Better than Sims [agendabeijing.com] – This interview with Kwestr game creator Frank Yu contains a vision for the future, when things like Kwestr will help us connect “online life” with “actual life.” Kwestr aims to gamify life to facilitate this. I started up on Kwestr beta to give it a try. It feels a little silly at this stage, like a cartoonish, aspirational to-do list. Kind of nice that you can break goals into the steps you need to achieve the goal or kwest. I’m not sure this kind of stuff begs to be shared and socialized. I can vaguely imagine sharing a kwest with friends to compete to achieve it. It hardly feels game-ish though at this stage. I didn’t see a way to add rewards or prizes. Badges? Hm. Yawn. I’m sure they’re working on that aspect of the game. At this point, it comes across more like another means to try to motivate myself to be a better person, which I would probably ignore and feel guilty about. I didn’t pick up on a competitive vibe at all (then again I didn’t connect with anyone on it). Thinking bigger, though, when I consider his goal to partner with brands to provide on-location Kwestr integrated experiences, and this thing might have some spark! Sounds a lot like what foursquare and etc aim to achieve as well (and they’ve done a remarkable job of making it competitive – for instance, don’t even try to be Mayor of Portigal Consulting, or we will bring it). In any case, this iteration has a honey-badger as a mascot. OK, it’s just a regular-badger. Which they admit looks like a raccoon.

“We can make anything into a role-playing game experience, whether it’s going to a party with your friends, going to a museum, or going on a trip. We can make any kind of event into an RPG experience. You can bring your friends into it by challenging them to be part of your kwest. Once you’ve completed your kwest you receive a badge. The kwest can be anything from “Lose Weight,” “Be a Vegetarian for a Day,” “Learn Chinese,” or it can be fun stuff like “Have a Beer on Fridays.” We have kwests already built into the site, but you can also create your own…I want to help people accomplish their goals and their dreams. I want to help people break down their goals into steps, stay motivated, and help them follow up. For instance, buying a house is hard. How do you do it? We can help people break it down into steps and stay motivated along the way. Also, allowing these kinds of journeys to be shared with other people opens up potential for others to help support you.”

Speaking of the game of life, just for fun here’s a commercial from the olden times for the Game of Life, by Milton Bradley who, according to this ad, makes the best games in the world. That’s how we used to think about gamifying life!

Watch Your Mouth: The Sounds of Snacking [good.is]

– Peter Smith examines the way marketing and product development have used sound to manipulate consumer response by building in auditory cues (both in the crinkly packaging and words used in naming and branding) and speculates whether these powers can be used for good rather than evil. For creating healthier eating patterns rather than pushing fatty snacks. Not that I personally have anything against fatty snacks. I wonder if this tactic would be sufficient to move the needle on carrot consumption?

Dan Jurafsky, a Stanford linguist who blogs on The Language of Food, recently performed a “breakfast experiment” on 81 ice cream flavors and 592 cracker brands. He found that the ice cream names tended to employ back vowels-sounds formed in the back of our mouths that generally refer to big, fat, heavy things. Front vowels, on the other hand, tend to be used in words that refer to small, thin, light foods, like crackers. Say them out loud: rocky road, chocolate, cookie dough, coconut-heavy on low-frequency o’s. Now listen to Cheese Nips, Cheez-Its, Wheat Thins, Ritz Bits, Triscuit, Cheese Crisps-you can hear all those little bitty e’s and i’s. These things matter. Sound symbolism appears to be more universal than the kinds of learned cultural associations we pair with colors or odors…In other words, making potato chips appealing goes well beyond the right combination of salt and oil. From the atmospheric crinkling of the bag to the crunch inside your mouth, all these sounds influence our perception of food at the affective level. Even saying the word “chip” forces a smile. It’s easy to see these tools could be used to manipulate and market food deceptively, say, “Snap into an (itty-bitty sounding) Slim Jim!” But it’s also worth thinking about how subtle auditory cues might be employed to encourage healthier behaviors-literally, to make healthier food sound better. If baby carrots were rebranded as “bits” or vegetable stands took a cue from Good Humor’s chirpy ice cream jingles, who knows?

Print vs. Online: The ways in which old-fashioned newspapers still trump online newspapers. [slate.com] – Jack Shafer recounts his rejection of and then ultimate return to consuming the news in good olde print. For him, attention to and retention of the news is much improved. Our old friends tangibility and experience exert their influence on him as well. Recent research seems to support his experiences. How might newspapers create real value out of this burgeoning new respect for the medium? There might be something to Shafer’s sarcastic idea about having his carrier hand-deliver his digital content with cues to the familiar physical form. There’s a little bit of a buzz lately about hybrid digital/physical delivery systems, like the recent Phoenix Down album-delivery system on a sweet flash drive, noted below.

I started missing the blue Times bag on my lawn and the glossy goodness of the Sunday magazine. Perhaps if I could have gotten my carrier to toss a blue-bagged computer preloaded with the Times Reader onto my lawn every morning, I could have survived. But no. What I really found myself missing was the news. Even though I spent ample time clicking through the Times website and the Reader, I quickly determined that I wasn’t recalling as much of the newspaper as I should be. Going electronic had punished my powers of retention. I also noticed that I was unintentionally ignoring a slew of worthy stories…My anecdotal findings about print’s superiority were seconded earlier this month by an academic study…The researchers found that the print folks “remember significantly more news stories than online news readers”; that print readers “remembered significantly more topics than online newsreaders”; and that print readers remembered “more main points of news stories.” When it came to recalling headlines, print and online readers finished in a draw… Newspapers are less distracting-as anybody who has endured an annoying online ad while reading a news story on the Web knows. Also, and I’m channeling the paper a little bit here, by virtue of habit and culture a newspaper commands a different sort of respect, engagement, and focus from readers.

Phoenix Down: Brooklyn hip hop trio release their latest album on a pixelated feather [coolhunting.com]

Besides eliminating clutter, one of our favorite upshots of the post-CD era is the micro-movement of creative USB stick design. We’ve seen Doc Martens, surfboards and Red Stripe bottles among other adorable forms for the little devices, so it’s somewhat surprising that more bands haven’t paired sound and vision like Junk Science and Scott Thorough recently did by releasing their new album Phoenix Down on a mini-hard drive. Loaded with the tracks, as well as instrumentals, a cappella versions and a bonus folder of remixes and more, the limited-edition flash drive is a soft-rubber pixelated feather-a fitting mix of nature and digital for their 8-bit-heavy sound and lyrics like “the future’s pixelated.”

Ferreting Out Fake Reviews Online [New York Times] – We recently worked with a client exploring how online reviews impact purchase decisions. It’s a fascinating, emergent space . Our focus was more on using reviews than creating reviews but we surfaced a lot of insights around authenticity and more importantly, credibility (choosing who to believe is fundamentally different than identifying what is “fake”).

“For $5, I will submit two great reviews for your business,” offered one entrepreneur on the help-for-hire site Fiverr, one of a multitude of similar pitches. On another forum, Digital Point, a poster wrote, “I will pay for positive feedback on TripAdvisor.” A Craigslist post proposed this: “If you have an active Yelp account and would like to make very easy money please respond.” The boundless demand for positive reviews has made the review system an arms race of sorts. As more five-star reviews are handed out, even more five-star reviews are needed. Few want to risk being left behind. Determining the number of fake reviews on the Web is difficult. But it is enough of a problem to attract a team of Cornell researchers, who recently published a paper about creating a computer algorithm for detecting fake reviewers. They were instantly approached by a dozen companies, including Amazon, Hilton, TripAdvisor and several specialist travel sites, all of which have a strong interest in limiting the spread of bogus reviews.

Curator Andrew Robison decides what goes into National Gallery’s emergency box [WaPo]

– Extant Cold War scenarios are aging out faster than naming your kids after soap opera characters, meanwhile there’s an overwhelmed-by-stuff story lurking in here. What would you take from your house if you could take 3 things in 30 seconds? If you could take 20 things in an hour? If you had three days to pack a large duffel bag? These decisions are terrifying ones and for all our curation, enthusiasm for collection, etc., the accumulation of analog and digital artifacts alike is continually proving to be one of the defining problems of our time.

But in an emergency, not everything can be saved, and so he carefully ranks which works should be spared. The Canaletto is an obvious candidate for his top-priority list of 74 works on paper, but if it is included, something else has got to go. In 1979, with Washington worried about 52 hostages in Tehran and terrorist threats at home, Robison’s boss asked him to create a big container for works of the highest value. If catastrophe hit, the container could be spirited away to an undisclosed location. Today, Robison has seven boxes in two separate storerooms – four for European holdings, three for American. These do not include the museum’s 10,000 photographs, 3,800 paintings and 2,900 sculptures, outside of Robison’s purview and mostly too big for any mad dash out the building. In the two storerooms that Robison asked not be photographed or their locations disclosed, the black, cloth-lined boxes, each the shape of very large books, bear the label “WW3,” drawn in calligraphy. These in-case-of-World-War-III containers lie ready for any possibility, and in Robison’s absence, security guards have a floor plan that shows their exact location, like an X on a pirate map.

Reading, writing, and calculations…

Like Pandora? Try A Literary Offshoot, Booklamp [flavorwire.com] – The folks at Flavorwire gave the book-recommendation engine Booklamp a little ammo, with comic results. Such as the “Lyrics of Sting” being recommended based on enjoying Walt Whitman’s “Leaves of Grass.” I tried to play too, but I lost interest after a cursory search for some of my favorite books and authors came up altogether empty.

BookLamp.org is a new website that is similar to Pandora – it creates algorithms and breaks down your book preferences by main themes. For instance, if you liked White Teeth, then Booklamp discerns that you’re into: Culture, Life/Death/Spirituality, Extended Families, Explicit Language, and “Elements of Time.” This results in some odd recommendations, such as The Cestus Deception (Star Wars: Clone Wars) by Steven Barnes. (Really? Because we are just never going to be in to that.) However, another suggestion was The Pregnant Widow by Martin Amis, which makes some sense. So click through and see what hilarious, interesting, and arguably accurate choices we found on our trip through the site.

Slowpoke: How to be a faster writer. [slate.com] – So it’s not just me! Agger’s quietly funny column includes some aha’s into the process of writing, some moments of vigorous nodding-and-agreeing (such as in the intro, excerpted below) and a rare banana-nut muffin pop-culture reference.

Hunched over my keyboard, I’m haunted by anecdotes of faster writers. Christopher Hitchens composing a Slate column in 20 minutes-after a chemo session, after a “full” dinner party, late on a Sunday night… So what’s holding us back? How does one write faster? Kellogg terms the highest level of writing as “knowledge-crafting.” In that state, the writer’s brain is juggling three things: the actual text, what you plan to say next, and-most crucially-theories of how your imagined readership will interpret what’s being written. A highly skilled writer can simultaneously be a writer, editor, and audience. Since writing is such a cognitively intense task, the key to becoming faster is to develop strategies to make writing literally less mind-blowing.

Do you Suffer from Decision Fatigue [nytimes.com] – Daily calculations become more taxing as they mount, to the point of fatigue; the effect is exacerbated by glucose levels. More wild-cards in trying to understand how people make decisions. Lots of great stories of research projects throughout the article.

No matter how rational and high-minded you try to be, you can’t make decision after decision without paying a biological price. The more choices you make throughout the day, the harder each one becomes for your brain, and eventually it looks for shortcuts…Once you’re mentally depleted, you become reluctant to make trade-offs, which involve a particularly advanced and taxing form of decision making. In the rest of the animal kingdom, there aren’t a lot of protracted negotiations between predators and prey. To compromise is a complex human ability and therefore one of the first to decline when willpower is depleted. You become what researchers call a cognitive miser, hoarding your energy. If you’re shopping, you’re liable to look at only one dimension…When there were fewer decisions, there was less decision fatigue. Today we feel overwhelmed because there are so many choices. Your body may have dutifully reported to work on time, but your mind can escape at any instant. A typical computer user looks at more than three dozen Web sites a day and gets fatigued by the continual decision making – whether to keep working on a project, check out TMZ, follow a link to YouTube or buy something on Amazon.

Children With Autism, Connecting via Transit [New York Times] – Fascinating to learn first that the structure of trains appeals to kids with autism and even more fascinating to see that museums are adapting their programming to address this population specifically, a new mission that presumably reaches far beyond their original charters.

Like many children with autism spectrum disorders, Ravi is fascinated by trains and buses, entranced by their motion and predictability. And for years, these children crowded the exhibitions of the modest New York Transit Museum, chattering about schedules and engine components and old subway maps. Now, the museum, and others like it, are moving beyond accommodating the enthusiasm for trains and buses among children with autism and trying to use it to teach them how to connect with other people – and the world. The museum created a “Subway Sleuths” after-school program for 9- and 10-year-olds with autism that focuses on the history of New York City trains but seeks to make the children more at ease socially.

Intel uses sci-fi to understand possible tech uses [San Francisco Chronicle] – Compelling notion (see an interactions article I wrote about a similar topic) but the article is so slight that I have to wonder how exactly they are using these tools to drive a different approach to design or to impact specific products.

The chipmaker is trying to speed along the [cultural] change by reaching engineers in a language they understand: science fiction. Last year Intel hired four sci-fi writers to study the company’s latest research projects and produce an anthology, “The Tomorrow Project,” envisioning how cutting-edge processors might be used in the near future. The is to help Intel’s engineers design chips tailored to specific consumer uses with wide market potential. Intel’s sci-fi publishing arm is an extension of its 12-year-old social science division. The division assesses technological trends by sending anthropologists and sociologists to hang out in living rooms, senior care centers and hospitals. The logic behind the effort: Understand how technology is used, and you’re more likely to design chips people will buy.

Nat Allbright, Voice of Dodgers Games He Did Not See, Dies at 87 [New York Times] – I’m impressed with the notion of a broadcaster stitching together a continuous narrative based on tiny fragments of information. While mainstream broadcasting has obviously changed radically since then, there are echoes today in Twitter and #hashtags in breaking-news situations.

he took bare-bones telegraph messages transmitted by Morse code (“B1W” for Ball One Wide); embellished them with imagination and sound effects; and then broadcast games that sounded as if he were in the ballpark hearing, smelling and seeing everything, from steaming hot dogs to barking umpires to swirling dust at second base. Over a decade, Mr. Allbright broadcast 1,500 Brooklyn Dodgers games without seeing a single one. When so-called progress killed this splendid occupation, he came up with a new business: taping vanity broadcasts of imaginary sporting events, where the customer became the star. Just insert a name.

Sesame Street pair Bert and Ernie ‘will not marry’ [BBC] – A long-running joke about the mysterious relationship between the two Muppets turned serious recently when it was co-opted by social activist types who wanted to see gay marriage reflected in the show’s narrative. Groups representing blacks and gays have frequently and appropriately called attention to their lack of visibility in mainstream media, but this particular effort attempts to take control over the story direction in order to serve their particular agenda. Let’s not conflate the intent and the method. The producers of the show, after decades of ignoring the “are they are aren’t they” chatter, respond and explicitly acknowledge the reality of Bert and Ernie as characters, only.

Sesame Workshop, which produces “Sesame Street,” put an end to any wedding planning on Thursday with this brief statement posted on its Facebook page: “Bert and Ernie are best friends. They were created to teach preschoolers that people can be good friends with those who are very different from themselves. Even though they are identified as male characters and possess many human traits and characteristics (as most Sesame Street Muppets™ do), they remain puppets, and do not have a sexual orientation.”

Analog Infoviz: Handmade Visualization Toolkit [brainpickings.org] – Columbian designer Jose Duarte creates fresh DIY lo-fi information visualizations, expressed “in the wild,” using a basic toolkit. What do you think – how does this treatment affect the data, versus a standard pie-chart or a slick design-pornish infographic (IMHO, a trend verging on the overbearing. This was reinforced when the trend spawned the term infauxgraphic to describe cases where the visual treatment takes primacy over the accuracy of the information.)?

Using ordinary materials like chalk, string, stickers and balloons, you can experiment with various visualization techniques, from area charts to bubble graphs to – yes, you guessed it – Venn diagrams. Using the kit, he made these lovely lo-fi visualizations of data from the 2010 State of the Internet report, revealing, among other things, that Lady Gaga is bigger on Twitter than Obama and the majority of the world’s email volume is spam.

Above is just one example – the article has plenty of others…and an offer for a free Handmade Visualization Toolkit of your own!

You Can’t Innovate If You Ignore Your Real Problems [FastCoDesign.com] – I wish more thought leaders in our fields would be as honest as Sohrab is here. It’s a nod-your-head-with-pained-recognition piece that acknowledges the limits of the aspirations that drive so many of these programs.

After a week of intense exploration and discussion, the executives thanked us heartily. They then went back to doing business precisely as they had before. This outcome is depressingly common, not just for Ziba but for any organization that seeks to build innovation capacity in businesses. The clients in this example are masters of efficient production, making incremental improvements to their product line every year as they steadily lose market share. But they expected a seminar to give them the sudden capability to innovate, without changing any other part of their business practice. It doesn’t work like that. An innovation consultancy cannot turn you into an innovative company.

Heello is Twitter for Pretending [Waxy] – Andy brilliantly reframes fakery as he inventories the startling range of misbehaving accounts flying the flag of established businesses, brands, or web personalities.

It’s easy to write off Heello as a Twitter clone. Created by the founder of Twitpic, the shameless knockoff looks and behaves like a stripped-down version of Twitter. But it’s shaping up to be more than that. Creative fakesters are using the blank slate to turn Heello into the parallel-universe version of Twitter. Heello is like a blank-slate Twitter with no moderation or verification. I doubt the Heello team wanted or expected this behavior, but they inadvertently created a perfect playground for parody and meta-commentary

Overdone: Why are restaurant websites so horrifically bad? [Slate.com] – It’s true! Restaurant websites are terrible! Farhad Manjoo gives us a fun and interesting analysis of what has led to us having to endure music and pdfs and pointless flash dohickeys and long page-load times to get to things like the food and prices and what the restaurant looks like.

Over the last few weeks I’ve spent countless hours, now lost forever, plumbing the depths of restaurant Web hell. I also spoke to several industry experts about the reasons behind all these maliciously poorly designed pages. I heard several theories for why restaurant sites are so bad-that they can’t afford to pay for good designers, that they don’t understand what people want from a site, and that they don’t really care what’s on their site. But the best answer I found was this: Restaurant sites are the product of restaurant culture. These nightmarish websites were spawned by restaurateurs who mistakenly believe they can control the online world the same way they lord over a restaurant.

Cross-sectional Chocolate [Edible Geography] – Here’s food science framed as both a structural design and experience design problem. See many delicious pictures at the original link.

Chocolate bar designers work with a limited repertoire of ingredients (nuts, crisped rice, chocolate, biscuit, coconut, nougat, and caramel), manipulated through technological innovation (enrobing, extruding, and moulding machines), to develop a wonderful variety of creamy, crunchy, tongue-coating creations.

Sometimes the design challenge is practical, as the Twix cross-section allows us to appreciate. The thin layer of chocolate between the shortbread finger and the caramel topping acts as architectural insulation, preventing water migrating from the caramel into the shortbread and softening it.

The Baby Ruth and 100 Grand bars demonstrate variations on the idea of a crispy/crunchy exterior surrounding a smooth interior, while the Oh Henry! and Snickers bars mix nuts with caramel above a smoother, denser layer of fudge or nougat, with the whole ensemble enrobed in a thin chocolate coating. The Lion bar combines both approaches, embedding a filled Kit-Kat-style wafer inside a 100 Grand exterior, turducken-style.

Mouth-feel, texture, taste, and even shareability are among the aspects of consumer experience that can be engineered through permutations of the basic chocolate bar template. The snap-off wafers of a Kit-Kat encourage more leisurely, social consumption, for example, while the interior chewiness of a Snickers creates a perception of satisfaction that the exterior crunch of a 100 Grand bar could never match.