• [from steve_portigal] Your Mom Hates Dead Space 2 [RipTen Videogame Blog] – [If we needed more proof you can get anything you want out of a focus group, here it is. "Actual" focus groups with mom/grandma types reveals that they hate the graphic intense new video game. The authenticity of market research is blatantly co-opted; this isn't new, it's just completely unsubtle. What message do you want to send to your boss or your customers? Market research can help you collect the right soundbites! Call now, operators are standing by!] When your Mom doesn’t like something, well you’re nearly lawfully obliged to like it – Drinking? Yeah that’s fun! Going out with girls? Of course! Horrific monsters vomiting on poor souls lost in space? Fucking awesome! EA has launched a new viral campaign for their upcoming survival-horror title “Dead Space 2″ depicting a number of Mom’s being subjected to pre-recorded footage of the horrific game. Seeing these old ladies truly scared by a video game is something that you really have to see to believe.

• [from steve_portigal] Removing "Add to DVD Queue" from Streaming Devices [Netflix] – [This is quite the PR challenge – reframe the removal of features as something that's of benefit to the customers. There are hundreds of comments from unhappy users indicating how this change will impact their particular use cases.] An update for members who add DVDs to their Queue from the device they use to watch instantly. We’re removing the “Add to DVD Queue” option from streaming devices. We’re doing this so we can concentrate on offering you the titles that are available to watch instantly. Further, providing the option to add a DVD to your Queue from a streaming device complicates the instant watching experience and ties up resources that are better used to improve the overall streaming functionality. This change does not impact the Netflix Web site, where most members manage their DVD Queues.
• [from wstarosta] How children perceive vintage technology [Core77] – [A humorous example of the role that semantics plays in our perception of what something is and how it works.] Design is all about context. When that contextual information is removed, products can be very confusing. As designers we often see this when people are introduced to a new technology that is manifested in a design that breaks so strongly with tradition that they don't know how to use it. We often try to build in affordances that allow them to relate their current technology to their new technology. Think of how the play button from your Walkman went straight to you Discman, then to your iPod, and as a digital button on interfaces.

• [from steve_portigal] Second City Customizes a Show for Rochester [NYTimes.com] – [Successful experiment where a comedy troupe immerses in local culture, then creates a show that resonates locally but still holds true to their existing brand of humor. Playing in Peoria, indeed!] They arrived in October for a 4-day insider’s tour of Rochester, The 16-hour days (built around writing time) included dinners with politicians and radio personalities, a tour of the Genesee beer brewery, a meeting with students at Bishop Kearney High School and a foray to the public market. “We tried not to do too much tourist stuff,” Mr. Furman said. “Ideally we shop and eat and go where the residents do.”…Early table-reads of the script brought a promising sign: the director, Jim Carlson, who knew nothing of Rochester, didn’t get a lot of the jokes. “I knew, based on the rhythms, where the punch lines were, but I didn’t understand them."

• [from julienorvaisas] Problem With Studies: Why They Get It Wrong [ABC News] – [Food for thought as we analyze, synthesize, prioritize and report our own study results.] People, including journal editors, naturally prefer papers announcing or at least suggesting a dramatic breakthrough to those saying, in effect, "Ehh, nothing much here." The availability error, the tendency to be unduly influenced by results that, for one reason or another, are more psychologically available to us, is another factor. Results that are especially striking or counterintuitive or consistent with experimenters' pet theories also more likely will result in publication. Even such a prosaic occurrence as clock-watching provides illustration of this. I don't think I look at the clock more than others do, but I always seem to notice and remember when the time is 12:34, but not when it's 10:56 or 7:41.
• [from steve_portigal] Making culture, provoking culture (by making pie) [Grant McCracken] – [Grant sees in design-provocations the possibility to go beyond wishful-social-change-thinking and uncover rich new insights about people and culture. Plus, pie. Mmm, pie.] Our interest is sincere. We do want to know about them. We want to seize this opportunity to find out who they are, to listen to anything they're prepared to tell us. We are doing ethnography in tiny bite size bits. (Here too we want to consult the work on methodology.) Some people who wish to make a social difference don't really care to hear from the Pie recipient. They have a vision of the new world, and they mean to keep banging away at this vision until the pie recipient embraces it. But if we have learned anything about engaging the world it is that it can't be about us. Our best efforts must begin with a study of them.

• [from steve_portigal] Honey buns sweeten life for Florida prisoners [St. Petersburg Times] – [Hollywood had convinced us that cigarettes – dangerous, tough, addictive – were the currency in prison. This article suggests a cultural shift with doughy sweet comfort food taking the place of jailhouse smokes] Inmates in the Florida prison system buy 270,000 honey buns a month. Across the state, they sell more than tobacco, envelopes and cans of Coke. And they're just as popular among Tampa Bay's county jails. In Pasco's Land O'Lakes Detention Center, they're outsold only by freeze-dried coffee and ramen noodles. Not only that, these honey buns — so puffy! — have taken on lives of their own among the criminal class: as currency for trades, as bribes for favors, as relievers for stress and substitutes for addiction. They've become birthday cakes, hooch wines, last meals — even ingredients in a massive tax fraud.

Today I received an email from online tech goods vendor Newegg with the subject line “Newegg.com – Product Voting Invitation.” The message reads, in part:

Dear steve portigal,
Thank you for shopping at Newegg.com.

We thought you’d like to know that your recent purchase contains one or more items currently nominated for Newegg’s Customer Choice Award:

Sales Order Number:
Sales Order Date: 12/31/2010 11:30:09 AM

FLDRV 16G|OCZ FLDRV OCZUSBDSL16G R

We’d like you to rate your satisfaction level for the nominated product(s) that you have purchased.

I’m not sure I remember ordering a FLDRV, especially a 16G|OCZ FLDRV OCZUSBDSL16G R.

Who talks to their customers like this?

Also see a similar experience with Lenovo

• [from steve_portigal] A gadget’s life: From gee-whiz to junk [WaPo] – [An interactive graphic that shows the price-adjusted adoption curves of consumer electronics (TVs, phones, fax machines, mobile phones, printers, computers, modems, VCRs, camcorders, digital cameras, DVD players, boomboxes, radios, CD players, MP3 players). Via @Waxy]
• [from julienorvaisas] Boredom Enthusiasts Discover the Pleasures of Understimulation [WSJ.com] – [Kindred spirits celebrate the benefits and glory of all-things boring! For the researcher not much actually qualifies as boring.] For seven hours, 20 speakers held forth on a range of seemingly dreary diversions, from "The Intangible Beauty of Car Park Roofs" and "Personal Reflections on the English Breakfast," to "The Draw in Test Match Cricket" and "My Relationship With Bus Routes." Meanwhile, some of the 200 audience members—each of whom had paid £15 (about $24) for a ticket—tried not to nod off. Karen Christopher of Chicago, who now lives in London, found at least one presentation so wearisome that she stopped paying attention. "I started thinking about Swedish police procedurals instead," she said. The organizers did their best to keep the audience alert. Many viewers brought coffee, and each received a goodie bag containing an energy bar. After a much-needed break, a drawing was held. Some of the winners got a DVD called "Helvetica," a 2007 documentary about typography.
• [from steve_portigal] Verizon iPhone Won’t Fit Many Existing iPhone 4 Cases [Technologizer] – [Technology designers giveth, and they taketh away. The process of shopping for accessories just got more complex; Yes, you have an iPhone but what KIND of iPhone?] It appears the Verizon iPhone uses a slightly different antenna design that repositions the gaps between the phone’s multiple external antennas (found in the metal ring around the phone’s outer edge). Along with this change, the phone’s Ring/Silent switch has been moved ever-so-slightly closer to the bottom of the phone. While the difference between the switch positions may seem small, it’s enough that a protective iPhone case made for the original iPhone 4—the version sold by AT&T here in the U.S.—may not work with the Verizon iPhone 4. Specifically, if a case covers the edges of the phone, providing separate precision openings for the Ring/Silent switch and the volume buttons, there’s a good chance that the switch opening will be in the wrong location—in other words, the case will block access to the Ring/Silent switch.

I’m very excited to have been invited to speak at Lift11 (with the tagline “What can the future do for you?). My talk is titled Discover and act on insights about people. I was interviewed by Nicolas Nova about our approach to understanding people in order to drive innovation.

I’ve got one free registration to share with a reader here.
If you think you might be in Geneva in early February (the conference runs Feb 2-4), let me know you’re interested via the comments.

Hope to see you there!

• [from steve_portigal] Steve Portigal on "Discovering and acting on new insights about how people innovate" [Lift11 Conference] – [Nicolas Nova interviews me in advance of my presentation at Lift11 in Geneva in February. Thrilled to be part of it!] Q: I am always fascinated by people's creativity and their tendency to find solutions for their own needs. Is this something you A: I think the phrase “their own needs” is a crucial part of your question. Often we are asked to study people where we’ve been given a basic hypothesis of what people’s problems are, or even what the solution is going to be. Often what we end bringing back is some perspective about where our client’s products and services fit – or don’t – into people’s lives. Our clients are trying to innovate in spaces where people aren’t paying much attention, and while that’s challenging, it does help focus the problem a great deal! I’m continually fascinated by two different archetypes with people’s own solutions: the first is a massive tolerance for a non-optimized situations..The second archetype is a massive investment for a customized solution.

• [from steve_portigal] Radio Johnny: Steve Portigal on UX Hong Kong [Johnny Holland – It’s all about interaction] – [Very excited about UX Hong Kong, coming up in February] Steve discusses the need for all designers to take more time to understand the mountains of data we are forced to sift through before starting into our various processes and methodologies, including the implications of learning about the value of this data in the context of not just the user, but also our respective teammates. Steve also articulates the need for people to become comfortable with ambiguity and how a workshop setting provides a “new lens for looking at these tools”. "The more mature I feel I become as a professional, the more I feel I need to embrace certain kinds of ambiguity and go towards that; not knowing what the answer is. I think there is a lot of pressure on us in our professional lives to say, we’ve got some data, we did the process, and now we’ve got the answer…it can be very threatening to say, I don’t know what’s going to happen…"