Posts tagged “interview skills”

Reading Ahead: Props For The Field

Reading ahead logo with space above

As we get into actual fieldwork this week, we’ll be using (as is typical for us) a mashup of techniques. In addition to interviewing people, we’ll be watching how and where they read books or Kindles. But we’ll also want to get into a discussion of future possibilities. Reading Ahead is not about evaluating existing designs but instead getting inspiration and information that can drive future designs. So we don’t have anything to test, but that doesn’t mean we can’t use testing-like (“What do you think of this?”) activities. In this case, we’ve built extremely simple representations that suggest book and digital reader.

prototyping
Dan building a thing-to-hold for this week’s interviews

The idea (and we’ll learn what happens once we do a couple of interviews) is to have something neutral to put into people’s hands and let them gesture, sketch, or otherwise perform, so the activity of discussing the future isn’t just a verbal one. We’re going to ask people to draw on these props, and then we’ll have an artifact created by the participants themselves. Those artifacts can be compelling, and can also be a much more impactful symbol of what took place in that part of the interview.

We’ve never used this exact prop before, but in just about every project we’ll come up with a range of tools to use in the field. Our interviews are very open-ended so we could use either of the props to explore any emergent themes, depending on what we use them to talk about (From “How would you hold this?” to “Well, if it did come with your Happy Meal, draw what you’d expect to see on the main screen.”

For more, see Moving with a Magic Thing (PDF) and Design the Box

Reading Ahead: The Interview Guide

Reading ahead logo with space above

Before we go out in the field we write an interview guide (or field guide), a list of all the topics we want to cover.

Interview guides end up being very linear and structured, but the interactions we have in the field are looser and more conversational. We’ll let the way we pose our questions flow much more from what the person we’re interviewing is saying than from the sequence and phrasings of the interview guide.

Even though we know this will happen, we’ve still been working hard to hash out our questions ahead of time–even the basic ones. It’s like John McLaughlin said about jazz improvisation: you have to learn all the chords so that you can forget about them.

The interview guide is also something for everyone (including our clients) to look at, to make sure we’re all on the same page as we head into fieldwork.

Our interview guide for Reading Ahead is here.

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