Posts tagged “u of t”

My first observational research project

One summer in my undergrad days I took a course (still offered) called Marketing Geography. Our text was Location, location, location written by the folks (or so I recall) that coined that phrase (the three most important factors in a business success are….”). I hated the class, but one assignment was to pick a business and hang out there and observe the area and the foot traffic and merchandise and everything.

This is the hardware store I chose. I had no idea what I was doing, and I don’t think I learned very much, but the idea of such a study has obviously stuck with me much later in my career than I would have expected!


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