Nice bottom of the pyramid

example – Nike designers help create sport hijab for Somali women in Kenyan refugee camps.

Just went through an annoying hotel booking process.

I was hoping to get a corporate rate, for which I would have to call and ask for it. I finally gave up sitting on hold, figuring that the cost of me on hold (wasted time) was probably close to the discount I might eventually receive.

Went online, and see the the Marriott hotel we’ve been recommended have two different room styles for almost the same price (one has the word “spa” in the name) but there is nowhere easily found on the site with information about what these rooms actually contain, or hey, what they look like.

I pull the trigger on the fancier rooms. I fill out all the online forms to book the reservation. The UI has a little spot to send in comments. It’s nice and wide and is about three lines long. There is text that says “45 characters maximum, including spaces” but I see the box not the warning, and I put in a whole message about our arrival. Nope, they send me back several times until I get it down to 45 characters, which is less than 1/3 of the available space.

My confirmation arrives and buried in all the visual jargon is a little notification:
Promotional email unsubscribe
Periodically, Marriott Rewards sends email about your account balance and membership status, member exclusive specials, and other program information that may be of interest to you. If you prefer not to receive these promotional emails, you may unsubscribe here.

I click on that, and it takes two steps (including specifying which of all the possible newsletters they generate do I want to unsub from), and then they tell me Please allow 10 business days for processing.

Nice.

From Stuart Elliot’s email-only column today

A Reader Writes: In asking you a question recently about the music in an AT&T commercial, I mentioned a college paper I wrote about “floating signifiers in popular culture,” and in answering me you asked what that was.

This is probably more information that you (or your readers) want to know, but the concept of “floating signifiers” comes out of post-modernist cultural criticism building on the language of semiotics.

Signs and symbols tend to communicate specific meanings to those who use them. That which is signified is somehow related to one or more signifiers. For example, the American flag is a signifier of both the nation and of patriotism to that nation. Logos are designed and created to become signifiers for specific companies or products, and can eventually become signifiers for entire life styles.

Floating signifiers are no longer attached to their original meanings. Either through the passage of time and changing values or intentional manipulation, they become attached to new, totally unrelated meanings. The song “I Heard It Through the Grapevine” was effectively used by the advertising world to shift the meaning of the “grapevine” from the gossip mill spreading rumors of infidelity, which the song lyrics originally signified, back to a literal grapevine, the source of all those dancing California raisins. They successfully created a floating signifier.

In the case of Toyota using the music from the sea chantey “A Golden Boy Again” in a commercial about football, Toyota was attempting to shift what they thought was a football signifier to their vehicles – not knowing that the song had not been successfully separated from its sea-chantey origins.

That left many viewers wondering why an auto maker would associate itself with “drunken sailors.” In this instance, the advertising world was not successful in creating a floating signifier because the song was too strongly attached to its original meaning.

A nice little essay about meaning and media and culture!

WaPost on a stellar Hispanic car salesman

On the outside, a Hispanic car salesman may not appear radically different from the domestic model. But on the inside, he is thinking about how to bridge more complicated cultural currents. To succeed, he must also sell well to non-Hispanics, while in dealing with his own community, he must decide if he will be their champion — or use their trust to take advantage.

‘I have not received one call saying anything bad about German. That speaks highly of him,’ says Alejandro Carrasco, operator of Radio America, 1540 AM, a dominant figure in local Hispanic broadcasting who crusades against businesses preying on Latinos.

The Hispanic car salesman must also be savvy to differences. Hispanics are much more likely to take the advice of friends and relatives about what to buy and who to buy it from. They seek a guide in a land of dizzying choices and information overload.

If a car has a problem, a non-Hispanic buyer will report to the service department. Not Hispanics.

‘They come and see the salesperson, even if the service person speaks Spanish,’ says Gus Casabe, used-car manager at Alexandria Toyota, one of a handful of Hispanic salesmen in the area as long-established as Vidal. ‘It’s some kind of different relationship between the salesperson and the customer than American people have. . . . Once you get into a relationship with a Spanish customer, unless you do something crazy, it’s almost forever.’

Vidal says this customer loyalty is simply a cultural instinct of Latinos — a triumph of the relational over the transactional. ‘That’s what we are,’ is how Vidal explains it. ‘It’s our culture back home.’

Although the press is mad to talk about cultural and economic changes brought on by India and China, I think as interesting/complex/challenging a story is the globalization of the US through increasing immigration. This here is just one example of many, of course.

Worst NYT Mag cover. Evah.

This version isn’t quite as craptastic because it doesn’t include the horrible headline splattered on the print version:
Looking for Mr. Good Sperm

Wow. My newspaper has turned into my spambox.

Judd riffs on the SXSW Cabal

They’ve got the throbbing pulse of the masses of young people who are disaffected and just making so much media they don’t know what to do with it. Well, that’s not true – they’re tagging it. All of it.

I can relate to Judd’s frustration, even if I don’t share it currently and specifically where he is. I’ve straddled so many professional communities (various flavors of product design, interaction design, anthropology – and of course those groups break down into too-annoyingly-many-to-list-here sub-cliques/specialties) in my career (as I think Judd continues to do), being accepted by some, rejected by others, tolerated by more. Of course, I’m not unique in doing this, although I’m sure the mix I inhabit is a bit of a fingerprint.

It’s fascinating and stressful to come up against the self-proclaiming power of a new-to-you group and marvel at the self-referntiality and incestuousness. And easy to see the reasons you wouldn’t want to be a part of any group that would have you as a member. And sometimes that has proven right, and sometimes it takes some time to the mutual acceptance/tolerance

How do ya like my tag cloud

down to the left there? It’s just some website that offers to create a cloud for you, but of course, they don’t use the technorati words to generate the cloud, they somehow decide what words are your keywords based on…some…analysis, I guess, of your site.

I’d much rather have the keywords that I’ve already chosen for my site – the ones that appear at the bottom of each post – be generated for that cloud.

So if anyone knows of some code snippets that would let me have a technorati tag cloud on the blog rather than a “zoom cloud” – that’d be great.

Update: done

In a great example of demography (and other factors) driving cultural shifts, Latino-style soaps will be appearing on English-language TV in San Francisco.

MyNetworkTV’s dramas – called ‘Desire’ and ‘Secrets’ – are each hourlong programs featuring 65 episodes that run over 13 weeks.

The network describes ‘Desire’ as the story of ‘two brothers on the run from the mafia who both fall in love with … the same woman’ and ‘Secrets’ as ‘an in-depth look at the dreams, successes and tragedies found in the fashion industry.’

MyNetworkTV, which officially premiered last month, is the first network to produce English-language versions of Latin American-style soap operas, said Les Eisner, the network’s spokesman.

‘These story lines will be guilty pleasures. There will be beautiful people, intriguing and captivating story lines with a cliff-hanger at the end of each episode,’ Eisner said.

Called ‘telenovelas,’ Spanish-language serial dramas keep tens of millions glued to their sets throughout the hemisphere. They differ from traditional American soap operas primarily because of their finite story arc. Eisner said the network is ‘Americanizing’ story lines and creating them with the same production value of regular prime-time programming.

‘This (telenovelas) is a concept that I, as a television person, have looked at for a long time and said ‘Why doesn’t anyone do that for an English audience?’ ‘ he said. ‘It attracts younger people, and it attracts just the kind of audience advertisers desire.’

From the New York Times, Indian workers in San Francisco and Redmond, WA can order Indian food delivered for lunch from some small businesses that echo, in some fashion, the tiffin delivery seen in cities like Mumbai.

I’ve written a little An introduction to ethnographic research that has been posted on the new blog for the Core77/BusinessWeek Design Directory. I’d be happy for any feedback.