Yesterday I spoke at Lift 11, giving a 20-minute presentation. Here’s all the goodies

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A relative newcomer to the Bay Area, I decided it was mandatory to attend MacWorld. I was not as much on the look-out for the latest whiz-bang technological innovations, as I was interested in where small-scale entrepreneurs were putting their energy. Where are people are going with this whole iThing?

Focus was squarely on the iPad and iPhone, with Macs getting little attention. They chould call it iWorld. Let’s go mobile!

The now-iconic iPad billboards always made me laugh because I thought, “No one sits like that!”

But I was wrong. This guy does!

Of all the many, many (many) stands and cases at the show, the product he’s demonstrating, PadPivot, was actually among the most inventive, folding up into a tight little package. It’s a versatile combo stand/lapstand/pivot that can help you orient the iPad to an angle that is comfortable to use no matter where, or how, you’re sitting. Bonus points for not having an “i” in their product name. Of all the wonders that the iPad has unleashed, it possible that one of them is an altogether new way to sit?

iFusion must think that we have very short memories. This iPhone docking-station that strongly resembles an old-school phone is being marketed as “revolutionary.” Useful? Yes. A good idea? Probably. But revolutionary? Complete with “i.”

Your wife is tired of kicking and nudging you when you snore.This app will now do it for her.

Act quickly! iGrill is perfect for the big game, enabling you to check out various SuperBowl-related marketing gimmicks, watch highlight videos and keep tabs on the turkey, which is, against all logic, talking to your grill and your iPad. It took the spokesman a while to explain the concept to an interested couple, who nodded agreeably. iTurkey?

With the TVHat you can enjoy “adult entertainment” whenever you want, and your friends, colleagues and wife will be none-the-wiser. Careful with your hands though – they are not covered by the privacy shield. It’s worth checking out the flyer they were distributing, which is remarkable for the both implications of the photos and the fearless copy (“Privacy and watching what you want where you want is a basic right! Enjoy adult content anywhere.”). The TVHat has been around; curious why they chose to market it for it’s adult-entertainment-enjoying potential at this particular event. Are they in possession of some revealing market research data on MacWorld attendees?

This man and his friends had the most “Off Tha Chain” idea at MacWorld, though they weren’t eligible for a statuette claiming such a prize as they were handing out flyers and marketing their incredible product unsanctioned. The kits they promote through their Dallas-based company Digital Trend Setters turn your iPad/iPhone around to face the world. With flair. The group was proudly broadcasting their favorite music videos and personal graffiti-esque art. While everyone else in the hall had the devices turned onto themselves, using them to create and enchance their own personal world, these guys literally turned it around.

I saw a lot of good, bad and ugly in my spin around MacWorld, but running into this crew at the end rendered the rest of what the show offered rather drab and dull by comparison. Their relatively simple, low-tech spin on the technology really is revolutionary. It may not be for everyone, but for some, it can fundamentally change motivations for purchasing, as well as the way the product is used and perceived. In their own words, here’s what Digital Trendsetters is all about:

This group of highly-motivated individuals insist on working together to inspire the world through creative works of art and talent using the latest high-tech gadgets as part of fashion. Our main objective is to offer outstanding ideas and styles to secure cell phones, iPods, and other mobile devices while on the go. The skills we have obtained are utilized through these devices to show, express, or promote media as an inexpensive way to create awareness. Our mission is to constantly be innovative & expand our products into different markets to create a cycle for generations to follow. The products we sell provide the best marketing solution for promotional use & enjoyable moments during events, ad campaigns, workouts, and performances as a fashionable idea.

And all with nary an “i.” Rock on!

Check out the end of Steve’s post from last year’s SXSW festival, Cutting through Clutter at SXSW for another iPad-wearing observation!

• [from steve_portigal] Le Laboratoire des Nouvelles Lectures (LNL) – a community centered around the future of reading – This week Lift is launching a new project: Le Laboratoire des Nouvelles Lectures (LNL) – a community centered around the future of reading. LNL is an open platform designed to inspire and incubate new forms of reading experiences based on all the new technologies now available. The LNL is an initiative of the Salon du Livre et de la Presse de Geneve (the Geneva Book Fair), and is produced by LIFT, Edipresse and Bookapp.com.
• [from julienorvaisas] Tablets Rekindle Our Love of Reading–Books, Too [Fast Company] – [MFD is used here by the survey companies Brock Associates and iModerate Research Technologies – quite a name, that one! – to signify a Multi-Function Device which includes ebook readers as well as tablets. And possibly smartphones. You know, personal electronic devices. Mobile technology. We don't know what to call things anymore. In any case, here's more research to suggest that though people enjoy reading on and read more on their "MFDs," it's an additive effect, encouraging non-digital reading activity as well. Ereading does not replace non-ereading. Reading begets reading.] Despite the fact that the survey showed MFD users had great "affinity" for their devices, "struggling to to come up with significant shortcomings to reading ebooks on them" they were also inspired to read more old-school books. Perhaps they were reminded of the pleasures of reading, and were reluctant to haul their Kindle into the bath with them for a book-accompanied relaxing soak?

• [from julienorvaisas] Plantronics and The Infamous Wall of Ears [SlashGear] – [The wall of ears is admirable in it's attempt at thoroughness, and it makes a disturbing visual impression in the bargain. Makes me wonder how they rely on it in the process – to give a "rough idea" of fit or to quantify fit and by association comfort? It's easy to see how it would give designers an idea of how well a headset fits in/onto the ear but cannot show how it actually feels to said ear.] This wall contains rubber molds of ears of every size, shape and form they could possibly throw together in order to cover as wide a range of ear shapes possible. Plantronics tests all new headset designs rigorously in order to put on the market the most comfortable headset for all shape and sized ears. Ears are notoriously difficult to create a mass market product for due to the level of inconsistency in human ear shapes. This wall is the “database” Plantronics has created in order to hit as many variables in headset design possible.

Today, I am proud to carry on the lively tradition of eviscerating… I mean, learning valuable lessons from other folk’s attempts at research. I will be examining a Braun-fielded poll that appeared on my Facebook page. (Recent notable additions to the oeuvre include Jared Spool’s 19 Lessons from United Airlines on How To Build a Crappy Survey and Steve’s imagined reaction to a Netflix survey, Effective Concept Testing: Getting the Answers You Want to Hear!)

OK, here it is:

I have a few questions.

1) Who? The pollsters don’t seem to care that I am neither a fan nor a consumer of Braun shavers specifically, or of electric shavers in general. They’ve got the audience all wrong. To respond would merely be to sabotoge their data-set in response to the absurdity. Which of course I wouldn’t dream of doing!

2) What is the purpose of this (Part I)? What is the marketing or social media team going to do with this information? What is the business question behind this? Knowing, as they must, that the data will be terribly corrupted, they can’t possibly believe that they’re actually getting useful information. So maybe it’s just one of these crazy social media ploys that appears to be important research but is really a bit of marketing designed at the level of a made-you-look joke?

3) What is the purpose of this (Part II)? If they just want me to look, then what did they want me to think upon having seen this survey/ad/poll? Is is supposed to intrigue me into thinking, “GOSH now I do wonder how new and different Braun shavers actually are! Let me look into that and then get back to them on this relevant question.” (If so, where’s the link?) Or is it, “Wow – Braun makes electric shavers!” Or is it merely an unconscious, Pavlovian Braaaaauuuuunn they’re trying to get? “Oh yeah, Braun is a brand. I need a shave.” Or do they really just want me to answer their ridiculous question?

4) Can it make sense, please? Don’t ask me to compare Braun, a brand responsible for a wide variety of consumer products, to the more specific but still questionable category of “other electric shavers.” I can’t compare things that are not comparable.

5) “New and Different?” Really? New and different are not necessarily positives, especially as those attributes relate to whirring blades that come into contact with your body parts. Is this the most important consumer response that the marketing team is really hoping to understand, if, in fact, they are hoping to understand anything at all?

6) Wait… anonymous or not? The question mark there, which (I know, I know) is a what-does-this-mean question mark probably linking to a privacy policy still reads like a sleazy wink. Fingers crossed! Your response may or may not be kept anonymous.

Even though I’ve no doubt that this is an insignifiant throw-away in the overall universe of Braun marketing, it definitely made an impression. If you’re going to bother to ask people questions, know who you’re asking and make it seem, even just a little bit, like the whole exercise matters to you.

We’ve learned quite a bit from other people’s surveys many times before:
Bad Survey Design. Please Stop!
Son of Survey
Son of Survey Madness
Thank You For Voting
The Space Between Yes and No
Does Calling it a Report Card Make it Not a Survey?
Survey Revenge

• [from julienorvaisas] Japan’s Smokestacks Draw Industrial-Strength Sightseers [WSJ.com] – [This sub-culture is exerting economic influence. I'm looking for the American equivalent.] What started as a fringe subculture known as kojo moe, or "factory infatuation," is beginning to gain wider appeal in Japan, turning industrial zones into unlikely tourist attractions. It's the Japanese equivalent of going sightseeing at industrial stretches along the New Jersey Turnpike. Unlike the tourists who visit the factories of Toyota Motor Corp. and other Japanese manufacturers, the kojo moe crowd has little interest in the inner workings of the plants. They get excited by the maze of intricate piping around the exterior of a steel plant or the cylindrical smokestacks sending up steam. [A book on the topic] lists 19 questions to test one's kojo moe credentials, including "Do you like Blade Runner?" and "Can you stare at a factory you like all day long?" Now, industrial regions across Japan are working to create factory sightseeing tours.
• [from steve_portigal] Stop Blaming Your Culture [Strategy + Business] – [A must-read. This could become the article on the topic, a companion to Porter's classic What is Strategy? REad it and pass it along.] Fortunately, there is an effective, accessible way to deal with cultural challenges. Don’t blame your culture; use it purposefully. View it as an asset: a source of energy, pride, and motivation. Learn to work with it and within it. Discern the elements of the culture that are congruent with your strategy. Figure out which of the old constructive behaviors embedded in your culture can be applied to accelerate the changes that you want. Find ways to counterbalance and diminish other elements of the culture that hinder you. In this way, you can initiate, accelerate, and sustain truly beneficial change — with far less effort, time, and expense, and with better results, than many executives expect.
• [from steve_portigal] Steve Portigal to write book on interviewing users [Rosenfeld Media] – Interviewing users is fundamental to user experience work but, as Steve Portigal cautions, we tend to take it for granted. Because it's based on talking and listening, skills we think we have, we often wing it. Sadly, we miss out on many of the wonderful opportunities our interviews should reveal. So we're thrilled that Steve, who's contributed regular columns to interactions and Core77, has signed on to write a new Rosenfeld Media book, The Art and Craft of User Research Interviewing, to help UX practitioners really succeed with interviewing. Steve's book will focus on helping practitioners to better understand users' perspectives, and to rely upon rapport as the main ingredient in successful user interviews.
• [from steve_portigal] Intel Teams with will.i.am, Black Eyed Peas Front Man [Intel] – [Is there a nomenclature convention emerging? If your corporate title is surrounded by quote marks, you may not receive the same HR benefits as others. Although it looks like he's got a badge? See you at Friday's Beer Bust!] He’s best known for being a multi-platinum music artist, producer and front man for The Black Eyed Peas, but will.i.am is also an innovator, technology fan, entrepreneur and philanthropist. With today’s announcement at the Anaheim Convention Center, the seven-time Grammy winner has added another title to his multi-faceted resume: “director of creative innovation.” As an extension of his insatiable fascination with technology, which plays a significant role in his professional and personal lives, will.i.am will engage in a multi-year, hands-on creative and technology collaboration with Intel Corporation. He already sports an Intel ID badge, which he proudly showed off at a news conference in Anaheim, where Intel is holding an internal sales and marketing conference.

• [from julienorvaisas] A manifesto for the simple scribe – my 25 commandments for journalists [guardian.co.uk] – [These are just a couple of Radford's commandments, written based on his years of experience as an editor at the Guardian. Most of these apply beautifully to any kind of writing.] Here is a thing to carve in pokerwork and hang over your typewriter. "No one will ever complain because you have made something too easy to understand." And here is another thing to remember every time you sit down at the keyboard: a little sign that says "Nobody has to read this crap."

• [from steve_portigal] Crewspace – a social network for roadies – [The Internet provides a regular reminder of surprising or niche communities, connecting people that might otherwise remain disconnected, and revealing that these seemingly fringe groups can have significantly large membership. But how does a specialized social networking site differentiate from Facebook or LinkedIn? Do users inhabit both? How will all of us manage the different facets of our lives? How does a site like Crewspace adapt to its users in its user experience? Plus, how can I get backstage tonight?] Crewspace is the private social network for professional road crew (roadies) in the music industry worldwide. Membership is by invite only, so no time-wasters! Anyone who tours can become a member of crewspace (crew space) – tour & road mgrs, production mgrs, audio engineers, sound engineers, LD's, light techs, electricians, backline techs, road crew, catering, carpentry, riggers, security, transport, roadcrew, merch, wardrobe, make-up, crew, roadies.

• [from julienorvaisas] Inside the Real 2011 Detroit Auto Show [www.insideline.com] – [A detailed and amusing insider's take on the theater of the absurd, the self-caricature that is the Detroit Auto Show on Press Day. Time to rethink, perhaps?] Mini, which Scion-like seems more and more in danger of losing the thread, had one of the most peculiar press conferences: After obligatory brand back-patting, it was time to see the Mini Paceman concept, but wait! First, an auto show model named Brandy, which probably narrows down which model we are talking about by half, comes out with a huge white cardboard cartoon thumb on her hand. Narrated by an overly enthusiastic announcer, Brandy is first presented with a flexing muscleman: Big cardboard thumb down. Then a very limber acrobat: Thumb down. Then a sneering pretty boy: Thumb down. Then the Mini Paceman: Thumb up! Interesting that everyone seems to have run out of auto show ideas at the same time.

I was interviewed for an article in Digital Book World. Anne Kostick and I spoke about the Reading Ahead project and what has or hasn’t changed since then. The whole article is online but here’s an excerpt:

We discussed what’s happened in the months since the project ended more than a year ago. Although the study gathered great feedback from individuals and professionals, he still doesn’t see a lot of people trying to really rethink what it means for “analog activity to become digital activity.”

Still, the primary goal of digital-book development should be creating good user experiences: creating things people can use that don’t disappoint on some social, physical, or conceptual level that the designers and manufacturers hadn’t known about or taken into account.

There exist, of course, basic principles, but Portigal notes that “we’re at that inflection point where we bring our analog expectations to digital. It’s hard to adopt new technology if it’s not done really well, and we don’t have a model for a digital reading experience.

“New behaviors are emerging as a result of digital experience,” he explained. We can handle operations that change-for example, that have preference settings-and there are actions that are moot now (for example, removing the jacket from a hardcover book before reading). But there’s so much potential for new functions and innovations; are readers ready for that? They lose something from not having the physical book, but don’t yet know how much they may have to gain.

Portigal suggests we tease and challenge the reader to learn more about what a digital reading experience can offer, and then let us know how they like or dislike a feature. Maybe readers will be able to navigate content based on reading expectations: What kinds of books do people read in bed? before sleeping? In transit? Readers may want to choose their content based on feeling, word length, density of prose, device and platform, for different situations and activities.