Posts tagged “podcast”

Listen to Steve on the Enterprise Product Leadership Podcast



Thanks to Daniel Elizalde for having me on the Enterprise Product Leadership podcast to talk about user research, especially in enterprise and industrial organizations. The audio (51 min) is embedded above, and available on the episode page.

We discuss the complexities of doing user research in a B2B context, the challenges of getting access to users, the need to understand customers’ pain (as opposed to only focusing on usability), and how to influence your organization to conduct more research. Steve also shares his advice on how to build a practice that encourages ongoing user research.

Topics

  • Steve’s career background and the work he does today as an experienced user researcher
  • What a user researcher does and why it is important
  • Invaluable tips for user researchers
  • Why companies struggle to understand their customers’ challenges
  • How a company can become more user-centered
  • How to enable a culture that empowers everyone
  • Why you may want to bring on a user researcher or an external expert
  • The nuances of being a team player and contributing to the success of the company
  • How to challenge baseline assumptions to move forward and grow as a company
  • The differences between B2C and B2B user research
  • The challenges of user research (and how to overcome them)
  • Why user research is not only incredibly invaluable but needs to be figured out for your company
  • Why culture is critical to research
  • How to support leaders in helping transform the organization’s mindset into a customer-centric culture
  • Proactive vs. reactive research

Tips

  • Keep in mind user-research is a skill. You can read about it, take classes, listen to podcasts, but you also have to practice.
  • Practice can include: knowing when to do research, knowing what research to do, how to go about actually doing the research, learning how to leverage the research that you’ve done, and learning how to help others understand the research.
  • And be sure to give yourself the chance to get better. All of this takes time. Be compassionate and understand that research is not just binary; there are many, many facets of it.

Check out Steve on the Brave UX podcast

Brave UX: An interview with Steve Portigal


I enjoyed the chance to speak with Brendan Jarvis for his Brave UX podcast. The 67-minute episode is embedded above, and is on YouTube.

In this episode…

  • How Steve’s adapted his practice in recent years, as a result of industry changes
  • Why should researchers stop focusing on problems and start focusing on people?
  • What’s important for user researchers to remember about bias (their bias)?
  • How can researchers overcome resistance and level-up their impact?
  • And why does Steve have a museum of foreign groceries in his home?

Listen to Steve on the Why UX? Podcast



Thanks to Helena Levison (“Queen of UX”) for having me on the Why UX? podcast to talk about Doorbells, Danger, and Dead Batteries. The audio (28 min) is embedded above, and available on the episode page.

This was a particularly exciting conversation for me because over the past while Helena has been hosting a online book club where she reads from the book, and even features appearances from some of the authors of the stories themselves!

Check out Steve on the Design Thinking 101 podcast



I really enjoyed my conversation with Dawan Stanford for his Design Thinking 101 podcast. The audio (57 min) is embedded above, and available on the episode page.

We talk about Steve’s excitement for and interest in spending more time with stakeholders within a client’s organization. He has learned why a stakeholder’s perspective is essential in relation to the success of a project. He talks about creating “learning-ready” moments, how he helps people have these moments, and how learning and sharing the journey of learning affect learning retention.

Listen in to learn:

  • How Steve and others developed the design processes in the early stages of user experience and research
  • How Steve’s skills, interests, and the work he does for his clients has evolved over the years
  • When Steve knows he’s found a great client
  • Why he believes that learning together is when change can happen
  • Why understanding stakeholders gives better results with clients
  • Being able to embrace realistic expectations of what you can accomplish

Check out Steve on the SHIFT podcast

Learning from Customers is "Messy", with Steve Portigal


I had a really lovely conversation with Kavita Appachu and Mike Kendall for the SHIFT podcast. The 56-minute episode (available as either video or audio only) is embedded above, and available on the episode page.

Steve Portigal, Author, Speaker, and Customer Research Expert, shares how to drive innovation using the power of strategic customer insights. He reminds us that learning from customers is “messy” because we are complex beings. In order to go deep while interviewing customers, you should have clarity about what is uncomfortable for you versus what is uncomfortable for customers and not conflate the two. His provocation, “No One Cares,” highlights the risk of magnifying the significance of our solutions in a customer’s life and missing the opportunity to focus on things that customers care about.

Here’s a whole pile of new episodes of Dollars To Donuts

Dollars to Donuts

In the past couple of months I’ve managed to post a raft of new episode of Dollars To Donuts, the podcast where I speak with people who lead user research in their organization.

Here are the latest episodes

You can also find the podcast on Stitcher, Spotify, Google Play, and Apple.

Check out Steve on the Happy Market Research podcast


Excerpt


Ep. 228 – Steve Portigal – How Trends in User Experience & Market Research are Driving Success



I had a great conversation with Jamin Brazil for the Happy Market Research podcast recently. The audio and video are embedded above, and available on YouTube, or on the episode page.

Check out Steve on the “Nie tylko design” podcast

Nie Tylko Design #025 - Interview with Steve Portigal



While I was in Poland last year I was interviewed by Tomasz Skórski about the state of UX and user research.

The audio and video from our conversation is embedded above, available on YouTube here, or on the episode page.

Listen to Steve on Tech for Good Live

While I was in Manchester last year I had a very enjoyable and friendly conversation with Bex and Jonny, the hosts of Tech for Good Live. We talked about the role of the user researcher, the increasingly blurry line between design and research, design ethics, and my favorite stories from user researchers out in the field.

The conversation is posted at Tech for Good Live and embedded below.


Listen to Steve on This is HCD

I had the pleasure of speaking recently with Chirryl-Lee Ryan about user research and more – we got into outcomes versus deliverables, tipping points for the tech industry, and a few other fun areas. The conversation is now live on This is HCD (including a transcript), and embedded below.


Chi shared her own user research war story

We didn’t have a car. We should have hired a car or we should have had a driver because we had no idea what the traffic was like in Manila. One of the team members went to catch their flight back to Australia and the taxi driver kind of kidnapped them because they didn’t have cash – all the things that you don’t think about when you’re going to do research – they happened to us on that on that particular research trip. And so you know, we got great insights and the client was just amazed but at the same time we sort of went through this wild adventure of our own on the back side of what was actually happening on the trip.

Listen to Steve on the User Defenders Podcast


Artwork by Eli Jorgensen

I had a wide-ranging and personal conversation with Jason Ogle for the User Defenders podcast. We talked about my professional trajectory, my disdain for Forrest Gump, rapport-building, listening, disgust, and war stories from fieldwork. Our conversation is now live on the User Defenders site, and embedded below



And yeah, that’s me in a black-and-purple cape, but you’ll need to listen to the episode to understand what’s about.

Listen to Steve on Helping Sells Radio

I had a really enjoyable conversation with Sarah E. Brown and Bill Cushard for their Helping Sells Radio podcast.

The episode is posted here and embedded below

Research is sometimes about not doing anything at all

“Sometimes the best thing you can do in user research is to sit on your hands,” Portigal said. For example when talking to someone and they use a product feature in a different way than you intended or mispronounce the name of your product. “Just let them talk, don’t correct them,” he advised.

By sitting back and letting the interview subject take control of the language they use and how they explain things, you’re giving them the power in the session. The power in any interview tends to lie with the interviewer, so by sitting back and letting them speak however they like, you’re giving it back to them.

The bonus lesson here is that interviewers are getting a first-hand look at the customer perspective and they can use that information to shift their own mindset. It can be hard figuring out what customers are thinking about or what they’re looking to get out of your products, so any interview you do with them helps with that. You are so invested in your product and so focused on it that it can be hard to step away and look at it from another view point. User research interview sessions give you that opportunity.

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About Steve