Posts tagged “mobile phones”

ChittahChattah Quickies

  • The portion of homes with cell phones but no landlines has grown to 18 percent, led by adults living with unrelated roommates, renters and young people, according to federal figures released Wednesday. An additional 13 percent of households have landlines but get all or nearly all calls on their cells. That means about three in 10 households are essentially reachable only on their wireless phones. The figures, covering the first half of 2008, underscore how consumers have been steadily abandoning traditional landline phones in favor of cells. The 18 percent in cell-only households compares with 16 percent in the second half of 2007, and just 7 percent in the first half of 2005.

LG advertising

(click on picture to see it full-size)

Here’s an ad for LG mobile phones that I pulled out of a recent issue of SPIN magazine. It’s sort of odd/interesting to see the rhetoric of design and marketing used to create content for advertising. I’m referring to the need to create personas that represent some aspect of the user category that can be designed for, or marketed to. And sometimes the distinction between designing for and marketing to is blurred through the use of personas. And sometimes the personas represent an aspirational statement of the manufacturer -who they’d like their customers to be, or what they would like their products to be used for. Whether or not the products actually achieve that doesn’t seem to matter, as long as there’s a catchy phrase to represent in the simplest terms possible some key attributes.

Maybe I’m being too harsh on this approach and on LG-specifically. I have no idea if an ad creative repurposed actual content or just picked up on the approach because it reads well and maybe moves product. It’s always interesting to see one form of internal company behavior make its way into advertising, though.


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