Less than a year after my last trip to London, I’m headed back to the UK – to Sheffield – to give the opening keynote at DRS2008 (Design Research Society conference), offering my perspectives on disciplinarity and rigour. If you’re attending the conference, drop me a note so I’ll know to look for you.

I’m also bookending the time in Sheffield with a few days in London before and after. It’d be great to meet up with firms and folks interested in culture, design, and innovation (etc.). I could probably throw together a little presentation or discussion starter for your team. Get in touch if you’d like me to stop by.

Steve in Trafalgar Square, 1990, photo by Richard Wintle

Steve in Trafalgar Square, 2007, photo by Avi Soudack

See more pictures from my London trip in 2007 here

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• Younghee Jung ¬ª smalltalk on toilets
  Download the small PowerPoint file for some really great shots of toilets around the world, with just a bit of explanatory text. This was for a 3-minute talk; very tantalizing stuff. More stories!

Yes, more bathroom blogging! Core77 has just posted a quick video I made

In this video for Core77, Steve Portigal takes us into his company bathroom, uncovering examples of bad design and its consequences.

From signage to artifact and back, people are forever mistaking their cues for how to behave, how to use products and systems, and how different, often-conflicting indicators cause our expectations and realities to collide. This 2-minute video is a priceless example. What’s in your bathroom?

We’ve posted

previously on this blog about the signs people create to help others navigate unfamiliar situations.

Thus, as soon as I saw this beauty in a highway-side restroom, I started thinking about the picture I was going to take.

I vividly remember washing my hands and snickering to myself about the apparent complexity of the instructions, thinking, “what, are people getting trapped in here?”

A few seconds later, the timed light clicked off, and my attitude changed just as quickly as I found myself in darkness and completely unable to get the door open. Of course I hadn’t actually read the signs–just thought about them as “an example of . . . ”

I tried in vain to undo the door by feel and intuition, and started imagining how much it would suck to spend the night trapped in a highway-side restroom. After a bit of worst-case-scenario fantasizing, I used the light from my cell phone to illuminate the signs, which indeed, contained instructions absolutely essential to getting the door open.

Leaving me with two questions:

1. Who the hell designs a door that difficult to open?
2. Should I have added “NO, REALLY-TAKE THIS SERIOUSLY!!!” to the signs?

I found the whole experience amusing, but it really is kind of crazy that a public restroom is trapping people on the side of Highway 84.

While in Florida last week I had the chance to learn a bit of history and realized that the manufactured experiences intended to evoke another time/place go back to the earliest days of Florida land booms.

In Orlando, I stayed at the Lowes Portofino Bay, meant to evoke a resort on the Italian Riviera.

Some faux touches included the scooters parked – well, installed, actually – around the grounds…

…and the made-to-look Old Country stair details.

But getting around the place was a nightmare.

In order to convey some sense of authenticity, the architects echoed bits of a townscape, with limited ability to see what was ahead. Although what you could see was devoid of any actual real details – no people, no commerce, no mess, nothing that would help you located yourself or make a decision about what direction you might want to go into. It felt like a rendered videogame background before the branding, characters, and gameplay was added. I just found it frustrating trying to get around, with a very small amount of triumph when I succeeded or found an alternative; but I wasn’t there to work on getting un-lost and I wanted the hotel’s precious Portofino-ness to get out of my way so I could perform basic wayfinding tasks.

Previously:

• FreshMeat #1: Blue Hawaii, or Viva Las Vegas
• Artsy Hotel Raises the Barre
• Meet The New Authenticity
• We’re not in Kansas anymore

Also: Orlando pictures; Miami pictures.

• Did you see that? Tapping into your super-noticing power
  My workshop at the upcoming Design Research Conference @ IIT Institute of Design in September
• interactions magazine: Hold Your Horses by Steve Portigal
  teaser for my latest column, about the creative aspects of uncovering insights and the need for time to gestate and reflect

My fourth interactions column, Hold Your Horses, has just been published. I talk about the creative process of uncovering insights and the need for gestation and reflection time.

Get a PDF of the article here. As the interactions website only has a teaser, we’d like to offer a copy of the article. Send an email to steve AT portigal DOT com and (if you haven’t given us this info before) tell us your name, organization, and title. We’ll send you a PDF.
Other articles

• Persona Non Grata
• Everybody’s Talkin’ At Me
• The Journey Is The Reward
• Living In The Overlap
• Some Different Approaches to Making Stuff
• Poets, Priests, and Politicians
• Interacting With Advertising
• Ships in the Night (Part I): Design Without Research?
• Ships in the Night (Part II): Research Without Design?
• We Are Living in a Sci-Fi World
• On Authenticity
• The Hard Work Lies Ahead (If You Want It)
• What to Expect When You’re Not Expecting It
• Elevator Pitch
• Kilroy Was Here
• Never Eat Anything Raw
• Content, the Once and Future King

• Sharper Image – the brand consumers know and love for aspirational products that don’t deliver
  Another firm has bought the rights to the brand and plans to resurrect it before it’s gone cold. Not as retail stores, but as, well, a brand, for other companies to put on products in other retail stores.

I liked this article about the creative process of Ben Burtt, the sound designer who designed the sounds for the Star Wars films, the Indiana Jones films, and now Pixar’s WALL-E. The whole piece is great, but I especially liked this bit, which is analogous to what we talk about for noticing

…keeping that Spidey sense active and then figuring out what it means later.

So he continues to gather sound, even though he’s not always sure where it will end up. He recalls the last thing he recorded, just days before the interview, while walking from the sound-mix room to his office. As he passed a closet, he noticed some floor panels missing.

“I could hear this great humming – something was wrong with the air conditioning down there,” Burtt says. “Some fans were running and they were rattling and buzzing. I just stuck my microphone down there and recorded. I’m not sure what, but it will definitely be used for something in the future.”

Two favorite topics – groceries and stories – collide when the NYT profiles a Cleveland-area grocery chain

“One of the things Whole Foods taught us is the need to tell stories” about our products, Mr. Heinen said. In fact, Heinen’s has 50 stories that it trains employees to tell customers about its meat, produce, baked goods and other items.

This month, Whole Foods took another step forward on this front, designating one employee from each store as a “value guru.” Those employees now give regular tours highlighting sales, local and seasonal items and popular selections from its private label brand.

With all the scaremongering over Americans not taking vacations this summer, perhaps the Whole Foods tour will be substituting?