During the fieldwork cycle, we write quick summaries of each interview session and send these immediately to our clients so they can start to circulate stories. At this point in the process we strive to stay descriptive; our goal is just to get stories about the people we’re meeting out to the extended team (us, our direct clients, and their stakeholders).

Here is the first of these highlights for Reading Ahead.

We met with Tracy

(not her real name) and her two sons at their home in a suburb of Santa Cruz. Tracy is a stay-at-home mom and part-time massage therapist, and is going back to school in the fall to get an MA in Occupational Therapy.

Reading is a big part of her family’s life. She reads every night with her sons (including a two-hour Harry Potter session the night before), and told us she does different voices for each character in the stories.

Reading has always been important to Tracy, and she showed us several books from her own childhood that she keeps on her shelves–including one that her father had when he was a child. She also talked about sharing book recommendations with her Mom and her friends.

Childhood books

In addition to a regular set of reading rituals with the kids, Tracy reads on her own, which she describes as: “My way of getting completely unplugged.”

Tracy and her boys make a weekly trip to the library, which usually culminates in a big spread of books on the living room floor.

Back from the library

I asked them to show us what this is like. Watching the boys comb through the pile to choose a book, I was struck by how physical their interaction with the books was.

There was also an interesting family moment where I asked about a book Tracy mentioned (Tacky, a children’s story about an iconoclastic penguin), and all three spontaneously recited the names of Tacky’s friends in perfect unison.

Here’s a short clip from that part of the interview:

• An Anthropology of Everyday Life by Edward T. Hall, A Review by Bobby Matherne – In his childhood in New Mexico he studied impressionist painting and soon learned that "every part of a painting affects every other part." The adding of a dab of color to a painting can change the color of the dab and all the other colors already on the painting. It was a metaphor for what happened when he was later assigned to build earthen dams with the Hopi and Navajo tribes. This dab of white skin on a field of red skins were both changed by his presence. On a trip to Europe to visit his mother he noted how the German trains ran tightly and smoothly on the track and were always right on time. The French trains, however, swayed from side to side and ran late. He was far more observant about the hidden cultures of the continent than the French who confiscated German trains after World War II only to find them useless on the French tracks.
• Edward Hall, Expert on Nonverbal Communication, Is Dead at 95 – Mr. Hall first became interested in space and time as forms of cultural expression while working on Navajo and Hopi reservations in the 1930s. He later developed a cultural model that emphasized the importance of nonverbal signals and modes of awareness over explicit messages.

A vendor in Amsterdam’s Albert Cuyp Market uses spring-loaded clips to hold together the baskets of fruit, then cleverly uses the clip handles as a place to display a fruit sample. Instead of being a negative (unsightly and potentially hurty if banged into), it now is a positive, emphasizing the appeal of what they are selling.

Related: Making do, revisited

See more of my Amsterdam pictures here.

We’ve posted any number of survey design critiques over the years, and here’s the latest, a close read of a question and the cues associated with different responses.

In response to the prompt How closely do you agree or disagree with this statement: “We saw business strengthening in the Spring, but it seems to be stagnant or falling off again. We thought we had seen the bottom, but now we are not sure.” we’re asked to move a slider between Agree Completely and Disagree Completely.

As we move the slider, the expression on the little green character changes, supposedly to provide an additional cue to ensure that our response is accurate.

But when we agree (a positive emotion), the guy is frowning. Because we are agreeing with a negative in which case we making a negative observation? So we feel negative? But the green dude isn’t mapping our feeling about the situation, he’s mapped to our response – our degree of agreement. We can feel positive about agreeing, even if the thing we agreeing about is negative (haven’t you ever exclaimed enthusiastically at someone that expresses a similar frustration to you? That’s being positive about a negative). The mapping here is wrong.

It’s further complicated by the indirectness of the prompt – that situation you are agreeing or disagreeing with – describing a situation going from positive to uncertain. How much do you agree or disagree with: something was positive but now it’s negative? In fact, besides being indirect and somewhat abstract, it’s also a compound question. You might agree that things were positive, or you might now. You might agree that things have gone downhill, or you might not. The question is asking you to agree ONLY to the cause where i) things were positive and ii) things have gone downhill. If you don’t agree with both of those, then what do you do? And since you can indicate the strength of agreement/disagreement, how will people interpret the question? I would suggest not very reliably!

Ironically, this is a survey aimed at providers of market research services, who should absolutely know better.

Here’s what my day looks like today–3 interview sessions starting this morning in Soquel, then up to San Francisco, and then over to Vallejo where I’ll finish up around 9 pm.

I’ve tried to schedule everything so I’ll have time in between each interview to write notes. It’s amazing how hectic what seems like an ample schedule often becomes once you factor in traffic, parking, eating, checking email, and the general miscellany of a day.

I got everything ready last night: video camera, still camera, release forms, models and materials for participatory design activities at the end of the interview session.

I went over the interview guide, and am feeling really good about it. I always get kind of charged up when I run the interview through in my mind the night before fieldwork starts. There’s this unique feeling that comes from knowing that I’m about to go out and find out things from people that, sitting at my desk the night before I go, I can’t even imagine.

• A thoughtful consideration (that could have so easily gone curmudgeonly) on the changes in how (and how much) we consume art – Cameras replaced sketching by the last century; convenience trumped engagement, the viewfinder afforded emotional distance and many people no longer felt the same urgency to look. It became possible to imagine that because a reproduction of an image was safely squirreled away in a camera or cell phone, or because it was eternally available on the Web, dawdling before an original was a waste of time, especially with so much ground to cover.
• Michael Pollan on the cultural shifts revealed by themes in food-related TV entertainment – The historical drift of cooking programs — from a genuine interest in producing food yourself to the spectacle of merely consuming it — surely owes a lot to the decline of cooking in our culture, but it also has something to do with the gravitational field that eventually overtakes anything in television’s orbit…Buying, not making, is what cooking shows are mostly now about — that and, increasingly, cooking shows themselves: the whole self-perpetuating spectacle of competition, success and celebrity that, with “The Next Food Network Star,” appears to have entered its baroque phase. The Food Network has figured out that we care much less about what’s cooking than who’s cooking.
• Nine Reasons RadioShack Shouldn’t Change Its Name – Best one is " RadioShack has problems beyond any issues with its name." Also they did already change name from Radio Shack to RadioShack.
• Radio Shack: Our friends call us The Shack – Do they really now? More proof that you can't simply declare yourself cool. Promo or overall rebranding, it reeks of inauthenticity.
• Understand My Needs – a multicultural perspective – A Japanese usability professional compares the norms of service that retailers provide in Japan with those elsewhere (say, his experience living in Canada), and then contrasts that to the common usability problems found in Japanese websites. Culture is a powerful lens to see what causes these differences, and how usability people can help improve the experience.

At the Musical Instrument Museum in Brussels, I took a picture of an old picture, presumably of the RCA Mark II Sound Synthesizer

The museum is filled with every crazy variation on musical instruments you can imagine (and then beyond) so this struck me because it doesn’t connote musical instrument the way everything else did. It looks like an old computer. Well, sure, old electronic music tech was computer tech. In the lab, at least. This didn’t come from two people banging sticks together and liking the noise, it came out of a computer lab, and so the destiny of that sort of musical instrument is cast from that point of origin.

Physical objects evoke a reaction and interpretation (of meaning, of function, of value) based on the symbols we’ve learned. Products, especially those based on advanced technology, will naturally reflect the assumptions of their creators (without some sort of intervention or um design

) about form, interface, and thus meaning, function, and value.

See more of my Belgium pictures here.

As we get into actual fieldwork this week, we’ll be using (as is typical for us) a mashup of techniques. In addition to interviewing people, we’ll be watching how and where they read books or Kindles. But we’ll also want to get into a discussion of future possibilities. Reading Ahead is not about evaluating existing designs but instead getting inspiration and information that can drive future designs. So we don’t have anything to test, but that doesn’t mean we can’t use testing-like (“What do you think of this?”) activities. In this case, we’ve built extremely simple representations that suggest book and digital reader.

Dan building a thing-to-hold for this week’s interviews

The idea (and we’ll learn what happens once we do a couple of interviews) is to have something neutral to put into people’s hands and let them gesture, sketch, or otherwise perform, so the activity of discussing the future isn’t just a verbal one. We’re going to ask people to draw on these props, and then we’ll have an artifact created by the participants themselves. Those artifacts can be compelling, and can also be a much more impactful symbol of what took place in that part of the interview.

We’ve never used this exact prop before, but in just about every project we’ll come up with a range of tools to use in the field. Our interviews are very open-ended so we could use either of the props to explore any emergent themes, depending on what we use them to talk about (From “How would you hold this?” to “Well, if it did come with your Happy Meal, draw what you’d expect to see on the main screen.”

For more, see Moving with a Magic Thing (PDF) and Design the Box

• How Different Groups Spend Their Day: an Interactive Graphic – The American Time Use Survey asks thousands of American residents to recall every minute of a day. Here is how people over age 15 spent their time in 2008.

• Gladwell's "Overconfidence" piece also presents former Bear Stearns CEO Jimmy Cayne as an unpleasant aggressive arrogant jerk – And I stopped this guy. I had to take a piss. I went into the bathroom to take a piss and came back and sat down. Then I see my blood enemy stand up and he’s going to the bathroom. So I wait till he passes and then I follow him in and it’s just he and I in the bathroom. And I said to him, “Today you’re going to get your ass kicked, big.” He ran out of the room. He thought I might have wanted to start it right there and then.
• NYT profile of Ryanair chief, Michael O'Leary – another unpleasant character who runs a successful business – "He is known for thick-skinned aggression, outrageous public statements and an implacable belief that short-haul airline passengers will endure nearly every imaginable indignity, as long as the tickets are cheap and the planes are on time….Mr. O’Leary revels in his persona as national pugilist and provocateur, alternately charming and offending. Mr. O'Leary runs a tight ship in his office, too. Post-it notes and highlighters are banned. Executives bring in their own pens."