• Amazon adds over 18,000 free public domain titles to Kindle Store – "It would have been nice if Amazon had thought of this tactic before launching the Kindle. But the rapid growth of the public domain library in the Kindle store is more likely a response to the fact that Sony eBook readers can access Google's massive collection of scanned public domain works. So while Amazon's 18,000 public domain downloads are a good start, Google has over half a million titles, which means Amazon still has some catching up to do."
• Phil Patton asks about Google’s book scanning process – Nowhere in Google’s FAQs or anywhere else is there a clear answer to the question of how books are physically scanned. Whether the books are disassembled in the process of scanning. What measures are taken to avert damage to scanned books, especially to older, more fragile ones with dry bindings and acidic paper. What sort of action readers or authors can take if they encounter errors in the scanning, dating or classification.
• One Hour Design Challenge: The Future of Digital Reading — School of Visual Arts — MFA in Interaction Design – Interaction Design students teamed up to participate in the One Hour Design Challenge: The Future of Digital Reading for Jason Santa Maria’s Communicating Design Class.

• Pictorial Highlights of IDSA Project Infusion – Without really getting into the content at all, a visual review of the trip to Miami Beach.
• Project 10 to the 100 – Google crowd-sourced 150,000 "ideas to change the world by helping as many people as possible." They've boiled then down to 16 'Big Ideas' and now are going to decide (they are taking votes but it doesn't seem that is the actual decision mechanism) which one to fund. But the process looks random, the results appear ill-defined, and the next steps are murky. I'm not harshing on Google here; this is the process we see in most engagements, moving from insights to opportunities to actual next steps. It's very challenging to do what. Google has done here and make this a public-facing activity, without the benefit of people sitting together in a room developing a shared understanding. We also don't have as much of a stake in what Google does as we would in our own business; we're the public, not members of the team.

• IDSA National Conference 2009 – Day 2 Update – Core77 – Thanks for the good comments about my presentation!

In our recent Reading Ahead research, we heard a lot from people about the physicality of books: how significant their tactile qualities and the kinesthetic experiences they afford are to the reading experience. So it’s interesting to see Microsoft going in a book-like direction with their Courier tablet device, here at Gizmodo.

While not explicitly geared towards reading, the Courier experience shown in the video below leverages some of the kinesthetics of book use, such as page turning (at least a digital approximation) and annotation.

What seems particularly promising here is development towards a synthesis of digital and analog gestural languages.

Related:
One Hour Design Challenge – Enter our Reading Ahead-based design competition in partnership with Core77 (the submission period ends Oct. 14)

The Trapper-Kindle – a response to the One Hour Design Challenge

• One Hour Design Challenge: The Trapper Kindle – Core77 – A much better post on what makes the Trapper-Kindle such a great response to the Reading Ahead research. Nice concepting and nice storytelling, all!
• An error from a previous edition has been corrected – A rather aspirational piece on the power of digital books to support corrections after publication. Although we've got this with news already and the argument presented about the amount of fact-checking doesn't seem to be relevant – even if you have the ability to post new corrections technically doesn't mean you have the human resource to find those corrections.
• Core-Toons: The Trapper-Kindle – While intended as humor, this is also the sort of design concepts we love, as they take an observation, or an insight about people and visualize a solution. We asked Core77's community to make the book more sensual, and here's a great example! Looking forward to more great design ideas for Reading Ahead!

• "Reading Ahead" Project Fuses Consumer Reading Habits With Opportunities to Enhance the E-Reader Experience – A press release about Reading Ahead and our design competition in partnership with Core77

In our engagements with clients, we don’t stop with research reports. To help make our work actionable, we typically facilitate a workshop where we help our client teams flesh out opportunity areas into a broad set of product, service, and other concepts. Then they prioritize those based upon some relevant criteria, and move forward into further research, design, and development into something launchable. There’s no Reading Ahead client, but we’re moving forward with a element of this process through our collaboration with Core77 to stage a 1 Hour Design Challenge on The Future of Digital Reading

We are asking designers to create a rich future digital reading experience, but making sure that the designs link back to our research findings. Here’s the pitch:

Of course, we encourage you to check out the full presentation of findings, but we’ve also boiled it down these highlights:

Portigal Consulting and Core77 will each be donating $300, in the name of the prize winner, to 826 Valencia (a nonprofit that helps kids with expository and creative writing, and San Francisco’s only independent pirate supply store). 826 Valencia will put together a celebratory gift bag (i.e., pirate booty!) to honor the winner. Results will be posted here and at Core77.

For more information about how and what to enter, check out One Hour+ Design Challenge: The Future of Digital Reading at Core77.

Also, we’ll be presenting will be presenting Reading Ahead: Considering The Book’s Future in the iPod Era at the UC Berkeley Center for New Media Design Futures series on September 30.

Our friends at Core77 have launched Hack2Work: Essential Tips for the Design Professional.

The feature includes a generous serving of amazing content including pieces by Tim Brown, Alissa Walker, Michael Bierut, and Liz Danzico. My contribution is 5 Keys to Successful Design Research

1. Embrace your participants’ world view
Great research will help you understand how the people you are designing for organize and describe the world. Their words reveal their frame of mind. That means you must discover your own jargon, and let it go. Just because you are designing a netbook doesn’t mean that your research participants will view it as anything other than a “tiny laptop.”
[more]

Check it out!

Previously: Hack2School: Practice noticing stuff and telling stories

• Core77 launches a product: a limited edition "curated" bike with a $1500 price tag – Core77 has been insanely brilliant at facilitating design discourse and ultimately design itself for a very long time. They've experimented before in launching their own product, I think, (I seem to recall a shoe) but this is a big leap, with this fancy-shmancy bike. To those that know what makes for a great bike, it may be a truly wonderful object, but it seems to manifest the worst part of design: elite hipsters making artificially cool stuff for other designers who revel in the semiotics of exclusivity, rather than what I believe Core77 can better champion: the design field of talented passionate people solving tough problems in unique, beautiful and successful ways. I challenge Core77 to take this (hopefully successful) experience in Launching Products (no doubt an insanely difficult thing) and apply it next to Launching Products That Make A Difference To Everyone (or at least Helping Others To…). The MoMA design world doesn't need Core77, but the real design world so badly does.
• R.I.P., Oscar Mayer – The 95-year old retired company chairman dies. He was actually the third Oscar Mayer to run the company, co-founded in the 1890s by his grandfather, Oscar Mayer. "They began using the Oscar Mayer brand name in the 1920s, stamping it on the country's first packaged, sliced bacon, which the Mayer brothers introduced in 1924 — an innovation that earned them a U.S. government patent."

• Paul Graham writes on "Why TV Lost" – Lots of interesting points in Graham's essay, but I found these two, about the underlying media component of many startups, and the temporal aspect of TV-watching especially thought-provoking: "Now would be a good time to start any company that competes with TV networks. That's what a lot of Internet startups are, though they may not have had this as an explicit goal. People only have so many leisure hours a day, and TV is premised on such long sessions (unlike Google, which prides itself on sending users on their way quickly) that anything that takes up their time is competing with it."
• Where does Twitter go from here? – My post on Core77 about how Twitter can think about evolving its overall user experience as it straddles lead users and mass awareness
• Logic+Emotion: Skittles Smackdown, A Sociological Viewpoint – Nice words from David Armano, pulling out something I wrote yesterday about the Skittles/Twitter PR experiement

• Toilet seat covers, upgraded – Dora Cardenas, Toletta's cofounder and VP of communications, explains: “The product concept came to me and my husband while we were trying to find small travel packs of disposable paper toilet seat covers to use ourselves. Not only was I shocked to learn that travel packs are hard to find, but the products we did find didn’t have any ounce of style or quality tissues. All the products we found looked and felt like something you would find in a camping supply store—not exactly something retail stores and supermarkets would be proud to carry on their shelves.”
• TOLETTA – Because you never know – TOLETTA is the world's first premium brand of paper toilet seat covers. From the funky music to the edgy and stylish packaging, it's easy to see that we're not your ordinary toilet seat covers. Not only do our products look great, the premium tissue helps women feel better about using public washrooms. So for all you señoras, señoritas, and diva fashionistas, you'll never have to settle for those cheap and flimsy paper toilet seat covers again.
• John Maeda's mini-manifesto in Esquire – I don't convulse with joy every time Maeda utters something, but I did enjoy this brief piece (despite his use of "the consumer"):

  "Technology is outpacing our ability to use it. And it's the job of designers to restore balance to this equation. Technological advances have always been driven more by a mind-set of "I can" than "I should," and never more so than today. Technologists love to cram maximum functionality into their products. That's "I can" thinking, which is driven by peer competition and market forces. (It's easier to sell a device with ten features than one.) But this approach ignores the far more important question of how the consumer will actually use the device."

• Nussbaum says "Innovation" is dead but "Transformation" is the new black – The conflation between talking about ideas and discussing their labels is kinda frightening. Glad to see someone cited my latest interactions articles about the power of words to clarify our interactions.
• Dan Pallotta, author of Uncharitable, on KQED Forum – What I heard was very exciting; Pallotta considers the unquestioned framework (and its history) around how charities operate and challenges these principles. He's extremely knowledgeable, thoughtful, and passionate. This was one of the best discussions of innovation – and its barriers – that I've heard in a long time.
• Katherine Bennett explores design research methods and find the journey is at least part of the reward – "I'm two-thirds through with my MSID in design research at Art Center, and I feel the need to take stock of where I am. I've been teaching design research to product design students at Art Center since 1991, but since my journey down the path of getting this additional degree I have been traveling over some interesting ground."
• I only started a blog because steve portigal told me to – "My name is Bria and I am a designer." Nice to see my writing having impact

Yes, more bathroom blogging! Core77 has just posted a quick video I made

In this video for Core77, Steve Portigal takes us into his company bathroom, uncovering examples of bad design and its consequences.

From signage to artifact and back, people are forever mistaking their cues for how to behave, how to use products and systems, and how different, often-conflicting indicators cause our expectations and realities to collide. This 2-minute video is a priceless example. What’s in your bathroom?

Last week’s IDSA conference was personally significant as it marked five years since a random chat in the IDSA02 gallery turned into a productive relationship with the fine folks at Core77.

I wrote up my thoughts on that conference, and then a piece about Meary, a quintessentially Japanese product that is stickers to turn ordinary objects into faces. Kawaii, anyone?
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Since then, I’ve blogged extensively over there, continued to write articles, done some fun podcasts, and even presented at Core77’s top-shelf Design 2.0 event.

This wide-ranging and rewarding collaboration reached a new plateau last week, after the Core77 ICSID/IDSA party, where I assumed the role of official designated driver.

Here’s to the next five years!

In honor of the start of the school year, Core77 has put together the definitive set of tips, tricks, and lifehacks for design students: Hack2School. Divided into 5 groups–Classroom, Dorm Room, Represent, Crash Course, and Cheat Sheet–everything you need to survive a design education has been hunted down, written up, and offered to you on a blue foam platter. So to all the returning students, we say “welcome back.” And to all the new ones? Well, maybe you better read this first.

Super Bonus: Guest essays from: Ralph Caplan, Alissa Walker, Alice Twemlow, Steve Portigal, Jessica Helfand, Scott Klinker, Steven Heller, Sam Montague, and Jill Fehrenbacher.

My contribution is Practice noticing stuff and telling stories.

My latest Core77 Broadcast is up; I speak with Will Tschumy and Chris Bernard who recently joined Microsoft as User-Experience Evangelists. Steve says check it out.