ChittahChattah Quickies
June 19th, 2009
- 'Magic Fingers Vibrating Bed' inventor dies at 92 – The inventor of the "Magic Fingers Vibrating Bed," which brought weary travelers 15 minutes of "tingling relaxation and ease" for a quarter in hotel rooms across America during its heyday as a pop culture icon in the 1960s and '70s, has died.
- Vending machines for Gold? – While it's just a plan at this point, it seems that the idea is more about disruption and promotion than simply "vending."
- Let’s Embrace Open-Mindedness – My article published at Johnny Holland, considering the challenges in living up to the standard we set for ourselves. And there's a story about cheese, too!
- Why some cultural products and styles die out faster than others – To investigate how cultural tastes change over time, Berger and Le Mens analyzed thousands of baby names from the past 100 years in France and the US. (Because there is less of an influence of technology or advertising on name choice, baby names provide a way to study how adoption depends on primarily internal factors.) The researchers found a consistent symmetry in the rise and fall of individual names; in other words, the longer it took for a name to become popular, the longer it took for the name to fade out of popularity, and thus the more staying power it had compared to names that quickly rose and fell. The effect was robust, occurring in both countries and across various time windows.
According to the results, the quicker a cultural item rockets to popularity, the quicker it dies. This pattern occurs because people believe that items that are adopted quickly will become fads, leading them to avoid these items, thus causing these items to die out.
(via Lone Gunman)
Tags:
adoption, article, backlash, banking, bed, brand, business, comfort, consumerism, culture, design, economics, fad, gold, hotel, ideas, inventor, johnnyholland, learning, magic, marketing, massage, metal, motel, names, obituary, popularity, psychology, rejection, research, researcher, society, trading, trend, trends, user, value, vending, vibrate
The Hand-made’s Tale
June 1st, 2009
Real real…

At Verve Coffee Roasters, my favorite cafe in Santa Cruz, each cup of coffee comes with a cup insulator hand-tied from a napkin by the person serving it. It’s a nice little touch that makes that cup of coffee seem special and folksy.
and fake real…

AT&T, keepin’ it unreal with a fake photocopied-annotated-and-passed-around-the-office flyer–a piece of marketing collateral that they mailed to my house. (It’s crumpled because I threw it out, then decided to write about it and rescued it from the trash.)
What are companies thinking when they send us stuff like this? Fake real, with its pretensions to authenticity, is even worse than fake.
Related posts:
Quickies: Fake Authenticity
Don’t Brand Me, Bro
This Space Available
Meet the new authenticity
Tags:
at&t, authenticity, brand, cafe, coffee, collateral, cup insulator, customer service, fake, flyer, marketing, real, Santa Cruz, Verve Coffee
Harnessing the marketing power of the Obama brand
June 1st, 2009
This NYT article about the prevalence of President Obama’s image as an artistic subject reminded me of two pictures I took recently in Amsterdam:

Obama Burger, Amsterdam, May 2009

Yes Weed Can, Amsterdam, May 2009
The first poster mashes up J. Howard Miller’s iconic Rosie the Riveter (We Can Do It!) image with Obama (Yes We Can!), in order to sell a burger. The second puns on that Obama slogan in order to sell a t-shirt referencing a supposedly common tourist activity in Amsterdam.
More collisions between brands of leaders and brands of products and services, previously
Imelda Marcos – brand name for new fashion line
Hitler’s Final Days
Dictator Kitsch
Limits to Dictator Kitsch?
Croatia probes Hitler likeness, jokes on sugar packets
Backlash against Citroen Mao ad
Target pulls marketing campaign featuring Che Guevara
More pictures from our travels in Amsterdam are here.
Tags:
american, Americana, brand, burger, hamburger, imagery, leader, marijuana, marketing, obama, pot, president, USA, weed
ChittahChattah Quickies
May 17th, 2009
- Mass Customization of the Fiat 500 – A number of folks we recently met in Europe mentioned this new (although an updated classic) car as being perfect for their needs. The variation and customizing, while perhaps not unique in today's marketplace (I'm imaging the Mini's variability is similar if not beyond) was still striking: "The 500 is available with four different trim levels: Naked, Pop, Lounge, and Sport. Customers can choose also between 15 interior trims, 9 wheel options, 19 decals, and 12 body colours. There are over 500,000 different personalized combinations of the 500 that can be made by adding all kinds of accessories, decals, interior and exterior colours, and trims."
- Searching for Value in Ludicrous Ideas – Allison Arieff writes about "inventor/author/cartoonist/former urban planner Steven M. Johnson" whose "work tends toward the nodes where social issues intersect with design and urban planning issues." I'm reminded of my formative experiences with Al Jaffee features from MAD magazine where he's describe future products or technologies, or explain (fancifully) the workings of some current product (i.e. bars of soap that are made with quick disappearing stuff on the outside and then a small interior core that takes a long long time to dissolve).
- Traffic: Why We Drive the Way We Do (and What It Says About Us) by Tom Vanderbilt – Suggested to me by René Vendrig at the Amsterdam UX Cocktail Hour, after my talk on looking at cultural differences based on everyday observations. He tells me "It is about traffic, but the real subject is human psychology and how we deal with that kind of situations."
- It's Not TV, It's HBO – HBO's standard-creating slogan, giving words to the premium experience of their programming.
- It's not just coffee, it's Starbucks. – New ad campaign for Starbucks attempts to differentiate on quality, but sounds just a bit familiar.
- All This ChittahChattah | Flying the sneaky skies – (see link for screen grab)
While checking in online for a United Airlines flight, you may be offered the opportunity to upgrade to Economy Plus. It’s likely that most people decline upsells in many situations, though. The default would be to click “no thanks” and move on to completing the transaction. But United has done some tricky and manipulative interface design. The bright yellow arrow with bold text placed on the right is almost irresistible. E-commerce sites have trained us to envision a transaction moving from left to right (granted that they’ve landed on that model since it corresponds to how we read and other cultural factors); it’s very easy to click on the arrow and make a purchase you didn’t want. It takes cognitive work to search for the preferred option which is a lowly blue-underlined unbolded text link off to the left.
- Evil-interface design in airline website design spanked by European Commission – "Another common problem is the use of prechecked boxes offering services like travel insurance; consumers must uncheck the boxes to remove the unwanted charge." I've written before about United's website being slightly more subtle in their evilness, by offering an upgrade during check-in where the highly visible (colored graphic arrow) button in the default location will cost you tons of money; it's more effort to realize, locate, and decline the offer. Why do we live in a world where major brands want to sell us things that we don't want by tricking us? It's unconscionable that any company can claim to respect consumers and then pull crap like this.
- Cyd Harrell of Bolt | Peters reacts to the ludicrous Dell campaign trying to sell computers to women, in 2009 – "…a woman, with the last Dell I will ever own. It’s my current laptop, and I chose it because I needed a computer powerful enough to run screensharing tools and high-res video; I needed mobile broadband to stay in touch with my clients and employees, and not just my kid (heresy!); I needed my screen to look great when I go to meetings with clients. That is to say, I needed it for work. Dell, let’s make it official: you can bite me and the millions of other women who take themselves and their technology seriously."
I love the articulate passion here, as well as the insight into what may have happened organizationally/culturally at Dell (ahem, really crappy research) that leads to such a horrendously offensive sales pitch to HALF of their buying population
Tags:
advertising, airline, Arieff, behavior, boycott, brand, car, cartoons, checkbox, coffee, critique, culture, customer, customization, default, dell, design, differentiation, Europe, evil, fiat, gender, HBO, ideas, idiocy, insights, interface, interviewing, jaffee, mad, manipulation, marketing, message, offensive, patronizing, persuasion, positioning, provocation, psychology, quality, research, revolt, sales, satire, silliness, slogan, small, sneaky, starbucks, system:media:image, traffic, trim, tv, united, vehicle, web, website
ChittahChattah Quickies
May 16th, 2009
- Oxfam Worldshake: a juice made from fairtrade produce from Cuba, Brazil, and Ecuador – Treehugger spotted this in Belgium in 2005, I bought one in Belgium last week. I was struck by Oxfam (an organization more well-known overseas than in North America) as a brand on a food product. I wonder what other products could be appropriately developed (and of course also branded) by non-profits, NGOs and charities. I'm not talking about silly cross promos like the United Airlines/American Cancer Society teddy bear I received recently, but where the mission of the organization is absolutely manifested in the production of the item itself. It makes perfect sense and it's what we expect from well-branded/designed products from the profit sector.
New Coke
May 4th, 2009
Hot, Flat and Crowded

The Real Thing?

I started seeing and photographing these coke bottle simulacra last summer. I wonder: will the Coke bottle be as evocative an icon for future generations if they come to know it primarily as a flat form?

Zippo Lighter; Gene Simmons Coke bottle from France; Classic soda fountain sign
Related posts:
Swallowing innovation
Candy-coated history
Putting research results back on the shelf
Tags:
advertising, bottle, brand, coca cola, coke, design, icon, iconic form, marketing, packaging, simulacra, simulacrum
ChittahChattah Quickies
April 22nd, 2009
- Large collection of (actual?) screenplay pitches (technically query letters). – Just one:
Title: Remnants of Hammers
Logline: Constant bickering drives this comedy-drama as the plots of immature Bill, rabble-rousing Eldon, and ex-Marine George converge upon poor Dr. FitzUrse. - The Che brand – In "Che’s Afterlife.” Casey has written a book that is not only a cultural history of an image, but a sociopolitical study of the mechanisms of fame. It is about how ideas travel and mutate in this age of globalization, how concepts of political ideology have increasingly come to be trumped by notions of commerce and cool and chic, and how the historical Che gave way to other Ches: St. Che, said to possess the ability to perform miracles; Chesucristo, a Christ-like figure revered for his ideals, not his advocacy of violence; an entrepreneurial Che, promoting the lesson “that individuals should honestly strive to produce their utmost for the good of all”; and the Rock ’n’ Roll Che, more representative of youthful anti-authoritarianism than of any political dogma. Che has become a generic symbol of the underdog, the idealist, the iconoclast, the man willing to die for a cause. He has become “the quintessential postmodern icon” signifying “anything to anyone and everything to everyone.”
Tags:
brand, business, che, cliche, fame, film, Guevara, history, icon, image, interviewing, letter, meaning, politics, query, selling, stories
ChittahChattah Quickies
April 21st, 2009
- Vermont's first IHOP gets permission to go beyond standard franchise menu and offer Vermont maple syrup – “You can’t open up a Vermont pancake shop without Vermont maple syrup,” said Sam Handy Jr., who is the restaurant’s general manager and whose family owns the franchis
- Symbols of pot-subculture on the threshold of the mainstream – The significance of April 20 dates to a ritual begun in the early 1970s in which a group of Northern California teenagers smoked marijuana every day at 4:20 p.m. Word of the ritual spread and expanded to a yearly event in various places. For fans of the drug, perhaps the biggest indicator of changing attitudes is how widespread the observance of April 20 has become, including its use in marketing campaigns for stoner-movie openings (like last year’s “Harold & Kumar Escape from Guantánamo Bay”) and as a peg for marijuana-related television programming (like the G4 network’s prime-time double bill Monday of “Super High Me” and “Half Baked”). Events tied to April 20 have “reached the tipping point in the last few years after being a completely underground phenomenon for a long time,” said Steven Hager, the creative director and former editor of High Times. “And I think that’s symptomatic of the fact that people’s perception of marijuana is reaching a tipping point.”
- Chinese government database doesn't recognize all the language's characters, creating 60 million edge cases – New Chinese government computers are programmed to read only 32,252 of the roughly 55,000 Chinese characters. At least 60 million Chinese with obscure characters in their names cannot get new ID cards — unless they change their names to something more common. Since 2003 China has been working on a standardized list of characters for people to use in everyday life, including when naming children. A government linguistics said the list would include more than 8,000 characters. Although that is far fewer than the database now supposedly includes, the official said it was more than enough “to convey any concept in any field.” About 3,500 characters are in everyday use.
Tags:
brand, character, code, codeword, consistency, data, design, drug, food, ihop, interface, item, localization, maple, marijuana, marketing, media, menu, name, pancake, pot, restaurant, smoking, subculture, symbol, syrup, tipping, vermont
ChittahChattah Quickies
April 13th, 2009
- Now consumers can get some of that reality-show style in their own homes – Bravo is developing products based on its popular programs, including the “Real Housewives” franchise and “Top Chef,” that will be promoted on the air and sold on Bravo’s Web site. The network will earn licensing fees or take a cut of sales. The line includes bags for $595 from the brand Kooba; designs created by contestants on the new series “The Fashion Show”; “Top Chef”-themed flower arrangements from Teleflora; “Top Chef” branded wines from Terlato Wines International; “Top Chef” knives from Master Cutlery; and online cooking classes conducted by “Top Chef” contestants.
Frances Berwick, executive vice president and general manager of Bravo Media, said that “the revenue from this is minuscule by comparison to what we think it’ll do for our brand. This is a fun way to satisfy what we’re hearing from our viewers: that they like our shows, that they like our taste,” Ms. Berwick said. “It’s about giving our viewers a greater immersion in the brand.”
ChittahChattah Quickies
April 9th, 2009
Tags:
apparel, brand, celebrity, clothing, costume, design, entertainer, fashion, gypsy, imitation, merchandise, nicks, rock, style