What’s there to say but, “it’s happened?” At Amazon, e-books are outselling hardover books.

Amazon hit a symbolic milestone last holiday season, when for one day its sales of e-books exceeded the number of dead-tree books it had sold.

Now the company has hit a more significant milestone, selling 143 e-books for every 100 hardcover books sold over the course of the second quarter. The rate is accelerating: For the past month, Amazon sold 180 e-books for every 100 hardcovers, and it sold three times as many e-books in the first six months of this year as it did in the first half of 2009. [via Wired]

Ironically, I just went to the Burlingame library and got myself a new library card. I loved libraries as a kid, and still do. The Kindle doesn’t have a place around it – it’s almost purely about content. But reading is so much more than the imbibing of content (see our Reading Ahead research for more about this).

Amazon’s customer reviews start to bring in some of the social aspect of reading, and it will be interesting to see whether the company goes further into the total reading experience, or remains primarily a provider of content and devices.

• [from Dan_Soltzberg] The clever furniture designs of OOOMS [Core77] – Some wonderfully playful furniture by Dutch firm OOMS. The "Low-Res Chair" at the bottom of the page is sheer genius.
• [from julienorvaisas] The art of slow reading [www.guardian.co.uk] – [Will unplugging from technology really help us read more attentively, as the article suggests?] First we had slow food, then slow travel. Now, those campaigns are joined by a slow-reading movement – a disparate bunch of academics and intellectuals who want us to take our time while reading, and re-reading. They ask us to switch off our computers every so often and rediscover both the joy of personal engagement with physical texts, and the ability to process them fully.
• [from steve_portigal] Pandora, MOG, Apple, and online music’s future [The New Yorker] – [Sasha Frere-Jones writes about the digital listening experience with clarity and insight] No one knows what the future of the music business will look like, but the near future of listening to music looks a lot like 1960. People will listen, for free, to music that comes out of a stationary box that sits indoors. They’ll listen to music that comes from an object that fits in the hand, and they’ll listen to music in the car. That box was once a radio or a stereo; now it’s a computer… Sometimes we will be the d.j.s, and sometimes the machines will be, and we may be surprised by which we prefer.

• [from julienorvaisas] STRANGEco MR. SPRAY – Shepard Fairey [strangeco.com] – [I was not considering purchasing one of these original-artwork/advertising-appropriation figures in the latest limited edition by Mr. Fairey… until I read about the 4 points of articulation. $84.99] We're pleased to announce MR. SPRAY, a new limited edition vinyl figure designed by internationally renowned artist Shepard Fairey! Mr. Spray is an original character created by the artist in 2004 as a street-art appropriation of an advertising character design of the 1950s. Mr. Spray is the first original vinyl figure design by the artist in eleven years and will be released in mid-July 2010. Mr. Spray is a rotocast vinyl figure, 11 inches tall. 4 points of articulation and packaged with an OBEY mini stencil.
• [from steve_portigal] Money in the Bank? No, Sandwich in a Can [NYTimes.com] – An SEC lawsuit says that Mr. Wright promised returns of up to 24% on real estate investments, but that he put the money instead into Candwich development and other equally untried ideas. Along with sales of canned sandwiches ­ Pepperoni Pizza Pocket and French Toast in a can ­ Mr. Wright’s companies, under the banner of Waterford Funding, also invested in a company selling rose petals printed with greeting card sentiments and another selling watches over the Internet. Meanwhile, the Candwich concept perseveres. The president of Mark One Foods, Mark Kirkland, who said he patented the idea of putting solid food in a beverage container with the slogan, “Quick & Tasty, Ready to Eat,” said Mr. Wright promised full financial backing for Candwich production that never really materialized even as investors did. He said he believed that canned sandwiches would ultimately sell, and hoped to go into production later this year. The shelf life of a Candwich is excellent, Mr. Kirkland said.
• [from steve_portigal] Reading in a Whole New Way [Smithsonian Magazine] – [Kevin Kelly reflects on the history of reading and the changes new technology has brought to this essentially fundamental activity] The amount of time people spend reading has almost tripled since 1980. By 2008 more than a trillion pages were added to the World Wide Web, and that total grows by several billion a day. Each of these pages was written by somebody. Right now ordinary citizens compose 1.5 million blog posts per day. Using their thumbs instead of pens, young people in college or at work around the world collectively write 12 billion quips per day from their phones. More screens continue to swell the volume of reading and writing. But it is not book reading. Or newspaper reading. It is screen reading. Screens are always on, and, unlike with books we never stop staring at them. This new platform is very visual, and it is gradually merging words with moving images: words zip around, they float over images, serving as footnotes or annotations, linking to other words or images.

• [from steve_portigal] ALT/1977: WE ARE NOT TIME TRAVELERS [Behance] – [Alex Varanese's thought-provoking concepts go beyond blogosphere-hipster-silliness to really provoke reflection on design and functionality often taken for granted] What would you do if you could travel back in time? Here's what I'd do after that: grab all the modern technology I could find, take it to the late 70's, superficially redesign it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars. I've explored that idea in this series by re-imagining four common products from 2010 as if they were designed in 1977: an mp3 player, a laptop, a mobile phone and a handheld video game system. I then created a series of fictitious but stylistically accurate print ads. I've learned that there is no greater design element than the anachronism. I've learned that the strongest contrast isn't spatial or tonal but historical. I've learned that there's retro, and then there's time travel.
• [from julienorvaisas] 10:10 Tags Symbolize Committment to Climate Change [10:10global.org/uk] – [The fact that this tag is tangible but also symbolic rather than overt, and versatile enough to be carried on the body as a daily reminder of a commitment to the cause of climate change can help change behavior and improve compliance, as well as subtly telegraph solidarity.] The 10:10 Tag is made from a recycled jumbo jet, and can be worn on the neck, wrist, lapel or leotard to symbolise your 10:10 commitment. Whether you pin it to the lapel of your business suit or thread it through the laces of your skateboard trainers, your 10:10 Tag shows others that not only do you know how to accessorise; you’re also part of the solution to climate change.
• [from Dan_Soltzberg] Grateful Dead scholar in heaven at UC Santa Cruz [SFGate] – [More big things happening at my Alma Mater] The ultimate job in Dead-dom is in Room 1370 at McHenry Library at UC Santa Cruz. The door is marked by the steal-your-face logo, and superimposed over it reads the name Nicholas G. Meriwether, Grateful Dead Archivist.
• [from julienorvaisas] Ariely’s Upside of Irrationality: using irrational cognitive blindspots to your advantage [Boing Boing] – [We've seen the principles of behavioral economics applied to help us understand and explain consumers irrational choices in a business context, now here's a self-help book helping us apply them to our own everyday lives.] Upside of Irrationality is a mostly successful attempt to transform the scientific critique of the 'rational consumer' principal into practical advice for living a better life. 'Mostly successful' only because some of our habitual irrationality is fundamentally insurmountable — there's almost nothing we can do to mitigate it.
• [from steve_portigal] Text 2.0 – What if your book really knew where you are gazing at? – [This is essentially one of the concepts we proposed from our Reading Ahead research – where an eyetracker in a digital book manipulates the text dynamically based on your gaze. In our use case, we addressed the interrupt-driven commute reading revealed by our research. If the book saw you looking away, it could mark your spot to enable more efficient resuming]
• [from steve_portigal] Twitter a hit in Japan as millions ‘mumble’ online [Yahoo! News] – Japanese-language Twitter taps into a greater sense of individuality in Japan, especially among younger people less accepting of the Japanese understatement and conformity. 16.3% of Japanese Internet tweet 16.3% (vs. 9.8% in US). "Japan is enjoying the richest and most varied form of Twitter usage as a communication tool…It's playing out as a rediscovery of the Internet.” It's possible to say so much more in Japanese within Twitter's 140 letters. "Information" requires just 2 letters in Japanese. Another is that people own up to their identities on Twitter. One well-known case is a woman who posted the photo of a park her father sent in e-mail before he died. Twitter was immediately abuzz with people comparing parks…"It's telling that Twitter was translated as 'mumbling' in Japanese," he said. "They love the idea of talking to themselves," he said…"In finding fulfillment in expressing what's on your mind for the moment, Twitter is like haiku," he said. "It is so Japanese."

• [from julienorvaisas] David Brooks Defends the Humanities [NYTimes.com] – "Let me stand up for the history, English and art classes, even in the face of today’s economic realities. Studying the humanities improves your ability to read and write. No matter what you do in life, you will have a huge advantage if you can read a paragraph and discern its meaning (a rarer talent than you might suppose). You will have enormous power if you are the person in the office who can write a clear and concise memo. Studying the humanities will give you a familiarity with the language of emotion." [Brooks veers into strange territory with his idea of the Big Shaggy, but makes a compelling argument for how powerful an education in the sometimes seemingly-pointless Humanities can be in the world of business (a message well-received by the girl with a degree in Art History).]
• [from Dan_Soltzberg] Does the Internet Make You Smarter? – WSJ.com – "The case for digitally-driven stupidity assumes we'll fail to integrate digital freedoms into society as well as we integrated literacy. This assumption in turn rests on three beliefs: that the recent past was a glorious and irreplaceable high-water mark of intellectual attainment; that the present is only characterized by the silly stuff and not by the noble experiments; and that this generation of young people will fail to invent cultural norms that do for the Internet's abundance what the intellectuals of the 17th century did for print culture." [Clay Shirky's article is peppered with great insights about the intersection of information-sharing platforms and culture.]
• [from steve_portigal] Banana museum splits for new digs [SFGate.com] – The 17,000 items, everything from a "rare" petrified banana to a banana-shaped boogie board, was lovingly collected over 38 years by Ken "The Bananist" Bannister. The Bananist, who sells real estate for a living, kept it at his International Banana Museum in the Mojave Desert town of Hesperia. Plans are for the museum, listed by the Guinness Book of World Records as the largest collection dedicated to a single fruit, to reopen in January in this dusty town on the edge of the Salton Sea. Garbutt, who unlike Bannister was never much into bananas, is busy learning everything he can about the potassium-rich fruit that can be served in a variety of ways, including fresh-peeled, deep-fried or frozen and dipped in chocolate. He plans to open the museum next door to Skip's Liquors, which his family has owned since 1958. He says he hopes it will boost business there.
• [from steve_portigal] G.M. Backtracks on Chevy Memo [NYTimes.com] – [The nickname, when authentic (we're looking at you "The Shack") is a powerful way of people to take ownership of a brand meaning. GM inadvertently unleashed some real passion around this issue] Responding to negative reactions to an internal memorandum discouraging use of the word Chevy, General Motors moved on Thursday to explain its strategy and to reassure consumers that it still valued the popular nickname for Chevrolet. The memorandum asked employees to “communicate our brand as Chevrolet.” For decades, Chevrolet and Chevy have appeared interchangeably in advertisements, and the Chevrolet Web site uses both terms. But after a strong public reaction to a report in The New York Times on the note, G.M. issued a statement on Thursday that said the memorandum had been “poorly worded.” The statement said that the memorandum reflected Chevrolet’s strategy as it expanded internationally, but that the company was not “discouraging customers or fans from using” Chevy.
• [from steve_portigal] Angry clowns decry armed robbery by impostors [ajc.com] – [An interesting and surprising example of protecting brand identity] About 100 professional clowns who make money by performing on public buses marched through Salvadoran capital Thursday to protest the killing of a passenger by two imposter clowns. On Monday, a man was shot five times in the face and stomach when he declined to give money to two assailants dressed as clowns who boarded a public bus. No one has been arrested. The protesters — wearing oversized bow ties, tiny hats and big yellow pants — marched down San Salvador's main street in an effort to both entertain and educate passersby. Several held signs insisting that real clowns are not criminals. "We are protesting so that people know we are not killers," said professional clown Ana Noelia Ramirez. "The people who did this are not clowns. They unfortunately used our costume and our makeup to commit a monstrous act." (via BoingBoing)

• Virtual Seminar: Deep Dive Interviewing Secrets by Steve Portigal [IxDA Munich] – “Deep Dive Interviewing Secrets: Making Sure You Don’t Leave Key Information Behind”, Steve Portigal’s virtual seminar will be shown in our next meeting. The seminar lasts 90 minutes and it will be followed by a discussion. June 30th 7 p.m., IDEO, Hochbrückenstraße 6, 80331 Munich
• IndieReader – For Self-Published Books and the Readers Who Love Them – IndieReader is a venue for you to find and purchase books published and produced by the people who wrote them. Think of these books like handmade goods, produced in small numbers, instead of the mass-marketed stuff you'd find at a super store. And every book on the IndieReader site is reviewed prior to acceptance, guaranteeing that you'll find the "cream-of-the-indie crop". Why is this so important? Because today more than ever, almost everything we produce gets co-opted by corporate culture, turned into a business model, reformulated and churned out like soap with the simple intent to appeal to as many people as possible. In a world where almost everything is packaged by committee, IndieReader offers you books with a single voice: the writer's own.
• The Expanding Definition of Craft Beer [NYTimes.com] – In a world where Nabisco sells “artisan” Wheat Thins, the designation of Samuel Adams as a craft beer seems perfectly fair. But the Boston Beer Company, the brewery that was founded in 1984 and makes Sam Adams, is on the verge of outgrowing its coveted craft status — at least according to the Brewers Association, a national trade group that defines craft brewers in part as producing fewer than two million barrels a year. The federal government defines small brewers similarly, imposing a lower excise tax on those that stay under the two-million-barrel threshold. Mr. Koch predicted that Boston Beer would surpass the two-million mark by 2012. But help may be on the way: John Kerry introduced a bill last month that would increase the yearly production limit for small brewers to six million barrels.
• Icing, a meme drinking game with Smirnoff Ice [NYTimes.com] – The premise of the game is simple: hand a friend a sugary Smirnoff Ice malt beverage and he has to drink it on one knee, all at once — unless he is carrying a bottle himself, in which case the attacker must drink both bottles. Amid suspicion that the trend is an elaborate viral marketing campaign by Smirnoff, which the company has denied, new icing photos are posted daily on various blogs, Twitter and Facebook — including scenes from graduations and weddings — and sent directly to a Web site, BrosIcingBros.com. The game has exposed the mercurial line between guerrilla advertising and genuine social media trends, raising questions about how young consumers can know when they have co-opted a brand for their own purposes, and when that brand has co-opted them.
• Rethink the Book project from Berlin University of the Art – In cooperation with the schoolbook publisher Cornelsen Verlag a student group of the „New Media Studio Class” experimented with the digital possibilities to think anew the book as media. They linked the book by visual codes with methods of "Augmented Reality". They embeded sensor technology for new forms of interaction and used new methods of production engineering like "laser cutting" to model the book as an object or to publish personalized schoolbooks. In the exhibition they show several prototypes like electronic origami paper or an interactive periodic table.
  (via @cora_l)

• Subway To Start Tessellating Cheese July 1? [The Consumerist] – Three years after the protests began, it seems Subway has finally listened to its customers and will start tessellating cheese on its sandwiches, according to what appears to be an internal weekly newsletter. As anyone who has gotten a Subway sandwich knows, most Subways layer their isosceles-cut cheese in an overlapping fashion. This means one side of the sandwich gets more cheese than the other and leaves pockets of zero cheese, resulting in a uneven flavor and texture distribution. As the newsletter says, "This will improve the cheese coverage on the sandwiches."
• Reading Lolita On Paper [graphpaper.com] – Throughout the final terrifying third act of the book, Nabokov knew that the reader would be constantly, sometimes consciously, sometimes not, seeking (or deliberately avoiding seeking) a single word, a word whose distinctive typographical form would light up like a flare in the reader’s peripheral vision, paragraphs in advance, impossible to miss. Every time you turn a page, even if you avoid it, your eyes will, in an instant, claw through the one-thousand characters in every new two-page spread to find it, the word, the single characteristic letter. He plays with this visual expectation so thoroughly — torments the reader, in fact — that it’s inconceivable that he wasn’t always thinking about printed words, words on pages being turned in a reader’s hands. Oh, how glad am I that I was unable to find Lolita in any sort of eBook format.
• Kno is a digital textbook that is about to change the way knowledge is transmitted and the way students learn – First we did our homework about the way students do their homework. We studied the way they study. We probed them about the best way to re-imagine the analog studying and reading experience in the digital world. The Kno’s two generous panels open like written material has opened for hundreds of years. The experience is reassuringly book-like. Indeed, because we respect and honor the textbook, content of 99 percent of all textbooks – including the charts and graphs – fit flawlessly. No material spills beyond the screen, so there’s no awkward scrolling or manipulation required. If Kno only transferred existing textbooks into a digital form, we might as well sleep in and skip class. Kno pushes further than that. Our mission is to create a new kind of immersive, fluid, fully-engaging learning experience – made possible because the power of the physical is combined, for the first time, with the potential of the digital. It’s a whole new form factor that feels natural because it is natural.
• Christina York’s sketched notes from UPA2010 – [Her summary of my presentation begins on slide 5] This was the perfect complement to Rachel Hinman’s opening keynote. Steve enthusiastically dives deeper into cultural clues, cues and gaps that impact our work and our own experiences in this world. In this session I sat at the front, which I usually don’t do (I like to observe the entire room). However, I am a fan of Steve’s and was like a groupie in the front row. How embarrassing. But Carol sat next to me, and I felt better about myself. Steve delivered an impassioned talk and engaged an audience that richly represented the cultures present at this conference. The group discussion was as rich as the presentation and I really appreciated that Steve’s focus was to give us something to think about and not try to ground everything in application.
• Complete Beginner’s Guide to Design Research [UX Booth] – Valiant attempt to take a complex volume of expertise and boil it down to some essentials. Not sure what it means to be a "luminary" in this field but certainly the company we're listed with is pretty awesome. Curious to hear what others have to say about this piece.

• Buddhist leader tests Asustek e-reader [SF Chronicle] – Venerable Dharma Master Cheng Yen, 73, leads Taiwan's largest charity of 120,000 volunteers and teaches Buddhism on her television show. Add to her resume product tester for Asustek Computer Inc.'s e-book reader. "Because of her patience she can do a better job testing than most," said Jonney Shih, chairman of the Taipei computer-maker and honorary board member of Cheng Yen's Tzu Chi Foundation. "Some ideas were a little bit different from normal usage, but I asked my team to sincerely accept that advice." The charity is testing e-book readers for its Buddhist scriptures and to record donations, said Shih, whose company donated land next to its headquarters for Tzu Chi's Taipei office. Cheng Yen, who gives daily sermons on Tzu Chi's TV station in traditional robes and shaved head, founded the organization in 1966. The reward for Tzu Chi's help will be a final version of the product tailored to the charity's needs in the next 2 months, at least 3 months before the commercial release.

• RIT Future of Reading Conference – This three-day symposium will be organized around a central question: How will reading change in the coming decade? Evolving technologies and habits of information exchange have profound effects on how societies (their thinkers, writers, scientists, and citizens) envision, create, articulate, distribute, absorb, remember, and assimilate content. Commercial competition and technical innovation, as well as the perpetual desire to create and share, are reshaping the information systems on which reading depends: the private act of writing, the interpretive act of typography, and the social act of publishing. The aim of this symposium is to foresee where and how new modes of reading will take us—socially, politically, economically and aesthetically—in the coming decade, and will feature provocative and challenging presentations by experts in writing systems, content creation, vision and cognition, typography, visual media, digital publishing and display technology.

• Brains, Behavior & Design: A toolkit by graduate students at IIT Institute of Design – In the real world, people are often irrational. Over the past few decades, researchers have codified many of the patterns that describe why people behave irrationally. As researchers, how can we be on the lookout for these patterns of behavior when we go into the field? As designers, how can we use our understanding of patterned irrational behavior to help people make better choices? We are developing tools that apply findings from the fields of cognitive psychology and behavioral economics to the design process. These tools provide a head start on framing research as well as developing new strategies for solving user problems.
• Reading on iPad before bed can affect sleep habits [Los Angeles Times] – Staring at the screen before bed could leave you lying awake. That's because direct exposure to such abnormal light sources inhibits the body's secretion of melatonin. Light-emitting devices, including cellphones and the iPad, tell the brain to stay alert. Because users hold those devices so close to their face, staring directly into the light, the effect is amplified compared with a TV across the room or a bedside lamp, said Frisca Yan-Go, director of the UCLA Sleep Disorders Center in Santa Monica. Some say e-ink is easier on the eyes than the screen on a computer (tablet or otherwise). However, the Wall Street Journal published a report this month to the contrary. Yan-Go was eager to point out the advantages of books over e-readers. Paper books are often lighter; they can be dropped when you doze off holding them; and if they get wet, it's not the end of the world. And they won't mess with your sleep cycle…However, "Kindle is better for your sleep," Avidan wrote in another e-mail.
• A New Character in Archie’s Town [NYTimes.com] – A new man is moving into Riverdale, the home of comics’ perennial teenager Archie Andrews and his gang. His name is Kevin Keller, and he’s blond-haired, blue-eyed and gay. Kevin will be introduced in Veronica No. 202, in a story titled, “Isn’t it Bromantic?” The inclusion of the character meets twin goals, one real world and one in-story. “Riverdale has to reflect the diversity of the world today,” said Jon Goldwater, co-chief executive of Archie Comic Publications. “We want to be all inclusive.” Mr. Goldwater also said he’s not afraid of any repercussions. “We think everyone is going to enjoy the story,” he said. “It’s completely in the tradition of your typical Archie comic.” Dan Parent will be writing and illustrating the story of Kevin’s introduction. “Veronica is always chasing guys and getting what she wants. Who could we introduce that she could not get?” Mr. Parent said Kevin would be more than a one-off character with future stories already mapped out.