Posts tagged “technology”

Why do people adapt to some new technologies and not to others?

Haven’t seen any posts about The Risk of Innovation: Will Anyone Embrace It? from the weekend NYT. Perhaps it’s because the thesis isn’t novel or well articulated? G. Pascal Zachary reminds us unnecessarily that some products are hard to use and that some products are released but fail miserably. He conflates technology and innovation, and ignores any notion of user experience or marketplace success from his implicit definition of innovation. And he reminds us that getting people to buy and use something new is the big question that all companies want an answer to.

These are good themes to be explored further. Zachary wasn’t given the time or the space to offer anything new on the topic, though, and I end up wondering just why the paper did this particular article anyway.

Social adaptation overrides technology affordances

I received an email last week that stated, in part

My boss is away for the next week or two but I will forward her your e-mail when she returns.

This gave me pause.

Of course, you could forward the email any time you want, and it’ll just be held the boss’s inbox until she returns. The technology (store-and-forward) affords that quite nicely. From a technological point of view, my correspondent “should” forward the message immediately and get on with her day.

But my correspondent suspects that’s not the best way to do things, because there’s people in this system. And people behave to optimize against different constraints than technology does. We all have our little usage rules, and we all adjust our usage of technology in order to be most successful.

Perhaps the boss is checking email while she’s away, and will discard anything not mission-critical. Or perhaps the boss isn’t checking email, but will be burdened with a huge number of messages in her inbox when she returns. My correspondent is respecting her boss by not contributing to that, and respecting me by “handling” my email properly.

We’ve helped a few clients understand how their customers’ work cultures have evolved to the point where there are complete-but-unwritten rule sets for sharing documents, information, collaboration, communicating via telephone, email, and IM, and most other “work” activities. As the tools change, the behaviors change.

Technology evolves with use

I love blog convergence. The discussion on this post fits well with this article in the the New Yorker that I read yesterday. It’s ostensibly a book review, but also a stimulating essay on adoption, evolution, and social construction of technology/innovation. I’ve pulled my favorite pieces out here (it’s not a long article, but the extracts make for a long blog post).

It’s common to think of technology as encompassing only very new, science-intensive things-ones with electronic or digital bits, for instance. But it’s also possible to view it just as things (or, indeed, processes) that enable us to perform tasks more effectively than we could without them. The technologies that we have available substantially define who we are. The nineteenth-century Scottish essayist Thomas Carlyle didn’t much like the new industrial order, but he did understand the substantive relationship between human beings and their technologies: “Man is a Tool-using Animal. . . . Nowhere do you find him without Tools; without Tools he is nothing, with Tools he is all.”

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The way we think about technology tends to elide the older things, even though the texture of our lives would be unrecognizable without them. And when we do consider technology in historical terms we customarily see it as a driving force of progress: every so often, it seems, an innovation-the steam engine, electricity, computers-brings a new age into being. In “The Shock of the Old: Technology and Global History Since 1900” (Oxford; $26), David Edgerton, a well-known British historian of modern military and industrial technology, offers a vigorous assault on this narrative. He thinks that traditional ways of understanding technology, technological change, and the role of technology in our lives, have been severely distorted by what he calls “the innovation-centric account” of technology. The book is a provocative, concise, and elegant exercise in intellectual Protestantism, enthusiastically nailing its iconoclastic theses on the door of the Church of Technological Hype: no one is very good at predicting technological futures; new and old technologies coexist; and technological significance and technological novelty are rarely the same-indeed, a given technology’s grip on our awareness is often in inverse relationship to its significance in our lives. Above all, Edgerton says that we are wrong to associate technology solely with invention, and that we should think of it, rather, as evolving through use. A “history of technology-in-use,” he writes, yields “a radically different picture of technology, and indeed of invention and innovation.”

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Learning how to make new technologies is one thing; learning how, as a society, to use them is another. Carolyn Marvin’s illuminating book “When Old Technologies Were New: Thinking About Electric Communication in the Late Nineteenth Century” (1988) notes that, during the early years of the telephone, there was confusion about what codes should regulate faceless and socially clueless speech. The telephone operator, typically female, often had the responsibility of waking up the master of the house, and so joined the wife as a woman who could talk to the man in bed; Marvin writes that “sweet-voiced” telephone girls at the turn of the century “were often objects of fantasy.” It was also thought that, if just anyone could use the new device, its utility would be completely undermined. Marvin notes the firm opinion of the British postmaster general in 1895 that “the telephone could not, and never would be an advantage which could be enjoyed by the large mass of the people.” He was wrong, but understandably so. The story of how we came to terms with the new technology-how we adjusted to it, adapted to it, domesticated it, altered it to suit our purposes-didn’t come with the technical spec sheet. It never does. No instruction manual can explain how a technology will evolve, in use, together with the rhythm of our lives.

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The tendency to exaggerate the impact of technological innovation follows from an artifact of historical consciousness. When we cannot conceive what life would be like without e-mail, say, we correctly note the pervasiveness of the new technology, but we may incorrectly assume that the things we now do through e-mail could not have been done in other ways. Of course, we must know that many things now done through e-mail were once done, and to some extent are still done, by telephone, fax, snail mail, or actually stopping by to see someone. But we can never know how the technologies that existed before electronic communication would have developed had e-mail not become dominant, or what other technologies might have come along whose development was forestalled by e-mail.

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In many African, South Asian, and Latin-American countries, used vehicles imported from North America, Western Europe, and Japan live on almost eternally, in constant contact with numerous repair shops. Maintenance doesn’t simply mean keeping those vehicles as they were; it may mean changing them in all sorts of ways-new gaskets made from old rubber, new fuses made from scrap copper wire. “In the innovation-centric account, most places have no history of technology,” Edgerton writes. “In use-centered accounts, nearly everywhere does.” John Powell’s marvellous [sic] study of vast vehicle-repair shops in Ghana, “The Survival of the Fitter: Lives of Some African Engineers” (1995), describes a modern world in which vehicles imported from the developed world initially decay, and then something changes: “As time goes by and the vehicle is reworked in the local system, it reaches a state of apparent equilibrium in which it seems to be maintained indefinitely. . . . It is a condition of maintenance by constant repair.” Much of the world’s mechanical ingenuity is devoted to creating robust, reliable, and highly adapted “creole” technologies, an ingenuity that is largely invisible to us only because we happen to live in a low-maintenance, high-throwaway regime.

Maintenance has implications for the identity of technological artifacts. There’s a traditional conundrum about “my grandfather’s axe“: over its lifetime, it has had three new heads and four new handles, but-its owner insists-it remains his grandfather’s axe. Philosophers have their proprietary version of the axe problem: “Locke’s socks” developed a hole, which he had darned, and then darned again. The socks kept the philosopher’s feet warm, but they troubled his head. Many people make their living repairing things; a very few make their living pondering whether repaired things are the same.

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The astronomer Carl Sagan once said, “We live in a society exquisitely dependent on science and technology, in which hardly anyone knows anything about science and technology.” If he meant that we are unfamiliar with the principles on which the technology around us works, he was right-there’s an enormous gap between the knowledge of makers and the knowledge of users-but this is exactly as it should be. As users, we typically want our technology to be a black box; we don’t want to be bothered with adjusting it, monitoring it, repairing it, or knowing about its inner workings. A sure sign of the success of a technology is that we scarcely think of it as technology at all.

Digusted By Nokia

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I saw this Nokia ad in Wired: A man and an attractive woman are seemingly out on a date together. A connection can happen anywhere, Nokia reminds us. How nice for these two people, enjoying each other’s company. Oops, what’s that? The man is holding a portable electronic device just below the table edge, where’s looking at a baseball game. The connection the man is experiencing isn’t with another person, but with media.

Nokia is encouraging us to use their technology to emulate this cad? To surreptitiously play with their digital appendages while half-faking an interaction with another person? If this technology has merit, why doesn’t he put it on the table so they can look at it together?

We often hear that technology has no inherent good or bad attributes, and it’s the way it ends up being used that determines that. But what about design, based on use scenarios? Or advertising, putting those stories out there in order to drive interest and adoption? It’s one thing when advertising plays “naughty” and we’re in on the joke, but that’s not the tone I get from this; I just see a guy being a jerk and Nokia encouraging the rest of us to follow suit.

Poor IRS web design, no surprise?

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The IRS has an online version of form SS-4, Application for an Employer Identification Number. One fills out the info and submits it. First time, I got back poorly written and insulting error warnings. Turns out if you indicate something in box 8, you must not put anything in box 33, etc. etc. How should I know? And no commas in your street address, ever!

But okay, you fix those things and resubmit, and voila! You see a page with your provisional temporary EIN. With an official document to follow in the mail in 15 days. A button at the bottom invites you to review and print – nice! But clicking the button opens a printable version of the form you just filled out! Not the real useful stuff – the result of the form, the precious EIN!

Oops, just go back in the browser and double-oops, the results page is gone and you’ve caused an error by going back there. You can’t reload without causing an error and you can’t even successfully go forward again. The result of the form submission is gone to browser-cache hell. Every attempt to return to that page produces an irs.gov warning that frightens and disheartens. Starting the process anew could lead to weird legal complications, perhaps, since there are questions about having ever applied for an EIN before, and a big under-penalty-of-perjury button.

Got our EIN, but don’t know what our EIN is, and now I must wait, and wait, for the document in the mail.

Lame, IRS, just lame!

Welcome to 2007, dude

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Last week I said goodbye to my old cellphone. A Motorola v60i that I’d had for oh, 5 years or something. Back when they were free and everyone seemed to have one. Technology has jumped forward a few times since then, but having worked in a cell-coverage-free-location, it didn’t make much sense to keep up with it.

Anyway, time to take a leap:
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First time I’d switched cell providers, after having a phone for 10 years. Nice to be able to bring the number. Ordering took forever, since my billing address is a PO Box (we don’t have home delivery of email in Montara) a lot of e-commerce sites break. Street addresses don’t pass verification (since they aren’t real addresses to the USPS) and PO Boxes aren’t acceptable. So after trying to place my order (let’s set aside the long process of figuring out what the heck I’d want) I did an online chat with a rep who directed me to phone in. That took well over 30 minutes; they were nice, but what a pain.

A few days later, the phone arrives. The welcome kit that I was supposed to get by email hadn’t arrived. There’s absolutely no information in the package about how to activate it. Google helps me find a Cingular page, and of course it doesn’t work (“check back later!”). After a day, I call in. I spent about 30 minutes on the phone being passed to various reps who can’t seem to activate it and keep escalating to a higher lever of support. Hours later, the phone will make outcalls but not receive any incoming calls. They’re going to the old phone (this is known as mixed service, I think, as part of the porting process – I love the jargon). Another 30 minutes on the phone. Finally it’s all working.

Now I’m wearing my bluetooth earpiece (thanks, Plantronics for all the freebies) and looking like a douche. Meanwhile, basic activities like setting the ringer to vibrate, calling my voice mail, calling from my address book are all milestones on the steep learning curve (mixed metaphor alert). Not to mention things like syncing to the PC, surfing the web and someday figuring out how to read my email on this thing. It’s kinda fun, and it’s a GSM phone, which means I can buy another piece of hardware anywhere I want, and simply move a chip from inside this phone into that phone. This is a really revolutionary idea and it’s not in any ways new, but how come people don’t talk about this more. It’s incredible!

SMS ya later!

A firehose in your ear

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You can (with a single download) get 739 mp3s by 739 artists from the SXSW festival. That’s a lot of music. As someone points out
on MetaFilter that’s over 37 hours of music. Someone else bemoans the organizational task that will create (I’m about to do that task myself).

I downloaded about half as many songs last year, and I really enjoyed them, but it’s an intimidating-if-wonderful gift.

Our digital technologies and the massive capabilities they afford us still continue to exceed or at least push the edges of our capacity as consumers. Indeed, the word consume may hold a clue. Do we consume music? Eat it up, digest it, and excrete/delete when we are done, or are we collectors, accumulating more and more? I imagine many of us are in straddle positions, not being ready to delete an MP3, or many MP3s, because we already possess them.

Update: am slowly working through listening to the songs…some real quality control issues with their distribution. One track with a skip in it, and about two dozen that are seriously truncated.

The Conversation, and The Technology

The Conversation is a fantastic 1974 Coppola film that has surveillance as one of its central themes. There’s a lot of great technology imagery, especially the analog audio that Harry Caul (Gene Hackman) uses to decipher the content of the conversation, and also the surveillance trade show that Caul attends. Here’s a sampling of stills depicting the awesomeness:

The lab, with lots of reel-to-reel and plenty of buttons for Bill DeRouchey.
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The trade show, complete with booth babe, and some very 1970s design (environments, hardware, clothing, typography).
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Under the Radar: video startups

Under the Radar is a showcase of early-stage innovation. Events feature several companies in one sector presenting to a panel of VC judges. Judges and attendees pick the company most likely to succeed and discuss the future of the presenting companies’ industry sector.

Last night I attended my first such event, hosted by Orange R&D. There were actually 7 companies, and the panel didn’t in fact make any overall picks.

Living and working in Silicon Valley means that I’m not immune from lingo like “burn rate”, “angel-funded”, “series-A”, “[something]-play”, “the eBay of [something]” and beyond, but this was my first formal in-depth exposure to this scene.

The companies shown were podaddies (dynamic video ad network), CastTV (video search), Veodia (enterprise video distribution), Nexage (video on mobile phones), Eyespot (editing/mashing up video on the web), ComVu

(mobile video sharing), and OneCast (turnkey venue-based video).

The ideas were all very different and so some just were more easily explained than others, some were better presenters than others. Some were prepared to pitch to investors, others like CastTV were funded using money from their previous startup and there was an interesting comment about not wanting to bother with dealing with investors this time around. Isn’t that a sign of the latest dot-com economy; that companies can do a lot without millions of dollars?

Some folks were slick, some were slick but without merit (the video editing tool that was framed as telling stories since stories are important but offered nothing more than a way to butt clips together and overlay music – that’s not storytelling, sorry).

But the greatest part was the panel – it was a neat form of a crit, really. They asked great questions, shared their own concerns, picked on the weak, challenged the strong, and just emitted so much wisdom and experience (without much attitude) that I was very impressed. I mean, that’s the job of a venture capitalist, to be able to assess new companies based on having seen a million others, but for me to get to see that live and in the flesh was very neat.

There was little discussion of culture, or users; it was mostly about technology and markets, but that’s okay, I learned a bit just being part of it.

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