• [from julienorvaisas] Empty trash. Buy milk. Forge history. [The Boston Globe] – [Of course, I'm a big fan of looking at the seemingly-mundane to examine what it means to be human and bring meaning.] A household list might seem a fairly modest starting point upon which to build a whole theory of economic development. But in fact these types of lists are becoming increasingly important to historians — documents produced not as a message to posterity, like a memoir or diplomatic record, but as a simple snapshot of everyday life. Taken as a group, lists offer a rare window into the building blocks of society, economy, and culture — one that is becoming only more valuable as historians gain the processing power to make sense of them. “Something as innocuous as a list turns out to be incredibly fruitful if you bring both a sense of historical questions and context."

Our latest interactions column (written by Steve Portigal and Julie Norvaisas) Elevator Pitch has just been published.

It seems only yesterday that the VCR and its flashing 12:00 was the go-to whipping boy for the interaction field. “Gosh almighty,” the lament would rise. “What does it say about us if we can’t even make a usable digital clock, one that won’t blinkingly admonish us for our failures?” Note to younger readers: The VCR, now obsolete, was an entertainment device that “streamed” video information directly from physical media, not unlike its successor, the nearly obsolete DVD player. We’re stoked to propose an alternative that isn’t likely to be obsolete for a while: the elevator.

Get the PDF here.

Previous articles also available:

• Persona Non Grata
• Everybody’s Talkin’ At Me
• The Journey Is The Reward
• Hold Your Horses
• Living In The Overlap
• Some Different Approaches to Making Stuff
• Poets, Priests, and Politicians
• Interacting with Advertising
• Ships in the Night (Part I): Design Without Research?
• Ships in the Night (Part II): Research Without Design?
• We Are Living in a Sci-Fi World
• On Authenticity
• The Hard Work Lies Ahead (If You Want It)
• What to Expect When You’re Not Expecting It
• Kilroy Was Here
• Never Eat Anything Raw
• Content, the Once and Future King

• [from steve_portigal] Mary Sue [TV Tropes] – [Fan cultures and their depth and specificity highlight the gap between outsider presumptions about groups and the more complex insider truths.] "Mary Sue" is a derogatory term primarily used in Fan Fic circles to describe a particular type of character…These traits usually reference the character's perceived importance in the story, their physical design and an irrelevantly over-skilled or over-idealized nature…The prototypical Mary Sue is an original female character in a fanfic who obviously serves as an idealized version of the author mainly for the purpose of Wish Fulfillment. She's exotically beautiful, often having an unusual hair or eye color, and has a similarly cool and exotic name. She's exceptionally talented in an implausibly wide variety of areas, and may possess skills that are rare or nonexistent in the canon setting. She also lacks any realistic, or at least story-relevant, character flaws — either that or her "flaws" are obviously meant to be endearing.

• [from julienorvaisas] Facebook Policy Spurs Big Pharma to Rethink Social Media [Advertising Age] – [Beyond challenges such as authenticity, relevancy and voice, social media presence is a regulatory risk for brands in some industries.] Being forced to enable comments on its Facebook pages puts pharmaceutical companies at risk of running afoul of the current FDA regulations, even if it's just consumers making the comments. For instance, if a company has a branded page for an antacid, and a consumer comments that it helped lower his blood pressure as well, that's considered off-label promotion. "The Facebook decision is entirely consistent with what Facebook is designed to be — interactive. A Facebook page with the interactivity turned off is just a static web page residing on an interactive platform. And that isn't what Facebook is all about. It's time for regulated industry to step up to the plate and embrace the powerful tool that is real-time interactivity."
• [from steve_portigal] Focus Groups That Look Like Play Groups [NYTimes.com] – [The lede, emphasizing focus groups, is misleading. The article explores a range of methods that market researchers are using. Maybe some novel ideas in here but also a good artifact of the popular press discourse about how we work.] Mr. Denari’s agency takes a different tack, interviewing consumers in their homes and leaving them with journals called “Little Truth Books” for a week or two. “It forces people to think a little more deeply than they normally would,” Mr. Denari said. When Ugly Mug Coffee wanted to retool its brand, Mr. Denari’s agency asked consumers to use the journals to draw family trees showing which family members were coffee drinkers. They were also asked to list some of the worst things about coffee, what their coffee “cut-off time” was and why they drank it at all. “The whole goal is the get to the heart,” Mr. Denari said. The research helped Ugly Mug create new packaging and expand distribution. [via @serota]
• [from steve_portigal] A gelato-less June [Gelatobaby] – [Interesting to see how blogs can structure/support deliberate habit changes.] I wrote an essay pledging to fly less to reduce my environmental impact. (I’m actually only allowing myself one round-trip flight per month, compared to the 23 trips I took last year.) My friend Greg Lindsay, author of the new book Aerotropolis: The Way We’ll Live Next pointed out that my air miles were nothing compared to the footprint of my gelato habit. A United Nations report from last year noted that “agriculture accounts for 70% of global freshwater consumption, 38% of the total land use and 19% of the world’s greenhouse gas emissions.” I’m hoping that I can fill my gelato-less days with facts and information about where my dairy is coming from, how it’s produced, and if­if!­I might even come to love some dairy-free options. Suffice it to say, this is going to be an extremely enlightening 30 days. Especially since I have just discovered that the LA Weekly has embarked upon 30 Scoops in 30 Days project.

• [from steve_portigal] The Art of Design Research (and Why It Matters) [design mind] – [Lovely piece by Jon Freach on what design research brings to design and innovation.] And sometimes design teams don't have the patience to see the value in dragging out a study in an effort to make it scientifically or statistically significant. We're just not wired that way; we prefer to make and experiment and then analyze later. So what is research good for? 1. Learning about people's behavior; 2. Understanding and analyzing culture; 3. Defining context; 4. Setting focus…Design research is not "a science" and is not necessarily "scientific." It gives designers and clients a much more nuanced understanding of the people for whom they design while providing knowledge that addresses some of the most fundamental questions we face throughout the process. What is the correct product or service to design? What characteristics should it have, and is it working as intended? "The research" won't necessarily provide cold hard answers. But it will generate some good and feasible ideas.
• [from steve_portigal] CBS Radio Tells Its D.J.’s to Name Titles and Artists [NYTimes.com] – [Tying together the fortunes of radio and record sales?] Last week the head of a major radio company felt compelled to instruct its programmers to identify more of the songs played on the air, by title and artist name…at some indeterminate point in history ­ the mid-1980s ­ song identification began to vanish from the air as programmers struggled to squeeze out anything considered “clutter.” “You were always conscious about the amount of talk you would put on,” he said. “But the truth is that people tune in and tune out, and it was probably underestimated at the time how much people really wanted that information.” For record companies, having a song’s title and artist’s name mentioned on the air ­ especially if new and unfamiliar ­ is crucial marketing…“At one point in our culture there were well-schooled retailers who could help people figure out what that song was, because they wanted to buy it,” said Greg Thompson, VP at EMI Music. “In this day and age that doesn’t exist.”

• [from steve_portigal] Who benefits when New York upgrades its ‘user experience’? [Capital New York] – [Somewhat rambling but interesting piece that – I think – compares the gentrification of the web to an app UX with the types of city changes New York is seeking to improve its user experience.] Try navigating most news sites and you’ll be dodging all kinds of digital equivalents to roadblocks, tourists and construction. Reading an article can sometimes require a mastery of mouse acrobatics, requiring you to steer from funny-looking links that, with just a graze over a photo, will awaken a sleeping giant ad that pop-ups up and takes over your screen, blocking the very words you were simply trying to read. Or a video will start playing, unprompted, somewhere in that digital box, and, although its sounds are blaring from your speakers, you can’t find it. You have to scroll and maneuver to figure out where the dang thing is and find that tiny pause button before your coworkers groan and tsk.
• [from steve_portigal] VW Camper Van Tent [Firebox.com] – [File this one as another entry under things-that-look-like-other-things. While the design approach here is more of a gimmick, it reveals itself as a powerful way to play with meaning and irony.] If you love music, mud and Mother Nature you’re probably heading to a camp site at some point this summer. But why take shelter in some dull, conventional tent when you can recreate the Summer of Love in the hippie-tastic VW Camper Van Tent. Officially licensed, this stunning four-man (or lady, natch) tent is a luxe, full-size replica of the iconic 1965 VW Camper Van synonymous with 60s counterculture. It’s so evocative you can almost hear the Mamas and the Papas singing California Dreamin’ every time you feast your eyes on its beautifully breadloaf-ish form. Indeed we half expected Mama Cass to tumble out when we first saw this groovy Vee-Dub. You’ll be the envy of the campsite! [Thanks, Jeff Fox!]

• [from steve_portigal] My Notes on Steve Portigal’s presentation – Design Fieldwork: Uncovering Innovation from the Outside In [The Pam] – [Pam pulls out the key points from my UIE WAMT presentation that most resonated with her.] The knowledge “You’re not your user” creates empathy, but going out to the field makes you listen and understand what your users are going through. Through fieldwork you can detect unmet business goals. Doing fieldwork can accomplish many research goals at the same time, not only about the users but also about your organizational goals.
• [from steve_portigal] Web App Masters: Uncovering Innovation with Fieldwork [LukeW] – [Luke's summary notes from my 75-minute talk.] Be a methods-polygamist. Choose, mash-up, or create a methodology based on the problem you are trying to solve. Integrate with other methods. Create a library of methods and artifacts that you can call on and modify as needed. Different methodologies tell you different things. It’s not an either or.
• [from julienorvaisas] Let’s Be Frank: Divisadero Public Discussion Board [The Bold Italic] – [Building on yesterday's quickie – here's a local example of the use of public space as a form for gathering thoughts of residents.] I think it's cool that people can participate after the event by writing their thoughts on the chalkboards. This neighborhood has evolved so much in the last few years, and I'm sure everyone who lives here has thoughts about the transformation, good and bad. I'm personally worried that the changes will leave out members of the old neighborhood, but I'm hopeful when I see the community come together on projects like these. However you feel about the change, I think it's a positive step when people are asked to voice their opinions in the process. So neighbors of Divisadero, don't be shy, what do you think the community needs?

• [from julienorvaisas] Artist Posts Neighborhood Surveys and Infographics on the Streets of Boston [GOOD] – [Together at last, street art and research. redefining guerilla research.] Since March, Devin, an artist based in the Boston neighborhood of Somerville, has been making small posters and taping them up on phone poles and other public fixtures. They come in three varieties (or "flavors," to use his term). "Mappy Facts" show people demographic data, like average income levels by neighborhood, on colorful maps. "Street Surveys" are more participatory, asking passersby questions about their relationship to their neighborhood, with tear-away tabs for them to answer with. A third flavor features poetry. The surveys aren't scientific, of course, but it's possible that people who encounter Devin's art will come away with a better understanding of their city, or be prompted to think about their own relationship to the place they live. You can download and print the survey posters and put them up in your own city if you're curious about how your neighbors perceive their home.

• [from steve_portigal] A Scientific View of Why Ideas Go Viral [BNET] – [Refreshing if daunting to be reminded that commonly assumed tropes don't play out] Marketers and executives have no clue what an influencer is. Watts points out we all talk so much about influencers, we’ve accepted the term without knowing its definition. Are influencers ordinary people with extraordinary reach? Are they celebrities or “opinion leaders” as they were named in earlier stages of pr theory? Even if we were to exclude bloggers, media, and Oprah from our definition – how then do we measure how an influencer impacts the opinions of others? Watts says some studies measure an influencer as someone whom at least three people say they would turn to for advice. But that scale — reaching people who are three times better connected than others — does not move the millions of people marketers, political campaigns, and brands need to reach. Stripped of the media spin, an influencer’s clout is limited without the amplifying power of the Internet. [Thanks, @nodesign!]

• [from steve_portigal] Delta-Northwest Merger’s Long and Complex Path [NYTimes.com] – [While there's humor at the banality of decisions, the successfully merged experience worships the God who lives in the details.] Airlines have specific working rules, flying procedures, maintenance schedules and computer programs. And all have their own cultures…Pilots at Delta used to ring the cabin bell four times as they began their final approach, while those at Northwest rang it twice. The food catering operations of both airlines had 8,000 pages of one-line codes describing everything from soda orders to the price of strawberries. Each airline had different codes and paid different prices. Delta used to cut its limes in 10 slices while Northwest cut them 16 ways. The lime debate was even mentioned at a meeting attended by the chief executive, who was told it saved Northwest about $500,000 a year. In the end, Delta stuck with its 10 slices. But the airline also realized that it had been loading more limes on its flights than it needed. So it is now carrying fewer limes.