of Windows 7 this week, it will also run on XP, etc. The Kindle experience starts to become platform independent. So what it is? A UI? An OS? An ecosystem? Or a store?
  • Advertising – The People Spoke. In Windows 7, Microsoft Says It Listened – Microsoft asks PC users for feedback. But after the debacle with Vista, they realized that the concept of consumers as an intrinsic part of the development process could be an effective selling point for Windows 7. And so was born a campaign carrying the theme “I’m a PC and Windows 7 was my idea.”
    “Our customers co-create the product with us,” said David Webster, GM for brand and marketing strategy “We’re using the customers’ voice to tell our story.”
    In one ad, these words are superimposed over a photograph of a woman: “I asked for it to use less memory. Now it uses less memory. I’m a tech goddess.”
    In another ad, these words appear over a photo of an older man: “I suggested they make it less complicated. Guess what? Now it’s less complicated. I so rule.”
    In commercials, Microsoft engineers say, “Bring it on; what do you got?” PC users fire back with pithy phrases like “Less clutter, just less clutter.” And the engineers reply: “Loud and clear. We’re all over it.”

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