The Unemployed Worker’s New Friend: Outsourcers [WSJ] – As consumers are exposed to automation, bots, telemarketer scripts, recommendation engines, semi-personalized banner ads, and other intermediaries, is it any wonder that they will begin to harness those tools for their own ends? And perhaps tolerate misfires on their own behalf? The exploration of what can’t be outsourced continues.

For a $10 monthly fee ($40 for the first month) an automated service called MyJobHunter.com sent out more than 500 job applications in five months on Mr. Moomjean’s behalf. Within a day after a job opening hit the Web, the service scanned it for certain keywords. In Mr. Moomjean’s case, the words included “sales” and “retail.” If the listing was a match, the service would fire off a résumé to the employer without so much as showing it to the applicant. MyJobHunter is unique in its reliance on software. Customers of JobConcierge.com pay $30 a week to have their job applications sent out by workers based across the U.S. and abroad.

At JobSerf.com, candidates pay up to $98 a week for one of a team of workers in Visakhapatnam, India, to find openings and apply for jobs. Many of JobSerf’s workers join the company because their English is too rudimentary for them to work in a call center, says CEO Jay Martin. So language difficulties do crop up. When JobSerf six years ago first tested its service with a few U.S. executive clients, its Indian workers applied on their behalf to a number of adult-entertainment companies.

The shotgun approach to applications has other drawbacks: When recruiters call candidates about a job, they often don’t realize that it is something they have applied for. A district manager for a Krispy Kreme doughnut franchise was taken aback when she called Mr. Moomjean about his application only to learn he had no idea what she was calling about. “He didn’t know who I was or where I got his application,” recalled Melissa Surby-Curtin, the franchise group’s district manager. “I thought ‘Oh, this isn’t a good start.'”

In a span of 240 hours over three months last summer, JobSerf’s staff applied to 711 jobs on behalf of IT manager Colin Campbell, 34, of Cincinnati. Mr. Campbell said he got dozens of calls from potential employers. But he didn’t get his current job that way; he got it through a personal connection. On a single day last summer, Greg Moffitt, 47, of Houston, sent out more than 100 applications via MyJobHunter. An irritated recruiter, who got his résumé three times, eventually called to ask him to stop.

Kenny Powers Takes Over K-Swiss [Fox 9] – A hilariously audacious video, by shoe-purveyor K-Swiss, depicting a fictional reality where their company is now run by Kenny Powers, comedic douchebag athlete from HBO’s “Eastbound and Down.” In brainstorming sessions we encourage our participants to come up with bad ideas as a way to feed the creative flow. Here K-Swiss reveals all their bad ideas – more bad ideas than you thought possible, not through a leak of a secret company PowerPoint but in a deliberate marketing campaign. This is some ballsy corporate culture. I don’t care what kind of edgy ad agency put this together, a lot of people at K-Swiss signed off on it and they’ve got to have enormous confidence to be able to toy with the image of the company so aggressively. I don’t know a lot about any K-Swiss precursors (so let me know in the comments!) but I’m suitably impressed with this. It’s very funny, very NSFW, very confident, and actually seems very authentic (i.e., the pitch is pretty low-key and doesn’t get in the way of the funny). It begs the question for all of us, “How willing would you be to pretend to poop all over your brand, in service of your brand?”

Kenny Powers - K-Swiss CEO video (Uncensored)

• [from julienorvaisas] The Rules Of: Going to a Bar Alone [GOOD] – [Building on yesterday's quickie about eating alone, we bring you — drinking alone! Here the awkwardness brought about by breaking a social norm is mitigated by whiskey, Garfield and a mobile phone.] An illustrated guide to modern etiquette, with Christie Young.

• [from julienorvaisas] Eating alone: There’s nothing quite like sharing a meal with someone you love – yourself [The Denver Post] – [Fascinating how this person celebrates going against one strong cultural norm – she will happily eat alone at a restaurant in public – then turns right around and limits that new-found freedom by restraining her behavior in that context with a bunch more. Going against the grain is a tenuous act.] The meal itself is company enough for Vicky Uhland. "It's my reward at the end of the day," she says. "I like to have good service, have a nice drink. The atmosphere matters, too. It doesn't necessarily have to be quiet. But it has to be comfortable." Uhland sits at a table, not at the bar. "That's where I draw the line, the bar. A good girl alone at the bar? For some reason it's kind of sleazy." More red flags for Uhland: "I would never do Valentine's Day or any time I would look like a giant loser," she says. "If it was a really trendy restaurant I probably wouldn't go there on a Saturday."

• [from steve_portigal] Bright Colors Struggle to Bloom in South Korea’s Silver-Car Nation [WSJ.com] – [Product aesthetics, over functionality, become highly codified] Car colors around the world have been trending monochromatic. In the U.S., black, white and silver cars now account for about 60% of new-car sales, up from 38% in the late-1990s, according to Kia. But no nation has as high a proportion of the three colors as South Korea does. China and Japan are next, with just under 80% of new cars sold in the three colors. Oh Suk-geun, chief designer at Hyundai, theorizes that the East Asian affinity for muted car colors is rooted in the monochromatic painting, calligraphy and printmaking of centuries past. Layered onto that tradition, older South Koreans remember the limits on self-expression, and even clothing, imposed by the authoritarian government that led the country after the Korean War of the early 1950s. In those days, with the country rising from poverty, most people didn't own cars. For those that did, a color code arose: black for company cars, white for family cars.

• [from steve_portigal] Tracing Unscooped Dog Waste Back to the Culprit [NYTimes.com] – [Here's an example of CSI-level technology trickling down at least to the prosumer level.] Canine DNA is being used to identify the culprits who fail to clean up after their pets, an offense that Deborah Violette is committed to eradicating at the apartment complex she manages. Everyone who owns a dog in her complex in Lebanon, NH., must submit a sample of its DNA, taken by rubbing a cotton swab inside the animal’s mouth. The swab is sent to BioPet Vet Lab, a Knoxville, TN company that enters it into a worldwide database. If Ms. Violette finds an unscooped pile, she can take a sample, mail it to the lab and use a DNA match to identify the offending owner. Called PooPrints, the system costs $29.99 for the swabbing kit, $10 for a vial to hold the samples and $50 to analyze them, which usually takes a week or two. About two dozen apartment complexes around the country have signed up for the service. In 2008, the Israeli city of Petah Tikva created a dog DNA database for the same purpose.

• [from steve_portigal] Odd Color Names Offer a Primer in Marketing [NYTimes.com] – [Questionable strategy to break through meaningless by piling on the irrelevance with a smidge of quirk. How's about "help me choose" over "confuse and provoke me"?] Some paint companies are hoping to distinguish their brands with names that tell a story, summon a memory or evoke an emotion — even a dark one — as long as they result in a sale. What they do not do is reveal the color. “For a long time we had to connect the color name with the general color reference,” said Sue Kim, the color trend and forecast specialist for Valspar. “But now we’re exploring color names that are a representation of your lifestyle.” Sherwin-Williams offers Synergy. From Ace Paint comes Hey There! Benjamin Moore has Old World Romance…“I am perfectly fine if a certain name gives them a perplexed, thoughtful moment,” Ms. Kim said, “if the three-second glance gets us another five seconds as they pause to think, ‘Why is that Metro at 5?’ I think that’s a good thing.”

• [from steve_portigal] National Onion Labs, Inc. – [Bet you didn't know that there was a national onion lab, or that there were standards for onion certification. Now you do. You're so very welcome!] People use onions for their unique and distinctive flavors and by looking for the appropriate NOL certification you can be assured that the onion you choose will be appropriate for your use. Look for NOL’s trustworthy quality certification Certified Extra Sweet®, Certified Sweet®, Certified Medio™ and Certified Sizzler™ when selecting onions.
• [from steve_portigal] From Muses To Music: Where Ideas Come From [NPR] – [Transcript of a Talk of the Nation episode at the Aspen Ideas Festival, with a broad cross-section of participants.This was my favorite snippet.] Q: Joining us now is Eric Fischl. He's a painter and sculptor…Not where do your ideas come from, but how do you come up with them? A: I'm a painter of people, so one of the sources of my inspiration is body language. And when I see people sitting, standing, moving, twisting, turning in very specific, very idiosyncratic ways, I'm riveted by it. I don't know why. If I have my camera with me, I take a photograph of it. And then back in my studio, I look at that photograph and try to find a context for explaining why I was fascinated by that particular gesture.[They don't all work out] but the process is always fascinating.
• [from steve_portigal] Technological Superstition [The Technium] – [KK takes a direct look at how we imbue objects with meaning, although he frames it as "superstition." Funny how that word really agitates me, whereas my term (meaning) is pacifying. In our work, perception often is reality, but I'm refreshed and challenged by Kevin's close reading of reality, just plain reality.] They honestly believe that artifacts can transmit the aura of a human who uses it. In this case, the steel transmits the bravery of the firemen rescuers, and the innocence of the civilians who died. But it can also transmit cooties. They believe that wearing Hitler's sweater would be a bad idea, while sleeping in a room (completely remodeled) that Lincoln slept in is a good idea. This is magical thinking….In the end, a historical technological artifact is one of the reservoirs in the modern world where superstition still flows freely.

• [from steve_portigal] rep.licants.org – enhanced virtual self – [I'm trying this although I may come to regret it; meanwhile the notion is so fascinating, giving virtual extensions of our presence and personality to make us "more" human in our interactions rather than less human!] rep.licants.org is a web service allowing users to install an artificial intelligence (bot) on their Facebook and/or Twitter account. From keywords, content analysis and activity analysis, the bot attempts to simulate the activity of the user, to improve it by feeding his account and to create new contacts with other users…The bot does not born with a fictitious identity, but will be added to the real identity of the user to modify it at his convenience. Thus, this bot can be seen as a virtual prosthesis added to an user's account. With the aim to help him to forge a digital identity of what he would really like to be and by trying to build a greater social reputation for the user.
• [from julienorvaisas] Venture Inside China’s Tiny Public Housing Cubes [Flavorwire] – [A surprising variety is borne of extreme domestic constraints: approaches and techniques for featuring and concealing objects, decoration and overall effect or mood.] The dwellers of the Shek Kip Mei Estate public housing project in Hong Kong occupy just ten feet by ten feet of living space. The humble rooms that originally served as relocation units for fire victims in the 1950s are furnished with bunk beds. The crowded units balloon with dozens of plastic bags for all-purpose storage and are decorated with a varying amount of patriotic paraphernalia.

• [from steve_portigal] Did My Brother Invent E-Mail With Tom Van Vleck? [NYtimes.com] – [Errol Morris' series is a fascinating. personal history of computer technology.] Batch processing…was like taking your clothes to the laundromat. You’d take your job in, and leave it in the input bins. The staff people would prerecord it onto these magnetic tapes, they would be run by the computer. The output would be printed. This cycle would take at best, several hours. It was maddening, because when you’re working on a complicated program, you can make a trivial slip-up ­ you left out a comma or something ­ and the program would crash. You would try very hard to be careful, but you didn’t always make it…A process that could take a week, weeks, months. People began to advocate a different tactic called time-sharing. Have people at typewriter-like terminals. It certainly seemed feasible. But no manufacturer knew how to do it. And the vendors were not terribly interested, because it was like suggesting to an automobile manufacturer that they go into the airplane business.

• [from steve_portigal] Short Cuts [London Review of Books] – [The application of number-crunching style analytics to cracking a cultural code.] Spies aren’t known for their cultural sensitivity. So it was a surprise when news broke last month that IARPA, a US government agency that funds ‘high-risk/high-payoff research’ into areas of interest to the ‘intelligence community’, had put out a call for contributions to its Metaphor Program, a five-year project to discover what a foreign culture’s metaphors can reveal about its beliefs…The teams that get funded will collect large amounts of text in four languages, representing four cultures: Iranian Farsi, Mexican Spanish, Russian Russian and American English. With the help of heavy-duty computer analysis, they will spend the first couple of years identifying conceptual metaphors in each language and listing them in a ‘metaphor repository’ along with their associated ‘affect’,

• [from steve_portigal] New book about recurring technological failures [Pasta&Vinegar] – [Nicolas Nova has written a lot of great articles, presentations, and blog posts about failure, technology, society, and design. Now he's got a book. Let's hope an English version appears before too long?] My new book about recurring technological failures has been released two weeks ago. It’s called “Les flops technologiques: comprendre les échecs pour innover” which obviously means that it’s written in French. Based on the analysis of several cases (the intelligent fridge, the visiophone and e-books), the book describes the notion of recurring technological flops, discusses the very notion of failures and their underlying reasons. It also addresses strategies and design tactics to take them into account.
• [from steve_portigal] The Art of Garfinkling [Splunderousnoog] – [We tend to conceptualize experiments and research as dispassionate or disconnected endeavors, but there's so much that can happen when we as experiments or researchers risk our presumptions and comfort level in order to get deeper understanding. In describing ethnography, I often refer to the researcher as the "apparatus" who is embedded and gathers data through that experience.] Carry out a simple experiment. When you are on the bus or the train, ask a person to give up her seat. Make sure you're young and fit. To make it easier, ask someone who is as fit or fitter than you. It is a hard thing for most to do. There is emotional distress involved. The fear of opprobrium, the need to be liked, to be nice…This sort of experiment is known as a "breaching experiment". It involves violating social norms. A famous, pioneering exponent of breaching experiments was a chap called Harold Garfinkle. So much so that "breaching experiments" are known as "Garfinkling"!
• [from steve_portigal] Jeter’s 3,000th Hit Will Bring About as Many Marketing Possibilities [NYTimes.com] – [Merchandising a celebration.] Tablespoonfuls of the dirt will be poured into capsules to dangle on key chains; ladled into disks to be framed with photographs of the hit (in what is called a dirt collage); and glued into the interlocking NY carved into commemorative bats…The selling of Jeter’s hit…is quite a list: T-shirts, caps, jerseys, bobbleheads, decals, cellphone skins, wall murals, patches, bats, balls, license plates and necklaces made by licensees…Jeter will share royalties with M.L.B. and the players’ union; Already, he has designated proceeds from the sale of a silicone bracelet to benefit his Turn 2 Foundation. Everything Jeter touches or wears as he pursues his 3,000th hit carries value. So will the bases he steps on. In deciding what to provide for sale, Jeter controls his cleats, wristbands, bats and batting gloves. The Yankees control what they provide to him, like his uniform, warm-up jackets, and caps, as well as the dirt, the bases and the pitching rubber.

• [from julienorvaisas] 5 Reasons Why E-Books Aren’t There Yet [Wired.com] – [Echoes the work we did in our 2010 Reading Ahead project, "The unabridged reading experience includes crucial events that take place before and after the elemental moments of eyes-looking-at-words" https://portigal.com/blog/reading-ahead-research-findings/] E-books are still falling short of a promise to make us forget their paper analogs. For now, you still lose something by moving on. I have never owned an e-book reader, because I have an ingrained opposition to single-purpose devices. But since getting an iPad on day one, I haven’t purchased a print edition of anything for myself. I am hooked — completely one with the idea that books are legacy items that may never go away, but have been forever marginalized as a niche medium. With that in mind, however, here are five things about e-books that might give you pause about saying good riddance to the printed page. 1) An unfinished e-book isn’t a constant reminder to finish reading it…5)E-books can’t be used for interior design.

• [from julienorvaisas] Invasion of the body hackers [FT.com / FT Magazine] – [Opportunities for data visualization abound! I find these trends simultaneously compelling and terrifying.] Over the last weekend of May, in the heart of Silicon Valley, 400 “Quantified-Selfers” from around the globe have gathered to show off their Excel sheets, databases and gadgets. Participants are mostly middle to upper class, mostly white. Europe is well represented. There are plenty of nerdy young men, nerdy older men and extremely fit men and women with defined muscles and glowing skin. There is also a robust contingent of young urban hipsters in military boots, hoodies and elaborate tattoos. A quiet middle-aged man walks around with a pulse monitor clipped to his earlobe, a blood pressure cuff on his arm and a heart rate monitor strapped around his chest, all feeding a stream of data to his walkie-talkie-like computer. Someone from the UK unrolls a 12ft line graph charting the fluctuations in his mood over the previous year.

• [from julienorvaisas] Data Visualization/Communication [Lauren Manning Design] – [Manning has done a lot of work to provide these instructive visualizations. The approaches privilege different aspects of the data. Which ones tell the strongest story? I am a fan of those that include actual images of the foods; they seem to require one layer less to decode. French Fry Consumption by Month is terrific!] Data sets vary tremendously, so one man’s brilliant solution can be another’s complete failure. Instead of seeing many excellent visualizations of all different data sets, what if you could see tons of visualizations of the same data set? Using a data set created from two years of meticulous life documenting, I visualized one point of data – food consumed – over forty ways. Exploring various methods, techniques, styles, degrees of complexity, degrees of additional context and many other elements, a true “apples to apples” comparison has emerged.