Posts tagged “scenario”

ChittahChattah Quickies

Ferreting Out Fake Reviews Online [New York Times] – We recently worked with a client exploring how online reviews impact purchase decisions. It’s a fascinating, emergent space . Our focus was more on using reviews than creating reviews but we surfaced a lot of insights around authenticity and more importantly, credibility (choosing who to believe is fundamentally different than identifying what is “fake”).

“For $5, I will submit two great reviews for your business,” offered one entrepreneur on the help-for-hire site Fiverr, one of a multitude of similar pitches. On another forum, Digital Point, a poster wrote, “I will pay for positive feedback on TripAdvisor.” A Craigslist post proposed this: “If you have an active Yelp account and would like to make very easy money please respond.” The boundless demand for positive reviews has made the review system an arms race of sorts. As more five-star reviews are handed out, even more five-star reviews are needed. Few want to risk being left behind. Determining the number of fake reviews on the Web is difficult. But it is enough of a problem to attract a team of Cornell researchers, who recently published a paper about creating a computer algorithm for detecting fake reviewers. They were instantly approached by a dozen companies, including Amazon, Hilton, TripAdvisor and several specialist travel sites, all of which have a strong interest in limiting the spread of bogus reviews.

Curator Andrew Robison decides what goes into National Gallery’s emergency box [WaPo] – Extant Cold War scenarios are aging out faster than naming your kids after soap opera characters, meanwhile there’s an overwhelmed-by-stuff story lurking in here. What would you take from your house if you could take 3 things in 30 seconds? If you could take 20 things in an hour? If you had three days to pack a large duffel bag? These decisions are terrifying ones and for all our curation, enthusiasm for collection, etc., the accumulation of analog and digital artifacts alike is continually proving to be one of the defining problems of our time.

But in an emergency, not everything can be saved, and so he carefully ranks which works should be spared. The Canaletto is an obvious candidate for his top-priority list of 74 works on paper, but if it is included, something else has got to go. In 1979, with Washington worried about 52 hostages in Tehran and terrorist threats at home, Robison’s boss asked him to create a big container for works of the highest value. If catastrophe hit, the container could be spirited away to an undisclosed location. Today, Robison has seven boxes in two separate storerooms – four for European holdings, three for American. These do not include the museum’s 10,000 photographs, 3,800 paintings and 2,900 sculptures, outside of Robison’s purview and mostly too big for any mad dash out the building. In the two storerooms that Robison asked not be photographed or their locations disclosed, the black, cloth-lined boxes, each the shape of very large books, bear the label “WW3,” drawn in calligraphy. These in-case-of-World-War-III containers lie ready for any possibility, and in Robison’s absence, security guards have a floor plan that shows their exact location, like an X on a pirate map.

ChittahChattah Quickies

  • [from steve_portigal] Taking Web Humor Seriously, Sort Of [NYTimes.com] – [Another great Rob Walker piece deftly unpacks Internet culture] The more traditional pundits and gurus who talk about the Internet often seem to want to draw strict boundaries between old mass-media culture and the more egalitarian forms taking shape online ­ and between Internet life and life in the physical world. Sometimes the pointless-seeming jokes that spring from the Web seem to be calling a bluff and showing a truth: This is what egalitarian cultural production really looks like, this is what having unbounded spaces really entails, this is what anybody-can-be-famous means, this is what’s burbling in the hive mind’s id. But the real point is that to pretend otherwise isn’t denying the Internet ­ it’s denying reality. Trickster expression, intentional or otherwise, doesn’t propose a solution but jolts you to confront some question that you might prefer to have avoided. Like what, exactly, am I laughing at?
  • [from steve_portigal] Microsoft’s proprietary BlueTrack™ Technology works on more surfaces than both optical and laser mice – [Technology solves problems we didn't know we had, like, mousing on carpet! Thanks, Microsoft!] Now track more accurately on: Granite, Carpet, Wood.

ChittahChattah Quickies

  • Putting together your own free-from-cable living room viewing experience: not ready for prime time – I understand this kind of living room experience isn’t for everyone. It’s a lot less work to just click a button up or down on a standard remote control. And it can be difficult to explain how to use this unfamiliar toolbox of buttons, programs and devices.

    Over Thanksgiving a friend graciously house-sat at our apartment. It took my wife more than an hour to write a detailed description explaining how to use our new TV setup. After explaining how to use the mouse and keyboard, we had to describe how to switch among applications.

  • Even avid readers find it hard to read nowadays – "I used to read books all the time. If I was awake, I’d be reading or at the very least carrying a book around. But now? The last book I read was John Galsworthy’s “Forsyte Saga,” which I finished more than a month ago, and then only after many weeks of halfhearted fits and starts, a situation that was pretty alarming, given that Mr. Galsworthy’s story was full of the sorts of characters who come to life and accompany you in your mind, sitting in the passenger seat, as real as anybody, while you drive around town doing errands.

    I still read, of course. I read all sorts of things: Web sites and blog posts and e-mail messages and Tweets and even, occasionally, a newspaper or magazine article…

    Deep reading — the kind that you engage in when you get lost in the syntax and imagery and the long, convoluted sentences of a really meaty book — is a special sort of exercise that creates a new part of the brain that did not exist at birth."

ChittahChattah Quickies

  • Designing the future of publishing – Or the screen might be smaller, on the assumption that even the most serious readers don’t just sit on a couch for hours and read Tolstoy. They also read shorter works, in all sorts of places, and at least some of them would likely value a highly portable device over one with a big screen. And if our designer’s boss insists that most people don’t want to carry multiple portable devices, she’ll also build in a phone and camera, and make sure her processor can run not only an e-reading application, but plenty of other software too…What does this mean for the future of the e-reader space? Will we see a bifurcated market, with our first group buying gussied-up descendants of the Kindle, and the second preferring tablet-style computers? It’s hard to imagine that this won’t happen.
    (Thanks @nquizon for the pointer to @litnow)
  • Skiff E-Reading Service to Launch in 2010 – Skiff (incubated by Hearst) oday announced plans to launch a new consumer e-reading service platform in 2010 that will deliver enhanced content experiences to dedicated e-readers, as well as to multipurpose devices such as smartphones and netbooks. The Skiff™ service and digital store will feature a comprehensive selection of newspapers, magazines, books and other content from multiple publishers, uniquely optimized for wireless delivery to devices and delivery via the Web.
  • Empire of the Word – …a compelling look inside the act of reading and traces its impact on more than five thousand years of human history. The series traces reading's origins; examines how we learn to read; exposes censors' attempts to prevent our reading; and finally, proposes what the future might hold for this most human of creative acts.

    (Thanks, Mom!)

Changing Lanes, Changing Minds

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Locavore iPhone app

Locavore (also localvore) is someone who eats (or tries to eat) food from within a certain radius, typically 100 miles. In 2006, Google opened Cafe 150, a restaurant on its Mountain View campus that only uses ingredients that come from within 150 miles. The 100-mile diet is a book, a website, and a movement.

This is a powerful idea that, as it has taken hold, has entered our vocabulary and shifted our mindset. Even if we don’t do this, we consume the idea. It’s a meme.

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Now, here come the electric vehicles. A similarly urgent effort to create change that asks us to fundamentally revisit how we do a primary activity. The fully electric Chevy’s Volt has a much-discussed 40-mile-without-recharging-capacity, based on some data (which of course, is disputed) showing 80% Americans drive less than 40 miles per day.

These two ideas are not parallel. At 41 miles, imagine that your car stops dead by the roadside and you’re stuck with a AAA situation. At 151 miles, your radicchio isn’t quite as local – but you don’t go hungry. Even so, the food people have done a much better job at creating a new story that quickly captures the essence of a new behavior.

Do you know how many miles a day you drive? The EV people, and Chevy especially, would do well to help create awareness at a general level (that people drive this much, on average) and a personal level (here’s how to figure out how much you drive, or how to map a 40-mile capacity against your typical usage). There’s potentially a gap between how well the Volt would work for most people and how well those same people believe the Volt would work for them.

We’ve seen people wearing pedometers to track another unknown distance: how far they walk in a given day. Why not give away car pedometers (yes, cars already contain equipment that provides that information, but the point here is to celebrate and raise awareness)? Where equivalent term to locavore for the daily driving case? 40-milers? loca-motives? Where are the use cases or archetypes that help translate into something familiar? How far does a mom in the ‘burbs drive? How about someone in the exurbs? Or a traveling saleswoman/road warrior? There’s a lot that can be done just on expanding the idea itself, to help set the stage for the coming solutions.

Polaroid Reframe

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Sunset, Pacific Grove, CA

Last weekend we went to a wedding (at gorgeous Asilomar, in Pacific Grove). The weekend before we had visited some friends who recently been married, and they showed us their photo album and their Polaroid album, where everyone who attended posed for a Polaroid and inscribed the page in the book where the picture was posted. In fact, some wedding crashers appeared in the book, with (their real?) names signed.

So, weren’t surprised when this wedding featured something similar. But the experience was far from perfect. As we headed from the ceremony into the reception, we waited in a long line – not to greet the happy couple, but for the bottleneck in the process – the picture. You had to complete the task in order to be granted admission to the reception. Indeed, they were not permitting couples or groups to pose together, but singling out each individual person to stand alone (while those behind them watched on) and yelling “smile” at them. Suddenly, the notion of having my picture taken took on privacy/government/civil-liberties overtones. Every single person was being documented; the celebratory feeling was drained away when they insisted upon solo shots. The wedding scenario is highly scripted, even as it evolves, and there are meanings (couplehood, for example) attached to many of the minor rituals; well there are no doubt meanings attached to all of the rituals, whether implicit or explicit. So when creating new rituals, one has to be sensitive to the context. Lining up for individual photos before we can eat evokes an immigration process; posing quickly for a snapshot with a data is celebratory.

Sure, it wasn’t a big deal and didn’t impact the wedding experience greatly, but I was impressed by the power of small details to shift meaning and reframe/reassociate an entire transaction.

Taxi cab riders in S.F. to get smart ‘passenger’ in back

Taxi cab riders in S.F. to get smart ‘passenger’ in back

Starting next week, the first of 200 taxis will hit the road with computer screens offering riders news and listings for restaurants, bars, movie theaters and museums.
The touch-screen terminals are intended to be a convenience. Use is free of charge.
“You can be in the back of a cab and say, ‘Hey, where can we go to dinner?’ ” said John Lazar, president of Luxor Cabs.

Huh? So people get in cabs without a destination in mind, and then they’ll use this system to figure out where they want to go, while the cab is doing what? Idling? Just driving? Sounds like the scenario isn’t well understood by the customer.

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