“To our valued customers:
In cooperation with the
recent FDA warning we
have pulled all fresh
spinach.”

This is a terrible sign. The grocer in this AP photo has simply attempted to cover their ass for not stocking the produce we might be searching for. There’s no helpful information about the FDA warning – we’re supposed to know about it. There’s an opportunity here to help people and remind them not to each spinach for the duration of this situation.

And what the hell does it mean to “have pulled” spinach? This is not how people communicate, this is how merchandisers talk.

I realize this is a reactive sign and not a lot of time was spent in composing it (although it’s not hand-written, it’s somewhat professional looking, so there was some measure of care), but the jargon and self-referential tone is disappointing.

I experienced something similar in a recent email

Mr. Portigal,

Sorry, you are having problems with your Salter Electronic Scale Model 929. The people of Taylor Precision Products take great pride in producing quality products. Salter Model 929 has a ten years warranty. Please return the scale to Taylor. Taylor does not require a receipt or the original box. Please enclose a brief note with your name, return address, explanation of problem. Kindly put the note inside a box with
the scale, return to the following:

[blah]

Once your scale is received it will be replaced with a new Salter Model 929. Taylor than will mail the new scale back to the consumer. Turn around time of two to three weeks. I do hope this information proves to
be helpful to you.

How, in the course of a couple of short paragraphs, did “Mr. Portigal” morph into “the consumer”? Suddenly they are talking about me, not to me. What?

Not to grossly oversimply, but could it be that organizations spend too much time thinking about themselves, and not the people that they serve? The colloquial term is “drinking the Kool-Aid” and many companies, small and large, turn that into an asset that attracts and retains employees (“a strong culture”) but also presumably excites customers. But there’s a heavy black line on an org chart somewhere that splits the internal dialogs from the external ones, and the strong culture builds in shorthands and buzzwords that alienate and exclude the people on the outside – the ones that those companies are in business to serve.

The business press (and even worse, the blogosphere) is filled with enthusiastic writing about infectious passionate customer/marketing/blah but things are far far messier than any of those authors would want you to believe.

Marin Oriental Rug House, slightly dodging the cliche that all such establishments are always “going out of business” – they offer the shopper the chance to shop at going out of business PRICES. Going out of business is no longer a state of being, it’s an attribute.

Nice.

I was fooled when I drove by and took this picture (while making a left-hand turn, even); it wasn’t til looking at the picture later that I see their little dodge.

Strange sign seen near the UXWeek hotel in D.C. Fractured Prune is a strange name for a donut shop (I mean shoppe). Their website explains how they named the chain after Prunella Shriek, a female athlete (sometimes injured) and landowner from the 1800s. But more interesting (as if the story of Prunella isn’t jaw-dropping in and of itself) is that “Here’s the fun part — you pick the toppings, glazes and sugars for your donuts!” from choices such as

* GLAZES
honey, banana, chocolate, maple, strawberry, raspberry, peanut butter, mocha, mint, cherry, lemon, orange, blueberry, mixed berry, caramel
* TOPPINGS
rainbow sprinkles, chocolate sprinkles, coconut, peanuts, Oreo cookie, mini chocolate chips, graham cracker crumbs
* SUGARS
powdered, granulated, cinnamon/sugar

and resulting in a wild array of interesting combinations:

Peppermint Patty
Mint / Mini Chips

Blueberry Hill
Blueberry / Powdered Sugar

Trail Mix
Banana / Nuts / Coconut / Jimmies

Who knew? I just saw a strange logo and an old deli being torn down. Looks like an interesting version of a familiar product, with customization as an easy but powerful tool for reinvention. I would bet it’s a pretty fun experience, too.

We see these in small retail all the time – handwritten signs exhorting the customer to follow some non-natural path of behavior in order to simplify the merchant-centered purchase process. Here’s a fun one, where the experience is pretty cool anyway, and the creativity and ineffectiveness of the signs is something to smile about, rather than grimace.

The setting certainly helps. In the town of Waimea, on Kauai, on your way to getting a sweet and cold treat – shave ice.

The cash register sits underneath the most awesomely diverse and interesting list of flavors. You approach the guy at the cash and of course you want to say how many you want, and what sizes, and (after having gaped open-mouthed at the display for a few minutes) the flavors.

The signs attempt to warn you off from doing that, but it’s human nature. And with each person that tries to ask for a flavor, the cash guy tells them ‘I don’t care about flavors. I just need to know what size you want.”

They are so dogged with their insistence, but they’ve designed an experience where it’s entirely natural to ask for the flavors right then. Nope.

He’ll go and get the plain shave ice (with ice cream, if you want it) and then at another counter they take your flavor order. It may end up being the same guy working the other counter, or someone else. But they don’t care about flavors, until you get to the flavor counter.

It’s not so terrible that they go through the same thing over and over again, it’s just a great example of design and human nature and the ever-present sign which purports to fix the whole thing by simply warning people what not to do!

This sign is posted behind the cashier.
1. How many Shaved would you like (ice)?
2. What are the sizes you would like?
3. Would you like ice cream on the bottom?
4. Would you like our tasty creams on the top of your ice We have Vannilla Cream And also Haupia cream (which is coconut)
5. We do also sale extras so this would be the time to ask for them
Mahalo (thank you)

The cutaway detail of the Halo Halo Shave Ice is pretty neat. Nice combination of 2D and 3D presentation of the details:
Haupia cream topping
cocohut
Shave Ice
Haupia cream topping
Halo Halo
Ice cream opsional [sic] with Halo Halo

I was at Staples recently and saw an interesting display; a standalone kiosk that dispensed a variety of shopping lists suggesting what school supplies would be needed for diferent grades Let’s forget for a moment that it’s July and they’re selling back-to-school, this was an interesting idea.

I know grocery stores, for example, have toyed with getting shopping lists into customer’s hands in order to presumably help them buy more, but this occasional purchase seems more appropriate. The bottom of the sheets offer handy suggestions on parenting, which Staples frames as “Organizational Tip” – example: “You can’t make the bus come later or stop them from “forgetting” their homework. What you can help with is getting, and keeping, them organized. Binders, notebooks with pockets, folders, and accordion files are all great organizational tools.”

Of course, that’s the solution!

Yeah, I’m a bit cynical, but I think the idea is basically a good one. They have a long way to go if they want to be your kids-management partner (or your workflow management partner, or any other sort of partner based on the types of tools they are selling); they are no Steelcase/Herman-Miller, but the little signs are intriguing.

Also, I saw a funny binder comparison widget that Sara should blog about. On the wall of binders, there is a small device that is intended to help you decide between the Durable binders and the Heavy Duty binders. It’s a small card with the binder rings on either side, with a comparison chart highlighting the different features. But the humor comes from their inability to be direct and point to one version as better than the other. Instead of the Good-Better-Best cliche, they’ve gone for an even more confusing Pretty Darn Great and Really Great. I don’t remember the exact verbage, but one binder might feature Stay-Tite lock rings and the other would feature Sup-R-Secure D-rings. You had to go back to the price point on the individual binders and infer which was actually “better” than the other. Their little display (unlke Sara, I don’t shop with a camera on hand and wasn’t prepared to capture it) is cleanly designed and suggests transparency and helpfulness but it’s really an awful piece of propaganda.

One summer in my undergrad days I took a course (still offered) called Marketing Geography. Our text was Location, location, location written by the folks (or so I recall) that coined that phrase (the three most important factors in a business success are….”). I hated the class, but one assignment was to pick a business and hang out there and observe the area and the foot traffic and merchandise and everything.

This is the hardware store I chose. I had no idea what I was doing, and I don’t think I learned very much, but the idea of such a study has obviously stuck with me much later in my career than I would have expected!

Tracing the roots of a Canadian icon

Wendy’s International Inc. is expected to spin -off a 15-per-cent stake in Tim Hortons this week, and curious observers are watching to see how many of the shares will land in Canadian hands.

The stock will be listed on the New York Stock Exchange and the Toronto Stock Exchange, but the vast bulk of Tim Hortons’s coffee sales still occur north of the border, where the chain has strong roots.
…
Tim Hortons now has about 2,597 outlets north of the border and 288 in the U.S.

Canadian soldiers in Afghanistan cheered when they learned that Tim Hortons is opening an outlet in Kandahar.

Hmm. Eating Timbits in Afghanistan? A new book idea!

More hubris for Sony as they sell the Metreon

Lisa Carparelli, a spokeswoman for Sony, said the company pulled out as Metreon’s original owner upon reviewing its corporate strategy and deciding to focus it on electronics, entertainment and games.

‘We had success in Metreon,’ Carparelli said. ‘We attracted an average of 6 million people a year, but the decision is based on corporate resources.’

Sony will continue to operate the Sony Style Store and the PlayStation store inside the Metreon. ‘We’ll be in essence a tenant,’ Carparelli said.

Visitors panned an exhibit based on the book ‘The Way Things Work’ as boring, and it closed in summer 2001. An anchor Microsoft store closed later that year. An exhibit based on Maurice Sendak’s book ‘Where the Wild Things Are’ was scaled back to four days a week and later closed. The Discovery Channel store closed in 2003.

The movie theaters flourished. But Sony didn’t receive any revenue from the theaters and in 2002 rebuffed a quiet proposal by the theaters to expand into the by-then-vacant fourth floor.

One industry observer said the complex ended up with a mostly teenage clientele that alienated the upscale families whom Sony had intended to attract.

‘Sony envisioned a much higher-end customer than ultimately wanted to be there,’ Taylor said.

‘The tenants they put in originally were very unique and esoteric. The Discovery Channel had unique things, but they were for affluent people with lots of disposable income for cute knick-knacks. The most successful tenants were ones who catered to the teenage moviegoing crowd, like the pinball arcades. They intimidated the more affluent crowds looking for a more museumlike experience.’

I guess hindsight is 20-20 in situations like these. Sony in Japan offers pretty much every sort of service you can think of; in the US their attempt at a mall mostly failed (despite their positive spin). It never really had any meaning – there was little Sony about it, and the Metreon brand never seemed to grow into anything. And the place itself always lacked coherence as an experience. Let’s see if it’ll become anything I care about now, though.

Also from this story:

I was shown around the building by a Metreon staffer as workers scurried to finish the project in time. Everyone I’d spoken with had gushed about how Metreon was going to reinvent retailing and serve as a model for similar ventures worldwide.

I said to my guide: “So the mall … ”

“It’s not a mall,” she interrupted. “It’s an urban entertainment destination.”

“Sorry?”

“It’s an urban entertainment destination.”

I dutifully described the place as such in the article I’d been hired to write. But I had no clue what Sony meant. Metreon was a mix of stores, eating places and a movie theater.

It was a mall.

Sony never understood this. Nor did it grasp Bryant’s notion of a seamless entertainment-retail experience. Instead, it attempted to package Metreon as a mini-Disneyland, with a handful of attractions and a bunch of ways to spend money.

A rented DVD with a Be Kind Please Rewind sticker in the case.

The local Macy’s store has modified all their card reading boxes so that the card swiping slot is blocked. That t-shaped blob of plastic along the right side is where the slot used to be.

The software hasn’t changed, however, and while your purchases are being run up you are asked (as always) to swipe the card. I looked for quite a while, feeling stupid, trying to to figure out where the heck to put my card.

There was no place.

They also have not changed their staff training, so there was no mention of what to do or not do with the card.

Eventually, they take the card from you and swipe it themselves, and you return to the device to “sign” the purchase.

The sign reads

Please order by number “only”, specifing which listed bread you would like, and specifying which condiment you do not want

A bit too complex. Fortunately, the staff at Norms Market in Pescadero pretty much ignore these ordering rules.

I was in Honolulu in December and took pictures of as many of the ABC stores as I could find, and have put then up in ABC Stores – a photoset on Flickr. It’s not exhaustive, but it’s fun to see a whole bunch, anyway.

Electric Lady Studios has now become a video store. I think this is fairly recent, but I’m not 100%. Kinda depressing; the studio has been there for a long long time.

Oops. See comments.

Here are several totally neat customer comments (and store responses) from a retail store in Japan. One example below:

From customer:
I hardly go to other town these days. Everyday I go shopping to your store. I want to change something to be better than now.

From store:
Thank you for your daily use. It must be tough for you to go shopping everyday! The rainy season and the hot summer are coming right now. Please take care of your health. We are waiting for your next post.

A prison escapee who was apprehended in Charlotte this week had been living in a Toys “R” Us and vacant Circuit City building for months, eating baby food and watching DVDs, police said Thursday. He lived off the bounty of Toys “R” Us, police said. He decorated his secret room with posters and model toys, played hoops with a mini-basketball net and watched “Spider-Man 2.” He routed water from Toys “R” Us to his new home, police said, and even installed a smoke detector.

(check out the full story for all the devious details)

Seems like a Richard Pryor plot, rewritten by William Gibson…