ChittahChattah Quickies
June 9th, 2010
- Virtual Seminar: Deep Dive Interviewing Secrets by Steve Portigal [IxDA Munich] – “Deep Dive Interviewing Secrets: Making Sure You Don’t Leave Key Information Behind”, Steve Portigal’s virtual seminar will be shown in our next meeting. The seminar lasts 90 minutes and it will be followed by a discussion. June 30th 7 p.m., IDEO, Hochbrückenstraße 6, 80331 Munich
- IndieReader – For Self-Published Books and the Readers Who Love Them – IndieReader is a venue for you to find and purchase books published and produced by the people who wrote them. Think of these books like handmade goods, produced in small numbers, instead of the mass-marketed stuff you'd find at a super store. And every book on the IndieReader site is reviewed prior to acceptance, guaranteeing that you'll find the "cream-of-the-indie crop". Why is this so important? Because today more than ever, almost everything we produce gets co-opted by corporate culture, turned into a business model, reformulated and churned out like soap with the simple intent to appeal to as many people as possible. In a world where almost everything is packaged by committee, IndieReader offers you books with a single voice: the writer's own.
- The Expanding Definition of Craft Beer [NYTimes.com] – In a world where Nabisco sells “artisan” Wheat Thins, the designation of Samuel Adams as a craft beer seems perfectly fair. But the Boston Beer Company, the brewery that was founded in 1984 and makes Sam Adams, is on the verge of outgrowing its coveted craft status — at least according to the Brewers Association, a national trade group that defines craft brewers in part as producing fewer than two million barrels a year. The federal government defines small brewers similarly, imposing a lower excise tax on those that stay under the two-million-barrel threshold. Mr. Koch predicted that Boston Beer would surpass the two-million mark by 2012. But help may be on the way: John Kerry introduced a bill last month that would increase the yearly production limit for small brewers to six million barrels.
- Icing, a meme drinking game with Smirnoff Ice [NYTimes.com] – The premise of the game is simple: hand a friend a sugary Smirnoff Ice malt beverage and he has to drink it on one knee, all at once — unless he is carrying a bottle himself, in which case the attacker must drink both bottles. Amid suspicion that the trend is an elaborate viral marketing campaign by Smirnoff, which the company has denied, new icing photos are posted daily on various blogs, Twitter and Facebook — including scenes from graduations and weddings — and sent directly to a Web site, BrosIcingBros.com. The game has exposed the mercurial line between guerrilla advertising and genuine social media trends, raising questions about how young consumers can know when they have co-opted a brand for their own purposes, and when that brand has co-opted them.
- Rethink the Book project from Berlin University of the Art – In cooperation with the schoolbook publisher Cornelsen Verlag a student group of the „New Media Studio Class” experimented with the digital possibilities to think anew the book as media. They linked the book by visual codes with methods of "Augmented Reality". They embeded sensor technology for new forms of interaction and used new methods of production engineering like "laser cutting" to model the book as an object or to publish personalized schoolbooks. In the exhibition they show several prototypes like electronic origami paper or an interactive periodic table.
(via @cora_l)
Tags:
alcohol, author, beer, books, boston, brand, business, craft, definition, digital, dirnk, drinking, hijack, ice, icing, interviewing, ixda, marketing, marketplace, media, meme, munich, reading, reading ahead, responsibly, scale, scope, selfpublished, seminar, size, Smirnoff, uie, volume, webinar
ChittahChattah Quickies
May 21st, 2010
- Geek Power: Steven Levy Revisits Tech Titans, Hackers, Idealists [Wired] – The real problem, Greenblatt says, is that business interests have intruded on a culture that was founded on the ideals of openness and creativity. In Greenblatt’s heyday, he and his friends shared code freely, devoting themselves purely to the goal of building better products. “There’s a dynamic now that says, let’s format our Web page so people have to push the button a lot so that they’ll see lots of ads,” Greenblatt says. “Basically, the people who win are those who manage to make things the most inconvenient for you.” [Strongly worded insight about the state of Internet business rings tragically true /SP]
- Organizing Armageddon: What We Learned From the Haiti Earthquake [Wired] – One of the biggest ideas to hit the humanitarian community in the past decade is the notion of surveying the recipients of aid to see what they think. That’s very commercial treating them more like clients than victims…After the Asian tsunami, the Fritz Institute conducted one of the first-ever surveys of aid recipients. Only 60 percent of families surveyed in India and Sri Lanka said they had received timely aid and were treated with dignity in the 60 days after the tidal wave hit. Almost everyone reported getting water within the first couple of days, but just 58 percent of Sri Lankans reported receiving shelter in a timely manner. In general, post-disaster studies tend to measure “throughput indicators” like how much food was distributed, or how much shelter got provided, instead of “output or outcome metrics” like lives saved or suffering alleviated. [A powerful reframe on saving lives, with more cultural shifts clearly needed. /SP]
Tags:
aid, business, client, customer, design, fritz, haiti, history, humanitarian, interface, money, persuasion, quake, research, service, survey, tsunami, user, web
ChittahChattah Quickies
April 26th, 2010
- The iPad, the Kindle, and the future of books [The New Yorker] – Traditionally, publishers have sold books to stores, with the wholesale price for hardcovers set at fifty per cent of the cover price. Authors are paid royalties at a rate of about fifteen per cent of the cover price….E-books called the whole system into question. If there was no physical book, what would determine the price? Most publishers agreed, with some uncertainty, to give authors a royalty of twenty-five per cent, and began a long series of negotiations with Amazon over pricing. For months before Sargent’s visit, the publishers had talked about imposing an “agency model” for e-books. Under such a model, the publisher would be considered the seller, and an online vender like Amazon would act as an “agent,” in exchange for a thirty-per-cent fee. Yet none of the publishers seemed to think that they could act alone, and if they presented a unified demand to Amazon they risked being charged with price-fixing and collusion.
- The End Is Near for BlackBerry’s Trackball [BusinessWeek] – The BlackBerry trackball, introduced in 2006, has always had issues. It accumulates grit and gunk. Tony Naftchi started Fixyourberry.com from a small office on New York's 7th Ave. A stream of bankers, fashion models, and other high-end BlackBerry addicts pay $30 for new trackballs. "They need them fixed—'Now!' It should come as no surprise that the little sphere, flawed and strangely beloved, faces obsolescence. Trackball shipments in 2010 will fall short of last year's peak of 25 million. The last trackballs installed in new BlackBerrys will go in its Tour. Later versions have trackpads. By 2013, iSuppli predicts trackball shipments will have ceased altogether. Diehards will cling to trackballs. Nothing worth having ever goes away entirely. You can still buy a new manual typewriter on Amazon.com (AMZN) for $99.95. Betamax has its determined fans. And Westfield Whip Manufacturing in Westfield, Mass., produces more than 50,000 buggy whips annually. It's hard to kill a consumer icon.
Tags:
amazon, blackberry, books, business, device, ebooks, input, interface, ipad, model, obsolescence, PDA, publishing, reading ahead, rim, royalty, technology, trackball, widget
ChittahChattah Quickies
March 29th, 2010
- Inc. Magazine Staffers Works Remotely To Make April Issue – [NYTimes.com] – Away from the office, some staff members struggled to adjust, as minor technical hiccups arose and parents working at home had to find ways to separate their work from their children. But in the end, most employees discovered that they could and should work out of the office more often — though they did not want to eliminate the office entirely. Mr. Chafkin found himself working more hours than usual in February and pining for the company of his colleagues. “I was way more productive, but way less happy,” he said. “I think one of the reasons people get into magazines is that it’s collaborative.” The collaboration that did happen needed to be arranged in advance, like setting a time for a conference call, rather than relying on an encounter in a hallway or chatting at a desk. Only once during the month did the entire staff gather, at Ms. Berentson’s home on the Upper West Side. When everyone got together, she said, it was “exactly like seeing old friends.”
- OgilvyOne Uses Contest to Promote Salesmanship [NYTimes.com] – A contest from OgilvyOne asks participants to market a brick so their sales techniques can be judged. The prize is a job at the agency for three months. Participants submit their ads for the red brick via YouTube. The ad agency's contest is a nod to David Ogilvy, who offered straightforward opinions on the high importance of good salesmanship.
- The Medium – Trust Busting [NYTimes.com] – A company shows anxiety on its face — that is, on its Web site, which has become the face of the modern corporation. Visit sites for recently troubled or confused enterprises, including Maclaren, Toyota, Playtex, Tylenol and, yes, John Edwards, and you’ll find a range of digital ways of dealing with distress.
Tags:
advertising, brand, business, collaboration, contest, crisis, inc, magazine, marketing, ogilvy, ogilvyone, PR, remote, reputation, sales, selling, telework, trust, website, work, youtube
ChittahChattah Quickies
February 28th, 2010
- Segmenting the Hendrix fan [NYTimes.com] – “We believe that there is a Jimi Hendrix fan out there at 99 cents and at $9 and at $20 — all the way across the spectrum,” Mr. Block said. “We want to make each fan an appropriate offering. Is the complete Jimi Hendrix on vinyl something every music fan would want? Absolutely not. Would there be a market for it? Absolutely.”
- Jerry Seinfeld on ideas [NYTimes.com] – Whatever happens to “The Marriage Ref,” Mr. Seinfeld said that he was out of ideas now. “Ideas are a terrible obligation,” he said. “Who needs something else to take care of? I have kids. I’d rather nurture them than another idea.”
- The Disposable Film Festival – In recent years a new kind of film has emerged: The Disposable Film. It has been made possible by new media (webcams, point and shoot digital cameras, cell phones, screen capture software, and one time use digital video cameras) and the rise of online distribution (YouTube, Google, MySpace, etc.). These films are often made quickly, casually, and sometimes even unintentionally. Everyone has become a Disposable Filmmaker: directors of Saturday night cell phone videos, actors under the eyes of security cameras, and narrators before their webcams. Let's face it – we live in an age of disposable film. Now it's time to do something creative with it.
- How to Kill Innovation: Keep Asking Questions – Scott Anthony [Harvard Business Review] – Resource-rich companies have the "luxury" of researching and researching problems. That can be a huge benefit in known markets where precision matters. But it can be a huge deficit in unknown markets where precision is impossible and attempts to create it through analysis are quixotic. Entrepreneurs don't have the luxury of asking "What about…" questions, and in disruptive circumstances that works in their favor.
So what's the alternative? Substitute early action for never-ending analysis. Figure out the quickest, cheapest way to do something market-facing to start the iterative process that so frequently typifies innovation. Be prepared to make quick decisions, but have the driver of the decision be in-market data, not conceptual analysis. In other words, go small and learn. Pitch (or even sell) your idea to colleagues. Open up a kiosk in a shopping mall for a week. Create a quick-and-dirty website describing your idea. Be prepared to make quick decisions.
Tags:
analysis, art, business, camera, channel, cheap, cinema, creative, creativity, design, development, digital, disposable, enterprise, evolve, fan, fanbase, festival, film, guitar, Hendrix, history, ideas, innovation, iterate, jimi, management, marketing, marriage, media, medium, mobile, music, plan, pricepoint, prototype, rock, segmentation, seinfeld, show, strategy, test, try, tv, video, videos
ChittahChattah Quickies
February 26th, 2010
- Klaus Kaasgaard: Why Designers Sometimes Make Me Cringe [interactions magazine] – [A response to Dan Formosa's piece about marketing research] There is no doubt that Formosa has been exposed to a lot of bad market research in his career. So have I. But I have also been exposed to a lot of bad design research, whether dealing with qualitative data or quantitative data. I cringe at both. And while we should point out when the emperor has no clothes in our daily work situations, it is not the bad research that defines a discipline. I have been exposed to both good market research and good design research as well and, more important, some of the most compelling and impactful research combined different research techniques for a more comprehensive and insightful outcome. That, I suppose, leads me to my conclusion.
- How many Kindles have really been sold? (And other interesting tidbits about ebooks) [Mobile Opportunity] – Some interesting numbers about the size and dynamics of the market: sales, usage, platforms, content. One highlight is the preferred device used to read ebooks
-PC: 47%
-Kindle: 32% (and rising in later waves of the survey)
-iPhone: 11%
-iPod Touch: 10%
-Other smartphones (including Blackberry) 9%
-Netbooks 9%
-Sony Reader 8%
-Barnes & Noble Nook 8% - Secret Society for Creative Philanthropy [SF Chronicle] – Altruism is the whole idea behind the new charity, called the Secret Society for Creative Philanthropy. It's the brainchild of Courtney Martin, a South of Market writer who dreamed up the idea four years ago in New York and has handed out a stack of her own $100 bills every year to select good-deed doers who agree to dream up unusual ways to use the dough. Jeremy Mende took a stack of cash to Union Square and offered pairs of strangers $1 apiece if they would have one-on-one conversations with each other. Then he videotaped the conversations and made a home movie. The strangers talked to each other about sex, fireworks, banana slugs, gin, orgasms and Marlon Brando. Some of the conversations were worth a lot more than $1. The best idea seemed to come from Martin's own mother. She used her $100 to buy 400 quarters and scatter them on a grammar school playground.
- R.J. Cutler: What I Learned From Anna Wintour [HuffPo] – Some principles of management from the director of The September Issue. We watched the film this week and highly recommend it. I thought about work as well; the film offers up lots of provocation around collaboration, artistic vision, managing teams of people, power, prototyping, and more.
(via Kottke)
Tags:
amazon, books, business, change, charity, cnote, culture, cutler, design, digital, documentary, donation, ebooks, fashion, giving, industry, influence, iphone, Kaasgaard, kindle, magazines, management, marketing, money, philanthropy, principles, publishing, reading, reading ahead, research, sales, scam, society, storytelling, suspicion, trend, user experience, vogue, wintour
ChittahChattah Quickies
October 23rd, 2009
ChittahChattah Quickies
September 15th, 2009
- Sleep Dealer – Alex Rivera's 2008 film turns his Why Cybraceros? political-commentary 5-minute short into a feature film about an immigrant labor solution where impoverished Mexican workers use implants to remotely control robots in other countries, performing crappy dangerous jobs no one one in those countries wants to do. But they stay in Mexico to be exploited, rather than coming over the border.
It's a powerful idea and the movie's history from agit-prop to entertainment meshes nicely with some of the points I made about science fiction recently in interactions magazine, in We Are Living in a Sci-Fi World.
- Cybracero Systems – The ultimate in remote control. Workers doing whatever you need, from our state of the art facility in Tijuana, Mexico.
- Why Cybraceros? (1997 video) – Link to the 1997 video
Why Cybraceros? – As agriculture has become a larger and larger industry in America, it has become harder and harder to find American workers willing to do the most basic farm tasks. Picking, pruning, cutting, and handling farm produce are all simple, but delicate tasks. Work that requires such attention to detail remains a challenge for farm technologists, and as of yet, cannot be automated. As the American work force grows increasingly sophisticated, it is even harder to find the hand labor to do these grueling tasks.Under the Cybracero program American farm labor will be accomplished on American soil, but no Mexican workers will need to leave Mexico. Only the labor of Mexicans will cross the border, Mexican workers will no longer have to.
Using high speed internet connections, directly to Mexico, American farms and Mexican laborers will be directly connected. These workers will then be able to remotely control robotic farm workers, known as Cybraceros, from their village in Mexico.
- Organizational Culture 101: A Practical How-To For Interaction Designers – Great piece by Sam Ladner. Success requires so much more than "doing the work" and this is a great look at some of the softer-yet-killer aspects of "consulting."
Tags:
business, communication, culture, cybraceros, ethnography, film, future, immigrant, immigration, interactions, labor, management, mexico, organization, parody, politics, scifi, sleepdealer, sociology
ChittahChattah Quickies
August 29th, 2009
- David Byrne’s Kindle experience – One of Amazon’s selling points is instant gratification. You want a book and you can have it in about a minute.
Here’s where the rub is. This machine only reads Kindle files and PDFs. And nothing else out there reads Kindle files. It can read other types of files — Word DOCs, MOBI, TXT etc. — but you have to go through Amazon via email, where they’re converted for a small charge, then sent directly to your Kindle. And, you can’t share a book with your friends, even if they too have a Kindle.
The slightly strange electronic ink system in the Kindle (and in the Sony Reader) has no backlight — so, like a book, you can’t read it in bed at night without a nightlight.
Do I miss the “physical experience”? I will certainly miss being able to read books from my personal library, but if the title I want to read is all text it doesn’t make much difference to me. The smell will be a bit of nostalgia, as will fading and water damage.
Tags:
amazon, books, business, byrne, consumption, digital, ebooks, kindle, publishing, reading ahead, technology
ChittahChattah Quickies
August 1st, 2009
Tags:
bearstearns, business, cayne, ceo, character, culture, gladwell, jerk, leadership, oleary, ryanair, society, success, unpleasant, values