Our latest interactions column (written by Steve Portigal and Julie Norvaisas) Elevator Pitch has just been published.

It seems only yesterday that the VCR and its flashing 12:00 was the go-to whipping boy for the interaction field. “Gosh almighty,” the lament would rise. “What does it say about us if we can’t even make a usable digital clock, one that won’t blinkingly admonish us for our failures?” Note to younger readers: The VCR, now obsolete, was an entertainment device that “streamed” video information directly from physical media, not unlike its successor, the nearly obsolete DVD player. We’re stoked to propose an alternative that isn’t likely to be obsolete for a while: the elevator.

Get the PDF here.

Previous articles also available:

• Persona Non Grata
• Everybody’s Talkin’ At Me
• The Journey Is The Reward
• Hold Your Horses
• Living In The Overlap
• Some Different Approaches to Making Stuff
• Poets, Priests, and Politicians
• Interacting with Advertising
• Ships in the Night (Part I): Design Without Research?
• Ships in the Night (Part II): Research Without Design?
• We Are Living in a Sci-Fi World
• On Authenticity
• The Hard Work Lies Ahead (If You Want It)
• What to Expect When You’re Not Expecting It
• Kilroy Was Here
• Never Eat Anything Raw
• Content, the Once and Future King