Harnessing the marketing power of the Obama brand

This NYT article about the prevalence of President Obama’s image as an artistic subject reminded me of two pictures I took recently in Amsterdam:

obamaburger
Obama Burger, Amsterdam, May 2009

yesweedcan
Yes Weed Can, Amsterdam, May 2009

The first poster mashes up J. Howard Miller’s iconic Rosie the Riveter (We Can Do It!) image with Obama (Yes We Can!), in order to sell a burger. The second puns on that Obama slogan in order to sell a t-shirt referencing a supposedly common tourist activity in Amsterdam.

More collisions between brands of leaders and brands of products and services, previously

Imelda Marcos – brand name for new fashion line
Hitler’s Final Days
Dictator Kitsch
Limits to Dictator Kitsch?

Croatia probes Hitler likeness, jokes on sugar packets
Backlash against Citroen Mao ad
Target pulls marketing campaign featuring Che Guevara

More pictures from our travels in Amsterdam are here.

Election Campaign Posters Around The World

japan_election
Tokyo, 2002. Don’t you just love the jogging inset?

bali_election
Bali, 2007. I was reminded of Wanted! posters.

eu-election2

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Brussels, 2009. All the European Parliament election posters we saw had an “ordinary-person” vibe to them, just slightly gussied up for the poster.

More pictures from Belgium here.
More pictures from Bali here
More pictures from Japan (2002 here, 2008 here)

ChittahChattah Quickies

  • Lovenest: Help Keep Your Baby’s Head Round – The parent-of-baby market seems unique in its (often peer-reinforced) drive to identify new needs and corresponding solutions. This leads to a lot of stuff being produced, some as expensive replacements for existing satisfactory (if generic) solutions, but much of it seemingly innovative. I suppose the work of a parent now includes the emotionally fraught process of trying to sort out the difference.
  • Icon-o-Cast by Lunar : Best products & experiences for new moms & their babies – This is a really great discussion about how parents-to-be seek out product information, what products are offering and not offering, the challenges around integration with other products and with the existing home environment. Good insight and tons of opportunity for designers, brands, and retailers.

What do you want to have?

wannahaves
Window sign, Amsterdam, May 2009

It’s pretty clear from the list of items available who this store (adjacent to a nice hotel) is catering to

Gifts, wannahaves, cold drinks, candy, souvenirs and: toothpaste, toothbrushes, shampoo, nailclippers, lighters, shavingfoam, adapters, batteries, toys, Delft blue, jewelry, magnets, T-shirts, caps, bags, kitchenstuff, dolls, etcetera ..

But what the heck is a wannahave? Seems to be Dutch slang for a desirable artifact (obvious, I guess). There’s even Wannahaves International

WHS International BV is owner, Publisher and exploiter of the international brand Wannahaves(r). Wannahaves primarily targets young modern men in age range 18-34.

And to that point, the navigation on their website includes: Gadgets, Games, Babes and Lifestyle.

I guess I’ve learned a new word!

Meanwhile, photos from our trip to Amsterdam are slowly going up here.

ChittahChattah Quickies

  • Cows with names produce more milk, scientists say – The story is slightly hyperbolic – a cow with a name is a proxy for all the other differentiating factors in cow-care. "Placing more importance on knowing the individual animals and calling them by name can – at no extra cost to the farmer – also significantly increase milk production. Maybe people can be less self conscious and not worry about chatting to their cows."
    (via @timstock)
  • Time magazine has called Beer Lao Asia’s best local beer, but outside Laos it's almost impossible to find – Like a film festival winner without a distribution deal, the rice-based lager has struggled to turn cult status into anything other than good press. Just 1 percent of its annual production is exported. Lao Brewery hopes to change that. It would like to see 10 percent sold abroad, and it is counting on Vang Vieng’s beer-loving backpackers to help them make the sale.

    Lao Brewery is building a network of fans-turned-distributors who import and sell the beer in select markets. Some distributors are former travelers who see potential in a brand with little international exposure. Others just really like the beer.

ChittahChattah Quickies

ChittahChattah Quickies

  • What Does Your Credit-Card Company Know About You? – "In 2002 J. P. Martin, a math-loving executive at Canadian Tire, decided to analyze almost every piece of information his company had collected from credit-card transactions the previous year. His data indicated, for instance, that people who bought cheap, generic automotive oil were much more likely to miss a credit-card payment than someone who got the expensive, name-brand stuff. People who bought carbon-monoxide monitors for their homes or those little felt pads that stop chair legs from scratching the floor almost never missed payments. Anyone who purchased a chrome-skull car accessory or a “Mega Thruster Exhaust System” was pretty likely to miss paying his bill eventually. Why were felt-pad buyers so "upstanding? Because they wanted to protect their belongings, be they hardwood floors or credit scores."

    The article goes on to describe how debt collectors build relationships with (rather than harass) debtors, who pay off more to the brands they have a relationship with.

  • We Are Now In The Age Of Nice – another Sunday NYT unsubstantiated trend-attempt – That amiable guys and uncomplicated sweethearts could be today’s pop heroes is one sign of an outbreak of niceness across the cultural landscape — an attitude bubbling up in commercials, movies and even, to a degree, the normally not-nice blogosphere.
  • Can supposedly-predictive quantitative market research techniques help Hollywood? – Still, is it smart to bring on pricey consultants when corporate overlords are demanding cost cuts? And what of the parade of failed attempts by consumer research firms to break into Hollywood? Few people in the industry can forget Tremor, the research firm that was owned by Procter & Gamble. It came to Hollywood in 2002, signed up with Creative Artists Agency and roped clients like DreamWorks — though its ideas often proved prohibitively expensive.
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ChittahChattah Quickies

  • Griffin designers explain their product development process – An idea that passes the initial "sniff test" gets assigned to a Category Manager, who shepherds it through a more formal proof-of-concept process. They discuss it with industrial designers, engineers, user researchers, the sales team, even packaging. The goal is to thoroughly vet the product to make sure that it's a good fit with our customers, our capabilities, our strategic priorities, our distribution channels and our financial requirements, before it gets the green light for resources to be allocated.
    (via Core77)

ChittahChattah Quickies

  • Mark Menjivar's You Are What You Eat – Set of naturalistic images of inside of refrigerators, with brief profile of the owner. Beautifully done.
  • Rollasole – after-dancing semisposable shoe vending – Fact 1: The best nightclubs are notoriously located at either the top or the bottom of a massive flight of stairs.
    Fact 2: The best nightclub shoes are painful, precarious and perilously pointy.
    But fear not, for we at Rollasole have appeared like Prince Charmings (sic) to gently escort you down the stairs, across the kerb and into the back of your carriage – all without falling on your face.
    When you're all danced out, just slip one of our vending machines a fiver and it'll sort you out with a pair of roly poly pumps and a shiny new bag to shove your slingbacks in.

    (via Springwise)

  • Legendary McDonald's failure in the UK – McPloughman – Although vegetarian burgers have failed in the U.S. McDonald's, one of McDonald's most spectacular production failures happened in Britain. This failure can be seen not only as a failure to understand the desires of its primary market, largely for burgers and fries, but also as a lack of understanding of a food product that is tied to British identity. In 1994 McDonald's test marketed the "McPloughman" in Britain. A "ploughman's lunch" is a very traditional British lunch that consists of bread, cheese (British, of course, usually cheddar) and a pickle (also cured in the British style). An attempt to tie the America-based company to such a traditional British product was a "McFlop." The company admitted that the British counter crew were embarrassed both by the concept and by the name itself.

    [Thanks to Stokes Jones for the tip to this one]

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