ChittahChattah Quickies
May 22nd, 2009
- Griffin designers explain their product development process – An idea that passes the initial "sniff test" gets assigned to a Category Manager, who shepherds it through a more formal proof-of-concept process. They discuss it with industrial designers, engineers, user researchers, the sales team, even packaging. The goal is to thoroughly vet the product to make sure that it's a good fit with our customers, our capabilities, our strategic priorities, our distribution channels and our financial requirements, before it gets the green light for resources to be allocated.
(via Core77)