A couple of little cultural tidbits about cars and car users in India. Param writes

the cup holder, that’s now there almost by default in the newer Indian cars, is hardly used for keeping coffee or any other drink for that matter. This is one of those classic examples of how you blindly re-use a concept from the West and include it in your design it in a different country. And what people actually end up using it for in India is, keeping some currency/change or keeping your mobile phone.

and USATODAY tells us that

the head of BMW Asia says the defining characteristic of Indian consumers is their desire to buy every available feature.

“What the Indian consumer wants is the latest technology, and in the premium car segment, they’re looking for a fully loaded car,” Linus Schmeckel says. “They don’t like to be seen as second-class consumers.”

I admit that I regularly check out Reuters weird news. Even the list of headlines tells us something.

I guess there’s some cultural titillation in the stream of stories that follow the template of “Oh those wacky Asians|Indians|Gays|Rednecks|Farmers|Poor Folk|etc. !” Of course, what we find funny about the other reveals something interesting about us in turn. That’s certainly one of the side effects of the Museum of Foreign Grocery Products, isn’t it?

Thanks to Dean for turning me onto these awesome/interesting/amusing videos

about small details of Chinese everyday life and cultural differences with the West.

On the street, near Market St. in San Francisco. Construction worker (with an extremely personalized hard hat, thick with stickers) carrying a bottle of Lipton Iced Green Tea, a product that is stereotypically opposite from the drinker. A few blocks further and I see an older man who’s odd fashion sense meant he was either foreign or homeless (or both) with a cheap pink fake-leather iPod case around his neck (with iPod), as if he was given the setup by a 13-year old girl. A block further I approach a cluster of people standing in front of some building on Market having a smoke break. They are all fairly young and relatively well-dressed, perhaps it’s some sort of continuing education or something, but as I pass by I see in their midst is a big clergy dude complete with rope-belt-and-brown-robes. As I enter my parking lot, I hear a noise as something hits the ground. “Sir, Sir!” voices call. As I turn I realize it’s something I’ve dropped and they are calling to tell me. I walk towards the item to retrieve it, but before I can get there a man of 70 (not with the “sir” group) scampers over and bends over to pick it up, and hands it to me so I don’t have to get it!

It was a fun ten minutes, filled with many surprises, confounded expectations, juxtapositions, and cultural collisions.

George Carlin made his reputation as a comedian with a dirty mouth. But beyond being willing to say things that others aren’t, he’s also an oblique commentator on our society (sometimes, very direct, of course), and a master of words

. This is a recent bit (2005) and it’s brilliant. He creates meaning, or at least creates the opportunity for the listener to infer meaning, but connecting almost random bits of meaningless cultural ephemera.

Listen to the audio, or read along with George below

I’m a modern man.
I’m a modern man.
I’m a modern man.
I’m a modern man.

I’m a modern man,
A man for the millennium,
Digital and smoke free.

A diversified multicultural postmodern deconstructionist,
Politically anatomically and ecologically incorrect.

I’ve been uplinked and downloaded.
I’ve been inputted and outsourced.
I know the upside of downsizing.
I know the downside of upgrading.

I’m a high tech lowlife.
A cutting edge state-of-the-art bicoastal multitasker,
And I can give you a gigabyte in a nanosecond.

I’m new wave but I’m old school,
And my inner child is outward bound.

I’m a hot wired heat seeking warm hearted cool customer,
Voice activated and biodegradable.

I interface from a database,
And my database is in cyberspace,
So I’m interactive,
I’m hyperactive,
And from time-to-time,
I’m radioactive.

Behind the eight ball,
Ahead of the curve,
Riding the wave,
Dodging a bullet,
Pushing the envelope.

I’m on point,
On task,
On message,
And off drugs.
I got no need for coke and speed,
I got no urge to binge and purge.

I’m in the moment,
On the edge,
Over the top,
But under the radar.

A high concept,
Low profile,
Medium range ballistic missionary.
A street-wise smart bomb.
A top gun bottom feeder.

I wear power ties,
I tell power lies,
I take power naps,
I run victory laps.

I’m a totally ongoing bigfoot slam dunk rainmaker with a proactive outreach.
A raging workaholic.
A working ragaholic.
Out of rehab,
And in denial.

I got a personal trainer,
A personal shopper,
A personal assistant,
And a personal agenda.

You can’t shut me up,
You can’t dumb me down.
‘Cause I’m tireless,
And I’m wireless.
I’m an alpha male on beta blockers.

I’m a non-believer and an over-achiever.
Laid back but fashion forward.

Up front,
Down home,
Low rent,
High maintenance.

Super size,
Long lasting,
High definition,
Fast acting,
Oven ready,
And built to last.

I’m a hands on,
Foot loose,
Knee jerk,
Head case.

Prematurely post traumatic,
And I have a love child who sends me hate mail.

But I’m feeling,
I’m caring,
I’m healing,
I’m sharing.
A supportive bonding nurturing primary care giver.

My output is down,
But my income is up.
I take a short position on the long bond,
And my revenue stream has its own cash flow.

I read junk mail,
I eat junk food,
I buy junk bonds,
I watch trash sports.

I’m gender specific,
Capital intensive,
User friendly,
And lactose intolerant.

I like rough sex.
I like rough sex.
I like tough love.
I use the f word in my email,
And the software on my hard drive is hard core, no soft porn.

I bought a microwave at a mini mall.
I bought a mini van in a mega store.
I eat fast food in the slow lane.

I’m toll free,
Bite sized,
Ready to wear,
And I come in all sizes.

A fully equipped,
Factory authorized,
Hospital tested,
Clinically proven,
Scientifically formulated medical miracle.

I’ve been pre-washed,
Pre-cooked,
Pre-heated,
Pre-screened,
Pre-approved,
Pre-packaged,
Post-dated,
Freeze-dried,
Double-wrapped,
Vacuum-packed,
And I have an unlimited broadband capacity.

I’m a rude dude,
But I’m the real deal.
Lean and mean.
Cocked, locked and ready to rock.
Rough tough and hard to bluff.

I take it slow.
I go with the flow.
I ride with the tide.
I got glide in my stride.

Drivin’ and movin’,
Sailin’ and spinnin’,
Jivin’ and groovin’,
Wailin’ and winnin’.

I don’t snooze,
So I don’t lose.
I keep the pedal to the metal,
And the rubber on the road.

I party hearty,
And lunch time is crunch time.

I’m hanging in,
There ain’t no doubt.
And I’m hanging tough,
Over and out.

Molly Steenson recently gave an excellent presentation at Giant Ant, describing her work in Bangalore with Microsoft Research. My notes are at Core77.

Here is a link to a podcast page for my recent talk at Adaptive Path’s UXWeek.

Effective user research requires both observation and interviewing. When doing research we strive to get outside our own default expectations and perceptions, in order to better see the details of what we’re looking at, in other words, to understand the cultural context. This third component is the most crucial to innovation. Interesting things happen when we leave our homes and our comfort zone, perhaps in another country where business, language, food, and more is beyond our own frames of reference.

Steve Portigal, founder of Portigal Consulting, offers expert tips in both observation and interviewing, and considers the challenges and opportunities in conducting research abroad. He believes that one way to better understand a different culture is to look at how things in your own culture are handled differently. He gives some examples of how some things are promoted differently in Japan than in the United States. He states that mundane observations reveal important cultural differences.

Here are the slides

I’ll be curious how others fare; I couldn’t get it to go past slide 6, although I could go to the end and page backwards. I’ve reported a bug and hope it gets fixed, but since it’s just been launched and getting some buzz, who knows. I re-uploaded and replaced it with a version that works. They are working on tracking down the problem with the last version.

Notes from my UXWeek session are online (not sure how helpful they are without hearing me talk through the issues, (Update: you can hear me talk through the issues here) but if you want to, check out Dan Saffer’s notes or the notes from the wiki.

Hawai’i makai/mauka signs
different orientation toward navigation: toward mountain, toward ocean
difference in how we move through space

so what?
mundane observations reveal differences in cultural needs or drivers

A recent comment by Candy Minx introduces me to another word I don’t know: flaneur. Wikipedia sez it’s “a detached pedestrian observer of a metropolis, a ‘gentleman stroller of city streets’.” Reminds me a lot of reading blogs, with the ironic distance we keep; tracking memes, gossip, interesting stories, across a densely linked architecture of information, a metropolis of a new sort, perhaps.

The history of the term, perhaps, and I’m way out my depth here (hoping that by attempting to explain it naively I might somehow learn a little bit), connects to a time when pop culture was gaining relevance in contrast to “art” – something that was kept hidden away in galleries or museums or opera houses. The culture of the street being recognized as its own thing, and the emergence of a connoisseur for that culture. I’m sure you can draw a wobbly line from the flaneur to the trendspotter, although the motivations seem vastly different.

Last week Adaptive Path very generously hosted a presentation by Adam Greenfield, tied in with his new book Everyware.

I enjoyed the talk for the most part. He’s so passionate, respectful and articulate about the challenges facing designers as we unleash new technologies that have the potential to track insane amounts of data (he gave examples such as a door that would know who was approaching it based on sensors in the floor that match style of gait to a person’s name, and lock or unlock accordingly) in order to offer new functionality. Adam is thinking about ethical design principles for ubiqutious computing and certainly found a receptive audience with his presentation.

No disrespect to Adam, but I found the technological focus a bit wearisome, and wanted to hear more about the human element. Although the technologies he is warning us about are new(ish), the issues are really wrapped up in our discussions around privacy. The cultural behaviors (the culture of manufacturers who want the data, of designers who face these questions, of consumers who consider tradeoffs between privacy and functionality) are actively challenging and being challenged right now. Even if the technology of Google is not the same technology as an RFID chip in a credit card, the cultural and market issues are the same. This is happening now, so what is the point in drawing a line in the sand and saying “let’s focus on design values for everything on the other side of this line”?

Case-in-point in THE LAST DAYS OF PRIVACY in the SF Chron recently.

Pay By Touch admits it has encountered some resistance among shoppers it approached in supermarkets that already use the company’s fingerprint service. But Morris, its president, says many of these customers are quickly won over by the convenience of Pay By Touch, which is free for consumers, and that the company keeps data points based on users’ fingerprints, not actual fingerprints. So far, supermarkets in 40 states use the Pay By Touch system.
…
Pay By Touch says it takes great care to safeguard its users’ data. After fingerprints are converted into algorithms, they’re encrypted, then stored in IBM computers. Those algorithms can’t be reconverted into an exact copy of the fingerprint, though Pay By Touch may eventually store users’ actual fingerprints if the technology improves, Morris says. The company insists it will never sell users’ personal information or fingerprints to anyone else — a pledge that’s backed up in writing when users sign up with the company. But what if federal authorities, citing national security, insist on the finger scan and payment history of a Pay By Touch user?
Pam Dixon, who heads the World Privacy Forum, a public research group, went to Chicago to warn potential Pay By Touch users about possible dangers.
“It didn’t stick,” she says. “People were (more) concerned with (convenience than) the potential risks. People can put their thumb on a pad and be done with it. But meanwhile, their biometric data is sitting with another company, a third party, that’s subject to subpoena. One argument that I made: Let’s say that every supermarket in the country, particularly the large chains, (use) a biometric payment system. It’s a law enforcement dream because who needs a biometric database run by the U.S. government when you’ve got one being run by private companies?”
…
“(Users) like that they don’t have to pull their card out anymore. They (tell us they) like that they don’t have to carry their (purses or wallets) through the parking lot of an urban supermarket. There’s a physical security benefit. Their numbers are never displayed. The safety of securing their data is the No. 1 thing they like.”

No surprise to anyone reading that this is the angle I’m more interested in. Now, Adam didn’t ignore this angle by any means; he proposed a series of icons that would alert people to the fact that data was being collected in an environment and so on. But I think the challenges to addressing these issues are more fundamental – Adam is asking how things change when we’re interacting with a technology that’s in the room somewhere, rather than simply typing at a keyboard (a more deliberate act). But we don’t have a good handle yet on the fundamental cultural issues – the tradeoffs that people are making between what a technology affords and what they may be giving up. It’s the same issue no matter where that is happening, and solving for this new special case seems moot if we don’t get a handle on the underlying socio-cultural aspects.