Vote for Steve’s SXSW proposal: “The Power of Bad Ideas”

I’ve got a proposal in for next year’s SXSW conference. The talk I’m planning to do is entitled “The Power of Bad Ideas”

In business and in life, we pursue the good stuff and champion people who are known for their good ideas. But when we place too strong an emphasis on just the good, we may neglect to consider the bad ones. In design and in brainstorming, deliberately seeking out bad ideas is a powerful way to unlock creativity. Generating bad ideas can reveal our assumptions about the difference between bad and good, and often seemingly bad ideas turn out to be good ones. Jotly and Cow Clicker were jokes/parodies (e.g., not good ideas) that have been surprisingly successful. Neil Young and Crazy Horse have covered folk songs. An action blockbuster features a US president swinging a silver axe against vampires. In this talk, I’ll explore how opening up the bad idea valve can lead unexpectedly to the kind of success we aim for with our good ideas.

This talk picks up where my Core77 article and some recent blog posts (here, here) left off. I’m looking forward to developing the material further and talking it through live.

Part of the consideration that SXSW uses in sorting out their 3200 proposals is voting. I’d really appreciate your help: check out the page for the talk, add any comments, questions, or words of encouragement, and vote “thumbs up” (you’ll have to sign in or create an account if you don’t have one).

Thanks for your help!


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