ChittahChattah Quickies
November 10th, 2010
- [from steve_portigal] a new analog take on the book [Influxinsights] – [In our Reading Ahead project we encouraged designers and publishers to consider the possibilities for design in the traditional book, and not just focus on what digital can bring. So this was exciting to see!] These are reactions to a radical new book design from Visual Editions, a UK based publisher with a new take on the reading experience. The book is "Tree of Codes" and it's author Jonathan Safran Foer's experiment to cut-in, using die-cuts to his favorite book, "The Street of Crocodiles" by Bruno Schultz.
ChittahChattah Quickies
November 8th, 2010
- [from steve_portigal] book lovers never go to bed alone – [A Tumblr blog consisting only of photos of bookshelves, from homes and bookstores. Why? Because they can.]
- [from steve_portigal] Ideal Bookshelf – [More examples of books as a identity system] This is an ongoing project called "Ideal Bookshelf". I paint sets of books as a form of portraiture: a person's favorites (of all time, within a genre or from a particular period in their lives); the ones that helped make them who they are today. We show off our books on shelves like merit badges (the ones not on our Kindle, at least), because we're proud of the ideas we've ingested to make us who we are, as we should be. The spine of a book is a sort of code for the giant cloud of ideas the author included within it. Just ten of them together on a sheet of paper tells the story of the mind that picked them in a way that is easily digestible but allows for endless study. We also display our books hoping to connect with others. When I paint someone else's bookshelf and they have the same book I do, it instantly makes me happy.
- [from steve_portigal] Mr. Peanut’s New Look? Planters Went Old School [NYTimes.com] – Mr. Peanut is getting a voice as part of efforts to revitalize the character and brand for contemporary consumers. [Also] a new look, meant to give him a more authentic appearance by evoking designs of the character from the 30s & 40s. He is now brown, rather than yellow, and sports a gray flannel suit…Nostalgia is not what it used to be, particularly when it comes to younger consumers, so the goal is to be perceived not as old-fashioned but rather as old-school from an earlier era and worthy of respect…Mr. Levine hastened to reassure fans that “he’s still Mr. Peanut, with the top hat and monocle and cane….We’re taking him back to his roots.” In addition to getting a voice, Mr. Peanut has a new sidekick. Mr. Peanut’s buddy is named Benson, shorter than Mr. Peanut one nut in his shell rather than two. “Benson is quite enamored of Mr. Peanut,” Mr. Levine said, but they are, as the saying goes, just friends. Benson does not live in Mr. Peanut’s house, Mr. Wixom said.
- [from steve_portigal] White poppies banned from P.E.I. market [CBC News] – [Disruption – whether innovative or not – starts with ideas. The poppy itself is not harmful or otherwise objectionable, but the idea it – arbitrarily, mind you – represents is transgressive enough that the establishment reacts as only the establishment can – by banning the representation of that idea. I assume, for further irony, that these are plastic poppies, not "real" poppies. The power of symbols!] The Charlottetown Farmers Market turned away people selling white poppies on Sunday for Remembrance Day. Volunteers with the Island Peace Committee had arranged to hand out the controversial poppies at the farmers market for the second consecutive week. Committee members say the alternative poppies stand for peace and are also to remember civilians who die in war. The white poppies have drawn an angry response from the Royal Canadian Legion, saying they detract from the original red poppy…For now, people will have to contact the Island Peace Committee directly to get a white poppy.
Tags:
art, authenticity, benson, books, bookshelves, character, design, disruption, flower, holiday, ideas, libraries, meaning, modernize, nostalgia, peanut, PEI, planters, poppies, quickies, reading, reading ahead, red, reframe, reinvent, remembrance, revitalization, shelf, shelves, snack, spine, symbol, tumblr, white
ChittahChattah Quickies
October 22nd, 2010
- [from steve_portigal] Lending Coming Soon for Kindle [Kindle Forum] – [This announcement from Amazon produced a lot of skepticism on the important caveat – that lending will be dependent on the publishers. Nice move that allows Amazon to raise their eyebrows innocently, "Oh, sure, we're allowing people to share eBooks. It's those greedy publishers that won't let you do it. But don't look at us!"] Later this year, we will be introducing lending for Kindle, a new feature that lets you loan your Kindle books to other Kindle device or Kindle app users. Each book can be lent once for a loan period of 14-days and the lender cannot read the book during the loan period. Additionally, not all e-books will be lendable – this is solely up to the publisher or rights holder, who determines which titles are enabled for lending.
- [from steve_portigal] Proposing a Taxonomy of Social Reading [Institute for the Future of the Book] – [Bob Stein opens the conversation on how we can further the dialog about what it means to be social in reading. The wiki-like format he's used allows for discussion but is pretty difficult to navigate. I've linked here to the overview page that summarizes the current entries in the taxonomy] In recent months the phrase “social reading” has been showing up in conversation and seems well on its way to being a both a useful and increasingly used meme. While I find this very exciting, as with any newly minted phrase, it’s often used to express quite different things…In order to advance our understanding of how reading (and writing) are changing as they begin to shift decisively into the digital era, it occurred to me that we need a taxonomy to make sense of a range of behaviors all of which fit within the current “social reading” rubric.
- [from steve_portigal] Cross-examining your interview skills [Slideshare] – [Discovered through Google Alerts since it quotes me, but shared here because it's a great reference for a lot of fundamental interpersonal (and other) aspects of interviewing]
- [from steve_portigal] Some crayons belong in kids’ mouths [Seattle Times Newspaper] – [Old news perhaps, but new news to me. A surprising brand name for a beverage!] In 2003, Seay bought the Crayons trademark for use with food and beverages from someone who had been tinkering with using it with juices on the East Coast. The crayons trademark is not the same as Crayola, a company that sells a popular brand of the colorful writing instruments known as crayons. Coincidentally, another local company — Advanced H2O on Mercer Island — uses the Crayola brand name for a bottled-water line called Crayola Color Coolerz.
- [from steve_portigal] HP’s Slate specs slated by bloggers [Boing Boing] – [As Homer Simpson said, it's funny cuz it's true] it's just a pretty keyboardless netbook. Its most interesting characteristic is a bizarre slide-out tray that exists only to display the Windows 7 licensing information. It's like something from some kind of screwball comedy about awful product design: HP was apparently obliged to do this because it didn't want to mess up the exterior with this compulsory information panel.
Tags:
amazon, beverage, books, color, crayons, design, digital, drink, eBook, ebooks, hp, interviewing, kindle, lawyers, lending, license, oz-ia, packaging, presentation, quickies, reading, reading ahead, sharing, slate, synesthesia, taste
ChittahChattah Quickies
October 18th, 2010
- [from steve_portigal] ThatsMyFace.com – [Technology continues to trickle down, where image processing and digital printing previously associated with movie special effects and commercial printing now enable little businesses to crop up, offering fairly unique types of products] Gifts with personalized faces, including custom action figures, celebrity action figures, 3D portraits, masks, jewelry, papercraft, and ornamental heads.
- [from steve_portigal] How to Have an Idea [Frank Chimero] – [A little comic that amuses as it inspires and teaches, suggesting that creativity is tied to doing, not just thinking or (gulp) talking. Manifests so adroitly while we believe user research really comes alive when you use it to start generating concepts for things to make and do] No one crumples a blank sheet of paper.
- [from steve_portigal] The Medium – E-Readers Collective [NYTimes.com] – [A Kindle feature takes advantage of the inherently digital nature of the medium, but has consequences for the experience] But many writers don’t write aphoristically, and many readers don’t read for aphorisms. In a popularly highlighted world, we all may begin to. The dotted line, like the distinctive hue or underscore that signals a word is clickable on the Web, may be a new kind of punctuation that affects contemporary style. (Amazon's most heavily highlighted books include Gladwell’s “Outliers” and Randy Pausch’s “Last Lecture”) Readers coming to e-books freshly purchased from Amazon might be taken aback to find them already marked up. Stumbling on a passage that other people care about, framed as though you should care about it too, can seem like a violation of virgin text. It’s bad enough that vandals have gotten to your “new” edition before you have and added emphases unendorsed by author or publisher. What’s worse is that they invariably choose the most Polonius-like passages.
Tags:
amazon, comic, creativity, design, digital, ebooks, face, generation, gifts, highlighting, idea, ideation, interaction, interviewing, kindle, notation, photography, products, quickies, reading, reading ahead, thinking, uintended
ChittahChattah Quickies
October 17th, 2010
- [from steve_portigal] It’s a Book – By Lane Smith [NYTimes.com] – In a memorable two-page spread the jackass reads the thing. A clock runs above him, counting out the hours, and his ears and eyes, with wonderful caricatural economy, express first puzzlement, then absorption and at last the special quality of readerly happiness: a mind lost in a story. Those of us for whom books are a faith in themselves — who find the notion that pixels, however ordered, could be any kind of substitute for the experience of reading in a chair with the strange thing spread open on our lap — will love this book. Though it will surely draw a laugh from kids, it will give even more pleasure to parents who have been trying to make loudly the point that Smith’s book makes softly: that the virtues of a book are independent of any bells, whistles or animation it might be made to contain. That two-page spread of the jackass simply reading is the key moment in the story, and one of the nicest sequences in recent picture books. (via @Anthropunk)
ChittahChattah Quickies
September 29th, 2010
- [from steve_portigal] Homeless World Cup – [An interesting reframe of sporting championships and an interesting reframe of 'charity'] The Homeless World Cup is an annual, international football tournament, uniting teams of people who are homeless and excluded to take a once in a lifetime opportunity to represent their country and change their lives forever. It has triggered and supports grass roots football projects in over 70 nations working with over 30,000 homeless and excluded people throughout the year. The impact is consistently significant year on year with 73% of players changing their lives for the better by coming off drugs and alcohol, moving into jobs, education, homes, training, reuniting with families and even going on to become players and coaches for pro or semi-pro football teams.
- [from steve_portigal] In Scholastic Study, Children Like Digital Reading [NYTimes.com] – “I didn’t realize how quickly kids had embraced this technology,” Ms. Alexander said, referring to computers and e-readers or other portable devices that can download books. “Clearly they see them as tools for reading — not just gaming, not just texting. They see them as an opportunity to read.”… “The very same device that is used for socializing and texting and staying in touch with their friends can also be turned for another purpose,” Mr. Chen said. “That’s the hope.” But many parents surveyed also expressed deep concerns about the distractions of video games, cellphones and television in their children’s lives. They also wondered if the modern multi-tasking adolescent had the patience to become engrossed in a long novel. “My daughter can’t stop texting long enough to concentrate on a book,” said one parent surveyed, the mother of a 15-year-old in Texas.
- [from steve_portigal] Get a Geek in Five Easy Lessons [AMD at Home] – [AMD tries for humor on their corporate blog but ends up with an awkward, dated, false, sexist and generally alienating tone. Was this wise?] It’s hard to find a good man, but not impossible if you’re willing to make a little effort. Working in high tech, I’m mostly around guys all day. And I can tell you that – in general – technical guys are pretty cool. If nothing else, they will always be able to fix the TV, your PC, and the sprinkler system in a pinch. Yes, they have way too many gadgets, but come on, how many shoes do you have? How about just the black ones? So, if you’re single and find yourself at a TweetUp chatting with the cute geek in a backpack, here’s how to speak his language, appreciate his hobbies, and potentially snag a date at Fry’s. (Leslie Sobon is corporate vice president, product marketing at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions.)
Tags:
adoption, amd, blogging, brand, children, culture, dating, digital, football, geeks, homeless, humor, marketing, quickies, reading, reading ahead, relationships, sexism, soccer, sports, tech, technology
ChittahChattah Quickies
September 10th, 2010
- [from julienorvaisas] William Gibson On the Future of Book Publishing [Speakeasy – WSJ] – [Sci-fi author William Gibson lays out a vision for an alternative bookstore/publishing model, a response to the rise of eBooks… and it involves actual books.] "My dream scenario would be that you could go into a bookshop, examine copies of every book in print that they’re able to offer, then for a fee have them produce in a minute or two a beautiful finished copy in a dust jacket that you would pay for and take home. Book making machines exist and they’re remarkably sophisticated. You’d eliminate the waste and you’d get your book -– and it would be a real book. You might even have the option of buying a deluxe edition. You could have it printed with an extra nice binding, low acid paper.]
ChittahChattah Quickies
September 9th, 2010
ChittahChattah Quickies
August 23rd, 2010
- [from steve_portigal] At The Movies, A String Of Futures Passed [All Things Considered – NPR] – No matter how accurate they may be, all fictional futures — especially alarmist ones — lose urgency as the concerns that fueled them fade. The Cold War paranoia of 1984 and 2001 now feel distant, even if the tech-boom fears in Blade Runner may be a bit more current. This decade, we're uptight about the environment and our increasing decrepitude, so we get Wall-E. In the flower-power era, we were skeptical about social conformity, so we got A Clockwork Orange.
- [from steve_portigal] Fusion: The Synergy of Images and Words [Steve McCurry’s Blog[ – [Photjournalist assembles series of images of people reading, across the planet]
- [from steve_portigal] Coca Cola Village Like Facebook [The Inspiration Room] – [The ability to "post things" to Facebook or similar from far away (online or offline) is provocative but perhaps limiting, when the feedback loop – I post and I see what I post appear- is broken as badly as here] Coca Cola Village in Israel is a summer holiday resort designed for teenagers finishing their school years. For its third year experiential marketing agency Promarket provided residents with RFID bracelets (Radio Frequency Identification) to help them share their experiences on Facebook. Teens were able to put a digital ‘like’ on their choice of forty facilities in the camp, from the pool, the spa, to the extreme activities and sport section. If photographed by one of the official photographers, the RFID technology would automatically tag everyone in the photo and upload it to the relevant Facebook profiles…Real world Liking resulted in up to 35,000 posts per cycle…On average each visitor was posting 54 pieces of Coke branded content to their Facebook profile.
Tags:
brand, coke, culture, facebook, film, future, global, history, irl, israel, like, photography, prediction, quickies, reading, reading ahead, scifi, stories
ChittahChattah Quickies
August 16th, 2010
- [from julienorvaisas] America: Land of Loners? [The Wilson Quarterly] – [Thoughtful commentary on the notion of "friends," a watered-down word these days, thanks to Facebook.] Friendship, like baseball, always seems to send intellectuals off the deep end. Yet there is more biological justification for our predecessors’ paeans to friendship than for our modern-day tepidity. Friendship exists in all the world’s cultures, likely as a result of natural selection. People have always needed allies to help out in times of trouble, raise their status, and join with them against their enemies. It doesn’t seem much of a stretch to conclude that a talent for making friends would bestow an evolutionary advantage by corralling others into the project of promoting and protecting one’s kids—and thereby ensuring the survival of one’s genes.
- [from julienorvaisas] Ewwwwwwwww! [The Boston Globe] – [Scientists are working on unpacking the psychology of physical disgust and it's role in moral decisions, which are obviously also based in powerful socio-cultural factors. Food for thought on just how layered the decision-making process is.] Just as our teeth and tongue first evolved to process food, then were enlisted for complex communication, disgust first arose as an emotional response to ensure that our ancestors steered clear of rancid meat and contagion. But over time, that response was co-opted by the social brain to help police the boundaries of acceptable behavior. Today, some psychologists argue, we recoil at the wrong just as we do at the rancid, and when someone says that a politician’s chronic dishonesty makes her sick, she is feeling the same revulsion she might get from a brimming plate of cockroaches.
- [from steve_portigal] iPad/Kindle combo proving deadly to rest of e-reader market [ars technica] – The show floor of January's Consumer Electronics Show was swamped with E-Ink-based e-readers of all shapes and sizes, to the point that it seemed that a tsunami of Kindle knock-offs was going to hit the US market in the first quarter of 2010. But in hindsight, it turns out that the wave actually crested at CES, and has now almost entirely subsided. The problem for these products is that the e-reader market appears to consist almost exclusively of people who want to use the devices to read, which means that they don't really care about being able to bend or flex the e-reader a little bit, nor are they willing to pay the huge premium that a touchscreen commands. Neither of these features enhances the basic reading experience that's at the core of why people pick an E-Ink device over a reader with an LCD screen. For those who just want to read, the Kindle is now very cheap. And if you're going to pay for a touchscreen, you might as well spend a bit extra get an iPad.
- [from steve_portigal] Persona [a set on Flickr] – [An ongoing series of photographs of people, and the stuff they are carrying with them. This sort of raw documentationism is without explicit analysis or articulated insight but of course the act of creation and the act of editing/selecting introduces a curatorial voice and implicit point of view on the world. It's just up to us to figure out what that is]
Tags:
competition, culture, decisions, design, digital, disgust, e-reader, emotion, evolution, facebook, friends, marketplace, need, objects, observation, people, photography, pricepoint, product, psychology, quickies, reading, reading ahead, research, shakeout, social, stuff, technology
ChittahChattah Quickies
August 9th, 2010
- [from julienorvaisas] The Sketchbook Project: 2011[http://www.arthousecoop.com/projects/sketchbookproject] – [For $25 and an output of your own artistic energy, you can be part of this traveling sketchbook project. Choose from themes like "Adhere to me," "Help!" and "Down your street." Great way to practice sketching and story-telling!] Thousands of sketchbooks will be exhibited at galleries and museums as they make their way on tour across the country. After the tour, all sketchbooks will enter into the permanent collection of The Brooklyn Art Library, where they will be barcoded and available for the public to view. Anyone – from anywhere in the world – can be a part of the project. To participate and have us send you a sketchbook that will go on tour, start by choosing a theme.
- [from steve_portigal] Want Smart Kids? Here’s What to Do [The Chronicle of Higher Education] – [It seems like this confuses correlation and causality, but it is a very actionable finding in that way] Buy a lot of books. That seems kind of obvious, right? But what's surprising, according to a new study published in the journal Research in Social Stratification and Mobility, is just how strong the correlation is between a child's academic achievement and the number of books his or her parents own. It's even more important than whether the parents went to college or hold white-collar jobs. Books matter. A lot.
- [from steve_portigal] Google Research Director Peter Norvig on Being Wrong [Slate] – We do it by trying to fail faster and smaller. The average cycle for getting something done at Google is more like three months than three years. And the average team size is small, so if we have a new idea, we don't have to go through the political lobbying of saying, "Can we have 50 people to work on this?" Instead, it's more done bottom up: Two or three people get together and say, "Hey, I want to work on this." They don't need permission from the top level to get it started because it's just a couple of people; it's kind of off the books. …Within the company, we're really good at making decisions based on statistics. So if we have an idea—"You know, here's a way I can make search better"—we're really good at saying, "Well, let's do an experiment. Let's compare the old way with the new way and try it out on some sample searches." And we'll come back with a number and we'll know if it's better and how much better and so on. That's our bread and butter.
- [from steve_portigal] Dangerous Ideas [Big Think] – [When we lead ideation exercises, we often talk about the importance of "bad" ideas and try to empower or teams to be free to come up with bad ideas; it's a way of coming un-stuck, to free yourself from "solving" the problem and just play with the problem. When we suggest trying things that are dangerous or immoral, people laugh, but they are immediately get it. Here's a more serious consideration of the power of "bad" ideas] Throughout the month of August, Big Think will introduce a different "dangerous idea" each day. Brace yourself: these ideas may at first seem shocking or counter-intuitive—but they are worth our attention, even if we end up rejecting them. Every idea in the series will be supported by contributions from leading experts.
Tags:
art, bad, books, children, correlation, culture, cycle, dangerous, decisions, design, development, drawing, education, factor, google, household, ideas, innovation, inspiration, moleskine, planning, practice, process, quickies, reading, reading ahead, sketchbook, study, wrong
ChittahChattah Quickies
August 3rd, 2010
- [from steve_portigal] No E-Books Allowed in This Establishment [NYTimes.com] – [In which the blogger goes to a cafe with a No Computers rule and tries to use his e-Reader, then gets into a debate about whether an e-Reader is really a computer or not. A bit of a tempest in a teapot; looking to connect to a larger social crisis which isn't occurring]
- [from steve_portigal] Skill Building for Design Innovators (from CHIFOO) [All This ChittahChattah] – Steve will take a look at some fundamental skills that underlie the creation and launch of innovative goods and services. He will discuss the personal skills that he considers to be “the muscles of innovators” and the ways you can build these important muscles, including noticing, understanding cultural context, maintaining exposure to pop culture, synthesizing, drawing, wordsmithing, listening, and prototyping.
- [from steve_portigal] Five Indispensable Skills for UX Mastery [UIE Tips] – [This makes a good companion piece to my recent CHIFOO presentation "Skill Building for Design Innovations"]
- [from steve_portigal] An interview with Eric Ludlum of Core77 [All This ChittahChattah] – The Dutch Master project is a natural extension for Core and also myself. Having gone through the industrial design program at Pratt Institute, and then founding Core77, covering industrial design, with Stu Constantine and myself always being on the outside of the industry in terms of actually participating, but then covering it, watching it from the inside. The Dutch Master, and previous to the Dutch Master, the Blu Fom shoe have been our attempts at doing some product development and design.
- [from steve_portigal] Announcing the Core77 Flagship Retail Store in Portland Oregon! [Core77] – [Eric Ludlum of Core77 takes some of the themes he shared with us in the recent Ambidextrous interview and pushes them further with the opening of a Core77 retail space. I was surprised to visit it recently and see that it wasn't a curated museum store, but instead a 'Hand-Eye Supply' outlet] If there is a poster-boy, a hero, of Hand-Eye Design, it is Bucky Fuller. Who practiced sustainability, who advocated design-thinking, who studied the needs of the human being, but who understood these as parts of the whole enterprise of doing. He is the guy who, as good designers do, kept all that in his head and in his heart and used it as he MADE THINGS -not for the sake of self-expression or commercialism but because they had to be done. And that work was not birthed effortlessly from within but dragged out of the world in handfuls, built-up slowly into something meaningful through sketches and prototypes, mock-ups and fabrication. That is the design philosophy of Core77's Hand-Eye Supply.
Tags:
core77, design, innovation, ludlum, muscles, product, quickies, reading, reading ahead, retail, skills, store, user experience
ChittahChattah Quickies
July 29th, 2010
- [from Dan_Soltzberg] Flow [Future Perfect] – [A lovely observation on how behavioral flows in the cafes of several countries reflect differing cultural values.]
- [from Dan_Soltzberg] Getting unstuck: solving the perfect problem [Seth’s Blog] – [Short piece on strategy for solving sticky problems.] The way to solve the perfect problem is to make it imperfect. Don't just bend one of the constraints, eliminate it. Shut down the factory. Walk away from the job. Change your product completely. Ignore the board.
- [from steve_portigal] Multimedia E-Books, Adorned With Video Extras [NYTimes.com] – [The language we use to describe an emerging technology or form of communication is in flux as its meaning, marketing, and perceived usefulness is in flux] In the spring Hachette Book Group called its version, by David Baldacci, an “enriched” book. Penguin Group released an “amplified” version of a novel by Ken Follett last week. And on Thursday Simon & Schuster will come out with one of its own, an “enhanced” e-book version of “Nixonland” by Rick Perlstein. All of them go beyond the simple black-and-white e-book that digitally mirrors its ink-and-paper predecessor. The new multimedia books use video that is integrated with text, and they are best read — and watched — on an iPad, the tablet device that has created vast possibilities for book publishers.
Tags:
behavior, books, business, cafes, chipchase, constraints, culture, innovation, ipad, observation, quickies, reading, reading ahead, strategy
ChittahChattah Quickies
July 28th, 2010
- [from steve_portigal] newWitch Magazine – Cutting Edge Paganism – [Seen in a "magic" shop today during a post-fieldwork ramble] newWitch is a magazine dedicated to, featuring, and partially written by young or beginning Witches, Wiccans, Neo-Pagans, and other earth-based, ethnic, pre-Christian, shamanic, and magical practitioners. Everyone from Traditional Wiccans to potion-makers to Asatruar to eco-Pagans can find something in these pages. The one thing we all have in common is a willingness to look at the world, our magical and spiritual paths, and ourselves in new ways. We hope to reach not only those already involved in what we cover, but the curious and completely new as well.
- [from steve_portigal] Can the Kindle and Its Ilk Ease Textbook Inflation? [Village Voice] – [Thanks @dastillman] Pace offered the Kindle to students with course materials already preloaded on the device. Students had the option to buy the Kindle (at a discounted price) at the end of the course. Student complaints ranged from difficulties in taking notes to clumsy navigation controls. The electronic annotation feature was especially “slow and cumbersome,” requiring students to manipulate a tiny button to underline passages and type notes on the Kindle’s ergonomically unfriendly keyboard. The photos, pictures, and diagrams in the e-textbook were all black and white and image quality was not quite as sharp as in print….Soares found time eaten away by technical issues. Kindle books have no page numbers, so it was a challenge to get all the students on the same page. “It’s one thing to read a mystery or novel on the Kindle, but the way you read a textbook is different. You are flipping back and forth while reading, and navigation was cumbersome, even with bookmarks.”
- [from steve_portigal] Doomsday shelters making a comeback [USATODAY.com] – The Vivos network, which offers partial ownerships similar to a timeshare in underground shelter communities, is one of several ventures touting escape from a surface-level calamity. Vicino, who launched the Vivos project last December, says he seeks buyers willing to pay $50,000 for adults and $25,000 for children. The company is starting with a 13,000-square-foot refurbished underground shelter formerly operated by the U.S. government at an undisclosed location near Barstow, Calif., that will have room for 134 people. Vicino puts the average cost for a shelter at $10 million. Vivos plans for facilities as large as 100,000 square feet, says real estate broker Dan Hotes, who over the past four years has collaborated with Vicino on partial ownership of luxury homes and is now involved with Vivos. Catastrophe shelters today may appeal to those who seek to bring order to a world full of risk and uncertainty, says Alexander Riley, an associate professor of sociology at Bucknell University.
- [from steve_portigal] Market researchers get new tool in iPad [USATODAY.com] – [No doubt getting people to participate in surveys is an exercise in persuasion or seduction, but if there's a cool factor, something seems wrong to me] The gadget is luring curious consumers who've never seen one to participate in research projects conducted at shopping malls, primarily because they just want to see how it works. At many of the centers response was so good that survey takers collected the required information in about three weeks instead of the four they'd anticipated. The iPad presented its own set of research challenges. Some overheated in direct sunlight and shut down. In one case, a consumer at a mall in Rhode Island was so enamored with the iPad, he grabbed it from the interviewer and ran off.
Tags:
bias, culture, disaster, fear, gadget, intercept, ipad, kindle, magazine, preparedness, publication, quickies, reading, reading ahead, research, sample, school, shelter, shoppers, students, subculture, survey, technology, textbooks, witch
ChittahChattah Quickies
July 21st, 2010
- [from steve_portigal] Woody Allen Records His Stories As Audiobooks [NYTimes.com] – The discovery I made was that any number of stories are really meant to work, and only work, in the mind’s ear and hearing them out loud diminishes their effectiveness. Some of course hold up amusingly, but it’s no fun hearing a story that’s really meant to be read, which brings me to your next question, and that is that there is no substitute for reading, and there never will be. Hearing something aloud is its own experience, but it’s hard to beat sitting in bed or in a comfortable chair turning the pages of a book, putting it down, and eagerly awaiting the chance to get back to it.